SMS Marketing Trumps Social Media Marketing [Infographic]

Cody Ward

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest.

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Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Although some difference may be justified by the differences in media effectiveness, this still suggests to me that ad spending will continue to shift into online media until the spending is roughly proportional.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? 12 Google+ Marketing Tips From the Pros by Social Media Examiner.

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Redefining the Role of the CMO

Buzz Marketing for Technology

Don't care about the price of media as long as it meets the target CPA. Jeff – Moving the business model from broadcast to a narrowcast model.

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It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett

Modern Marketing

In fact, we’ve even seen this transferred to some social media channels with DM spam. But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. The rise of the Web and social media has made it easier for customers to control the situation. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing.

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

All of these have helped revolutionize employee culture at Huffington Post, and have helped them grow into one of the largest, most read media sites in the world. Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.