Social media engagement is a lousy metric

grow - Practical Marketing Solutions

Thank you for your social media engagement through your generous tweets, blog comments, and likes. But almost no one has ever engaged with me on social media. Social media engagement may be the wrong metric. Alternatives to social media engagement. By Mark Schaefer.

The three biggest social media problems are NOT social media problems

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But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. Here are three problems that people may THINK are social media marketing problems … but they’re not. By Mark Schaefer.

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Understanding Generational Social Media Preferences

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I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. By Brooke B.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. 26: The 29 Best Social Media Monitoring Tools. #27:

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Social Media Explained. Really.

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With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. The post Social Media Explained.

The first step in social media marketing is not social media

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“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Social media marketing doesn’t start with social media.

Your social media strategy plan: Where do you START?

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And by the way, your social media initiative doesn’t start with a Facebookpage. Assess the company culture You might be wondering what the company culture has to do with social media success. Social media policy Any company, large or small needs to have a social media policy.

How to turn social media connections into an actionable audience

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Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work.

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. How we track and measure and publish on social media has improved.

Re-thinking social media engagement

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In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. The post Re-thinking social media engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”

There is no community on social media

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Here is why companies can certainly build communities on social media and, in fact, they are doing so. Which leads me to this final point on the nature of social media community … 4. You social media connections are generally weak relational links.

The Future of Social Media

B2B Marketing Insider

The post The Future of Social Media appeared first on Marketing Insider Group. Social MediaSocial networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow.

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Guest post by Josh Wardini.

7 Ways social media has changed leadership

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I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership. In the past few years we have witnessed dramatic examples of social-media-enabled revolutions like the Arab Spring and Occupy Wall Street.

25 Nuggets of Essential Social Media Wisdom

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So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way. Maybe the most important social media measure isn’t ROI. Social media marketing is about marketing , not social media.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. Social Media Social Media Campaigns

The new standards for strategy and social media success

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I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? By Mark Schaefer.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right? WHY SHOULD I BE ON SOCIAL MEDIA?

Are you ready for the mega-shift from social media to private media?

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Social media won’t go away (Facebook isn’t dead!), The world is transitioning from public social media to private media. The rise of private media. Conversational moments — Today a brand goal on social media is mass relevance.

How your personality aligns with social media content types

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The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer.

20 Ideas to super-charge your social media network

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Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network.

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

15 Amazing ways social media is changing the world

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Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives.

How to set up a Social Media Command Center

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Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members.

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.

Earned-media micro-influencer marketing primer

Biznology

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. The post Earned-media micro-influencer marketing primer appeared first on Biznology.

The social media measurement smackdown

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” I was speaking on a panel for Social Media Week New York when one of my fellow panelists said “This ROI stuff is just a bunch of crap. “As a social media marketer, I can’t measure what I do,” said the moderator.

Does everybody need a social media strategy?

grow - Practical Marketing Solutions

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Why be on social media?

A 6-step plan to determine your social media strategy

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6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. Some time ago, I wrote one of the blog posts I am most proud of, describing a six-step process that will lead you to a social media strategy. Related Stories Social Media Explained.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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Use This Surefire Guide To Boost Your Social Media Followers

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Do social media followers matter? We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Put the social in social media by thinking conversation.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal. By Brooke B.

What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. The best social media platform for your organization.

Finally, the truth about social media and customer engagement

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My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” By Mark W. Schaefer.

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network.

How to create an amazing social media marketing workshop

grow - Practical Marketing Solutions

I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Change the media type by playing a video.