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Why C-Levels Need To Think Differently About Social Media Strategy

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Don’t think customer service is an issue your social media team needs to worry about? Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone.

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this.

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Account Based Marketing and its Growing Interest Among B2B CMOs

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100 Things You Are Doing Wrong on Social Media

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You are not thinking of your blog as the hub of your social media efforts. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

How Data Will Change Marketing in 2017

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Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels.

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

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Surprising enough, 70% of companies are said to still not be collecting data from social media channels. From content marketing and social advertising optimization to ideas for developing new products, social media marketing will become a more data-driven exercise.

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Why Social Proof Matters For Your Brand

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Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years. It’s the reason why companies obsess over press mentions by respected media sources.

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5 Tips For Improving Your Social Media ROI

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by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Perhaps you are not active on social media yourself.

6 Social Media Publishing Best Practices

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It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing.

7 Engaging CMO Interviews From 2016

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You make the best media plan you can come up with.” As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017.

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Best Practices For Social Media Publishing

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Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Metrics and social media can be complicated.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

How 4 Brands Are Revolutionizing the Customer Experience

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And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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80% of social media engagement happens on mobile ( comScore ). A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem.

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Does Paid Social Media Work?

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It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Read the full story on Social Media Examiner.

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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Small wonder that 48% of media sellers are already using DMPs. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey.

Accelerate Conversions with Clean Data and Relevant Content

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Mobile digital media time in the US is now significantly higher at 51% compared to desktop's 42%.

How Social Media Can Impact Corporate Culture

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This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. And, my personal favorite, how can I increase my reach on social media?

The Power of Instagram in Email Marketing

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Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep.

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The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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The reason why this approach seems to work so well is because consumers actually use multiple channels when they go through the purchase process, including search engines, brand websites, and customer reviews as well as social media, blog posts, and mobile channels.

How To Build Up Social Media Marketing Like LEGO

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Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house.

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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While it’s not always easy to pinpoint these positions, marketers turning to alternative media like interactive content are gleaming advanced insight into their buyer’s specific needs.

Using Data-Driven Marketing for Business Success

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The data has many sources like a company’s CRM or ERP system or its website and social media presence.

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How To Excel at Four Primary Types of Social Media Content

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Every single minute , social media sees: 2.4 The broad appeal of social media has made us all into content creators. How can marketers cut through all of the noise and make an impact with social media marketing? How To Excel at Four Primary Types of Social Media Content 1.

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5 Social Media Truths, and How To Manage Them

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by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal.

7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. These platforms combined now account for 60% of all digital media time, spent according to comScore.

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Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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In the Facebook example above, the social media site does not ask you to choose whose content you prefer to see or which brand you prefer to interact with most. Innovative technology in the retail world doesn’t always mean flashy gadgets.

The Biggest Mobile Marketing Trends of 2016

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Report: More than two-thirds of digital media time now mobile, apps 50 percent. According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. Overall, digital media time spent with mobile is now a whopping 68 percent.

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3 Ways to Connect Video Advertising to the Customer Journey

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Video is the most effective type of media with sight, sound and motion, and when connected into all of your marketing channels, it creates more impactful customer journeys by re-engaging and driving them towards conversion.

Why Cross Channel Marketing Needs To Be Visual

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According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.”

How To Run An Effective SMS Marketing Campaign

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Social media, foot traffic, television and radio ads, email newsletters, coupons, pop-up ads and more. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy.

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5 Simple Marketing Automation Tips to Improve Conversion

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And don’t forget to take advantage of other sources, including their social media activity and offline data, that can be layered into your marketing automation system.

Using Link Targeting for Improved Inbox Personalization

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So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe.

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

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Through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers.

How to Decide What Marketing Metrics to Track and Report

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For example, social media metrics like followers, likes, and comments are important to track within the team that is doing it. You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain.

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Lead Scoring Setup is Not a Set-It and Forget-It Activity

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Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success.