Media - B2B Marketing Zone

6 Reasons to Repost Your Content on Social Media

Act-On

NOVEMBER 7, 2023

Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. tl;dr: You need to repost your content on social media. Many other social media management or marketing automation tools also offer re-sharing features, too.

Social Media

Social Media Top of Funnel Media Marketing Automation Services

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Lead Gen

Lead Gen Social Media Media Leads

How to Hire The Perfect Person To Run Your Social Media

Act-On

JULY 25, 2018

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

Social Media

Social Media Media Personalization Social Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

6 Reasons CRM Users Should Embrace Social Media Management

Act-On

SEPTEMBER 20, 2018

Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool.

Social Media

Social Media CRM Media Social Marketing

Pulpo Media Improves Lead Generation Efforts with Act-On

Act-On

OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On

Act-On Lead Generation Generation Media

10 Simple SEO Basics for Better Rankings

Act-On

SEPTEMBER 24, 2023

So make sure your ALT tags make sense in case they are displayed to readers on social media. Simple SEO: Don’t forget social media. Social media might not be an official SEO ranking factor, yet it appears to have an impact. Share your content via social media. So, consider adding social sharing buttons to your content.

Lead Scoring

Lead Scoring Lead Ranking SEO Top of Funnel

B2B Marketing Department Structure: Finding the Right Approach

Act-On

OCTOBER 11, 2023

Common exceptions Here are some of the most common gray areas to b2b marketing department structures: Social media can live under Growth or Brand (or Content!) And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools

3 Ways to Start Earning Links

Act-On

SEPTEMBER 26, 2023

It will show you the content with the highest social media engagement. This strategy lets you double dip because you can also share the post on social media, tagging MarketingProfs in hope that they, too, will share the content. A smart way to do this is to research what already works well for a company. Create your angle.

SME

SME FAQ Domain Link Building

How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

DECEMBER 9, 2023

A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing. For example, financial services marketers aren’t all at the same point in their buyer’s journey and aren’t all interested in the same things. So it’s no wonder our open rates weren’t great! We had to get more personalized.

Open Rate

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel

When Do You Start Preparing Your 2019 Marketing Plan?

Act-On

SEPTEMBER 11, 2018

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan.

Planning

Planning Marketing Plans Marketing & Strategy Act-On

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications.

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

5 Groups to Join on LinkedIn if You’re in Marketing

Act-On

SEPTEMBER 24, 2023

The top 5 LinkedIn marketing groups Social Media Today LinkedIn Marketing Groups with the “Active Group” tag receive sizable engagement and have the platform’s tacit approval. With over 326,000 members and counting, this is the largest group on our list — but it’s shockingly useful.

Linkedin Paid Search Agency Work Management Peer-to-peer

Marketing Automation for Financial Services Marketers

Act-On

OCTOBER 2, 2023

Social Media at Scale With social media marketing automation , your team can save valuable hours when it comes to notoriously time-consuming activities. And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services

Marketing Automation Services Marketing Management Marketing Automation Service

Marketing Automation Migration: Switching Platforms Made Easy

Act-On

DECEMBER 8, 2023

Gather media assets and images. Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. What automated programs do you have in place, and which programs will you migrate to the new system?

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Advertising Agencies

Email Marketing Migration: Switching Platforms Made Easy

Act-On

FEBRUARY 6, 2024

Gather media assets and images. Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. What automated programs do you have in place, and which programs will you migrate to the new system?

Marketing Automation Services

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency

Pipeline Generation: Face Economic Headwinds and Win

Act-On

MARCH 19, 2024

As prospects and customers explore your website, open your emails, and engage on social media, they leave “digital breadcrumbs.” Building that value starts with nurturing prospects and continues long after the purchase. Collecting and knowing how to use this data is your team’s gateway to improving the customer experience.

Marketing Automation Services

Marketing Automation Services Budget Programs Generation Cross-Selling

How to Build Your B2B Twitter Following (for Free)

Act-On

JUNE 20, 2018

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. We know, we've landed significant customers via the platform. Learn how to build an engaged following for free with these 7 actionable tips.

Twitter

Twitter Ad Building B2B Tips

3 Tips to Scale Marketing for Small Teams

Act-On

SEPTEMBER 28, 2023

With marketing automation, you can improve SEO to drive high-intent traffic, build and optimize landing pages and web forms to generate conversions, and manage all your social media campaigns to increase awareness and share of voice in your industry.

Paid Search Agency

Paid Search Agency Work Management Marketing Automation Services Planning

The Marketer’s Ultimate Guide to LinkedIn Native Video

Act-On

OCTOBER 23, 2018

Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy.

Linkedin Video Marketing Marketing Prospects Marketing Strategy

A step-by-step guide for creating an employee advocacy program

Act-On

JULY 24, 2018

Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet, and share your relevant content on their own personal social network accounts.

Social Networks

Social Networks Tactics Planning Relevance

How to Create an Organic LinkedIn B2B Marketing Strategy

Act-On

JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.