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  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Media] Case Study: Getting Results with Social Media Marketing
    Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media. Then we did the social media implementation in phases. Social media dramatically increased traffic to the website.
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Media] Social media monitoring: why it’s a must
    the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Since it is almost impossible to monitor every website manually, having a social media monitoring tool (or tools) is an absolute must in today’s digital world. Southwest Airlines took to social media touting how they are now the only U.S.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 4, 2012
    [Media] Social Media for Busy Business Bloggers
    With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. Social Media has overtaken pornography as the No. Social media is a tool, plain and simple. Related posts: 4 Time-Saving Tips for Social Media Marketing.
  • ACT-ON  |  TUESDAY, NOVEMBER 10, 2015
    [Media] Earned Media: What It Is & Why You Want More of It
    You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. If you’re a little hazy on what earned media actually is, though – much less whether it’s right for you and your business – you’re not alone. But first let’s step back and take a look at … The three types of media. Paid media. This is what most of us consider traditional media: typically TV and radio, print ads, direct mail, and trade shows.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Media] 6 Tips for Easy Ebook Promotion with Social Media
    with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. Set Your Social Media in Motion. You should have a presence on social media and you have been active as well (if not, you’d better get moving.)
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Media] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Media] 4 Awesome Social Media Campaigns of 2014
    And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns. So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order): 1) The Project For Awesome Fundraiser. This summer, Coca-Cola kicked off a social media craze by removing its iconic “Coca-Cola” script logo from 20-oz. Social Media
  • BIZNOLOGY  |  THURSDAY, OCTOBER 5, 2017
    [Media] Should you stop (organic) social media activity?
    Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).
  • WRITING ON THE WEB  |  THURSDAY, JULY 3, 2014
    [Media] Newsletters, Social Media, Blogs: What’s Best?
    width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Whats Best?" In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 14, 2014
    [Media] Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected
    How can you use Social Media tips when you’re away from the office for a week? The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips. Time-saving tip: Use social media. Even when out-of-office, you can easily stay connected via social media.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Media] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. The following three P’s of social media will help your business create a loyal customer following and find new clients through a fresh, well-organized social media page.
  • MODERN MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Media] 6 Social Media Publishing Best Practices
    It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Metrics and social media can be complicated.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Media] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Now that social media has advanced from the “should we do it?&# How should you integrate social media with other marketing tactics like email? Social Media Tips, Tactics and Techniques.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Media] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Her quite brilliant branding strategy is what transformed her from an ordinary reality TV star into “royalty,” and social media has been a driving force behind this. Let’s delve into the key ingredients contributing to Kim’s success and uncover how social media marketers can keep up with her.
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Media] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. Everyone who consumes social media expects that.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Media] How to Hire The Perfect Person To Run Your Social Media
    Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising. Social media marketing. Social media engagement. If you get the social media staffing part of this down, the rest of your social media program should fall in line.
  • MODERN MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Media] 100 Things You Are Doing Wrong on Social Media
    You are not thinking of your blog as the hub of your social media efforts. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints. Plus be sure to download the Modern Marketing Essentials Guide to Social Marketing , a guide which speaks directly to the fact that in 2014 92% of marketers state that social media is important for their business.
  • VIEWPOINT  |  WEDNESDAY, JULY 10, 2013
    [Media] Power Opinions - Experts Select Top Three Social Media Tools
    We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Media] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Media] The ROI of Paid Social Media Ads
    by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels. While this is not a paid social media ad in the same sense as the above examples, it is an increasingly important way to measure and monetize Marketo’s visual content.
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” ” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. Become a social media composer? Social Media in Business (wtok.com).
  • MARKETING INSIDER GROUP  |  FRIDAY, JANUARY 27, 2012
    [Media] Integrating Social Media Into The B2B Marketing Mix [Slides]
    We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans. We also discussed the power of personal branding and the amplifier effect that can be achieved from employees being active and engaged in social media, no matter what their interests or skills are.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, DECEMBER 21, 2016
    [Media] 4 Trends which Will Change Social Media Marketing on Twitter in 2017
    I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group. Social Media #TwitterTips marketing trends social media tips
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Media] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Media] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Chances are, if you’re a social media user, you’re familiar with Klout and its popular “Klout score.” This same strategy should be used when trying to get the attention of a specific influencer on social media.
