Marketing Insider Group

MARCH 18, 2025

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Because they jump into paid media without a clear strategy. Target the Right Audience Pinpoint who sees your ads to maximize impact. LinkedIn Ads Best for B2B marketing.

Cost per Acquisition 263

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 263

WordAgents

MAY 21, 2025

Should you outsource social media or build an internal team? The problem is that social media moves fast. Content production, performance tracking, and paid campaigns all require time, skill, and tools. Others work with a social media management company to fill gaps or take over the process.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Marketing Insider Group

JUNE 10, 2025

Maybe you’ve even posted a few times on social media. Running an online store without paid media is like opening a new pizza joint in the middle of the desert. That’s where paid media for e-commerce enters the chat. ROAS (Return on Ad Spend) is your north star. Paid ads help you cut through the noise.

Paid Content 175

Paid Content Advertising Agencies Cost Per Click ROAS 175

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

Paid Content 281

Paid Content Advertisements Advertising Ethics 281

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.

Paid Content 157

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 157

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago.

Marketing AI 304

Marketing AI Paid Content Optimization Advertising Agencies 304

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences.

Paid Content 157

Paid Content Advertisements Advertising Paid Search Agency 157

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Quick Takeaways Influencer marketing uses trusted voices to build connections.

Social Media 223

Social Media Social Marketing Advertising Agencies Work Management 223

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. Running a business on social media should generate more excitement than this, shouldn’t it? The Unfollow Factor Nothing shrinks your social reach faster than a surge in unfollows.

Social Media 195

Social Media Promotion Media Business 195

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Paid Content 298

Paid Content Planning Work Management Marketing Management 298

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms.

Paid Content 130

Paid Content Allocation Advertisements Advertising 130

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. For instance, when iOS 14.5

ROAS 129

ROAS Social Media Advertising Agencies Advertisements 129

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. The gist is that outsourcing allows companies to partner with skilled professionals to handle their paid media efforts.

Advertising Agencies 130

Advertising Agencies Advertisements Advertising Campaigns 130

Marketing Insider Group

NOVEMBER 13, 2024

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful results. Start with Clear Campaign Objectives Effective ad campaigns always start with a well-defined goal.

Paid Content 130

Paid Content Planning Advertisements Advertising 130

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 126

Social Media Media Paid Search Agency Eye-Tracking 126

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Social Media 112

Social Media Cost Per Click Cost Per Thousand ROAS 112

Stevens & Tate

APRIL 18, 2025

In todays fast-changing digital world, paid media advertising is transforming. Tools powered by artificial intelligence (AI) and automation are helping businesses show ads to the right people at the right time, saving money and improving results.

Marketing AI 96

Marketing AI Advertisements Advertising Automation 96

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” In this age of content overload, creating and posting great stuff is no longer enough. That is where the practice of social media analytics comes in. What is Social Media Analytics? Yeah, us, too.

Social Media 116

Social Media Analytics Media Cost per Acquisition 116

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

Paid Content 173

Paid Content Marketing AI Content Marketing Planning 173

Marketing Insider Group

OCTOBER 8, 2024

The days of posting on social media all the time to help viewers engage with your content are in the past! Right now, posting smartly is the move, with content that grabs attention, resonates with your audience, and encourages them to interact. Want to create engaging content? What content resonates with them?

Social Media 307

Social Media Media Content Storytelling 307

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. If you’re already using a social media agency or actively comparing a few, the real question isn’t whether they understand social channels. Marketing platforms move fast.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Paid Content 154

Paid Content Distribution Top of Funnel Webinar Metrics 154

Sprout Social

NOVEMBER 4, 2024

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. The sway of social media over holiday shopping habits can’t be overstated.

Social Media 126

Social Media Media Social Networks Urgency Marketing 126

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Your content should resonate with them on a human level.”

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Social Media 97

Social Media Social Marketing Media Planning 97

Sword and the Script | B2B

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 105

Social Media Studies Media Case Studies 105

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Be willing to make adjustments so you can better appeal to them.

Product 167

Product Cross-Selling Marketing & Strategy Price 167

Marketing Insider Group

JULY 22, 2024

These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action. Benefits of Tracking: Tracking engaged sessions reveals user behavior, high-quality traffic sources, and content effectiveness.

High Quality Lead 300

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 300

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. Facebook KPIs are a group of high-impact metrics you use to measure your marketing success on the network.

Social Media 86

Social Media Cost Per Click Cost per Acquisition Facebook 86

Marketing Insider Group

MAY 13, 2025

The digital marketing space is more crowded than ever. Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. How do you make sure your brand gets seen without relying entirely on paid ads?

Organization 176

Organization Lead Ranking Lead Scoring Link Building 176

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Content planning is a proactive, structured approach that prioritizes consistency and SEO optimization. Brands relying on reactive content may struggle with inconsistency, wasted resources, and weak audience retention.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Social Media 89

Social Media Media Paid Search Agency Eye-Tracking 89

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 101

Social Media Social Marketing Planning Media 101

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result. What does this mean for your organization?

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

SocialPilot

MAY 27, 2025

With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. Lets break it down.

Social Media 83

Social Media Paid Social Agency Paid Search Agency Media 83