Trending Sources

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers.

The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. A lot of people out there are saying blogging is dead.

Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. Four online marketing metrics So what does matter? Like every new blogger, my dream of success meant getting a business superstar to share my content online.

Paid online influencer marketing is fully mainstream

Biznology

In the Renaissance Weekend panel I was on, Social Savvy—Mastering Social-Media Platforms, we discussed some things that worked and some things that didn’t. The post Paid online influencer marketing is fully mainstream appeared first on Biznology.

B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] E – Engage Meaningfully via Social Media. social media.

Lessons on responding to negative online comments

grow - Practical Marketing Solutions

People had encouraged me to see it for months, because of its social media connection. I was surprised by the lessons on business and social media in its messaging. It’s a great story with a subplot of how social media can make or break you as a business owner.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Online Marketing Institute.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

Stats 124

50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore.

B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] E – Engage Meaningfully via Social Media. social media.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.

Online Marketing: the Musical!

Tomorrow People

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. It’s here!

Online Communities are Not Virtual

Biznology

If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online.

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] E – Engage Meaningfully via Social Media. social media.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Social media will remain important. Guest post by Alice Jenkins of How2become.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Showcase reviews: BuzzBlogger, Social Media Today.

Micro Targeting your Online Media

Buzz Marketing for Technology

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized.

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Search + Social = Online Reputation Management

Biznology

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online!

Everyone Hates Your Most Effective Online Ads

Digital B2B Marketing

However, as online publishers develop new “higher impact” online ads, recently published results should serve as a warning to both publishers and advertisers:: Don’t allow ads to come between your audience and the content they are looking for. Banner ads work.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Indeed, to best engage global consumers, brands need more than online linguistic fluency. On Social Media.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. What online publications do they read?

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. Followerwonk is a great tool for exploring yours and competitors social media presence.

18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well.

Trust 124

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

The fastest-spreading way to get a new persona out there is to update your brand’s colors, specifically in all media and collateral, like your logo, website, letterhead, and invoicing. Have you used the same email templates, newsletter themes, or media kit for decades?

Online 130

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. All of this information was theoretically public decades ago, but without online search capability, people could not easily access it.

5 Lessons from 5 Years of Online Business and Blogging

grow - Practical Marketing Solutions

In the points below, I reveal the five major lessons that helped me build my online biz and network, failures included. I cringe every time some fellow online entrepreneur/blogger blabbers about 3 year to 5 year plans.

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. Some of that “pre-purchase research” will be reading online reviews.

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4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation

Reachforce

In the grand scheme of marketing, social media is an infant. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before. In B2B, however, social media has […].

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

It is a highly transferable asset if you should need to look for a job someday and the reputation and network you build online can help open new doors in both a current or future position. But generally a blog, video, or podcast will provide the fuel for your social media rocket.

Is your online presence too safe for your own good?

grow - Practical Marketing Solutions

Social media users go on a virtual witch hunt, trying to ban/censor/take-down the offender. Every word you mutter on a podcast, every sentence you write in a self-published book or blog can, and will be, used against your online presence. By Mars Dorian, {grow} Contributing Columnist.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

2015 Social Media Marketing Industry Report. There are a number of social media channels that can connect you with your audience. In this study Social Media Examiner surveyed over 3700 marketers to dive into the who, what, when, where, and why of social media marketing.

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5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

There are definitely more haters in general, and more active ones than ever before, especially online. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. Most online customer feedback is positive.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. 3 months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. 3 months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions.

Today’s online influencers are wicked tough

Biznology

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. The field may be way more crowded, with are entire industries (and some big agencies) devoted single-mindedly towards influencing online influencers.