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  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Media] Social Media is Like Riding a Bike
    I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt. I get to a point on social media eventually, so hang in there. Same thing goes for social media engagement. Social media can be dangerous, too.
  • MODERN MARKETING  |  TUESDAY, APRIL 1, 2014
    [Media] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. Michael Stelzner , founder of Social Media Examiner , opened the conference with a keynote highlighting social media trends for 2014, and showed findings from their latest study 2014 Social Media Marketing Industry Report. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers?
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Media] How to measure influence in social media marketing
    Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.
  • SALESFUSION  |  WEDNESDAY, AUGUST 27, 2014
    [Media] Can Social Media ROI Be Measured?
    The post Can Social Media ROI Be Measured? Social Media appeared first on Salesfusion.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. How to Easily Double Your Traffic from Social Media by KISSmetrics.
  • MARKETING INSIDER GROUP  |  TUESDAY, FEBRUARY 14, 2012
    [Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks! One of the main challenges of integrating social media into the marketing mix is lack of a consistent strategy. Social Media
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Media] The State of Social Media Engagement and 3 Proven Ways to Boost It
    Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report. There’s no shortage of social media metrics to measure, but those are the four metrics many marketers are talking about when we say “engagement”. Pay attention to your social media reports.
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Media] Earned-media micro-influencer marketing primer
    It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.
  • MODERN MARKETING  |  FRIDAY, MARCH 11, 2016
    [Media] Does Paid Social Media Work?
    It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Why You Need to Humanize Your Social Media Marketing. Is Social Media Marketing Still Relevant?
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Media] Top 3 Media Buying Mistakes B2B Marketers Make
    Media advertising lead generation mistakes toby hudson Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Media] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Social media is an essential part of the marketing mix. Here’s why: Social media is becoming as important to customer service as the telephone. Social media is indispensable for promoting your content. Social media is one of best ways to get leads. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. LinkedIn is the big kahuna for social media lead generation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Everything is pointing to digital technologies and social media, even in offline experiences. “If you don’t like change, you’re going to like irrelevance even less.”
  • MODERN MARKETING  |  THURSDAY, JUNE 13, 2013
    [Media] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Social Media Experts, Marketing Influencers, Modern Marketers, etc.). There are a plethora of social media platforms out there that allow you to schedule posts on Twitter, Facebook, etc.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] Social Media Data: Time to Embrace it
    A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return. Innovation ROI Social Media monitize Monitize social media social media roi
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). News can travel extremely fast through social media. Monitoring beyond social media.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Social Media Monitoring Tools.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Such a bold and relevant piece of thought leadership was bound to capture mainstream media interest, and this one certainly did —another coup in McKinsey’s long string of thought leadership marketing successes. This crisis unfolded online and in social media.
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Media] How to Get Salespeople Aboard the Social Media Train
    One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. Telling them that social media prospecting will pay off in a year or two doesn’t interest them.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Media] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online. Have you been resharing your social media content?
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 25, 2016
    [Media] The Difference Between Paid, Owned and Earned Media
    Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Media] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion. Embed media from your SlideShare and YouTube channels on your event website. Create a page to aggregate news media coverage of the event and/or topic of your event.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Media] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Harnessing the power of social media can be achieved by using the following practices. However, each update you make should contain value and avoid common social media mistakes. Videos are proving to be a key element for social media success.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Media] Social media strategy leaders: Sarah Nilson
    Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? If you asked me five years ago where I saw myself, I certainly would not have said leading social media in the healthcare industry.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Media] What Is B2B Social Media Marketing?
    Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Media] 5 Myths of Social Media Marketing
    Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game.
  • MARKETING INSIDER GROUP  |  TUESDAY, APRIL 9, 2013
    [Media] How Do You Find The Time For Social Media?
