Why you need a strategic approach to your LinkedIn network

Biznology

The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. There are three key benefits your network can provide you: access, visibility, and credibility. Adding 1 st degree connections rapidly expands your overall network and the number of people who can see you and your activity.

Retail media networks: What are they and how to get in on the fun (and revenue)

Liveintent

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone.

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B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers.

Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network. Antisocial Networking Service. Classic antisocial networking!

Are Your Prospects “Friending” Other Social Media Networks? [CHART]

Oracle

by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit. Marketers use these networks to promote their companies, services, products and to build and nurture their customer base. In October 2012, Sorav Jain wrote an interesting article on the 40 most popular social networks around the world.

Ruckus Networks

SWZD

One key is being able to speak their language, which is what we discussed with our latest guest, Mary Peterson , Vice President of Marketing at Ruckus Networks. About Ruckus Network s. Founded in 2004 and headquartered in Sunnyvale, California, Ruckus Networks, also known as Ruckus Wireless, Inc., They incorporate multichannel paid, earned, and owned media into their plans before, during and after the event.

How to Market Your Business Through Social Media Networks

The Forward Observer

To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. When it comes to marketing a business, social media can sometimes suck all the oxygen out of the room. Because of this, a lot of companies fail to see the forest for the trees and understand how social media should fit into a B2B marketing effort. The primary purpose of social media marketing is to help close sales.

Social networking services should be facilitated not controlled

Biznology

and platform-based Social Network Service (SNS); namely, her belief that communities need to grow organically and not be rigid, planned, communities: more like London than Paris. Orkut & Friendster are great examples of Social Networks that were too rigid in their design, expecting the users to adopt their tools, their styles, and their values of community. The post Social networking services should be facilitated not controlled appeared first on Biznology.

The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. I covered both of these in my own review on the top 9 social networks for businesses 2 years ago. The post The Top 8 Social Networks For Business appeared first on B2B Marketing Insider. Social Media

Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Consequently, protecting your network from cyberthreats isn’t always top of mind. Even if you were careful during your initial network setup to put in place some basic security tools and processes, this is unfortunately not the end of the story. Guest post by Ludovic Rembert.

Paid Social Media And Distribution Networks You Should Know About

Brightedge

Paid distribution means using various platforms and networks to promote content. This sponsored material might appear in locations, such as a part of newsfeeds on social media sites or after articles on various publications. Creating content and a distribution system for paid media.

Get More from Social Media: Why You Must Think Like a TV Network via @brentcsutoras

Search Engine Journal

Discover the three types of "shows" you need to be producing in social media nowadays that can get you better and more targeted results. The post Get More from Social Media: Why You Must Think Like a TV Network via @brentcsutoras appeared first on Search Engine Journal.

Are social networks as dominant in B2B content marketing?

Exo B2B

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context.

Why HubSpot is Launching a Podcast Network

Hubspot

It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Why a Podcast Network? It's a media format that is continuing to evolve and get better.

Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. Start by compiling data about those who already engage with you on social media.

The Top 9 Social Networks For Businesses

Marketing Insider Group

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts. All this data is thanks to some amazing research by Ignite Social Media which I found thanks to Justin Flitter (@ JustinFlitter ). Social Medi

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. However, when implementing a social networking platform at your workplace, you’ll soon find that the resemblance with Facebook pretty much stops there: even though the building blocks are very similar, the overall playbook is very different. amazon.com (Photo credit: soumit).

The 3 Social Media Networks That Are Best for B2B Marketing

The Forward Observer

As a B2B marketer, are you overwhelmed by all the available social media networks? Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs study. That same CMI/MarketingProfs study B2B marketers are using many different social media networks , albeit to varying degrees. effective) social media presence.

CIOs, CTOs and CROs are missing the social media boat

Biznology

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. They have fallen into the trap of thinking “the social media team handles social media.”

