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  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Media] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. I always compare social media to parenting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Media] 7 Ways a small business can use social media resources wisely
    I recently received this excellent question from one of my students: “Big global companies usually have a social media department but medium and small companies just add this job for some marketing or PR manager in addition to the current area of responsibility or hire some cheap intern — with negative results. So how should a small business with limited resources realistically approach social media marketing?”. I think we can burst the bubble by now — social media is NOT free.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Media] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Cross-Platform Social Media Strategy.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Media] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games. Not all athletes are embracing social media when you compare followers to medals won.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 18, 2011
    [Media] All Media Will Be Social Media
    The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Social Media conversation delicious Facebook Google integration LinkedIn social media summifyThis is a forward looking opinion post on the potential future of digital marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Media] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you. Undoubtedly, most companies should have a social media presence today.
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Media] B2B Social Media Opportunities [#B2Bchat Recap]
    Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. Social Media #B2Bchat B2B Focus Foursquare Google LinkedIn Livestream pinterest Slideshare social media storify triberr Tumblr twitter Youtube
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Media] Five social media courses make one social media strategy meal
    Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. Each one of of the social media “courses” are part of the entire experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Media] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media. Age ratings on the apps below come from Common Sense Media. Kerry O’Shea Gorgone teaches New Media Marketing at Full Sail University.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. There is tremendous pressure for businesses to “do something” with social media. Social media is still a relatively young discipline. Social media is resource intensive.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Media] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. See the infographic below on how to round out your event marketing strategy with strong social media activity. Guest post by Dave Landry.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Media] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. Being present, observant, and persistent should be enough to both build one’s reputation both on social media as well as in real life.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 4, 2015
    [Media] Social media marketing isn’t a popularity contest
    Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. Therefore, marketing to all your social media followers in the same way is ineffective.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Media] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Media] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts. Social media isn’t something you just do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Media] Learning From Big Social Media Blunders
    In it they chronicle this year’s Top 10 Social Media Blunders. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits. The Blunder: New Media Strategies employee mistakenly skewers Detroit drivers from the @ChryslerAutos twitter account. By Stanford Smith, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Media] Social media trends that are colliding in 2013
    by Justin Brackett Related Stories The Business Case for Buying Facebook Likes A cautionary tale: Putting your business in the hands of Facebook Your 2013 Social Media Strategy: Grow a Pair. Augmented Reality Content Marketing facebook futurist Google techologies 2013 projections instagram social media futureThere is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Media] Social Media – the Next Frontier!
    But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media. But all of this monitoring for mentions of your brand is very reactive and I think the next frontier of social media is something much more proactive. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Media] Social Media, Conflicting Data, and the Search for Truth
    ” Not a day goes by that I don’t see conflicting information about the value of Facebook “Likes,” the correlation between online conversations and buying behavior, whether blogging is going up or going down, and whether small businesses are adopting social media marketing or rejecting it, to name but a few. We are building our social media plans on a foundation of quicksand. Here is what we are going to do: Change the game of social media research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Media] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Nothing really happened in this space until we started hearing about the social media successes of Zappos, Whole Foods, and Dell. That company has a unique business culture that allows it to propel cutting-edge social media ideas. A different way to think about social media ROI Could too much tweeting cost you your job?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Media] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    I create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Social Media Club of Lawrence, Kansas, invited me to join their October 2013 meeting via Google+ Hangout to discuss the experiences that inspired my post. Their Halloween-type theme: Social Media Horror Stories ! Social media stalkers re-visited. Handling social media stalkers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Media] HR and social media: 7 Ways HR needs to act like marketing
    Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. economics of social media Leadership Marketing Strategy Organizational Development Social Media best practices Social Media Strategy hr and social mediaBy Mark Schaefer.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Media] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. I met Bill Lublin (@ BillLublin ) at a social media conference here in Philadelphia. Social Media #TwitterTips
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Media] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there. Social media has become a dead end for content. The consequence is that web pages outside of social media are dying.” Social media cul-de-sacs.
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Media] Nine Things I Learned at Social Media Marketing World 2014
    The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. A return on the social media investment. Finnair’s social media effort was effective, helpful and sincere. Ana Silva O’Reilly is UK-based social media enthusiast and luxury travel blogger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Media] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. Appinions digs deep below the surface of mere social media input, leveraging patented Cornell University technology to cull insight from 5 million online sources. I wrote my first blog post about Klout about two and a half years ago. Over the ensuing months, I wrote follow-up posts that criticized Klout and its competitors for some of the embarrassing mistakes they made.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Who is the “sponsor” of your social media effort? Social media is no different. There is often a significant first-mover advantage in the social media space.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage. The Social Media Release. Extra Credit: OPML for Social Media U.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Media] Klout scores feed a social media sickness
    A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” ” He made no mention that I have written two books, teach at a university, have 30 years of international marketing experience or that I have two masters degrees.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Media] Are businesses failing to find an ROI in social media? Another view.
