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How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

Vendors such as Bombora , Infer and Mintigo track thousands of topics across through Internet searches, social media posts, webinars, events and online videos to gather information designed to identify users’ intent.

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Social media management. A social media aggregator that facilitates easy sharing on multiple networking platforms, and provides useful analytics for your accounts. Demand generation is about more than just delivering sales-ready leads for products or services.

Trending Sources

Who Owns Twitter (Marketing or Sales)?

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For anyone who really loves social media, there’s simply no substitute for Twitter. B2B buyers use social media for research much the same way as their B2C counterparts, though sometimes with a more discerning eye.

A Social Media Measurement Dashboard; One Approach

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A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media.

Google Analytics- Calculated Metrics for Lead Generation Websites

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Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature.

How Long Does it Take to Get Results from Content Marketing?

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This is why both social media and paid advertising are essential. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. “ Marketing is impatient.

How to Convince Your CEO of the Power of B2B Content Marketing

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It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

As you know with social media, nobody likes to be sold too forcefully, so be tactful. This IS social media, and that means sharing other companies content (and hopefully they will reshare yours). Social MediaFacebook and B2B lead generation.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Project coordinators, marketers, copywriters, SEO and social media strategists, designers, sales staff, your legal team, subject matter experts—a lot of players are on this team. Is your content marketing strategy plagued with glitches and slowdowns?

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game.

Effective Social Selling = Mindset over Tactics

NuSpark

Many say that sales people should concentrate on honing their sales skills rather than social media skills. Social media most often falls to marketing departments because it’s their job to take care of advertising and PR—to be the “media” face of the company.

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

Be yourself, especially with your own content and within social media. Strategic branding, targeted messaging, media tactics, and inbound/outbound marketing tactics all need to have a strategy behind it.

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C.

Why Marketing Automation Does Not Work

NuSpark

Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations. Who will promote that content through, for example, social media, online advertising and content syndication?

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display.

17 Ways to Promote Your White Paper for Lead Generation

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Social Media. Of course, promote it via social media. According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. You’ve written, designed and produced a white paper. That was a lot of work.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Social Media. Of course promote it via social media. Besides promoting your white paper via social media, you need to allow others to share it as well. Once you’ve set up this functionality, readers only need to click on the button to share it on their social media profiles.

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How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

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And your social media presence isn’t strong enough to guide traffic in your website’s direction. To grow your business today, you must build your online influence by creating insightful content that helps your target audience.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Ad units and rich media. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. Advertising Media Planning Tactical ServicesA Look at Online Display Advertising for Lead Generation.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

If you’re buying online display for lead generation, you should consider social media advertising opportunities. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

Great content is the fuel to social media messaging, sharing, and engagement. Social Media Engagement is all about content- your trust and credibility via social media channels is what drives your social media effectiveness.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. Paid Media. Social Media. Social media is social networking. Happy New Year!

A Brief Guide to Increasing Website Conversions with Video

NuSpark

Promote the video within social media, if it acts as a standalone. More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Social media monitoring.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Related Posts: LinkedIn and Twitter Advertising and Marketing Options; A Primer Social Media Advertising NuSpark Search. Advertising Pay-Per-Click Social Media Tactical Services Video Posts Twitter recently launched a keyword targeting option for Twitter Ads.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Media. Advertising Media Planning, Seventh Edition.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

A multi-media strategy works best. Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution, click rates, video views, social media shares and comments, Leads generated, ROI reporting. . A B2B Video Marketing Strategy Overview.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

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So while you spend all that effort on SEO, social media, paid search, email marketing, and online display, if your landing pages don’t align with the user need, and you make it hard for prospects to find your web form, you will lose leads, and that means visits to competitors.

Facebook Business Pages; Measuring What Matters for Success

NuSpark

My goal as a marketing consultant is to report on trends of KPIs, and recommend optimizations, for any media strategy. Ask any social media consultant, and they would probably pick different ones; it all depends on the goals of the page, and what metrics mean most to your clients.