    How do you find the time for social media? The answer is simple: I make the time for social media because I think it’s important. I realize there are a lot of reasons why people don’t spend the time on social media even though they know they should. You know, reasons like: I’m too busy with more important stuff, I don’t know what to say, I don’t understand the tools, I don’t see the value, and my favorite excuse: social media is for kids.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Media] Is “social media campaign” an oxymoron?
    If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. 7 reasons why social media success has nothing to do with social media (christopherakoch.com).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Media] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer has become the gold standard for many social media scheduling apps. What automation tools do you use for B2B social media marketing?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Media] A social media hoarder intervention
    Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. You don’t want to cut out the fact that you’re a Forbes Social Media Power Influencer , for example. In Are you a social media polymath?
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Media] Social Media Marketing: Top 100 Influencers and Brands
    The evolution of technology has allowed social media to evolve in parallel. Facebook is currently the most used social media networking website in the world, with 1.5 These platforms have become international address books of possible clients to win over and in turn, we have seen the rise of social media ‘gurus’ and major individual influencers who are experts in doing just this. Forbes Top 10 Social Media Influencer. MAPPING THE SOCIAL MEDIA MARKETING COMMUNITY.
  • MARKETING INSIDER GROUP  |  THURSDAY, FEBRUARY 9, 2012
    [Media] Will Content Marketing Destroy Social Media?
    There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. So a statement like “content marketing will destroy social media” is by definition a blanket statement (and probably an attempt at getting lots of Re-Tweets).
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Media] Social media employee advocacy is the heartbeat of your company
    On social media. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program. That’s one reason why the best companies invest in social media advocacy programs. Takeaway: if you don’t have a formal social media program, reach out to your team to find someone who will “own it.”
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Media] 25 social media listening aids to increase your hearing
    78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). To make sense of the noise, social media listening requires a process. Here’s how some brands have put social media listening to use. There are very effective social media listening and monitoring tools available so there is no reason not to start now.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Media] 5 Effective Options For B2B Advertising on Social Media
    Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 18, 2013
    [Media] How to Integrate Social Media into Your B2B Marketing
    Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Select strategic social media platforms for your business. Identify how you can leverage social media platforms for your traditional marketing. Social Media/Web 2.0
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Media] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Chrysler's social media agency quickly became Chrysler's ex-social media agency.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Media] Enterprise Social Media and Personal Branding
    That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity. And smart companies, big or small, who recognize that in a social media world, their people are their differentiation , will find ways to capitalize on personal branding. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Media] How to Lure Readers to Your Blog from Social Media
    from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. When your post is shared on social media, readers will likely only see the first paragraph as a teaser, if that much.
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 14, 2011
    [Media] The Myth of Business vs. Personal Profiles in Social Media
    What Rules Do You Use To Decide Who To Connect With on Your Social Media Channels? I like the way Lisa Barone fron Outspoken Media sums it up in an article she wrote a while back: We are officially beyond the days where you can have a distinct “personal” and “corporate” tweeting style. Social MediaLike most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Media] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Because, if your social media efforts are effective, people are going to come to your brand’s website. Photo credit: Paul Jacobson.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 21, 2012
    [Media] Social Media Lies, Damn Lies and Statistics
    I saw a recent example of the popular saying “there are three kinds of lies: lies, damn lies and statistics ” in a BtoB Magazine front page headline “ Social Media Does Not Influence B2B Buyers “ The article covers research conducted by IDC of 199 B2B Technology Buyers and states that although 84% of B2B Tech buyers use social media, only 18.6% 84% using social media sounds like a pretty big number. Social Media
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Media] The Future of Social Media
    Social media is transforming communications in ways unimaginable just a couple of decades ago. But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Media] The End of ‘Social Media’
    I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield. Social Media innovation mainstream_mediaThis is the time of year when a lot of people make predictions.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2012
    [Media] The Two Core Elements of B2B Social Media Marketing Success
    There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool.