    There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. And yet it is being reported as a national trend by the mainstream news media? Are businesses getting any benefit from social media marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Media] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. This was the heart of the company and I needed to learn how the customers connected to them and if there were potential opportunities for solving customer problems through a social media strategy. The social media undead kept battering them relentlessly, wave after wave. Social media zombies have turned the world of service upside-down.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 10, 2013
    [Media] 6 Marketing Lessons Learned at the 2013 New Media Expo
    As marketers, content creators, and experts gathered in Las Vegas this week at the New Media Expo , it was an opportunity for all to take the pulse of the industry. In this case, creating social media accounts, blogs, podcasts, and delivering content of real value – i.e. stuff users actually want and need – helps establish you as the place to go for solutions. Marketing best practices dan gorgone nmx social media best practices
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Is social media contributing to political paralysis?
    So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., Could there be a paralyzing effect of social media? I can imagine leaders in the 1950s locking themselves behind a door and pounding out a compromise without the shifting sands of social media sentiment to contend with.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Media] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. While certain aspects of social media have stabilized (e.g., Social Media Marketing Tips and Tactics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Media] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. In addition, Social Outreach Services, a team representing 14 languages, actively monitors and participates in social media. Social media has made more of an impact, significantly on B2B than B2C,” he said.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Media] Five unbelievable social media mistakes you may be making right now
    ” But sometimes helping people isn’t that difficult because I find many folks keep making the same little social media mistakes. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence. The post Five unbelievable social media mistakes you may be making right now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Media] 3 Life lessons that led to social media success
    It is not easy to tell a story of challenges and failures, but it has made me who I am today and led to what I consider the three components of social media success: Mindful Content + Passionate Engagement + Heartfelt Collaboration. The only real positive I had going for me in this period was that my blog was gaining traction in less than six months of its launch and I was already gaining popularity among my social media connections (largely my ex-students).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Media] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. Let’s calm your social media nerves … 1.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Media] Social Media is Like Riding a Bike
    I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt. I get to a point on social media eventually, so hang in there. Same thing goes for social media engagement. Social media can be dangerous, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Media] Do you need a massive audience to be huge in social media?
    by Bruce Sallan Related Stories Time, attention, and the content creation curve Social media “engagement” is not a strategy SEO Ethics and Content Marketing: Spammers vs.Thought Leaders 5 reasons you should be in social media, even if the boss says “no” The hinge to social media success? Communty-building Social Media Strategy building an online audience social media audience social media strategy
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Media] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. A fuss is made about the return on social media because return is, in fact, expected. The time companies spend in social media and the gifts they may send are not selfless. Social Media Social Media Marketing
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. The social media release is used for blogger outreach.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Media] How to Get More Leads From Social Media
    What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. How we track and measure and publish on social media has improved.
  • SALESFUSION  |  WEDNESDAY, AUGUST 27, 2014
    [Media] Can Social Media ROI Be Measured?
    The post Can Social Media ROI Be Measured? Social Media appeared first on Salesfusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Media] Three careers that will dominate social media (and it’s not what you think)
    Of course these areas are important — and will continue to be — but if I’m growing a corporate social media competency, here is who I would be hiring in my company: 1) Journalism. Alternative media. The ability to rapidly crank out superb content is at the heart of any new media strategy. You want to know the biggest problem companies face in finding social media success? I’m a marketing guy. And boy I love it.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Media] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Harnessing the power of social media can be achieved by using the following practices. However, each update you make should contain value and avoid common social media mistakes. Videos are proving to be a key element for social media success.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers?
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. How to Easily Double Your Traffic from Social Media by KISSmetrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 14, 2013
    [Media] Social Media Excuses. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. See more of his cartoons at everything is media. . growtoons} kacy maxwell social media cartoon social media humorScroll down to see the rest of the story! Kacy Maxwell is a guy who loves his work, family and a good challenge. Related Stories North by Northwest. A {growtoon}. Harlem Snake. A {growtoon}. The Ultimate Hack. A {growtoon}. Pied Piper 2.0
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Media] Social Media? #WTF
    Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. She explained that the students think “Twitter is for old people” and are looking to understand what value social media marketing has relative to the larger marketing mix. Social Media
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Media] How to measure influence in social media marketing
    Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Media] Why Every CEO Should Have a Social Media Presence
    This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right? While the phrase “be where your customers are” is regularly coined, senior level professionals, particularly c-suite professionals’ presence on social media is lacking. WHY SHOULD I BE ON SOCIAL MEDIA?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. ” Ana does take money from resorts for additional social media exposure. “I will only provide extra social media exposure through my photographs,” she said.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. Because the FTC had never publicly addressed social media contests this way before, they did not fine Cole Haan , but now that they’ve clarified their standards regarding social media contests, brands and bloggers can no longer claim ignorance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Media] The key to social media success rests with HR?
    Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. I had a fascinating visit with Sprinklr CEO Ragy Thomas recently and the synaptic sparks were flying as we compared notes on how social media is progressing at some of the biggest companies on the planet. Social media and HR Think about it this way. Social media and HR.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Media] Top 3 Media Buying Mistakes B2B Marketers Make
    Media advertising lead generation mistakes toby hudson Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should.
  • MODERN MARKETING  |  TUESDAY, APRIL 1, 2014
    [Media] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. Michael Stelzner , founder of Social Media Examiner , opened the conference with a keynote highlighting social media trends for 2014, and showed findings from their latest study 2014 Social Media Marketing Industry Report. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Media] Earned-media micro-influencer marketing primer
    It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. This person he was talking about has what appears to be a huge social media following, an impressive Klout score, and the super-human ability to pump out tweets at an average of one every 10 minutes, 24 hours a day, 365 days a year. On the surface, he is a social media stud. Social media numbers may not translate to expertise.
  • MODERN MARKETING  |  FRIDAY, MARCH 11, 2016
    [Media] Does Paid Social Media Work?
    It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Why You Need to Humanize Your Social Media Marketing. Is Social Media Marketing Still Relevant?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 19, 2012
    [Media] The Paradox of Social Media Popularity
    Like or Dislike: 0 0 by Sherry Nouraini Related Stories 8 ways blog writing is unique 5 Essential tools to attract a relevant audience to your blog Why it pays to be a patient blogger This is why I am not reading or tweeting your blog post What Proctology Exams Teach Us About Social Media. B y Srinivas Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place!
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Media] 12 Brilliant Ways To Save Time on Social Media
    How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report. Here’s how that data looks if you slice it according to company size: As you can see, more than half of marketers spend 6 hours or more each week on social media work. Still manually doing social media work?
  • MODERN MARKETING  |  THURSDAY, JUNE 13, 2013
    [Media] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Social Media Experts, Marketing Influencers, Modern Marketers, etc.). There are a plethora of social media platforms out there that allow you to schedule posts on Twitter, Facebook, etc.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks! One of the main challenges of integrating social media into the marketing mix is lack of a consistent strategy. Social Media
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Everything is pointing to digital technologies and social media, even in offline experiences. “If you don’t like change, you’re going to like irrelevance even less.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Media] The line between Media and Brands is blurring fast
    To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world. Native advertising and sponsored content are becoming the norm as drivers of media revenue and channels for branded content distribution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Media] The anti-prediction of 2012 social media predictions
    Here are social media predictions I made throughout 2011 and my grade for my guess! Social Media “re-set” – I thought that during the 2012 budget planning process, marketing executives who were caught in the hype are going to look over their budgets and figure out they’re not getting any traction from their social media efforts and do a re-set. Social for the enterprise – I wrote that internal uses of social media was the next big frontier for social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] Social Media Data: Time to Embrace it
    A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return. Innovation ROI Social Media monitize Monitize social media social media roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home. ” But connecting people with pets is just part of how social media is helping shelters. How social media is saving animal lives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Media] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”. research social media demographics social media research
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Media] When social media destroys a career — The business case for being a fake
    I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online. After several months, I consulted with friends, family and people in the social media community, and I decided I needed to go “underground.” I locked down, and in several cases deleted, my social media presence. For nine months I had virtually no social media footprint, but at least the attacks finally stopped.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Media] How the physics of social media could kill your marketing strategy
    There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. Free advice: Invent social media platforms to expose more information in less time and you will become rich.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Media] Connecting Social Media Marketing with Buyer Behavior
    In a social media world filled with questionable research and lightweight infographics, this is research we can really use. Despite the rising popularity of social media, “traditional online&# channels of supplier websites, search and emails are those most used by buyers. Of course, this does not prove that social media is on the wane. A Google search frequently leads to a link provided by a social media network even if the buyer does not start there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Media] Social media truly levels the playing field
    If you can’t see this video, click here: Anne Reuss on social media and accessibility. Connecting Anne to my friend Sean McGinnis led to her first big social media networking event in Chicago. For Anne, and many with disabilities, social media has become an amazing connection point. And ever since I was introduced to Anne, I have been trying to see the social media world through the eyes (and ears) of the disabled … How would this work for a deaf person?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). News can travel extremely fast through social media. Monitoring beyond social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Media] What will be the next big thing in social media? Here are 7 clues.
