Digital B2B Marketing

Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

Media advertising lead generation mistakes toby hudson Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations.

Buy 109

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

Like on any other social media property, the audience’s voice is nearly as loud as yours. Content Media News Social Media LinkedIn publishing sponsored updates LinkedIn has gone Tumblr on us and B2B content marketers are drooling.

Trending Sources

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. Content Social Media audience developement Content Curation social sharing triberr

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Opportunity: Inform and deliver value in your B2B social media program.

Replacing “Authentic” in Social Media

Digital B2B Marketing

You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. Aaron Wagner makes some great comments about this in the discussion here on Social Media Today as well).

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” Social Media Spam twitterYou can share. You can publish. You can broadcast.

Spam 117

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. News Social Media forbes LinkedIn quantcast wall street journal

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Sorry to break it to you, but brand followers on social media have the same bias. Measurement Media analytics marketing analytics retargeting search view-through

Two Killer Google+ Mistakes

Digital B2B Marketing

Social Media GoogleLast week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services.

Google 135

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Following and engaging with people is more natural than engaging with brands, particularly lesser-known brands that don’t already have a strong following that naturally will migrate to social media.

Google 152

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. Rants Social Media infographic kissmetrics lawyers.com nielsen visual.ly

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. You need to generate leads, right?

Change Is Overdue

Digital B2B Marketing

The now common refrain says every company is a media company and every individual is a publisher. Many, like the media companies of old, are using content to earn that attention. share your content on the social media!) I’ve had it!

The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

Has your personal experience with social media increased your perception of its marketing value? Your opinion of creative, media or content is a distraction. Rants Social Media flite Google heat infographic mailchimp testing unbounce

Outbound Marketing for Modern B2B Marketers

Digital B2B Marketing

Content Social Media banners Email inbound marketing Native Advertising PR print retargeting search social advertising Inbound marketing may be the hot topic for B2B marketers today, but today’s big B2B inbound marketers are all active outbound marketers as well.

Banner 123

4 Metrics You Need To Track In B2B Lead Generation Programs

Digital B2B Marketing

Demand Generation Measurement Media lead generation metrics Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long.

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you?

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Content Media content distribution Native Advertising social advertising

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Has social media lowered your content standards?

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning.

Words 140

4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Write an article about how social media is killing advertising! Media companies are Dead. As final proof, I submit the following Social Media Zombie infographic. Content Social Media zombieWhat, it’s changing? Quick, call it dead!

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. You have merely picked up your social media bullhorn for the modern equivalent of an email blast.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited.

15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

Big names in B2B marketing, content marketing and social media seem to be everywhere. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Demand Generation Media Uncategorized infographic lead generation madison logic Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic.

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

Your blog eschews nearly all forms of social sharing, often with the belief that your audience doesn’t use social media. Social Media blog bloggingWe have all seen the lackluster corporate blog. Some days, I wonder what went wrong.

Press 118

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You know any business without a social media presence will be out of business in five years (bonus: you know that statement was first made nearly four years ago. Social Media Over time, your role in marketing begins to permeate every part of your life.

Banner 110

The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. When the success of your business is less important than the success of your marketing, something is seriously wrong.

A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. LinkedIn is a premium property and media programs quickly become expensive.

How Account Based Advertising Really Works

Digital B2B Marketing

The advertising itself is generally purchased through exchanges and will generally come from a broad range of sites (from thousands to millions depending on the media partner and your specific program).

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthingThe latest report shows Pinterest now drives more traffic than Twitter.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

Develop social media profiles for Jamie on the core relevant networks for your target audience. At this point, you are ready to start actively engaging in the community, building some history for Jamie’s social media presence prior to your real launch.

Why Most B2B Advertising Doesn’t Matter (And Steps To Fix It)

Digital B2B Marketing

Media advertising creative If your marketing requires an explanation to your audience, it has missed the point. If you expect your audience to stop and think about your ad, you don’t comprehend yet just how unimportant ads are to your audience.

7 Characteristics of Tomorrow’s Best B2B Marketers

Digital B2B Marketing

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Those are skills that can easily be learned by the right person.

Best 117

A New Definition for Inbound Marketing

Digital B2B Marketing

Social media? Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you.

Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

For example: You can serve specific creative to people who have previously been to your site (or certain sections of your site) within your primary media plan.

The More You Share, The Less We Care

Digital B2B Marketing

In social media, we do the same thing. I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise. When you see people constantly sharing links in social media, do you pay more attention to them, or less? It’s true.

No, Content Will Not Kill Advertising

Digital B2B Marketing

The latest killers are the social media and content marketing stars. The power of the real customer experience is why so many sales and marketing activities offer a glimpse of that experience, from demos and trials to encouraging clients to share their experience in social media.

5 Signs Your Marketing Isn’t Integrated

Digital B2B Marketing

Do you have social media ideas, TV ideas or event ideas? Integrated marketing is hard. Every single marketing touchpoint should be working together. Executed well, it is a great example of 1 + 1 + 1 = 5.