  • MODERN MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Media] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment. Social media and networking is now a driving communication force where buyers, sellers, and influencers are connecting to exchange ideas, experiences and information. We believe that modern marketers should focus on transforming their social media strategies to social business strategies, as illustrated by Altimeter Group’s image below. Social Media Insider Summit 2013.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] 10 Social media metrics every marketer needs to know
    Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Only 42% are able to measure their social activities (Social Media Examiner).
  • ACT-ON  |  THURSDAY, NOVEMBER 12, 2015
    [Media] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
    On social media, you can get further than you’d think on low-to-no budget. That’s what Karrie Sundbom, Act-On’s content marketing manager, proved when she ran social media at the non-profit Molly’s Fund Fighting Lupus from June 2012 through April 2015. What $1,000 in Social Media Budget Will Buy You. While there is a free plan for Buffer, if you’re doing anything serious on social media, it’s worth the $10 to have their business version. Budget running low?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Media] B2B Social Media Marketing: Focus on leads, not likes
    Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. This is why Baggott advises that every social media post links back to a landing page. Social media is like the John Stockton of Marketing: It’s the almighty assist to the sale,” she explains. “We’re Know how to measure your social media effort so you know you’re spending them right.”. Social Media
  • MARKETRI  |  WEDNESDAY, DECEMBER 14, 2011
    [Media] 7 B2B Social Media Sins
    As 2012 approaches, it is clear to see that social media should be a focal point in your B2B marketing plan and strategy. Although B2B companies often receive a bad rap for being slow to adopt social media, we hope that by now you have hopped on the bandwagon and are enjoying the benefits of social media marketing. If that is the case, you should also be aware of common social media sins that B2B marketers are known to commit.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 9, 2013
    [Media] A Practical Social Media Strategy for B2B Marketers
    Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. Know your customers or clients, and their social media attitudes and behaviors. What social media platforms do they use?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Media] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. The social media landscape is constantly evolving.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 2, 2013
    [Media] How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
    It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. Avaya , a global provider of business collaboration and communications solutions, has created the infographic below titled “ How Social Media and Mobile Technology Impact the Customer Experience.”
  • VIEWPOINT  |  WEDNESDAY, AUGUST 14, 2013
    [Media] PowerViews with Koka Sexton: How to Leverage Social Media
    Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. It’s been an evolution, he says, as companies began recognizing the power of leveraging social media. Sales Managers Didn’t Want Their People on Social Media All Day. Click to start video at this point — In some industries, spending all day on social media would be frowned upon by bosses.
  • SALESFUSION  |  FRIDAY, MAY 30, 2014
    [Media] Social Media for B2B Marketing
    The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Media] Can’t Buy Me (Social Media) Love!
    In social media, marketers buy attention with promotions or discounts. For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. How can social media create preference? In the meantime, here are three keys I see to creating preference and how each one can apply in social media. I work with B2B clients on media and integrated marketing programs.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Media] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Media] Skepticism on Gallup’s Gloomy Social Media Assessment
    A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all. billion on social media advertising in 2013, a number that’s expected to triple by 2018. Social media has completely transformed that industry.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Now it’s in the initial stages of becoming main stream with eight in every ten marketers (78%) currently using social media in their B2B marketing activity. Social media is being used then, but how?
  • MARKETING INSIDER GROUP  |  MONDAY, FEBRUARY 6, 2017
    [Media] How to Master Social Media Marketing in 2017
    Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Media] Does B2B Social Media Work? That’s the Wrong Question
    Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). ” Focusing for a moment on the B2B marketing space, of course social media can work. Similarly, social media works in B2B. Rants Social Media
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Media] How To Measure Paid Media ROI (ROAS)
    Paid Media - whether it’s search, social, display, etc. - But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate. When management asks you why they are investing the amount of budget they are currently investing in paid media, you need to be able to point to data and show them how far their investment is going. paid mediais a critical component of every B2B marketing plan.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 25, 2017
    [Media] How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification
    Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Media] 12 Social Media Tips for B2B Marketers
    Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. How You Approach Social Media Matters. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Media] 5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]
    You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Media] Are you a social media marketing hunter?