  • MARKETING INSIDER GROUP  |  MONDAY, AUGUST 15, 2016
    [Media] Social Media Is Not Your Content Marketing Hub
    According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. 96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […]. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 5, 2016
    [Media] Why Most CMOs Are Getting Their Social Media Strategy Wrong
    CMOs need to evaluate their processes of building business reputation, enabling growth and establishing brand awareness through social media
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. Yes, earned media outreach and engagement also has an agenda. Read more… Can social media be the new white hat SEO technique?
  • MARKETING INSIDER GROUP  |  TUESDAY, OCTOBER 20, 2015
    [Media] 8 Steps To An Effective Social Media Strategy
    Developing and executing a social media strategy is hard work. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. So what does a successful social media strategy look like? The foundation of a successful social media strategy is understanding who your target audience is and why they use social media. Social Media
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Media] Remember LinkedIn for social media marketing
    Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Well, you should return to LinkedIn because it’s a social media platform that introduces new products, services, and access relatively often.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Media] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 13, 2013
    [Media] 8 Steps To Effective Content For Social Media [Slides]
    This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. But social media needs great content, and great content needs social media, so you can’t be successful with just one. Unfortunately, most companies started using social media simply to promote the same old tired campaign messages and events.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MARCH 23, 2016
    [Media] Is Your Social Media Strategy Fully Baked?
    Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. The post Is Your Social Media Strategy Fully Baked? If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? How are you serving up your messaging to your clients? We’ve all seen it. The […]. appeared first on Marketing Insider Group. Content Marketing
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Media] TV Really Is Easier to Measure than Social Media
    KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. The problem is, most social media measurement is myopic. Using media mix models, companies like KMart assess incremental business impact , accounting for the fact that TV is one of many channels.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Media] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success. Identifying the appropriate corporate persona and tone via social media.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 5, 2013
    [Media] 5 Social Media Don’ts
    Let’s face it: when it comes to social media, we’ve all probably posted a message with a word spelt incorrectly or used incorrect grammar and punctuation. Poor spelling or grammar might be the most common, but it’s not the only “what not to do” when it pertains to managing your company’s social media. Guidelines are helpful in addition to using your best judgment to determine what is and is not appropriate when managing your company’s social media, but the list doesn’t stop here.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Media] Why 9Round should be using SOCi for social media management
    And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. I know, SOCi guys , you can do so much more than simply manage distributed, highly complex, hierarchical, and persistent social media campaigns!
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 22, 2013
    [Media] How Social Media is Changing Leadership
    Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. The True Power of Social Media. But the true power of social media goes way beyond marketing. Social media is more than just a collection of tools for connecting, sharing and learning. Social media actually represents a significant shift in the balance of power—away from institutions and towards individuals. Social Media
  • CHRIS KOCH  |  WEDNESDAY, JUNE 15, 2011
    [Media] The five stages of social media grief—have you passed through them yet?
    Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. The marketer passes through a period in which social media is thought of purely as a B2C thing. Image via Wikipedia.
  • MODERN MARKETING  |  FRIDAY, JUNE 24, 2016
    [Media] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? And, my personal favorite, how can I increase my reach on social media? Social Media Marketing Essential, But Difficult, For Marketers.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Media] Outsourcing your social media isn’t all or nothing
    I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Social Media Maxima doesn’t take over all of your social media content creation — unless you really want them to. Social Media 101 Reference Card (twincreekmedia.com).
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Media] 30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]
    You never know for sure which social media tactics are going to deliver for you. Social media evolves at the speed of screen flicker. If you love social media the way I do, you try to keep your finger on the pulse of what’s working in a variety of ways. I started with Social Media Examiner’s 2015 Social Media Marketing Industry Report. The report included the top five social media questions marketers want answered. Social Media Daily
  • BIZNOLOGY  |  TUESDAY, DECEMBER 11, 2012
    [Media] Vulnerability is essential to your social media marketing success
    In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. The biggest barrier I find before the first-time social media curious is performance anxiety — stage fright. 13 things to know before a social media crisis (raventools.com).
  • MARKETING INSIDER GROUP  |  TUESDAY, APRIL 5, 2011
    [Media] Is This The End Of Social Media?
    Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. There were a string of article claiming that social media is in fact “dead.&# (A nice headline trick I decided against using.). In What Is The Future Of The Social Media Role? Social Media
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Media] How To Measure A B2B Social Media Program
    Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Media] How to Build Your Influencers in Social Media
    A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology, Socialmedia.biz, Social Media Today , Social Media Monthly, and even onto LinkedIn. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Media] How Social Media Boosts Search Rankings (Infographic)
    With the explosion of social media, Google and other search engines have included social media activity into search results and into the algorithm used to calculate website ranking based on social popularity. Most B2B vendors have already optimized their websites for organic search engine rankings.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Media] How to Learn Social Media Marketing: 41 Resources for Beginners
    Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. For many, social media is simply a place to post links to content they''ve created in hopes that thousands will see it, click through, and share with their followers.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Media] 6 Jobs the Best Social Media Managers Actually Do
    My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about. Years after the first "Can we measure the ROI of social media?" blog post, the role of the social media manager has not evolved much in the ways of goal-oriented, metrics-driven marketing.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Media] Best Practices For Social Media Publishing
    Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Here are some best practices and things to remember when it comes to social media publishing. It is vitally important to have a consistent message going out via the social media platforms that work best for you and your brand.
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [Media] 7 Social Media Stats All Marketers Should Know
    Keeping track of all the most effective social media techniques can be dizzying. Because effectively using social media requires Rubik’s Cube-like logic. With that in mind, here are seven social media stats we’ve compiled from around the web that should help you start to crack that cube. Almost 20 percent of that time is spent on social media, meaning there is ample opportunity to get content in front of your audience. Media ROI Social social media
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Media] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Now, as I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn.
  • B2B MEMES  |  SATURDAY, NOVEMBER 19, 2011
    [Media] Fear and Social Media Don’t Mix
    MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Or should it stay strictly hands off, neither aiding nor impeding social media activities? I suspect most institutions wouldn’t much appreciate John Paton’s three employee rules for using social media.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Media] How to Protect Your Company’s Reputation on Social Media
    From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Once you’ve established your social media presence and are generating engagement and measuring your ROI, the most important stage is to protect your hard work. Here are three common mistakes that plague social media marketers and the best ways to avoid them: 1.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Media] Who Should Nurture B2B Leads with Social Media?
    B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. More importantly, their attitudes and actions regarding social media use influence the way others in the company view it.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Media] The Ultimate Guide to Social Media Image Dimensions [Infographic]
    If you''ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Namely, now it''s nearly impossible to keep track of the dimensions of every piece of visual social media content. So bookmark this post and come back to it whenever you need a refresher -- and then say goodbye to poorly optimized images on social media forever. Social Media Design
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Media] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    That is, for social media, at least. Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what. With this information, figuring out how to best reach your personas on social media doesn't have to be such a daunting task. Social Media IGSS
  • MARKETRI  |  WEDNESDAY, JUNE 19, 2013
    [Media] Social Media Narcissist or Uninformed Tweep?
    ” These are the daily social media struggles of individuals and companies alike. According to a recent article in the Huffington Post titled, “ What Social Media Reveals About Narcissism ,” a small new study shows how exactly we use social media to feed our egos. Or, Are You Just in Need of Better Social Media Socialization? Its marketing coordinator told tales of social media woe. Nobody “Likes” me.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Media] Exploit the hours employees spend on social media
    According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. So, my first advice: if you are in the social networking, social media marketing, online advertising, or online community manager world, the above intel is money in your pocket.
  • MARKETING ACTION  |  MONDAY, MAY 6, 2013
    [Media] Mission Impossible? Measuring B2B Social Media ROI
    Social media is not easy to measure. A Gleanster white paper, “ Quantifying the Value of Social Media Engagement in B2B Marketing ” shows that that top performers are twice as likely as everyone else to use social media in inbound and outbound marketing. B2B top performers use social media to syndicate thought leadership. Tracking social media with the Social Media Mean Performance Score dashboard. Social Media Marketing social media
  • HUBSPOT  |  WEDNESDAY, MAY 6, 2015
    [Media] How to Create a Social Media Calendar [Infographic]
    "Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match,” explains social media entrepreneur, Gary Vaynerchuk. Content Creation Social Media Daily
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Media] Turn social into your own personal media empire
    Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 30, 2015
    [Media] Five often-overlooked reasons senior executives should use social media
    I hear these objections all the time when speaking to top executives about social media. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? As the people who are called upon to represent their businesses in public, they can use media like Twitter to communicate important business news and reinforce the image and culture of the companies they represent to the people who matter most to them.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [Media] How B2B Marketers Are Scoring Big with Social Media [Infographic]
    by Jason Miller The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so. The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Media] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. The nature of social media makes it very easy to segment and target your audience. Social Media Use. Social Media Sites Used.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Media] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. To prove it, let’s take an example, taken from a Rutgers University Mini-MBA on Social Media Marketing. Rutgers is one of the first universities in the country to offer an MBA in Social Media Marketing. Here are 5 social media pain points and the point they prove. WHAT IS YOUR VALUE EXCHANGE: In social media, as in life, you have to give in order to get.