    In the past few months there have been some pretty breathtaking financial windfalls for social media properties. I guess you could say it’s profitable to make the right bet on the social media scene. But I think there are some trends we can turn to that might help us predict where the social media world is percolating … It will be small. The economics of social media are simple. The post What will be the next big thing in social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Media] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. I recently wrote a post called The Six Critical Questions Guaranteed to Drive Your Social Media Strategy. If they are a fake, they will be facing a social media backlash that could destroy the brand.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Social Media Monitoring Tools.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 25, 2016
    [Media] The Difference Between Paid, Owned and Earned Media
    Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Media] From newbie to expert, here are the best social media tools for your business
    When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. You will likely find this service extremely useful, but just be aware: the option to post to multiple social media channels at once might sound like a good idea, but it is not. By Kiki Schirr, {grow} Contributing Columinst.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Media] Lessons on building a marketing and social media business
    This event also roughly coincided with my social media journey. My business grew and flexed as the wave of social media hit the shore. The post Lessons on building a marketing and social media business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Social media zombies and the 2 percent solution The 6 critical questions guaranteed to drive your social media strategy 5 pieces of social media advice that trapped me.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Such a bold and relevant piece of thought leadership was bound to capture mainstream media interest, and this one certainly did —another coup in McKinsey’s long string of thought leadership marketing successes. This crisis unfolded online and in social media.
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Media] How to Get Salespeople Aboard the Social Media Train
    One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. Telling them that social media prospecting will pay off in a year or two doesn’t interest them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Media] I was called out on my social media BS and I’m relieved
    Mark Schaefer called me out on my social media BS … and I am really happy about it. The post was pure bullcrap because I wasn’t writing for my audience – I was writing for other social media pros, telling them what I thought they wanted to hear. I see that people in the social media marketing business do that too, mainly to validate that we know what we’re doing. . It seems when I sit down to write anymore, I’m a captive in the social media echo chamber.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Media] Can’t miss social media books for your Christmas list
    There are SO MANY books out there on social media. If you are as sick of hearing about Zappos social media case studies as I am, you will appreciate this feature. Here are a few notable new titles that deserve a place on your radar screen: Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Dave’s first book Likeable Social Media was one of the best-selling social media books of all-time.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Media] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion. Embed media from your SlideShare and YouTube channels on your event website. Create a page to aggregate news media coverage of the event and/or topic of your event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [Media] Personal time versus social media time: Something has to give
    The thing I love to do more than anything is connect with social media friends in real life and when I’m in New York City, I always try to catch up with the brilliant Elizabeth Sosnow, one of the partners at Bliss Integrated Communications. I wrote a blog post at the time wondering if the recession and the rise of social media were related. After all, the economics of social media depend on people wasting huge amounts of time watching videos, playing games, and posting photos.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Media] Social media strategy leaders: Sarah Nilson
    Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? If you asked me five years ago where I saw myself, I certainly would not have said leading social media in the healthcare industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Media] Social Media and the History of Aggression
    Social media and aggression. In recent posts I have elevated the idea of “being human” as a winning business strategy, of approaching your audience with enthusiasm and joy, and of adopting “authentic helpfulness” as the cornerstone of a social media strategy. And yet, isn’t there still an underlying, unstoppable aggression pulsing through this social media world? Social media and aggression.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Media] Maybe using LESS social media is the path to online success
    What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Every tweet, status update and moment of brilliance you have on any social media platform has a shelf life of about an hour. This approach to social media is the path of least resistance. What’s the ultimate goal of your social media efforts? If you’re not careful social media can become a giant time suck that has little impact on your business.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Media] A social media hoarder intervention
    Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. You don’t want to cut out the fact that you’re a Forbes Social Media Power Influencer , for example. In Are you a social media polymath?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 5, 2012
    [Media] Always measure your social media effort. Except when you shouldn’t.
    During a recent debate on {grow} about social media measurement he chimed in with such a smart counter-point that I wanted to provide it as a feature for the entire {grow} community … Guest post by {grow} community member Matt Ridings. Social media measurement. ROI and measurement social media measurement social media roi value of social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Media] Where does social media fit in the marketing mix?
    A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? In this edition, we explore: The time element — social media versus advertising. Estimating the sales power of social media. Social media at the top of the sales cycle and at the end of it. Is social media more like advertising or marketing? A case study illustrating the impression power of social media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Media] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online. Have you been resharing your social media content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 1, 2014
    [Media] Social media marketing is not a “project”
    If you are trying to adjust a long-term behavior like an approach to customer service, implementation of a content strategy, or beginning a social media plan, just do it, don’t name it. ” The post Social media marketing is not a “project” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Social media marketing is not a “project” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Media] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Social media is now used by almost a third of small businesses (31 percent), up from 24 percent a year ago and 12 percent two years ago. Small business continues to embrace social media. The main accomplishments from using social media include: staying engaged with customers.
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