Cintell

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The Right Customer at the Right time

Cintell

The social media landscape offers a virtual goldmine of customer intelligence. Using the power of the FullContact data engines, Cintell developed a deep profile to intensify and amplify your contact records providing valuable 360-degree insights for individual’s and corresponding employer’s social media activity and interests.

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29 Ways to Use Your Personas

Cintell

Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment. Equip media relations teams with persona insights to help them understand which media outlets and targets are relied on by your key audiences. Use personas to form qualifying criteria for your lead scoring model.

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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

Pay attention to what is being shared on social media. Never provide the opportunity to your customers to turn to social media platforms to vent their frustration. Hence, it is essential to develop feedback loops to gain insight into your progress. Utilize real-time feedback surveys after an interaction.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Corporate marketing benefits with personas by using them to create a more integrated experience for buyers in their content architecture, event and media venue selections, and in managing influencers and partner agencies.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Erika has over 15 years of B2B marketing, public relations and demand generation expertise.

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A Guide to Optimizing Customer Communications

Cintell

In an era that is plagued by spammy email blasts, irrelevant ads on social media, and poor on-call customer support, personalization is a powerful tool for converting customers who are disenfranchised by generic communication.

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Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

They used this knowledge to inform their strategies, tactics, and use of MarTech to engage in a highly personal, relevant manner across multiple channels – email, their website, RTP, and paid media. As a result, they were able to reduce their MQL to win time frame by 40%.