Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here are 12 of the top directory sites to get listed on.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. I invite you to B2B Webinar Best Practices. What is a Webinar? We know video is the way of the future, but how does a Webinar differ or become more informative than a popular how-to video?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B 362

B2B Paid Search Agency Guidelines Content 362

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

BOP Design

JANUARY 4, 2022

Sponsored White Papers Without Substance. You see a white paper that is marketed to offer you X Y Z information, so you trade your contact information for access to the white paper. Well-intentioned B2B marketers often think that crafting a white paper is the ultimate in lead generation. Webinars without Value.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Zoominfo

JANUARY 8, 2021

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. That’s where your inbound email and social media marketing come in. Lead Generation Through Social Media Marketing. Email Marketing Lead Generation.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

The Point

MAY 20, 2014

The Webinar invitation below from Janrain , a software company in Portland, Oregon, illustrates some of the perils inherent in those choices. From all appearances, this Webinar is actually a product demo. For more email tips, download a copy of our white paper: “ Top 10 B2B Email Marketing Mistakes.”.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

Porch Group Media

MAY 27, 2021

Social media continues to be a part of consumers’ everyday lives. billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. Social Media Marketing. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Martech

FEBRUARY 20, 2024

The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Lead Liaison

OCTOBER 25, 2016

This is the sixth installment in the series How to Run a Webinar. The next step is to promote your webinar! Promote the Webinar. Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you can get people to attend your webinar. Post the webinar on social media.

Webinar Metrics 48

Webinar Metrics Promotion List Brokers Lead Liaison 48

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Valasys

NOVEMBER 30, 2022

Social media lead generation is one of the most critical aspects of your marketing strategy. The reason is that social media allows you to engage and interact with your target audience to understand their pain points, interests, behaviors, and needs, enabling you to provide content that converts them into paying customers.

Lead Generation 40

Lead Generation Social Media Sales Qualified Leads Lead Scoring 40

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. Not sure where to start?

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Porch Group Media

JULY 15, 2021

If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social , one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. Marketing on Social Media.

Social Media 71

Social Media Product Media Marketing Budget 71

The Point

FEBRUARY 28, 2023

A qualified agency can advise on the best use of funds and provide the expertise (strategy, creative, media, marketing ops) to maximize results. Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media).

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Organizational news can be shared through press releases, news outlets, case studies, and social media. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Craftmanship

MAY 13, 2020

A significant number of companies also maintain a presence on social media platforms and publish posts for a relatively small group of followers, many of whom are not their target audience. Earned media has the highest value on the credibility scale. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many new publications, media outlets and channels are you reaching? . How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. 57% higher brand consideration. 24% higher brand favorability.

Advertising Channels 129

Advertising Channels B2B Marketing Planning B2B 129

Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Biznology

JUNE 23, 2021

But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Because video is often the most efficient way to deliver information, many of these assets will be videos.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Hinge Marketing

JUNE 14, 2021

In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Live and On-Demand Webinars. Figure 4: Example of a Free Webinar.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Lead generation and social media .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SugarCRM

JANUARY 29, 2016

How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. At first glance, a webinar might seem simple enough — just pick a topic and get ready to talk about it for 45 minutes or so, right?

Webinar Metrics 50

Webinar Metrics Outreach Paper Deliverability 50

Scoop.it

FEBRUARY 22, 2024

You can also create helpful tutorial videos or host webinars that walk new hires through need-to-know stuff as they get acclimated. Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Parse.ly

DECEMBER 14, 2021

In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly Watch the full webinar. David Grossman: “Backstage originated in 1960 and began as a hyper niche trade magazine, a weekly trade paper for aspiring theater actors in New York City. They’re brands. about how we can help.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Launch Marketing

APRIL 13, 2022

Short, engaging content, including videos and webinars continued to rise in popularity and application over the past year. Building Strong Engagement with Social Media Content. Social media has reached record usage numbers. billion people worldwide use social media, and most use it regularly. Uptick in video content.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95