  • CRIMSON MARKETING  |  TUESDAY, JULY 2, 2013
    [Media] The Benefits of Social Media Marketing in 2013 [Infographic]
    Social media marketing goes hand in hand with lead generation and sales – and we finally have the proof to back it up! Social Media Examiner recently conducted an industry report surveying more than 3,000 marketers on the value of social media marketing. Here’s what they had to say: 89% of respondents said that social media marketing has generated more business exposure. 64% saw lead generation increase by using social media 6 hours or less per day.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Media] 4 Ways to really engage your customers on social media
    Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out. While a social cause may not relate to your business and brand in a direct manner, you could still encourage and embrace it via your social media pages. How do you engage your social media audience and get your fans to converse?
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 22, 2016
    [Media] 10 Social Media Tools That Will Wow Your Followers and Make Them Click
    Are you looking for some tools that can take your social media engagement and conversions to the next level? Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. The post 10 Social Media Tools That Will Wow Your Followers and Make Them Click appeared first on Marketing Insider Group. Social Media
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Media] CEOs: You Can't Afford to Ignore Social Media Anymore
    There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent -- and demonstrate that commitment by being visible and accessible on social media. There are few reasons why CEOs have been, on the whole, slow to adopt social media: 1) No Time. Social media, however, is a completely different story. 3) Social Media Is Not for CEOs. Social Media
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Media] 3 Surprising Ways to Succeed in Social Media
    Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our speaker was Dave Kerpen, the founder and CEO of Likeable Local , which has social media software for small businesses, and co-founder and Chairman of Likeable Media , a social media and word-of-mouth marketing agency. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Media] The Evolution of Social Media Since 2004 [Infographic]
    But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. It''s interesting to look back at these iconic moments in the last 10 years of social media history. Social Media Daily Can you believe it''s only been 10 years since Facebook was founded?
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest. Be the catalyst of your natural social media success.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Media] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. According to Content Marketing Institute and Marketing Profs, “B2B Content Marketing 2017: Benchmarks, Budgets and Trends” report , social media is tied for second (40 percent), in terms of tactics that B2B marketers believe to be critical to content marketing success in the new year. Social Media Strategy and Budgeting.
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Media] Be a persistent social media parent
    I don’t want to compare parenting to social media community development and management but I guess I just did. Folks tend to have the zeal of the newly-converted when they first adopt social media into their communications, sales, and marketing plan; however, the truth of being a “parent” is that you’re responsible for the welfare of an entitled ingrate for not just the first 18-years but for life — and that can be dispiriting.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2016
    [Media] How to Market to Each Generation on Social Media [Infographic]
    Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide. When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group. In this infographic from WebPage FX , you can see just how large the generational gaps can be on social media.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Media] The Recipe for Perfect Social Media Posts [Infographic]
    Knowing little tricks like where to put a CTA in your YouTube description, how to include a shortened link in the copy of your LinkedIn post, or why you should avoid including a human''s face as a pin image on Pinterest could be the difference between success and failure on social media. Check it out, take notes, and make every future social media post count! If you''re interested in learning more, check out this post for a more in-depth look at optimized social media updates.
  • ACT-ON  |  THURSDAY, MARCH 31, 2016
    [Media] Political Social Media Outreach: What B2B Marketers Can Learn
    An event that turned out to be both a demonstration of social media’s powers and reach, and a cautionary tale about the platform’s abuses. Though the awareness goals of the movement ultimately went wide of their mark, the takeaway here is very clear: social media has a vital part to play in contemporary political life and activism. presidential election that followed the same year, when candidates for office took to social media, often for the first times in their careers.
