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PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. Social media has blossomed into an exciting, vibrant tool that can be used across many industries. PR for Social Media: An Exciting Opportunity.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

It puts can put all of your other social media metrics into context so you can understand where your brand stands. In this post, we explore this metric in-depth and show you ways you can build up your share of voice on social media and other channels. Media share of voice.

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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? This includes our company public websites, intranet, SEO, social media, and more.

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram.

When Does a Personal Social Media Post Become the Company’s Business? Adventures in the World of Social Media, Corporate Reputation & Blowback

Biznology

The AP says she violated its social media policy , but it hasn’t said how or when or with what. Some speculate the agency buckled to pressure from conservative political groups and media, which dug up postings she had made as a student activist supporting the Palestinian cause.

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging.

Exploit the hours employees spend on social media

Biznology

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

5 Tips For Improving Your Social Media ROI

Oracle

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social? Unfortunately the fact is that not everything related to social media is quantifiable.

Social media marketing is Homo sapiens sapiens social

Biznology

I have been doing social media strategy and planning in one form or another for clients since 2003. Yes, it seems like maybe we’re savvier these days in influencing us cavemen than we were millennia ago, though I believe that the existence of culture, nation-states, currency, politics, ideology, colonialism, war, and religion may well suggest that social media marketing predates the Internet and social networks by at least ten-thousand years.

Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium. How to Make the Most of Your Social Media Marketing with Less.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right?

8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Now that social media is no longer the new kid on the block, myths have begun to grow up around it. Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Today, let’s address these myths and look at the reality of what social media marketing can truly do for your B2B company. Let's Obliterate the Myths Surrounding B2B PR and Social Media. Myth #1: You Can't Measure Results on Social Media. B2B PR

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy. Social media has become so valuable to PR that the two are now inextricably linked. 8 Ways to Use B2B Social Media within Your PR Strategy.

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Social media strategy leaders: Robert Bochnak

Biznology

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. At that time, social media was one of a number of areas I covered in the job. In this role I solely focus on social media for alumni relations.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.

Social media strategy leaders: an intro to the series

Biznology

I continue to learn from his ever-expanding expertise and innovation in marketing and share it with my own colleagues, network and students. This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

What’s the next big thing in social media?

Biznology

It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since. So, maybe the first thing to learn is that the next big thing in social media might turn out to be described as something different than social media–just like the next big thing in search was social media.

Survey says: ANZ Companies use social media for business

Biznology

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. The nature of social media makes it very easy to segment and target your audience. Social Media Use.

12 inspiring social media monitoring case studies

Biznology

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. This means monitoring media not just from traditional publishers, but on the great majority of social sites too.

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. So how can you use social media to drive your personal branding strategy? Revamp Your Social Accounts.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization. You need to pay attention to content marketing trends, from blogs, to social media, to public relations and ROI.

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Why you need a strategic approach to your LinkedIn network

Biznology

The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. There are three key benefits your network can provide you: access, visibility, and credibility. Adding 1 st degree connections rapidly expands your overall network and the number of people who can see you and your activity.

Are you a social media polymath?

Biznology

Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? What are you about outside of social media marketing and digital PR?

The Complete Social Media Marketing Guide

Brandwatch Marketing

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Should you start doing social media marketing?

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

B2B PR Sense

A B2B social media strategy is no longer a "nice to have," but a "must have." Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them into Supermen. You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently.

My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. Online social networks have made all of this even easier to the point where it is becoming less of a potential and more of a promise, an eventuality.

Tracking Social Media ROI

Biznology

I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return. Image via Wikipedia.

How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward.

5 smart ways to use social media for knowledge sharing

Biznology

The innovation that has made these challenging processes significantly simpler is the use of social media. Nevertheless, the use of social media itself isn’t a guarantee of success. Stay with us and read more about smart ways of obtaining real value from the use of social media in knowledge sharing. . Following this spirit of online training and increased flexibility, social media has made a great leap forward.

Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications.

Your guide to social media comments: How to post and respond

Sprout Social

Social media is all about engagement and interacting with your audience. This means that when your followers and customers actually leave social media comments on your posts, you need to be responding – even if they’re not necessarily the nicest comments.

Five often-overlooked reasons senior executives should use social media

Biznology

I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? The post Five often-overlooked reasons senior executives should use social media appeared first on Biznology.

Is your social media marketing about listening or talking?

Biznology

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. I know you.

Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.”

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy. B2B Social Media