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JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

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JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Never be short of ideas again!

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OCTOBER 24, 2023

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. Social media has exploded in popularity year-by-year. So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest.

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MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

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AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Houzz: A social media platform for home improvement and design enthusiasts. Over time, it has evolved into a comprehensive social media platform for all things related to home improvement and design.

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OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

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JUNE 14, 2021

One common area where a lot of building materials companies struggle is with growing a social media presence. Lead generation through social media is actually a lot easier than you might think. Here’s how building material suppliers can use social media to increase sales. Choose the Right Social Media Platforms.

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JANUARY 2, 2023

What is Cross-Media Marketing? Digital touchpoints include, digital ads, SERPs, eCommerce transactions, organic and paid social media, videos, emails, blog posts and—of course—your company’s website. The post Why Cross-Media Marketing is a Good Fit for Your Goals appeared first on ER Marketing. Gather insights.

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FEBRUARY 12, 2021

The post Social Media Management appeared first on ER Marketing.

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AUGUST 22, 2017

Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. Social media has exploded in popularity year-by-year. Social Media Provides Client Insights. Social Media Provides Client Insights. Social Media Boosts Brand Awareness.

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AUGUST 10, 2017

And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing. Visited 64 times, 14 visits today).

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JUNE 21, 2018

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021.

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SEPTEMBER 5, 2017

Social media has been identified as a core hub for big data and cost-effective trend analysis, even without the clamps being placed on other sources of outreach. Do B2B industries need to worry about social media in 2017? CX is now the centerpiece of most successful social media initiatives from B2B companies.

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NOVEMBER 6, 2023

Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach.

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NOVEMBER 9, 2023

Finetune your social media channels When it comes to connecting and interacting with the public, few other methods can top the impact of social media. On social media, likes on a particular post can tell you that people are responding to the content but interactive engagement delves deeper into their feelings.

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JANUARY 17, 2024

The social media platform has seen tremendous user growth especially among teens, but platform usage is also exploding among adults, especially Millennials. Leverage Other Social Media Channels For Snapchat Promotion Use other social media platforms to announce your Snapchat presence.

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NOVEMBER 17, 2023

Social Media Marketing Social media marketing is huge right now but if you are focusing in on other digital marketing tactics, you do not want this one to fall behind. People love social media and you want to make sure that you continue to cultivate those relationships and have a strong presence online in this arena.

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OCTOBER 18, 2023

Keep on top of what is important in your industry by using tools such as BuzzSumo to find out what’s been doing well on social media and find out what your competition is publishing. Select social media platforms that align with your target audience and industry. The key is to make sure that your content is better.

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JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably. We can help.)

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SEPTEMBER 12, 2023

Social media influencers can play a critical role in your marketing strategy. Partnering with the right one can give you access to the influencer’s blog and social media channels, and connect you to a precise audience segment that your business otherwise may not be able to reach.

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JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Social Media: Where do you intend to post the content?

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JANUARY 24, 2024

Unfortunately, many users treat it as just another social media site, falling into the trap of passive posting. This is perhaps the most significant mistake one can make when aiming to improve their social media presence on LinkedIn. How is LinkedIn different from traditional social media platforms?

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DECEMBER 19, 2023

3 – Leveraging the Power of Social Media Social media is no longer just a platform for connecting with friends; it has become a powerful tool for B2B marketers. Additionally, social media platforms offer targeted advertising options, allowing you to reach your ideal customers with precision. #4

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DECEMBER 7, 2023

Social Media Neglect When you venture to a company’s Facebook page, you expect to see a generous amount of recent content and information. Social media is always on the move, and it’s a fatal mistake to not take advantage of it effectively. Social media is vital in B2B; don’t neglect it.

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SEPTEMBER 13, 2021

The three most common methods are through in-person engagements, content marketing, and social media. Social Media. Social media platforms like LinkedIn and Facebook are always a good choice. Maybe this is the number of people who read your blog each week or followers on social media accounts. In-Person Engagements.

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OCTOBER 27, 2023

There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day. Depending on your industry, the social media sites your clients visit will vary.

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JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. For example, if you want to generate leads, focus on conversion rate and lead quality rather than social media likes.

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JULY 21, 2023

Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. According to published reports, Apple’s media spend was estimated at $1.8 Engagement and responsiveness are crucial on social media platforms. billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards.

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JANUARY 11, 2024

Social media Leverage the power of social media relationships. Social media is a fantastic place to foster a sense of community and engage with your customers directly. You can start with Google Business Profile and expand to social media, industry-specific websites, and more. How can I leverage social media for reviews?

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SEPTEMBER 28, 2021

With programs like YouTube VR and Facebook’s Oculus making it easier than ever for the general public to enjoy realistic adventures through physical locations, opting for this type of media is an excellent way to stand out from the competition. Creating Social Media Content. Showing Off Your Creative Side.

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OCTOBER 19, 2023

Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. Do I need to prepare for media interactions at a trade show? Yes, even if you don’t expect press attention, prepare a press kit and check the attendee list for potential media contacts.

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OCTOBER 20, 2023

However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content. This includes the homepage, sections of the website, the blog and even social media. Do the same with your social media posts on Facebook, Twitter, LinkedIn and beyond.

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AUGUST 8, 2023

Be Social Leverage your trade show presence by using your social media channels to connect with mobile-enabled attendees who are inseparable from their tablets and smartphones. How can social media be used to enhance trade show presence? Trade shows demand substantial investment but offer a chance to meet potential customers.

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SEPTEMBER 22, 2023

RELATED: Content Your Audience Wants But Isn’t Getting Here are the specific competitor metrics that I recommend starting with as you build your competition profile baseline and start ongoing tracking: Organic search keywords targeted, website content, keyword rankings, domain authority score, page authority scores, inbound links Paid search (..)

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JUNE 19, 2023

The curiosity gap, a theory and practice that teases readers with a hint of what’s to come without giving anything away, was coined and used effectively by media startup Upworthy. You have to decide if you’ll use owned media, paid media or earned media to market your content, but you must use some media—or your content doesn’t exist.

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JANUARY 8, 2024

Video continues to dominate as a powerful and indispensable tool in the realm of digital marketing, especially on social media platforms. Videos on social media platforms stand out in crowded feeds, which can stop users in their scrolling tracks. As human beings, we are naturally drawn to movement and dynamic visuals.

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AUGUST 14, 2023

Distributing Content Effectively Utilize various platforms to distribute content , from social media to industry-specific forums. Rise of Social Commerce Social media platforms are evolving into purchasing channels. What role does social media play in the B2B customer journey?

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