    This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? And to be even more practical, can you use social media as a way to convert a weak tie online via a social network into a key contact that you then are able to make in person into a friendship and finally into the trusted inner-circle? Are you a social media forager? Are you a social media marketing trapper?
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Media] Read this article before you start a social media program
    Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Media] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. How do you use email marketing and social media?
  • CHRIS KOCH  |  FRIDAY, OCTOBER 14, 2011
    [Media] Does integrity make you a social media loser?
    Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter
  • MARKETING INSIDER GROUP  |  MONDAY, AUGUST 15, 2016
    [Media] Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies
    While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. The post Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies appeared first on Marketing Insider Group. Social Media advertising Content Marketing content marketing strategy google SEO social media marketing social media tips social signals
  • CHRIS KOCH  |  MONDAY, JUNE 18, 2012
    [Media] Is ghost writing in social media right or wrong?
    Social media is biased toward English. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Fighting The Good Fight In Social Media (pr.typepad.com). Blogging Idea Marketing Latest Post Social Media B2B marketing Blog blogs social media management social media strategy
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Media] Are you a social media marketing trapper?
    I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends. Are you a social media forager?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [Media] How to Optimize your Paid Search with Social Media
    As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. The great thing about using social media data for topic discovery is you can see all of those searches connected together. For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&#
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Media] 3 Ways Social Media and SEO Can Work Together
    You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link building done on its own is not nearly as effective as it can be when incorporating the social media teams’ efforts. Link Building and Social Media Process. Or using a certain hashtag for a social media campaign?
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 19, 2012
    [Media] Does Social Media Deliver More Traffic Than Email?
    by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. The data, which is based on five quarters of activity among 392 clients, shows that referrals from our customers’ top five social media sites are on a tear between Q4 of 2010 and 2011, jumping from an average of 2,133 visits per month to 9,191. Does Social Media Deliver More Traffic Than Email?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Media] How to Integrate Social Media and Blogging from The Art of Social Media
    A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog. Social Media b2b Consumer
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Media] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. InsideView’s new infographic shows how effective social media marketing has become for B2B, taking a closer look at the benefits of using social media for B2B marketing. The B2B marketing landscape continues to evolve.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 15, 2012
    [Media] How to Crack the Code of B2B Social Media
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who are able to demystify social media can get invaluable customer feedback, build stronger relationships, increase awareness and develop new business opportunities. To many B2B companies, social media remains an enigma. They know what social media is. The reason for this is twofold: 1) social media seems nebulous , and 2) there's no single measure of social media's financial impact.
  • MODERN MARKETING  |  THURSDAY, JULY 25, 2013
    [Media] 5 Social Media Enhancements That Benefit B2B Marketers
    Today, no modern marketing strategy is complete without an integrated social media plan and presence. And while you need the knowledge to succeed, it can be challenging to keep up with social media’s pace. Thinking big about social media’s role in your marketing strategy? 5 Social Media Enhancements That Benefit B2B Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Media] How B2B Marketers Can Leverage Social Media Product Advertising
    Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise. Quite simply, product advertisements in social media networks keep vendor inventory in front of the B2B buyer, regardless whether the buyer is truly in purchasing mode.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Media] Why every business needs a social media business audit
    Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. That’s why you need a social media audit before you put together that next social marketing campaign. Here are nine steps to audit your social media channels and identify areas to improve. Step 3: Identify your most valuable social media accounts.
  • MARKETING INSIDER GROUP  |  THURSDAY, MARCH 5, 2015
    [Media] Social Media Secrets To Build Your Personal Brand
    Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. I believe the adage that social media success is found in just minutes per day. How to find the time for social media? To me, finding the time for social media is just about making it important. Social Media Secrets To Build Your Personal Brand from Michael Brenner. Social Media Brands used to be just for businesses.