  • THE ROI GUY  |  FRIDAY, MAY 20, 2011
    [Media] Is Social Media ROI Achievable?
    Achieving tangible value from social media remains challenging for the majority of CMOs according to a significant study from MarketingSherpa , however incremental investments “keep on trucking”, with over 1/3rd indicating spending increases of 20% or more through 2011, and 25% indicating spending increases well north of that. Converting social media members, followers, etc. Micro-blogging and multi-media sharing. Pisello Alinean Social Media ROI MarketingSherpa
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Media] Learn to lower your social media inhibitions
    I want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. All of these people have publicists, marketing agencies, PR firms, TMZ , blogs, mainstream media, morning television, newspapers, and everyplace else. 3 Things You Should Know About Social Media (projecteve.com). Applying the 80/20 rule to Social Media (domo.com).
  • MODERN MARKETING  |  TUESDAY, MAY 17, 2016
    [Media] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it. Exposure is Top Benefit of Social Media.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Media] The Sociology of Social Media: TED TV Talks
    Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Peter Hirshberg on TV and the web : Take a look back at media and technology history with this talk. Related posts: 4 Time-Saving Tips for Social Media Marketing.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Media] Social Media Usage by Engineers and Industrial Professionals
    Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Media] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    It seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. The difference between teens and their older counterparts on social media platforms is that they use it less to connect, and more as a creative outlet. As a result, social media outlets are used less to connect and more to keep up.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Media] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. The duo penned a chapter in our highly popular Social Media ProBook that’s so rich in knowledge, we decided to share their wisdom here. If you want your social media marketing plan to bloom, you have to water it carefully.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Media] Why People Unfollow Your Brand on Social Media [New Data]
    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media. Why Do People Follow Brands on Social Media in the First Place? With millions of businesses using social media for marketing, it is a competitive market out there for getting followers.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 4, 2012
    [Media] Sensible Talk About Social Media Measurement
    That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. Measure What Matters isn’t about social media as much as it is about the importance of relationships and the need to understand how they equate to success. The role of communicators in a democratized media world really hasn’t changed all that much.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Media] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Interact and engage with them in their preferred social media venue. The Media: more than 75% of journalists say they use social media to research stories.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Media] 20 Common Social Media Marketing Myths BUSTED
    social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. Let's dive in to some social media myths we've all probably heard around the water cooler, and explain why they are now all officially BUSTED! 20 Common Social Media Myths BUSTED.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Media] Dialogue vs. Monologue: Six New-Media Principles, No. 1
    As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue. Today, for anyone who’s thought much about social media, it verges dangerously on being trite. Three New-Media Lessons from Gary Vaynerchuk.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Media] 5 Ways to Make Your Social Media Marketing Rock
    Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: . Before you jump into the tactical details and start rocking out your social media plan, you need to take the time to understand your audience. The same concept applies in social media.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 9, 2013
    [Media] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It could be the social media. Let’s face it: not every brand using social media is as exciting and sought after as Apple, Playstation or Nike. B2B social media marketers sometimes think that their product or service is not sexy or interesting.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Media] How to Develop a Strong Visual Brand on Social Media
    By implementing a strong visual branding strategy on social media. Visual social branding refers to what your social media content looks like -- your profile picture, your cover photo, and especially your social posts. Great visuals on social media are important because the human brain is wired to read and understand images better and faster than words. The 4 Ingredients of Social Media Success. They add consistency to your graphics -- a big plus on social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 22, 2009
    [Media] Fire your Director of Social Media!
    At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill!
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Media] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately. 7 Predictions for Social Media in 2017.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Media] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Make your web properties social media-ready. But first, your web presence must be social media-ready. Increasing social traffic = proof of social media promise.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Media] 4 Helpful Tools for Organizing Your Social Media Calendar
    What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. The Benefits of Using a Social Media Content Calendar. Social Media Daily Tactical
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Media] The Secret Life of a Social Media Manager
    Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. But what do Social Media Managers really do all day? Tip: Use social media as a way to quickly find out what started trending worldwide or learn about breaking news.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Media] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet. Here are 12 inspiring social media monitoring case studies.
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Media] Stop the Insanity; A View on Social Media ROI for Lead Generation
    I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable.
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