Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? How does our audience use social media? You know your brand.

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Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

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Paid Content ROI Paid Search Agency Media 362

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

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Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

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Social Media Work Management Webinar Metrics Social Marketing 361

Marketing Insider Group

JULY 18, 2018

Creating a publicity campaign could never be easier now thanks to social media. The post Ways To Fuse Social Media With Print Media appeared first on Marketing Insider Group. Gone are the days of printing out thousands, if not millions, of flyers. Digital marketing can spread your brand to users all over the globe.

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Marketing Insider Group

AUGUST 9, 2018

Let’s start with one simple fact: your business needs a social media presence. Social media is an essential piece of your business marketing strategy. The post Why Social Media Is Important for Business Marketing appeared first on Marketing Insider Group.

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Marketing Insider Group

OCTOBER 30, 2017

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]. It can be difficult to keep up with evolving trends on social media, so B2B reviews […].

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Marketing Insider Group

JANUARY 17, 2019

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them. But, today, the blush might be off the apple. What […].

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Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Despite the advantages of social media marketing, […].

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Social Media Paid Search Agency Social Marketing B2B Marketing 241

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Despite the advantages of social media marketing, […].

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Marketing Insider Group

AUGUST 8, 2018

billion social media users around the globe, up from 2.46 Social media marketing is important to the success of every business, but it can be exhausting. The post Social Media Statistics Marketers Need to Know [Infographic] appeared first on Marketing Insider Group. In 2019, it is estimated that there will be around 2.77

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Marketing Insider Group

DECEMBER 11, 2016

The post The Future of Social Media appeared first on Marketing Insider Group. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […].

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Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Data also shows that respondents have reported seeing results and ROI from conducting paid social media campaigns. In many ways.

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Social Media B2B Thought Leadership Media B2B 328

Marketing Insider Group

APRIL 2, 2019

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. The post How to Write For Corporate Social Media Channels (And Expand Social Reach) appeared first on Marketing Insider Group. In the past, social was seen as a “nice-to-have” component to the business.

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Marketing Insider Group

NOVEMBER 21, 2018

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together. Not […].

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Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer.

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Social Media Media Peer-to-peer Marketing & Strategy 186

Marketing Insider Group

SEPTEMBER 19, 2017

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. Return on investment in social media marketing has long been a tricky topic and […]. But the results can vary, and tracking and monitoring tangible success can be difficult.

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Marketing Insider Group

SEPTEMBER 5, 2018

In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The The post 8 Instagram Tools for Social Media Marketers appeared first on Marketing Insider Group.

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Marketing Insider Group

OCTOBER 4, 2016

Social media marketing is a necessary part of any brand’s promotional strategy at this point. The post How to Use Slack for Social Media Marketing appeared first on Marketing Insider Group. The post How to Use Slack for Social Media Marketing appeared first on Marketing Insider Group.

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Marketing Insider Group

MAY 1, 2018

Social media has quickly become a go-to resource for marketing and sales. billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. The post 5 Expert Tips from Influential Executives to Improve Your Social Media Approach appeared first on Marketing Insider Group.

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Marketing Insider Group

OCTOBER 25, 2018

As time marches on, social media becomes a more important part of doing business. Through social media platforms like Facebook, Twitter, and Instagram, businesses can reach out to more potential customers, communicate with them, and generally do better business. Even though most people […]. Even though most people […].

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Marketing Insider Group

NOVEMBER 10, 2016

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. The post Should Brands Rely on Social Media to Connect with Consumers? The post Should Brands Rely on Social Media to Connect with Consumers? Needed to reach young men?

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Social Media Media Brand Identity Branding 243

Marketing Insider Group

JUNE 19, 2017

The post 8 Ways to Get Media Mentions for Your Small Business appeared first on Marketing Insider Group. Once you’ve reached out to your immediate family and friends and encouraged them to share your new business with their networks, it’s common for new businesses to hit a wall. So […].

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Marketing Insider Group

MAY 7, 2019

The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a comment to go along with your post, and hit submit. You’ve […].

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Marketing Insider Group

MAY 2, 2017

Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. You can probably guess which platform ranks as the most potent channel for engagement.

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Marketing Insider Group

MAY 23, 2018

The post How to Get Your Employees to Care About Social Media and Employee Advocacy appeared first on Marketing Insider Group. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them.

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Marketing Insider Group

JULY 18, 2017

The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. You must have […].

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Marketing Insider Group

FEBRUARY 23, 2017

Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels. Standing out on social media today is no easy task. The post Step-by-Step Process for Creating Captivating Visuals for Social Media appeared first on Digital Current.

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Marketing Insider Group

AUGUST 16, 2018

Are there really rules for social media? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). The post 36 Rules for Social Media: Optimize your Digital Market Performance appeared first on Marketing Insider Group.

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Social Media Rules Optimization Social Marketing 141

Marketing Insider Group

MAY 23, 2016

This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.

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Marketing Insider Group

JULY 24, 2017

Social media is no longer just a fun, helpful supplement to a marketing mix. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group.

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Social Media Lead Generation B2B Sales Sales Leads 192

Marketing Insider Group

OCTOBER 6, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. The post The Real Truth About B2B Marketing And The Social Media Platforms You Need appeared first on Marketing Insider Group. You won’t believe number three…OK, there is no number three. And this is not a listicle.

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Social Media B2B Marketing Social Marketing Media 237

Marketing Insider Group

MAY 7, 2019

The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a comment to go along with your post, and hit submit. You’ve […].

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Social Media Media Content Twitter 125

Marketing Insider Group

FEBRUARY 9, 2016

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Businesses aren’t usually prepared to handle the intensity of a full-scale online […].

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Social Media Media Viral Marketing Advertising Channels 100

Marketing Insider Group

FEBRUARY 6, 2017

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up?

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Social Media Social Marketing Media Advertising Mediums 100

Marketing Insider Group

AUGUST 15, 2016

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group.

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Social Media Social Marketing Content Marketing Media 100

Marketing Insider Group

MAY 16, 2016

Even social media searches have gradually moved toward location-based results. The post When Location Matters: How to Reach Customers by Region on Social Media appeared first on Marketing Insider Group. A search for restaurants on […].

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