Customer Experience Matrix

Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix

It's also the group with the most vendors I didn’t include – for example, there are probably 100 social media monitoring systems alone, most of which use at least some basic machine intelligence for language processing.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It starts at $3,000 per month for a three month pilot, which includes the cost of advertising media at specified CPMs. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)?

Trending Sources

Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Airlines will react to political pressures, social media, and even passenger behaviors. Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer.

Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Non-network advertising media are first in line, of course, although they’ve been losing ground at an alarming rate. Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

But it doesn’t describe today’s self-directed, random-walk journeys through an ever-shifting media landscape. Scientists tell us that the attention span of the average human is now shorter than the attention span of a goldfish.(1)

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes.

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. So the intent lists are often considered prospects to be touched through email, targeted advertising, and other low-cost media.

Intent 101

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

It was intriguing to see inbound marketing and social media marketing ranked so low on the Software Advice data – I read this to mean that marketers already get them from systems outside of marketing automation and don''t see much need for a change.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing.

The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. The real power will come from pushing leads to external integrations with CRM, email, social media, and cloud storage.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing.

New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

It's a do-it-yourself guide to picking social media marketing methods. Resources include ability to generate large volumes of content, ability to generate high quality content, existing social media traffic, available support staff, and budget.

Paper 70

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

These were typically sourced from public information such as Web sites, job postings, and social media. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It

Ads 83

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

It now has about 30 clients, primarily large enterprises in retail, media, and life sciences. _ * marketer-controlled; multi-source unified persistent data; accessible to external systems. I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information.

API 60

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

It currently has about 400 clients, mostly in ecommerce and media. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The issue, at least in marketing technology, is that all systems address pretty much the same general problem of sending the right messages to the right customers (in the right time, place, medium, device, language, tone, etc.).

B2C 90

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

New Frontiers in Data Driven Marketing

Customer Experience Matrix

The core issue is that marketing campaigns in advertising, traditional outbound media, and new social and inbound media all target increasingly-identifiable audiences rather than anonymous cookies, site visitors, viewers, or prospect lists. Translate offers across media and campaigns.

Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media.

Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data.

Marketing attribution systems: a quick look at the options

Customer Experience Matrix

Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. advertising optimization algorithmic attribution attribution vendors fractional attribution marketing attribution marketing measurement marketing ROI media mix modelsI’ve seen a lot of attribution vendors recently.

POS 59

The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

The Big Willow uses data from media it serves directly and from the nightly feeds that ad networks and publishers send to media buyers.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

API 88

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

LiveRamp, a partner of both Convertro and Adometry, connects individual identities across different media such as email and Web sites. On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry.

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S.

IgnitionOne Buys Knotice, Prompting Many Deep Thoughts

Customer Experience Matrix

But the extract below from the CDP Guide also shows how they complement each other: Knotice does “fuzzy” matching of names and addresses and sends email, while IgnitionOne buys online media and selects best customer treatments.

Buy 79

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot.

StrongView Moves Beyond Email to Real-Time, Contextual Marketing

Customer Experience Matrix

Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads.

Email 75

Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!

Customer Experience Matrix

Specifically, it connects Web advertisers with Web publishers for processes including negotiating media buys, storing and distributing advertising materials, checking for click and pixel fraud, and delivering leads the publishers have captured.

Pega Does Vegas

Customer Experience Matrix

In fact, while conference materials included a press release announcing a new Paid Media solution, I don’t recall it being mentioned on the main stage.** I spent the first part of this week at Pegasystems ’ PegaWorld conference in Las Vegas, a place which totally creeps me out.*

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton.

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

In February, Causata introduced prebuilt applications for cross-sell, acquisition, and return programs in financial services, communications, and digital media. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging.

Class 87

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

It does this with “listeners” that can read data from forms or monitor behaviors via Javascript tags on Web pages, emails, and other media. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures.

Are Millennial Marketers More Analytical?

Customer Experience Matrix

Even their presumed affinity for digital media, which is certainly more measurable than traditional media, doesn’t necessarily translate to an interest in ROI measurement. digital media marketing analytics marketing performance measurement marketing ROI millennials

CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice. I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts.

CRM 47

Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.*

Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5