Sales Lead Insights

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

The media. So the media have secondary considerations just like objectives and audience. I did a campaign years ago for a company that used a knowledge base, which is like a database on 3-D multi-media steroids.

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

We all need to get really good at multi-media marketing. If any of you readers have anything to add about Smart Calling, or the integration of marketing tools across media, please weigh in below. Ask before telling and learn before selling.

Trending Sources

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

How is Silverpop addressing the increasing importance of social media as a key marketing channel? This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

And it’s also due to the volatile and increasingly complex business environment in which digital media, and especially social networks, have caused a sea change in buying behavior.

B2B lead qualification and scoring

Sales Lead Insights

Social media engagement (commenting on blog posts, joining social network discussions, retweeting). The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.

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Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

B2B Contact - Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people?

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

For example, many business executives I speak with are interested in social media as a market research tool. I believe, and Kristin concurs in the book, that social media can be an effective research tool for low cost consumer products and services.

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B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

Be there when they are thinking about the problem (right media, right frequency). ? What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need.

Get up to speed on B2B marketing automation in an hour for free

Sales Lead Insights

B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.

Be my guest at B2B Marketing University in Dallas on June 23, 2010

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. When: June 23, 2010.

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. When: May 18, 2010.

B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? Are you a B2B marketer that is responsible for lead generation?

Marketing-for-Leads Guide: Step 10 – How will you reach the best prospects?

Sales Lead Insights

The first step is to determine to what media your target audience is exposed to. Step 10: Determine how to reach the best companies and contacts.

Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects?

Sales Lead Insights

The first step is to determine to what media your target audience is exposed to. Step 10: Determine how to reach the best companies and contacts.

Is social media effective for B2B lead generation?

Sales Lead Insights

What’s all this have to do with social media? I have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. I think that thought applies to social media. Is social media effective for B2B lead generation?

Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST

Sales Lead Insights

How does social media fit into lead generation? Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project ) on the current realities of B2B demand generation. B2B Leads for Sales Success. June 10, 2010 | Time: 11am PST | Length: 30 min. Register here.

Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B

Sales Lead Insights

Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990.

What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010

Sales Lead Insights

B2B Contact - Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. Interested in learning more about B2B marketing automation and how it may benefit your company?

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

That’s one reason why savvy small-business marketers have flocked to SEO, social media, blogs, etc. You mentioned that more companies are asking you about social media marketing. What is your perspective on social media, Dianna? Social media is definately something B2B marketers need to pay attention to. Younger people are moving up the ranks – and they are social media savvy.&#. Tags: B2B marketing Online marketing Social Media

B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level.

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B2B Marketing University 2010 Kicks Off March 3rd in Washington DC

Sales Lead Insights

Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers? If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.

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The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!

Sales Lead Insights

These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.

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B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

Sales Lead Insights

This one-hour webinar will cover: The latest trends in B-to-B lead generation, and how you can leverage them; Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media for generating, nurturing, and qualifying leads. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Lead Gen in 2010: Learn What is Working Best Right Now.

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

Are you responsible for B2B lead generation at a large company?

B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

Given all the “e-“ and social media, does the phone still have a role in B2B lead generation, lead nurturing or lead qualification? I’ll close with some good news … despite all the online marketing and social media and e-hype, people have not thrown away their phones! We also have to pursue leads by phone in context with our other marketing and sales media so that our communication strategy is cohesive and valuable.

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Tags: B2B marketing Online marketing Sales lead generation Social Media

B2B Copywriting: Interview with Miller McMillan

Sales Lead Insights

Copywriting can attract, educate and motivate prospects through a variety of media, including websites, email campaigns, Twitter, direct mail and other options. There are copywriters who have an excellent grasp of many product categories, media and techniques—and who offer an array of writing styles to match the specific marketing challenge.

Web Inquiry Management: Interview with Mike Wallen

Sales Lead Insights

Someone who completes a form may have gotten to the site as a result of a marketing campaign, online searches, social media activities or a word-of-mouth referral. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services.

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you wondering what results your B2B lead generation peers are getting from telemarketing, email, their websites, online marketing, social media and other tactics? Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Are you wondering about the B2B lead generation media and tactics that will get you the best results? Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Are you wondering about the B2B lead generation media and tactics that will get you the best results? Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. 26: The 29 Best Social Media Monitoring Tools. #27:

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

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The three biggest social media problems are NOT social media problems

grow - Practical Marketing Solutions

But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. Here are three problems that people may THINK are social media marketing problems … but they’re not. By Mark Schaefer.

Social media engagement is a lousy metric

grow - Practical Marketing Solutions

Thank you for your social media engagement through your generous tweets, blog comments, and likes. But almost no one has ever engaged with me on social media. Social media engagement may be the wrong metric. Alternatives to social media engagement. By Mark Schaefer.

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Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. By Brooke B.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Guest post by Josh Wardini.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. The post Social Media Explained.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).