KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. At the time, 28% of respondents admitted that social media marketing is their department’s weakest skill. B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

JUNE 3, 2021

Digital marketers have already discovered that leveraging social media can have a positive impact on their overall bottom line. In terms of gaining a competitive advantage, most marketers (60%) said that it is imperative to invest more resources into social media. Investing More in Social Media Marketing.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Social Media Marketing and Facebook Familiarity. posts per week on Facebook. This surpasses both Instagram (4.0

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. B2B Marketers Reaping the Benefits of Paid Social Media. Facebook (71%) and Twitter (61%) are also leveraged by B2B marketers.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. Marketers to Continue Investment in Social Media. This was followed by SEO (16%) and search (16%).

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. There are several benefits associated with utilizing social media across the board, according to the report. Marketers Now Using Facebook in New Ways.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. And it works especially well on social media.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

MAY 13, 2021

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

KoMarketing Associates

SEPTEMBER 8, 2021

That being said, the majority of marketers (73%) also stated that they will be creating the most content for social media in the year ahead. Marketers’ Growing Use of Social Media. This is not the first batch of research to indicate that marketers are turning to social media to achieve their primary objectives.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1). also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Additional statistics suggest that the longer marketers stick with social media, the more likely they are to see a return-on-investment.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts per week on Facebook. posts per week on Facebook. This surpassed both Instagram (4.0

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

APRIL 7, 2021

Many marketers have already integrated social media into their overall marketing plans. Most respondents (47%) said that social media was the most problematic channel in terms of measurement. However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue.

Social Media 160

Social Media Social Marketing Planning Media 160

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Stories can be used both organically and as a component of social media advertising.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Social Media Marketing and Website Visits.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. This is all despite the fact that the majority of marketers (64%) stated that they have a specific plan for generating leads from social media in place.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. The top SEO priority – answered by 20 percent of respondents – was social media marketing. Marketers and the ROI of Social Media. Most agencies (57.8

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. Social Media Marketing Budgets. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

KoMarketing Associates

MAY 28, 2019

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Paid Social Media for B2B. Let’s dig in: 1. Source: Getty Images. Run social ads! Key Takeaways.

Top of Funnel 123

Top of Funnel Social Media Media Work Management 123

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Compared to the previous year, social media visit share increased by one percentage point, indicating that it continues to grow as a channel.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

JANUARY 14, 2020

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. 18%) now goes toward social media. This is followed by email (13%), websites (12%) and streaming video/radio (5%), among all other forms of new media.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

APRIL 4, 2019

When it comes to social media marketing, new research suggests that it pays off for marketers to be responsive to millennial buyers. While 24 percent of Americans said they provided feedback to companies they purchased from using company social media channels over the past year, this statistic was higher – 38 percent – among millennials.

Social Media 165

Social Media Customer Surveys Paid Search Agency Social Marketing 165

KoMarketing Associates

NOVEMBER 5, 2019

The value of social media marketing is undeniable. Many marketers have come to understand this and now leverage social media as an integral part of their overall marketing strategy. Even worse, they believe they are restricted to only a limited set of social media tactics due to this. Define Your Goals and Objectives.

Social Media 128

Social Media Social Marketing Marketing Strategy Marketing & Strategy 128

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. percent) claim that social media is “very important” to their overall marketing strategy. percent) claim that social media is “very important” to their overall marketing strategy.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

OCTOBER 29, 2018

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. That being said, 86 percent of customers say that they are more likely to take their business elsewhere if they see a lack of transparency from a company on social media.

Transparency 167

Transparency Social Media Media Brand Identity 167

KoMarketing Associates

NOVEMBER 10, 2016

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262