  • MARKETRI  |  MONDAY, OCTOBER 21, 2013
    [Media] Why Social Media Trumps In-Person Networking
    This is probably the number one question and complaint when it comes to social media: “I just don’t have time to fit it into my already jam-packed day. How can I manage my social media accounts efficiently when I’m so busy?” ” This question was asked during our recent social media marketing seminar featuring guest speaker Mark Schaefer , a well-known expert blogger and social media guru. Networking social networking Social Media
  • MARKETING INSIDER GROUP  |  TUESDAY, AUGUST 13, 2013
    [Media] 68 Percent Of CEOs Have No Social Media Presence Whatsoever
    According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. Richard Branson (@ RichardBranson ) has more than 4 million twitter followers giving him more followers than many media brands. ” My main takeaway: when done right, CEOs have the opportunity to use social platforms to amplify their corporate message and achieve more influence than even some media outlets. Social Media
  • MARKETING CRAFTMANSHIP  |  SATURDAY, MARCH 16, 2013
    [Media] An End to B2B Social Media Madness
    Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world.
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 2, 2017
    [Media] Social Media Engagement – 2017’s Surprising Best and Worst Performers
    Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group. Social Media
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Media] 5 ways to use social media for solution marketing
    It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. – With one-twelfth of the world connected through social media there is bound to be a conversation underway about your specific solution.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Media] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. We meet, we discuss LinkedIn and social media, and we get to know each other in a real way. Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Media] How to Create Social Media and Content Marketing Synergy
    Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. They share their amazing footage with the company, which in turn posts the videos on social media. Select social media channels strategically.
  • MODERN MARKETING  |  SATURDAY, AUGUST 3, 2013
    [Media] How Do B2B and B2C Marketers Use Social Media? [CHART]
    Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! How Do B2B and B2C Marketers Use Social Media? Social Media B2B B2C Eloqua App Cloud Facebook social diversity social media referral traffic by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Media] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Media] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. B2B marketers use social media for completely different reasons than their B2C counterparts. So how do we leverage social media tactics in our SEO program work?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Media] Riding the Social Media Struggle Bus? You’re Not Alone
    Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. In social media, as in physical training, it takes time to see substantial results. Respond to questions and engage your buyers and influencers in social media.
  • TOMORROW PEOPLE  |  FRIDAY, NOVEMBER 23, 2012
    [Media] Don’t Be a Social Media Harlot!
    Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Don’t get me wrong; social media is all about interaction, and yes, you can and should talk to strangers. Social media users who are all about racking up the numbers should take heed.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 16, 2012
    [Media] Is Your Social Media Marketing Plan SMART?
    To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. What does SMART mean when it comes to social media? Traffic to your website from social media sites?
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Media] Social media monitoring: why it’s a must
    the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Since it is almost impossible to monitor every website manually, having a social media monitoring tool (or tools) is an absolute must in today’s digital world. Southwest Airlines took to social media touting how they are now the only U.S.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 15, 2014
    [Media] Social Media – Driving Competitive Advantage for B2B Marketers
    This group could range from companies who are barely utilizing social media to those who are avid practitioners, but feel they could be doing better. But regardless of how the 45 percent is allocated, there is a significant majority of companies who are either not using social media at all or doing it in an ineffective manner. This means that if you can join the 12 percent who are doing social media right, you have catapulted yourself to the top of the pull marketing pack.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Media] Case Study: Getting Results with Social Media Marketing
    Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media. Then we did the social media implementation in phases. Social media dramatically increased traffic to the website.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 4, 2012
    [Media] Social Media for Busy Business Bloggers
    With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. Social Media has overtaken pornography as the No. Social media is a tool, plain and simple. Related posts: 4 Time-Saving Tips for Social Media Marketing.
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