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All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! What is earned media?

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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

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The secret to Mastodon’s success is mastering the hyperlocal

Biznology

The latest and greatest social media platform? What makes Mastodon different as a social media platform is that it’s distributed over many different privately-owned and hosted servers, called instances.

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All social media sites should offer profit sharing and ad revenue

Biznology

YouTube offers it and SnapChat offers a version of it — but every single nanosecond that you and I spend on Facebook, Twitter, Instagram, Google+, is for love, God, country and, for us in the social media marketing business, brand.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media.

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

In the posts from fellow Social Media Examiner contributor Stephanie Sammons , you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric.

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What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?),

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The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTube

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

11 inspiring case studies of digital transformation

Biznology

McDonald’s used social media to give away products related to the commercials they aired throughout the game. It was important for McDonald’s to have the ability to respond immediately to consumers and actively monitor social media trends in real time.

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4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out.

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

Most social media firms focus on how many leads they are able to deliver on a weekly and monthly basis. All sales leads are not equal.

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Exploit the hours employees spend on social media

Biznology

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

What am I supposed to do with all this data?

Biznology

Display media reports. Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?

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Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media influencer marketing is time-consuming. You can’t just hand out widgets online and expect a successful earned media campaign.

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How storytelling can shape the corporate brand and culture

Biznology

This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing.

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Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Media monitoring is the answer.

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Organic vs paid social media: 12 myths vs realities

Biznology

Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. The social media landscape is constantly evolving. To understand organic vs paid social media, here are 12 myths vs realities. SOCIAL MEDIA IS ABOUT CONVERSATIONS AND CONTENT: Myth.

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How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution.

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All your best content may now be considered fake news

Biznology

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. Mainstream media has been fighting irrelevance since the early 90s.

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Why 9Round should be using SOCi for social media management

Biznology

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. The post Why 9Round should be using SOCi for social media management appeared first on Biznology.

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Social Media is a life sentence

Biznology

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street.

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Don’t screw up your social media listening

Biznology

Let me guess: your company has an outstanding social media presence. The post Don’t screw up your social media listening appeared first on Biznology. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets that showcase your “reach.”

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6 assumptions push marketing gets wrong

Biznology

Here I will attempt to deconstruct how digital is different from other more passive media by unpacking the six assumptions push marketing relies on that don’t work in digital. In offline media, marketers get away with this more often than in digital.

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Five often-overlooked reasons senior executives should use social media

Biznology

I hear these objections all the time when speaking to top executives about social media. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? “I don’t have time to build my LinkedIn profile.

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10 Marketing trends to watch for 2017

Biznology

Visuals are so important to all of your marketing efforts, not just social media. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

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10 Social media metrics every marketer needs to know

Biznology

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored?

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How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

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Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. The post Lurkers are the 99.989% of Social Media appeared first on Biznology.

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Social Media is Like Riding a Bike

Biznology

I get to a point on social media eventually, so hang in there. The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional.

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Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. The post Earned media influencer outreach is alive and well appeared first on Biznology.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific.

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Earned-media micro-influencer marketing master class

Biznology

Social media is much bigger than Facebook. Ideally, earned-media is the goal of PR campaigns, so it’s up to you. Mid-range online influencers are easier to access, harder to garner earned media mentions from, but a worthy investment of time and attention toward a long-term relationship.

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The ugly side of digital transformation

Biznology

Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock.

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How to simultaneously attract new prospects and retain loyal customers

Biznology

Shoutouts on social media are another good example. Showcase how you treat your loyal customers regularly on social media, your website, and other places (online and offline) where your prospects frequent.

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The state of B2B marketing in Asia—moving toward digital

Biznology

What’s working, when it comes to media channels? . While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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11 Easy Social Media Tips and Tricks

Biznology

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media.

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