MI6 Marketing Agency

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B2B Content Marketing Trends for 2017

MI6 Marketing Agency

The organization sees content marketing as a strategic way to communicate and engage with key contacts whether they be prospects, customers, influencers, media etc. If you’re wondering what the B2B content marketing trends for 2017 are this post is for you.

Mi6 Agency’s Top Charts for Dec 2016

MI6 Marketing Agency

Search engine marketing plays a minor role taking a back seat to social media where word of mouth/mouse where peers, friends and influencers matter more. The study doesn’t break down which social media networks/sites were used.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

“The Dead Zones: When Not to Post on Social Media.” This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in!

Head Scratcher and Belly Buster Post: April 2016

MI6 Marketing Agency

I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. In February he received over $400M in free media [ source ]. About These Posts. UPDATED: April 15/16. Look for [NEW].

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media?

Should My CEO be on Social Media?

MI6 Marketing Agency

There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. We've Been Failing on Social Media for 2 Years.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

I have a lot of time for people like Timothy Hughes because he’s an authentic leader in B2B sales and marketing – especially when it comes to social media. He uses social media to to develop connections, share his (and others) content and has a legitimate following on Twitter.

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

This is interesting when the survey also revealed that the respondents are largely underwhelmed with social media as a content delivery option, with nearly 60% stating that social is not an essential marketing tool.

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Win Tickets

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Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. Enter Our Draw for Free Tickets to The Art of Marketing Conference.

Twitter for B2B Marketing

MI6 Marketing Agency

Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert&#. Think social media is very imp. We’re finding social media to be great way to help build relationships w/ customers/clients. Should follow customers, analysts, partners, potential customers, media and bloggers in industry targeting.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

The Emerging Role of the CMO

MI6 Marketing Agency

Over half of the surveyed sales professionals mentioned earlier said they know that social media is important to their success. Among the top sales performers over two thirds believed social media as being important to their success. The B2C and B2B Buyer Controls the Sales Process.

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Linkedin for B2B Marketing

MI6 Marketing Agency

I like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. websites and the media. Baffles me how “mindless and casual&# chat goes on in LinkedIn that best belongs in other social media and online chat rooms. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers.

Social CRM for Small Business

MI6 Marketing Agency

It gets interesting because he talks about how you can now use social media to find things in common with the people we are developing relationships with. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social Prospecting

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

tags: social media ). Tags: Mi6 Blook Reports bernoff customer engagement groundswell li social media adoption strategy Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts.

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. For example send a direct mailer that promotes a social media driven contest. Blogs fall under social media, but I like the fact they’ve separated it in this chart.

B2B Company Websites

MI6 Marketing Agency

I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. technology & social media. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. Blog Featured Marketing Strategy Online Marketing Social Media Web DesignAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session.

Mi6 Quick Tip #7

MI6 Marketing Agency

How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. Do you have ways to use social media to listen to your customers.

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Are You Giving More than Your Receiving?

MI6 Marketing Agency

Blog Fave Five Posts Featured Email Marketing Event Marketing Social Media Marketing startupsSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing.

B2B Marketing Framework

MI6 Marketing Agency

Is social media the right thing for us? Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

1) 5 Steps to Connecting with the Movers and Shakers on LinkedIn | Source: Social Media Today. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing.

Head Scratcher and Belly Buster Post: Sep 2016

MI6 Marketing Agency

The media depends on Facebook as a primary channel to share their stories and news. About This Post. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh.

Fave Five Posts, Week of Jan 2

MI6 Marketing Agency

This weeks Fave Five picks includes social media business process integration, where angels will invest in startups, advice from a tech buyer to marketers on how to blog better and a better way to think about content marketing. 2) Integrating Social Media into Business Process a Challenge | eMarketer. Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media MarketingSave Some Time on Us.

Social Media Sponsorship Metrics

MI6 Marketing Agency

Today’s Chart: Top 8 Metrics Used by Marketers to Measure Social Media Sponsorship Success. In the article by eMarketer “How Valuable Are Social Media Sponsorships” they show the top 8 measurements used to evaluate the success of a social media sponsorship program.

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals.

Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

This update include: 1) The Science and Psychology of Twitter: Why We Follow and Share | 2) Canadian Executives Question Benefits of Social Media | 3) Marketing Has a Marketing Problem | 4) Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers | 5) Engaged Communities Drive Business Growth – Six Success Factors. My own use of social media is constantly under review because I’m still experimenting with it.

Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. The Conversation: An Introduction to Social Media. Slides 1-16: Social media defined, some Canadian Demographics (these folks are from wintery Winnipeg).

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Your customers may not be complaining too loudly on social media just yet, but they are actively looking for solutions to their current issues on message boards and in forums.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

Trends in social media may be responsible for marketing once again focusing on optimizing how the company and its products are viewed in the marketplace, moving beyond just one of many vendors to a preferred supplier status. Author: Chris Herbert.

Ready for the Empowered Customer?

MI6 Marketing Agency

Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social Media

My top 3 tweets #9

MI6 Marketing Agency

I chose this tweet for two reasons: 1) According to Buffer it was the “most popular” tweet based on reach, faves and clicks; 2) It ties thought leadership content with use of social media. Welcome to my top three tweets for the week of July 13, 2015.

March Mi6 Chart Toppers

MI6 Marketing Agency

I’m surprised that this survey didn’t ask about content and social media marketing. #2: Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! All organizations using social media should take this seriously and have a social media command center. Here’s some examples of social media command centers. #8 March 2011.

Talking With the Groundswell

MI6 Marketing Agency

The key, is to create and share content through social media and participate in open and honest conversations. If you want to engage in conversation through social media you must be committed for the long term. Chapter 6: Talking to the Groundswell.

Wish I Attended!

MI6 Marketing Agency

Blog Featured Quick Posts cisco cloud mobile social media videoWe’d love to have been at Cisco’s recent Velocity Partner Conference in Barcelo, Spain.

January Mi6 Chart Toppers

MI6 Marketing Agency

Especially given the role that social media played in recent developments in Egypt and Tunisia. 4 Chart: Top 9 Social Media Tactics Used by #b2bmarketers (Source: @JenLDoyle from @MarketingSherpa). 6 Chart: Total Media Advertising Spending Worldwide, 2010/2014 (Source: @eMarketer).