B2Bbloggers

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Is Pinterest Pointless for B2B Firms?

B2Bbloggers

While it’s true that social media’s bright, new toy offers obvious benefits to food blogs and fashion companies, what about the more obscure brands–the makers of precision measurement tools, for example? B2B Blogger B2B Marketing B2B Social Media Content Marketing

B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? With social media, a large portion of the cost is time. In order to achieve results, a certain “ critical mass” of social media presence is going to be required.

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10 Ways To Put Old Blog Posts To Good Use

B2Bbloggers

Schedule social media shares. B2B Blogger B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest Posts Inbound Marketing bloggingIf you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift.

B2B And A Resistance To Video Marketing

B2Bbloggers

B2B Marketing B2B Social Media Content Marketing VideoConventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however.

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B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

The most powerful place on the web to market an Internet video is on social media platforms. So, how do you effectively market your Internet videos on social media platforms? I will admit Twitter is a hard social media to crack.

25 Awesome LinkedIn Tips for B2B

B2Bbloggers

In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey.

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Evidence: Print Is Not Dead

B2Bbloggers

One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Five Steps To Better B2B Lead Generation

B2Bbloggers

A lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel, whether to increase your social media reach, list size, or any other attribute that you are being measured on as a marketer. Make Sure Your Social Media Presence Has Forms.

Are You Ready for B2B Mobile Marketing?

B2Bbloggers

Quick response (QR) codes are already used in B2B for use in a wide variety of print media, in order to give mobile users a quick way to scan and link to a firm’s web content. Mobile computing is not only a challenge for consumer brands.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Buyer Personas: Where (and How!) How can we help you Make Good Media?

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Follow The Money To The CMO

B2Bbloggers

Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. The CMO’s budget was surging and the CIO’s was receding.

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6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

A good way to build trust and credibility while at the same time dropping a few statistics and testimonials to prove the value of your product or business philosophy is through content marketing—white papers, case studies, email campaigns, social media, and the company blog.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

Social media? Integrated search and social metrics – There’s no denying that SEO and social media go together. She has worked in marketing for overten years, and in online marketing including social media, searchmarketing, and lead generation and nurturing for the past six.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

All successful social media marketing initiatives start with buy-in. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. How can we help you Make Good Media?

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Has social media for business hit the mainstream? Topics include content marketing, B2B social media, demand generation, marketing automation, and more.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

as possible that share common interests, feelings, situations and experiences with me and that align with the buyer personas I have for Make Good Media and B2Bbloggers.com. Topics include content marketing, B2B social media, demand generation, marketing automation, and more.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? How can we help you Make Good Media?

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. After all, who else can lead your company down the path to social media success but you? Step 5: Social media adoption.

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The Top Three B2B Marketing Themes for 2012

B2Bbloggers

SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. Can you find additional business uses for social media?

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. If your blog is written in first person and seems informal, while your other media is strictly academic, you can turn off your readers.

10 Questions Your Content Marketing Operations Must Answer

B2Bbloggers

To guide you along the path to improving I offer actionable tips in the form of 10 questions you must answer as you begin deploying social media and content marketing in your organization. Who is responsible for creating our social media code of conduct?

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

What’s shocking is that in this day and age when most of us spend more time online than we do in front of a TV and with all the new media tools at our disposal—usually for free, we haven’t really changed how we engage B2B buyers. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game.

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

E.g. Search, Email, Display Advertising, Social Media? On social media budgets: Shyness with social media due to it being unproven, thus high risk. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media?

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

Monitor Smile Respond Acknowledge Affirm Contrast Appreciate Monitor : Whether you want to “do social media” or blog, you are already the subject (or target) of folks who are already creating content. How can we help you Make Good Media?

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

Our purpose at Make Good Media is to help you accomplish that goal. While hindsight tells us that publishers as a whole could have done more to embrace and adapt to the changing media landscape, we can still learn so much from publishers and the way they run their businesses.

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

Social Media and B2B. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media?

Five Tactics To Create A Winning B2B Facebook Contest

B2Bbloggers

B2B Social Media Facebook For Business Guest PostsFacebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute.

Three Views On The Future Of The CMO

B2Bbloggers

Photo via Flickr Creative Commons by Ryan Leighty Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing.

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Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. It’s basically another form of push marketing and customers on social media hate that. If you want to turn social media folks into purchasers then you need to focus on their experience with your brand, not the product or services your offering.”. B2B Blogger B2B Social Media Content Marketing

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Use social media to promote via Twitter, LinkedIn and Facebook. Webinars will be more interactive, include things like instant polls, widgets, integrated payments and social media capabilities. How can we help you Make Good Media?

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

From competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and search engines. As a best practice tip, make sure you mention your new blog posts on Twitter, FaceBook, and other social media outlets and have your employees syndicate the mention.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. How can we help you Make Good Media?

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

When developing your app, consider building in tools to monitor usage such as AppViz , Heartbeat , or Pinch Media. How can we help you Make Good Media? B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media?

3 Key Marketing Automation Check Points

B2Bbloggers

One way to do this is to create fresh blog content and use calls-to-action on your blog to reconvert visitors, and to make sure that you invite your visitors, leads, and list members to engage with you in other avenues, like social media. The idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, there are several key factors in the success of a of marketing automation campaign.