Sales Prospecting Perspectives

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The Modern Marketing Challenge: Juggling Social Media Control vs Autonomy

Sales Prospecting Perspectives

If there is anything that the NYPD and US Airways social media disasters have taught us in the world of sales (and business for that matter), it’s that you’ve got to do a far better job of organizing messaging than ever before.

Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online.

5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions

Sales Prospecting Perspectives

By empowering their employees to become more active on social media by sharing relevant information and insights, the employees can start laying the foundation to become the thought leaders of the future. What marketing trends are you implementing in the New Year?

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3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

When you’re getting to know someone on social media, it’s good to incorporate social listening as well. With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

The Big List of Inside Sales Messaging Statistics

Sales Prospecting Perspectives

On top of that, social media messaging is a whole new arena sales professionals must tap into. Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Sales managers, how often are you evaluating your inside sales team’s messaging techniques?

10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial).

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Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

We shared the section we thought would be most interesting to sales managers - reporting metrics - and were met with a smattering of responses on social media and inbound links from other websites. Happy December 31, everyone!

4 Ways to Use Data to Determine the Best Time to Cold Call

Sales Prospecting Perspectives

Cari has over 15 years of Marketing Communications experience and has spent the last 3 years focusing on the ever-evolving world of social media.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts.

The A to Z of Inside Sales Training [Infographic]

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts.

Timeliness Matters: 3 Ways to Stay Ahead in Sales

Sales Prospecting Perspectives

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content

Obscurity: The Biggest Challenge in Sales

Sales Prospecting Perspectives

Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. Obscurity is your biggest problem.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Two weeks ago, I entered the Boston Exhibition and Conference Center in awe.

How to Balance 3 Teleprospecting Techniques To Manage Your Lists

Sales Prospecting Perspectives

A top-down approach is much more effective: Research higher level contacts on LinkedIn, read company blogs, and be active on other social media outlets to examine your prospects’ roles, interests, pains, and needs.

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4 Tips to Organize Your Content Marketing and Social Media Efforts

Sales Prospecting Perspectives

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. Therefore, you have all of your information hitting different medias throughout the day, and now all you have to do is monitor.

Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

Sales Prospecting Perspectives

What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. An early proponent of Google Plus, he often discusses social media, content creation, and technology in his writings.

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15 Sales Hacks You Should Know From Past Sales Hacker Events

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. Max Altschuler currently runs two media companies.

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Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts.

Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts.

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts.

Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?

Sales Prospecting Perspectives

Beth has a MFA in Interrelated Media from Massachusetts College of Art and Design and a BFA from University of Nevada, Reno. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive.

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How to Launch Fresh, Fun and Fantastic Sales Training for Millennials

Sales Prospecting Perspectives

The study advised introducing more variety when teaching Millennials, incorporating videos, social media, television, and other sources that allow Millennials to spread their attention around.

How Marketing Can Collaborate with Sales to Create Engaging Content

Sales Prospecting Perspectives

Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs.

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Marketing and Selling: Two Sides of the Same Coin

Sales Prospecting Perspectives

The answer is that with the rise in social media marketing, companies and prospects form relationships with potential vendors well in advance of the time they enter the formal sales funnel. It’s also important for inside sales reps to have a social media presence.

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Needs-Based Marketing for Executive Buyers Today

Sales Prospecting Perspectives

By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market.

4 Communication Tips for Ramping Up a New Inside Sales Client

Sales Prospecting Perspectives

Patrice is an avid member of AG''s social media team. Ramping up on a new project can be stressful for business development and inside sales reps. There are many different marketing materials they need to read, and processes they need to understand, before they’re able to start prospecting.

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The End Game: How to Create Opportunities Early In Inside Sales

Sales Prospecting Perspectives

In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. With a family background in sales, it’s no wonder I love competition, organization, and numbers.

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B2B Social Selling: Sales Megaphones or Conversation Drivers?

Sales Prospecting Perspectives

On the other hand, if you use social media as a megaphone to meet your sales quota, that will also not go unnoticed (in a bad way, a big no-no). Over the past year, social selling has become one of the hottest topics.

Why Traditional Lead Qualification Filters Are No Longer Enough

Sales Prospecting Perspectives

To the modern sales rep, social media are an imperative advantage. Both these reps–and many like them–have figured out that social media isn’t just for reaching out to prospects; it’s equally effective at finding them.

Why Mad Men Marketing is Moot: Account Managing in the Digital Era

Sales Prospecting Perspectives

Partially based on the life of Draper Daniels and the track record of Rosser Reeves, the “mad man” is capable of everything: writing copy, directing visual, planning media, managing the client relationship, and getting the big accounts.

Sales Prospecting In The New Year With A Data Scientist

Sales Prospecting Perspectives

She is responsible for setting and managing Lattice''s content marketing and social media strategies including creating, producing, and publishing engaging content

3 Sales Tools That Are Changing the Way Salespeople Do Business

Sales Prospecting Perspectives

Social Media. There is no way to overstate how important social media tools are in developing, maintaining, and growing relationships with customers, prospects, colleagues and competitors.

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How to Use Three Types of Data to Drive B2B Sales

Sales Prospecting Perspectives

Data from diffeent social media outlets, industry trends, economic trends, transactions to videos, text documents, audio file are all outlets where Big Data can be aggregated.

3 Tips to Teach New Reps for Successful Sales and Marketing Alignment

Sales Prospecting Perspectives

Niti Shah is the Head of Sales Content and editor of the new Inbound Sales section of HubSpot’s media hub. You can follow her at @nitifromboston.

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Cold Case: Finding the Right Contact in Inside Sales

Sales Prospecting Perspectives

Social Media. Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. This ability separates someone who is average and someone who excels.

How to Develop a Comprehensive B2B Marketing Strategy

Sales Prospecting Perspectives

All of this content would be shared over the appropriate social media channels and thus its success would assume a reasonable amount of social reach (which I define as the number of followers on all the relevant social communities a company has).