Act-On

SEPTEMBER 24, 2023

So make sure your ALT tags make sense in case they are displayed to readers on social media. Simple SEO: Don’t forget social media. Social media might not be an official SEO ranking factor, yet it appears to have an impact. Share your content via social media. So, consider adding social sharing buttons to your content.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

DECEMBER 8, 2023

Gather media assets and images. Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. What automated programs do you have in place, and which programs will you migrate to the new system?

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

OCTOBER 11, 2023

Common exceptions Here are some of the most common gray areas to b2b marketing department structures: Social media can live under Growth or Brand (or Content!) And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

OCTOBER 2, 2023

Social Media at Scale With social media marketing automation , your team can save valuable hours when it comes to notoriously time-consuming activities. And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

MARCH 19, 2024

As prospects and customers explore your website, open your emails, and engage on social media, they leave “digital breadcrumbs.” Building that value starts with nurturing prospects and continues long after the purchase. Collecting and knowing how to use this data is your team’s gateway to improving the customer experience.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Act-On

SEPTEMBER 26, 2023

It will show you the content with the highest social media engagement. This strategy lets you double dip because you can also share the post on social media, tagging MarketingProfs in hope that they, too, will share the content. A smart way to do this is to research what already works well for a company. Create your angle.

SME 141

SME FAQ Domain Link Building 141

Act-On

FEBRUARY 6, 2024

Gather media assets and images. Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. What automated programs do you have in place, and which programs will you migrate to the new system?

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

DECEMBER 9, 2023

A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing. For example, financial services marketers aren’t all at the same point in their buyer’s journey and aren’t all interested in the same things. So it’s no wonder our open rates weren’t great! We had to get more personalized.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Act-On

SEPTEMBER 28, 2023

With marketing automation, you can improve SEO to drive high-intent traffic, build and optimize landing pages and web forms to generate conversions, and manage all your social media campaigns to increase awareness and share of voice in your industry.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

Act-On

SEPTEMBER 11, 2018

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan.

Planning 100

Planning Marketing Plans Marketing & Strategy Act-On 100

Act-On

JUNE 20, 2018

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. We know, we've landed significant customers via the platform. Learn how to build an engaged following for free with these 7 actionable tips.

Twitter 102

Twitter Ad Building B2B Tips 102

Act-On

OCTOBER 23, 2018

Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy.

Linkedin 106

Linkedin Video Marketing Marketing Prospects Marketing Strategy 106

Act-On

JULY 24, 2018

Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet, and share your relevant content on their own personal social network accounts.

Social Networks 104

Social Networks Tactics Planning Relevance 104

Act-On

JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

Linkedin 103

Linkedin Organization B2B Marketing Marketing & Strategy 103

Act-On

OCTOBER 31, 2018

Writing a really good blog post is hard; it's almost criminal not to spend the time to promote your blog post so it gets the readership it deserves.

Promotion 104

Promotion Spending Social Media Social Marketing 104

Act-On

JUNE 25, 2018

Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.

Planning 103

Planning Positioning Brand Identity Branding 103