SocialPilot

SEPTEMBER 5, 2024

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 125

Social Media Media Effectiveness Branding 125

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 122

Social Media Media Paid Search Agency Eye-Tracking 122

Marketing Insider Group

JUNE 24, 2024

Social media is more pervasive than ever, with nearly 5.1 From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. This belief results in the question: Is social media worth it?

Social Media 292

Social Media Media Privacy Paid Search Agency 292

Sprout Social

NOVEMBER 4, 2024

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. The sway of social media over holiday shopping habits can’t be overstated.

Social Media 123

Social Media Media Social Networks Urgency Marketing 123

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Social Media 103

Social Media Trends Media Top of Funnel 103

Sprout Social

MARCH 12, 2025

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Nothing is guaranteed its a lesson we relearn everyday in the social media industry. Which makes social marketers (understandably) uneasy.

Social Media 114

Social Media Media Peer-to-peer Bandwidth 114

SocialPilot

AUGUST 13, 2024

Do you find yourself struggling for hours to manage multiple social media platforms? What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once? Is It Right to Post to All Social Media at Once?

Social Media 111

Social Media Media Blast Campaigns Multi-Channel 111

Contently

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 103

Social Media Media Best Practices Analysis 103

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What is Social Media Analytics? What all gets covered in social media analytics, you ask?

Social Media 115

Social Media Analytics Media Cost per Acquisition 115

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Lets jump straight into everything you need to know about choosing the right social media analytics dashboard for your needs. What is a Social Media Analytics Dashboard?

Social Media 110

Social Media Analytics Media Examples 110

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Social Media 115

Social Media Media Marketing AI Top of Funnel 115

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Social Media 98

Social Media Media Branding Brand Identity 98

Sprout Social

JUNE 3, 2025

Its part of Calms approach to niche marketing. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. What is a niche on social media? With this initial idea, consider questions like: Where are they most active on social media?

Social Media 88

Social Media Ideal Customer Profiles Media Communities 88

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

Social Media 86

Social Media Social Marketing Media Thought Leadership 86

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 232

SocialPilot

JANUARY 30, 2025

Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. This is where you take advantage of a social media report your ultimate weapon to analyze performance, showcase wins, and pinpoint whats working (or not).

Social Media 98

Social Media Paid Content Media Paid Search Agency 98

Vision Edge Marketing

OCTOBER 1, 2024

Tracking customer data can provide insight into referral rates and offer clues to the effectiveness of word-of-mouth marketing and potential areas for enhancement. This enables Unilever to personalize marketing campaigns, optimize sales strategies, and improve customer relationships based on real-time insights and analytics.

POS 312

POS Marketing Analytics Tools Marketing Management Word of Mouth 312

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Lets dive in.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences.

Paid Content 157

Paid Content Advertisements Advertising Paid Search Agency 157

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. By the end of this guide, youll know which Facebook KPIs actually move the needle, how to align them to your business goals and how to improve your social media performance. What are Facebook KPIs? billion users. billion users. So, whats the first step?

Social Media 83

Social Media Cost Per Click Cost per Acquisition Facebook 83

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Social Marketing 190

Social Marketing Planning Work Management Marketing Analytics Tools 190

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. Guest post by Mitt Ray. For some ideas, check out HubSpot’s videos.

Top of Funnel 198

Top of Funnel Effectiveness B2B Business 198

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Social Media 84

Social Media Media Paid Search Agency Eye-Tracking 84

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We teamed up with Sprout’s Data Science team to analyse engagement data from thousands of UK businesses using Sprout Social. We have the answer.

Social Media 87

Social Media Media Best Practices Youtube 87

Webbiquity

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing.

Best Practices 244

Best Practices Social Media User-Generated Content Storytelling 244

SocialPilot

JUNE 18, 2025

If you’ve ever asked yourself whether social media is worth the effort or questioned when you’ll finally see ROI, you’re not alone. I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. People don’t buy from brands they don’t know.

Social Media 59

Social Media Examples Media Paid Search Agency 59

SocialPilot

MAY 27, 2025

With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels.

Social Media 83

Social Media Paid Social Agency Paid Search Agency Media 83

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Dig deeper: Marketers plan to up RMN spend RMN solution. Why we care. RMNs saw 16.3% growth in the U.S.

Advertising Agencies 115

Advertising Agencies Media Privacy Network Marketing 115

Webbiquity

JULY 11, 2024

Use customer feedback to continually improve service processes and consider offering support across multiple platforms, such as phone, email, live chat, and social media. Regular updates, whether through newsletters, blog posts, or social media posts, can keep the lines of communication open and build a community around your brand.

Marketing AI 193

Marketing AI Ad Building Ethics Customer Satisfaction 193

Sprout Social

JUNE 16, 2025

Marketing is never a solo effort; one of the best ways to grow in your career is by learning from your peers. Staying up to date on ever-changing social trends and understanding what works for others in your network can provide the insights you need to create even more successful campaigns in the future.

Conference 58

Conference Social Media Social Marketing Advertising Agencies 58

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Leverage social media platforms. It’s no secret that Gen Z is highly engaged on social media.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Amplify your posts through email campaigns, social media platforms, and collaborations with industry influencers. For example, turn a long-form blog post into a webinar or a short social media post. Dont know where to start?

Webinar Metrics 255

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 255

Oktopost

JUNE 22, 2025

Why your voice matters Social media is where business conversations happen. Even in employee advocacy programs, the most effective voices aren’t polished marketers; they’re real professionals sharing honest experiences. Add media: Posts with visuals (photos, charts, videos) tend to receive more engagement. Still unsure?

Social Media 62

Social Media Peer-to-peer Thought Leadership Media 62

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Vision Edge Marketing

FEBRUARY 25, 2025

Customer advocacy involves the voluntary actions of satisfied customers who actively endorse a companys products or services, make referrals, offer speaking opportunities, engage in positive social sharing, etc. Using customer relationship management (CRM) systems, social media platforms, and advocacy software can enhance advocacy efforts.

Marketing & Strategy 202

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 202