The Effective Marketer

The Danger of Automatic Feeds in Social Media

The Effective Marketer

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. Fully automatic feeds publish to a social media platform without any human intervention. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+.

How to Get Sales and Marketing on the Same Page

The Effective Marketer

Brad Shorr is Director of Content & Social Media for Straight North, an agency that does web marketing in Chicago. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.

The State of Demand Generation

The Effective Marketer

SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).

10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

Don’t expect your partners to be social-media savvy or to understand how to use social channels, you may have to give them training or provide materials they can easily use on social media. I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions. With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona.

It’s Time for CEO’s to Get Social

The Effective Marketer

Social Media infographic mbaonline Some CEO’s just ‘get it’ while others don’t seem to bother.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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How to Build a Content Development Plan for Your Site

The Effective Marketer

Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You?

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what's your marketing approach?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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Inbound Marketing Analytics 101

The Effective Marketer

In the eBook you will see metrics for the following marketing tactics: Social Media. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure.

How to Maintain Great Content Curation

The Effective Marketer

Interact with other webmasters on social media and encourage them to send you interesting links. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). No wonder there is so much confusion when it comes to social media and viral videos!

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How Viral Marketing Can Kill You

The Effective Marketer

Book Review Communication Marketing Planning Marketing Strategy Social Media engagement failure scott stratten success story unmarketing Viral MarketingViral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing.

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone.

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Getting the most out of conferences and events « The Effective.

The Effective Marketer

A Brief History of Marketing

The Effective Marketer

Sure, I get it that they want to focus on the ‘old’ broadcast systems to contrast with the ‘new’ marketing tools (email, social media, marketing automation), but by leaving them out makes the “Evolution of Marketing Automation” topic a bit of a mismatch with the content. I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there?

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Social media promotion – The most important aspect for promoting your site through content. Google ranks websites depending on indicators from social media. Content Marketing Online Marketing Social Media Web Design content marketing David Tully personas SEO

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What Makes Ads Go Viral?

The Effective Marketer

Some people share it for ‘status’, or to rank up higher in social media circles, or to be seen as savvy in a subject. Content Marketing Social Media hbr viral ads viral videoLooking for a recipe to get your new video to go viral?

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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

Greater understanding of social media and email as complementary channels.

Email Adoption High But Lacking Best Practices

The Effective Marketer

Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

WordPress Plugins for Marketers

The Effective Marketer

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

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Making the Most of Your Webinars

The Effective Marketer

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The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.

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Best Practices for Webinar Landing Pages

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You want people to recognize the landing page whether coming from an email clickthru, a social media link or a Skype IM.

It???s Time for CEO???s to Get Social

The Effective Marketer

Social Media infographic mbaonline Some CEO’s just ‘get it’ while others don’t seem to bother.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.

Explaining Social Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help.

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Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.

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How to Fail at Social Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new.

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What’s Wrong with Marketing Education?

The Effective Marketer

Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing. If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge.

B2B Marketers Hold Off on Killing Traditional Media

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Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format.