B2B Memes

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A Look Inside a B2B Editor’s Head

B2B Memes

Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism B2B editors B2B publishing editorial Ethics journalism Social Media trade press Twitter

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit.

The Perils of Corporate-Personal Twitter Names

B2B Memes

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

But in the new-media era, to be a good journalist, to master your craft, you must at the very least learn enough about programming to understand it.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine?

The Tyranny of Images: Why Instagram and Pinterest Worry Me

B2B Memes

Design Photography Writing blogging Facebook images Instagram photography Pinterest Social MediaToday’s news that the mobile photo-sharing platform Instagram has been acquired by Facebook for $1 billion underscores a trend that’s been gnawing at me for the last few months.

Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Only later, when we tried to break into the business did we find out about the trades, and realize there was an entire world of media we’d known nothing about. Related posts: How to Save Your Business by Wasting Time: Social Media and B2B.

Ariana Owes Me (and Maybe You) Big Bucks

B2B Memes

New-Media Models attention attention economy blogging content content economy freelancing Huffington Post journalism Paid vs. FreeTime to pay up. I’ve never written for the Huffington Post , but I’ve given them something worth much more than words: my attention.

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My February Challenge: 10 Tweets a Day

B2B Memes

That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) In fact, much of what counts in the media world is concerned with receiving messages, not sending them. Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets Twitter

Digital Drudgery and Second-Stage Shovelware

B2B Memes

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. New-Media Models blogging new media old-media print process journalism publishing models

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

Commodity Content, Demand Media, and Quality. New-Media Models The Future of Print editorial quality Ethics journalism new media old-media print publishing models revenue modelsOn its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales.

Journalism, Professionalism, and the Turing Test

B2B Memes

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another.

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Is Rex Hammock the Groucho Marx of New Media?

B2B Memes

I feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide , to be “awesome and a must read.” It underscores my reason for featuring him in the book: if you want to understand new media, his blog posts and tweets are required reading. Related posts: Three Ways to Turbocharge Your New-Media Career. Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction.

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. Just Not Your Real Self: Scripps’ Muddled Social Media Policy.

Why Publishers Need Early Adopters, Annoying or Not

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Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it.

A Lesson from the Digital Productivity Terrorists

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From the print perspective, digital media and excessive workloads go hand in hand. Now, though, digital media have set the bar much higher. New-Media Models content content farms journalism new media old-media print publishing models Social Media Writing

“Content Is Power”: Q & A with Mark W. Schaefer

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As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? New media. Mark W.

Do B2B Editors Get Twitter?

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The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. Social Media and Ethics: An Interview with B2B Editor Maureen Alley

30 Lessons from 30 Blog Posts in 30 Days

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Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal.

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The Future of Content Is Not Destination but Identity

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It seems to me that this is the biggest challenge for traditional publishers in adapting to new media is to rethink the value of their publications as destinations. MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge.

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Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. Ethics Journalism Jim Romenesko journalism new media plagiarism Poynter quotation Steve ButtryFor me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head.

Curation: Add Value and Pass It Along

B2B Memes

Ethics New-Media Models aggregation blogging Business Insider curation Huffington Post Rex HammockAmong all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue.

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Content Marketing New-Media Models journalism monetization publishing modelsEarly this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. If the people who hold the pursestrings are to pay attention, we need to call editorial what it is: a profit center.

Time to Surf the Wave of the Personal Brand

B2B Memes

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. Personal vs. Corporate: Six New-Media Principles, No.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms. So now, it seems, no matter how indifferent I am to media, important news will find me, and not just when everyone else hears about it, but even before.

New-Media Survival at SIPA 2012

B2B Memes

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll also be giving away a few copies of the paperback edition of the New-Media Survival Guide to audience members hardy enough to stay with me through the entire talk.

A Word Every Publisher Should Know

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Design New-Media Models The Future of Print design digital magazines digital-only new media old-media print skeuomorph Ziff Davis EnterpriseSkeuomorph. It’s one of those words you have to look up several times before you can remember it.

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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. Do you write for the Penguin, or the human? Not that they’ve understood it, necessarily, but that they feel it is both justified and essential.

Breaking News: People Who Like Print, Like Print

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The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. So in essence, you’re asking people who subscribe to print publications and who are more familiar with print than any other medium, which media they prefer.

The iPad and the False Distinction Between Consumption and Creation

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Damnation and Creation: Is Demand Media Devaluing Content? Listening yesterday to Leo Laporte’s podcast, This Week in Tech , I was reminded how technology is constantly befuddling those who believe in a clear distinction between content consumption and creation.

Introducing the New-Media Survival Guide

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Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed.

5 Things I Learned from Self-Publishing

B2B Memes

Now that I’ve mostly finished my first self-published book, the New-Media Survival Guide (only the print edition remains to be done), I’ve had time to identify a few initial lessons from the experience. If nothing else, self-publishing is a learning experience.

Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. But to new-media proponents , it is a truer picture than that painted by a traditional journalistic product like the self-contained and superficially coherent news article.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability. Aargh?