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Understanding Generational Social Media Preferences

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I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. By Brooke B.

How to turn social media connections into an actionable audience

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Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work.

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The new standards for strategy and social media success

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I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? By Mark Schaefer.

HR and social media: 7 Ways HR needs to act like marketing

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Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

15 Amazing ways social media is changing the world

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Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives.

The first step in social media marketing is not social media

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“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Social media marketing doesn’t start with social media.

7 Ways a small business can use social media resources wisely

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So how should a small business with limited resources realistically approach social media marketing?”. The time and resources needed to be effective in social media is certainly a problem for companies big and small. I think we can burst the bubble by now — social media is NOT free.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal. By Brooke B.

The disconnect between social media popularity and business effectiveness

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This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. By Mark W. Schaefer.

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

How your personality aligns with social media content types

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The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer.

20 Ideas to super-charge your social media network

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Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network.

Are you ready for the mega-shift from social media to private media?

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Social media won’t go away (Facebook isn’t dead!), The world is transitioning from public social media to private media. The rise of private media. Conversational moments — Today a brand goal on social media is mass relevance.

Case study: Social media engagement as a point of differentiation

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There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.

Finally, the truth about social media and customer engagement

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My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” By Mark W. Schaefer.

What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. The best social media platform for your organization.

A ton of useful information on social media marketing measurement!

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In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer.

Your social media strategy plan: Where do you START?

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And by the way, your social media initiative doesn’t start with a Facebookpage. Assess the company culture You might be wondering what the company culture has to do with social media success. Social media policy Any company, large or small needs to have a social media policy.

Why “rich content” is central to your social media strategy

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Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy.

The lost blogging monarchy, the defeat of links, and the war on social media

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At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Social media has become a dead end for content. Social media cul-de-sacs.

From newbie to expert, here are the best social media tools for your business

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When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level.

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There is no community on social media

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Here is why companies can certainly build communities on social media and, in fact, they are doing so. Which leads me to this final point on the nature of social media community … 4. You social media connections are generally weak relational links.

70 Rising Social Media Stars

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Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars.

The greatest content marketing case study in history

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This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study.

Case study: Social media success in regulated industries

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Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page.

Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? ” If the answer is “yes,” then social media should probably be a top priority for you. Why would I participate in social media?”

Five ways to calm down and not be overwhelmed by social media change

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It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Let’s look at a few ideas that serve as a calming effect for the social media hurricane.

Four profound marketing megatrends for 2016 and beyond

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Analytics — A simple social media dashboard is not enough to win in this environment. As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent.

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The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). By Brooke B.

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7 Ways social media has changed leadership

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I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership. In the past few years we have witnessed dramatic examples of social-media-enabled revolutions like the Arab Spring and Occupy Wall Street.

Four steps to stay on top of social media trends

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How can a busy marketer possibly keep up with these social media trends? Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Related Stories 14 Data Visualization Tools to Tell Better Stories with Numbers The key to social media success rests with HR?

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Podcasts and advertising: Meet social media’s new super power

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Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show.

25 ideas for your social media network strategy

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Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network.

How to create an amazing social media marketing workshop

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I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Change the media type by playing a video.

25 Nuggets of Essential Social Media Wisdom

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So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way. Maybe the most important social media measure isn’t ROI. Social media marketing is about marketing , not social media.

Four ways social media impacts emotional branding

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Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. The post Four ways social media impacts emotional branding appeared first.

Social media proficiency: A life skill?

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I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly titled … KNOWN. The post Social media proficiency: A life skill?

Is social media engagement still a thing?

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Remember when social media was about engagement? Does it still have a place in the social media eco system? Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.

How to set up a Social Media Command Center

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Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members.

Three ideas to end the social media poison

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The post Three ideas to end the social media poison appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Blogging best practices business relationships business strategy Entrepreneurism Social Media Strategy sociology community building mars dorian networking