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The 17 Best Social Media Management Tools

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Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. 26: The 29 Best Social Media Monitoring Tools. #27:

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The 29 Best Social Media Monitoring Tools

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Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.

115 Facts You Never Knew About Social Media [Infographic]

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It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Guest post by Josh Wardini.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

The 21 Best Content Curation Tools

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Expert summary compilations (example: Soulati Media ). Showcase reviews: ArCompany, Catherine Pham/SlideShare, Express Writers, Gizmodo, Marketing Insider Group (Starup), Maximize Social Business (Grow), Re/code, Rebekah Radice, Social Media Today, StoreYa Blog. Social Media Today.

The 15 Best Special-Purpose SEO Tools

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Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. ” — Social Media Today. Showcase reviews: Social Media Today. SmartBug Media.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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On Social Media. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 It’s a best practice for companies to translate their social media posts for new global markets.

The 26 Best All-in-One SEO Tool Suites

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Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Enter a keyword, and it finds top ranking URLs for you to implement in your content.” — Social Media Today. Showcase reviews: Social Media Today, MarketingLand, Inc.,

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Five Strategies for Improving Customer Experience

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For example, seek out what your customers are saying about you on social media, and join the conversation in a positive way. Follow the blogs and social media accounts of experts and influencers in your industry. Guest post by Brooke Cade.

How to Calculate the ROI of Social Media Marketing [Infographic]

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Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). 15 Social Media Marketing Stats.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Guest post by Lilach Bullock.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

10 Top Marketing Thought Leaders in Social Media

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If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.

The Eight Best Social CRM Tools

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But social CRM extends traditional CRM features by adding social media accounts to each contact record, and capturing social interactions as well as more traditional communication like phone calls and email messages. 26: The 29 Best Social Media Monitoring Tools. #27:

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How Does Content Marketing Help with SEO?

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Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Guest post by Sam Allcock.

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20 Tremendous Digital Marketing Stats and Facts

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But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) over the next year, and to raise social media’s share of total marketing spending from 9.9%

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What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Guest post by Andy Beohar.

23 Outstanding Social Media Marketing Guides

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Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Three Influencer Marketing Secrets to Drive Traffic

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I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. Guest post by Tim Brown.

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Maybe you promote their business on social media, via your blog, or on a guest post. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever.

22 Tantalizing Content Marketing Stats and Facts

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In terms of social media content produced by small-business marketers, blogging and visual assets nearly tied at 70% and 71% respectively. Social Media Examiner ). 2: 47 Superb Social Media Marketing Stats and Facts. #3:

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How to Use Social Media for Event Marketing [Infographic]

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Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Social Media Marketing employee advocacy influencer marketingGuest post by Liz Greene.

The 17 Best Keyword Research Tools for SEO and SEM

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” — Smart Bug Media. Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. SmartBug Media. Social Media Today. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

31 Sensational Social Media Marketing and PR Stats and Facts

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Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. 16 Social Media Marketing Stats.

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The Basics of B2B Social Media Marketing Strategy

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Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

Five Content Marketing Tips for B2B Success

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Be natural and give your social media a personal touch. Social media is an important community engagement tool, allowing users, rather than the brand, to lead the discussion. Guest post by Mark Pinnes.

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22 Expert Guides and Reviews of 200+ Social Media Tools

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Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

The 24 Best Visual Content Creation Tools

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Design tool for custom images, presentations, and social media graphics. Kathryn Aragon Media, Marketing Insider Group Startup), Moz, Quick Sprout, RazorSocial, SmartBug Media, SnapApp, StoreYa Blog. Showcase reviews: HubSpot (Video), Kathryn Aragon Media. SmartBug Media.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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6) Be active on social media. Granted, this advice is about as surprising and controversial as “eat more fruits and vegetables” at this point, but social media benefits blogging in so-o-o-o many ways. Referring sites and social media are also important sources.

The 23 Best Content Ideation Tools

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Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

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49 Noteworthy Social Networking Stats and Facts

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Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. What used to be a secondary means of using social media is now the first choice. Social Media Examiner ).

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7 Common Myths About Big Data

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This has already been shown to be untrue— according to Datafloq, the term ‘big data’ itself was coined by O’Reilly Media in 2005 , while the use of data to track and control businesses can be traced back 7,000 years. Guest post by Michael Ryan.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

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The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” The Truth About Social Media by Forbes.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Generally done through creating high-quality content and developing relationships with influencers who will link to it and share it across their social media networks. Organic (non-paid) search is the largest single source of visits for most B2B websites.

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