Buzz Marketing for Technology

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. Have you made Google Plus a part of your marketing strategy yet?

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Trending Sources

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them.

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Agile Marketing in B2B

Buzz Marketing for Technology

Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Internal reviews and multiple approvals have to be adhered to, and design and layout of messages, and distribution via Web, e-mail and social media, consume big chunks time.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend money on developing new efforts for them.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

The marketer had an idea, they hired an agency, the agency built a creative treatment and handed the media component over to another division, the media agency purchased the media, the advertising runs and everyone waits hopefully for the results.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Social Media Grows Up - For far too long, marketers have treated social media as an island from the rest of their strategy—and, in turn, have not reaped any benefits of it being a useful sales tool.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. Where chatbots get really interesting is in personalizing media and responses,” Brucculeri suggested.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everything is pointing to digital technologies and social media, even in offline experiences.

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Through the multiple attempts to make QR Codes work in brand marketing, they have demonstrated a real demand for augmenting media assets but, at the same time, that they are not the solution and have faced extreme resistance from numerous segments of the population. Posted in QR Codes.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media!

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. “That turns Social Media into something you can use for Strategic Decision Making&#.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Posted in Commerce eCommerce Strategy.

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Analysis of social data can provide a different lens through which to evaluate media planning and buying.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

When you make advertising and media decisions, and socialize your systems and incorporate social data into everything you do, your decisions systems are enhanced and provide a more immediate ROI. When interpreted via a sensible methodology, data becomes intelligence.

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

He was able to demonstrate that that a particular set of investments actually got traction in the perception of the brand using only social media.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Try adding a YouTube channel to your social media arsenal. If there’s no stylistic connection between your company’s main website, your social media pages, and your offline marketing campaigns, shoppers are bound to get confused or challenge the legitimacy of your online presence.

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Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Earlier this year, Gustavo Razzetti, EVP and managing director of Lapiz , the Latino unit of digital agency Leo Burnett, wrote in Clickz: “Social media has become so big that sometimes we forget to approach it as part of the overall marketing strategy.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. Related posts: 3 Ways Social Media can Boost Sales Success A new RAIN Group report proves otherwise and shows that.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. These applications of social media analytics only scratch the surface though. Social data can also be invaluable in the media planning and buying process.

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. However, when your mistake involves social media, it’s not that easy to make amends. Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. We’re all human. We all make mistakes.

The Rapid eLearning Blog

Buzz Marketing for Technology

Instead, they’re media rich elearning with video and audio that trains people on very complex machinery and procedures. Media. Instead, you’re using PowerPoint’s freeform authoring environment to create a media rich, Flash-based elearning course.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. However, there is still a lot of discussion by an alarmingly large group of pundits that Social Media lacks clear ROI. In my view since Social Media generates ROI more directly and with higher velocity than other forms of marketing.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Not so with Social Media. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Social media has forever changed the way we use the Internet and consume information. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S.

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. The great thing about using social media data for topic discovery is you can see all of those searches connected together.

Micro Targeting your Online Media

Buzz Marketing for Technology

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.