8 Online Networking Platforms for Black Entrepreneurs

Hubspot

The future of our businesses comes down to who we know, which is why networking is an integral part of a Black entrepreneur's success. So for Black business owners looking for stability, networking is essential.

When Does a Personal Social Media Post Become the Company’s Business? Adventures in the World of Social Media, Corporate Reputation & Blowback

Biznology

The AP says she violated its social media policy , but it hasn’t said how or when or with what. Some speculate the agency buckled to pressure from conservative political groups and media, which dug up postings she had made as a student activist supporting the Palestinian cause.

Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

PATTERN #2: NETWORKS. A network is a group or system of interconnected people or things. The Internet itself is one giant network, and by connecting over 4.5 There’s often a fluidity to these networks that let them adapt and evolve.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? If you asked me five years ago where I saw myself, I certainly would not have said leading social media in the healthcare industry.

Social Media Mistakes: 7 Things You Need to Stop Doing On Social Networks

Oktopost

From an embarrassing typo to a broken link, social media mistakes are no strangers to any social media manager. But what happens when those social media mistakes keep repeating themselves until they become guiding principles for […]. Social Media Marketing Social Analytics Social Engagement Social Listening Social Media Management Thought LeadershipWe’ve all been there.

Private Social Networks and the “Bathroom Moment”

Oracle

This is where private social networks can shine. Social media was supposed to usher in a new era of real-time collaboration. But while the big, public social networks may get the most attention, it’s hard to see how incessantly refreshing your newsfeed improves work performance. Social media didn’t introduce a novel form of communication so much as provide a platform to scale the way we naturally communicate: short sentences, off-the-cuff remarks, half-baked ideas.

The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. There’s very little waste because members are there to seek professional opportunities, ask and answer questions and network with their peers. Have you checked out LinkedIn lately?

Social Media Engagement: How to Pick and Use The Right Networks

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With a social media engagement strategy, marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates. The idea of just one social media network is appealing to marketers. With just one social media network, marketing would be a lot easier.

Targeting the Right Social Media Networks

Sales Intelligence View

Social media platforms are not just for business to consumer (B2C) companies anymore. Businesses know that social media is a valuable tool for learning about businesses and their products. Social media also makes Internet sales more personal because businesses no longer have to deal with an invisible sales force. They instead can get to know key staff at a company through social media interaction. Business to business (B2B) sales have gone social.

37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Other Social Media Platforms.

Toyota launches a social network for drivers

Biznology

With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Time will tell if this takes hold, but you have to admit that the Internet-connected car is closer to reality than ever before, and even before we reach that state, we all have network-connected phones with is in the car. Image by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device? Toyota thinks so.

Social Media: Deciphering Network Personas For Your B2B [Webinar]

EMagine B2B Blog

When it comes to social media most marketers admittedly lack a cohesive strategy. With so many social networks to choose from, it’s not always easy to figure out which ones your B2B should be on or which ones should be eliminated from your strategy all together. Even those who do choose to use social media still seem confused as to how they work or why they are needed. Social Media

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. It seems each network has established its unique place (e.g.,

Is there still room for new social networks?

Biznology

If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations. More recently, those invitations stopped coming as everyone decided that there’s no more room for new social networks. Image via Wikipedia.

Use of social networks in B2B marketing (2) The buying cycle!

Exo B2B

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. It’s not enough to be there, but it’s often the central element of a B2B social networking strategy. The post Use of social networks in B2B marketing (2) The buying cycle!

How to Optimize Videos Across Every Social Network

Oktopost

Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTubeWe’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […].

Introducing the RebelMouse Creators Network

RebelMouse

Which, in turn, creates momentum that validates a creator's message — whether the message is voiced by a legacy brand, media company, or solo content creator. This is why we've launched Creators Network. It's time for publishers to take advantage of the opportunities creators and their networks — which are often formed organically — have to offer. Creators Network is not a destination for flat media. How the Network Functions.

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging.