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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 5, 2014
    [Media] Why Ad Agencies aren’t adjusting to a real-time social media world
    Social media is a relatively mature channel by now. There are MANY uses for social media but GENERALLY, it is a channel to deliver a drip of useful/interesting/vital content that leads to awareness, trust, and eventually loyalty. But succeeding in social media marketing and social influence marketing requires an organization and budgetary process geared toward the long-term. Social Media Explained. Social media is a relatively mature channel by now.
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Media] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtube
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Media] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Media] Are you ready for the mega-shift from social media to private media?
    Social media won’t go away (Facebook isn’t dead!), The world is transitioning from public social media to private media. The rise of private media. The platforms have been responding to the rising trend of private media: Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach. Conversational moments — Today a brand goal on social media is mass relevance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2016
    [Media] How your personality aligns with social media content types
    The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. However I do think there is something to this idea.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Media] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? How does social media use differ in B2B vs. B2C companies? General Social Media Marketing Facts and Statistics. Social Media Today ). Social Media Today ).
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Media] 33 Thought-Provoking B2B Social Media and Marketing Stats
    But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Media] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. So, let’s work to get all of your social media accounts in order so that you can experience the success that comes with it. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Media] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. If you’re serious about a career in social media marketing, focus on learning the “marketing” part. Are you reading social media blog posts in bed?
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Media] 38+ Cool Social Media and Web Tools and Reviews
    Manage all of your social media accounts from a single login on your iPhone? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place. 250 best iPad apps: social media apps by The Telegraph.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Media] A process to connect social media, content marketing and sales
    You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy. Now, let’s see where social media/social interaction can play a role in the sales process. At the same time, social media tends to be the least self-promotional. It’s generally frowned upon when companies promote themselves strongly on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Media] Take the test. Do you have a social media addiction?
    A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? 40% of young adults —and 21% of adults overall—admit to using social media while on the toilet (and those who don’t admit it are probably lying). Why can’t we stay away from social media, even for three minutes? Multiple studies have reached the same conclusion: social media can become an addiction. Do you have a social media addiction?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Media] 3 Developments that are Sabotaging the Social Media Movement
    I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. When I think I’m going a bit overboard I can’t help but notice some disturbing signs – starting with … The Selling Out of Social Media. One sign is the gradual co-opting of social media as a broadcast tactic.
  • B2B MARKETING INSIDER  |  SUNDAY, DECEMBER 11, 2016
    [Media] The Future of Social Media
    The post The Future of Social Media appeared first on Marketing Insider Group. Social MediaSocial networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […].
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. Here are five ways social media marketing can be used to drive revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Media] 15 Amazing ways social media is changing the world
    Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Popular opinion tends to regard social media as making us more individualistic and narcissistic, but that is not necessarily the case.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Why your social media plan needs gurus and storytellers
    A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? But Laura’s post hit on a key point that organizations and individuals should consider: “Yes, the “gurus” may have a keen understanding of the tools or know-how to build large networks for themselves, but many don’t know how social media fits into an overall marketing strategy or how to tie their efforts to real results.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Media] 20 Ideas to super-charge your social media network
    Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Look through other social media accounts. Connect with contacts on Facebook, LinkedIn, and other social media platforms. By Mark W. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Media] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Content was leveraged and re-purposed in various ways across all the social media sites. >
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Media] A surprising insight on social media measurement: Activity does matter
    Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. In fact, a simple indicator of progress may be the most important goal you can possibly have for an early social media program. Did we attend social media training? Did we have an executive social media workshops , etc. Did we attend social media training?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Media] How to establish your company’s Social Media Lead Team
    I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. In my experience, even a two-hour social media workshop can have a powerful impact on the tone of the organization. What does a Social Media Lead Team do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Media] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! More and more of our interaction is with current and potential customers through social media channels. Nimble is a Social CRM tool which is tightly integrated with social media channels and helps you manage and grow relationships with your contacts to ultimately leads to sales. IFTTT (If this then that) is a useful tool for automating some tasks related to social media. Social Media is not free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Media] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. You could go blind reading tricks, tips and strategies for social media marketing success. Related Stories Social media “engagement” is not a strategy Your 2013 Social Media Strategy: Grow a Pair.
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Media] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Media] Yes, you can be addicted to social media
    For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The question is – can a person really become addicted to social media? The University of Chicago recently conducted one such study and found social media to be even more addictive than cigarettes and alcohol. You may think your own social media habits are harmless, but how do you know if you’ve crossed the line into an addiction?
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Media] 6 Characteristics of Social Media Winners
    An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. A customer service orientation is essential; a social media strategist should above all want to help others.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Media] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats. by Social Media Today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Media] Social media sewage … and hope
    I need to write about social media sewage for a moment. There are three underlying economic drivers of social media that are creating desperate and increasingly unethical practices that are turning the social media space into a cesspool. Exactly one year ago I wrote a post called The Spirituality of Social Media and today I’m being whiny and cranky. Communty-building Corruption on social web ethics Leadership SEO hope social media ethics social media hope
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Media] How to create an amazing social media marketing workshop
    I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. I have three different “core” content sets ready to go at any moment: Social media strategy foundations appropriate for small businesses. Change the media type by playing a video. I’m afraid of negative comments on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Media] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody. Maybe social media helps make the traditional notion of competition obsolete. I spend a lot of time helping people with their social media marketing efforts. In fact, social media amplifies my competitive advantages. Social media amplifies the problems, too. When Jay Baer speaks, I listen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Media] 25 amazing social media quotes from #SXSW 2014
    I wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. 1) “Social media does not change your culture, it reveals it.” ” 2) “We embed social media inside our processes. ” 4) “We have a constantly-changing portfolio of social media experiments.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Media] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer ; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Showing up is good enough for social media marketing. The same thing can be said about social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] Social Media Marketing success is simply Medieval
    I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. When you think about it, the sociological and psychological drivers of success through social media have been with us since Medieval times. When you think about it, the sociological and psychological drivers of success through social media have been with us since Medieval times.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 13, 2016
    [Media] How to Calculate the ROI of Social Media Marketing [Infographic]
    Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability. There remains some debate about whether social media ROI can be measured.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Media] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts: 1. Measure Conversion from Social Media Traffic. Social media is not necessarily all about sales but I’m sure you’d like to see some action from the updates you make. By Ian Cleary, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Media] A different way to think about social media ROI
    No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. There is no one-size-fits-all social media plan or best practice for an organization. The complex media world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Media] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. ” If the answer is “yes,” then social media should probably be a top priority for you. Why would I participate in social media?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Media] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. I have been such a social media coward. Here is how I went from social media coward to a full-fledged convert in less than six months! I was curious enough about what I was missing to attend my first social media conference — Content Marketing World in Columbus Ohio (yeah, Joe Pulizzi’s on the hook too). Sort of like a Social Media love-in. Could social media be that powerful?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Media] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Image courtesy of Bigstockphoto.com The post Four steps to stay on top of social media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 14 Data Visualization Tools to Tell Better Stories with Numbers The key to social media success rests with HR?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Media] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! B2B buyers: Social media curmudgeons? The findings revealed an interesting polarization in terms of social media usage. Half of B2B buyers are distributed normally in terms of their use of social media: some more, some less enthusiastic about its value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Media] Deleting Your Social Media Business Page? Read This First.
    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Are there are benefits to deleting your business pages on social media? The post Deleting Your Social Media Business Page?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Media] The World’s First Social Media Sniglets
    ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook. LIBRE NAUSEUM (Lee-brah Naw-zee-um) Weary feeling you get upon learning that yet another social media guru is writing a book. MOUSE ARREST (mouse arrest) When your spouse limits the amount of time you can spend on social media. humor sniglets social media cartoon social media humor
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Media] Case study: Social media success in regulated industries
    Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Are you really restricted from having an effective social media presence or are you hiding behind this as an excuse to not change? Social media and regulated industries: A love story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Media] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “Federal guidelines prohibit us from having a social media presence.” How are you dealing with your Social Media Minefield?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 18, 2011
    [Media] All Media Will Be Social Media
    The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore. Social media will not be integrated into marketing, it will be integrated into our experience as individuals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Media] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. The post Finally, the truth about social media and customer engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 14, 2012
    [Media] The Twilight of Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorCheck him out on Twitter: @joey_strawn.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Media] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Here are some examples: Most C-level executives are not in social media—they’re in search.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Media] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years. At least social media is a two-way street.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Media] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. I have also written about enterprise applications of social media , where large companies are implementing internal versions of social networks to improve communications, creativity and collaboration across a far-flung base of employees. Studies show that this may return the biggest financial gains of social media to companies and I agree.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Media] Micro Targeting your Online Media
    A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. To answer that, you need to discover where men go to have those conversations and then place your media there. And that media could be in the form of an advertisement or in the form of paid content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Media] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. Stokoe, Social Media Program Manager for Caterpillar to get some insights into how his team is creating social media magic with an atypical demographic: Mark: Caterpillar is a very traditional blue chip B2B but seems to be integrating social media as good or better than many consumer-oriented companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Media] How to do Social Media Management on the cheap
    A while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. In addition to offering low-cost plans, Sendible enables you to manage your Google+ pages , which is still a rare feature in social media management tools. By Kerry Gorgone, Contributing {grow} Columnist.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. Social media is so easy we can hire an intern to do it. Social media is free.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Media] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it. Social Media Spam twitterYou can share. You can publish. You can broadcast. You can spam.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Media] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. ” They may not have the mechanisms in place yet for measurement, but the organization believes in the inherent value of connecting with customers through social media and content marketing. “We
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Media] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social media ambassadorship — The new professional skill? Our podcast is brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 15 Social Media Marketing Stats. billion on social media advertising in 2015. 87% of B2B marketers use social media to distribute content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 29, 2015
    [Media] A ton of useful information on social media marketing measurement!
    In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer. The video embedded below is the first “Social Media Office Hours” program and it is a great one. Expanding social media value beyond ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Media] The new standards for strategy and social media success
    I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? They can surround themselves with people who can set up a social media account or create Facebook ads, for example. Megatrends on content, social media, ecommerce, etc., Then allocate dollars to social media accordingly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Media] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Be accurate in any statements you publish via social media. I’m a huge fan of social media management tools like Hootsuite , Seesmic , and TweetDeck that enable you to populate numerous social network feeds from a single application. What concerns do you have about the law and your social media presence? .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Media] Why “rich content” is central to your social media strategy
    Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose. The post Why “rich content” is central to your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Media] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. While this extraordinary drama was occurring, I mostly stayed social media silent. But what constitutes a crisis, and how should social media publishers respond?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Media] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. One of the easiest ways to do this is to mix up the media you use. You have a great multi-media blog post. This is an easy way to find excellent content and spread the social media love to somebody who has created something great. Think about what you can do to leverage this deck within a social media strategy: Post it on Slideshare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Media] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. Gray social media. I would like to propose today that between dark social media and light social media, there is a third category that is rich in undiscovered marketing opportunity — Gray Social Media.
  • SALESFUSION  |  TUESDAY, APRIL 1, 2014
    [Media] Social Media for the Sales Department
    The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • MODERN MARKETING  |  SUNDAY, MARCH 9, 2014
    [Media] How To Build Up Social Media Marketing Like LEGO
    Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Here are 4 tips from Silberbauer on how to more efficiently maximize social media marketing efforts. Oftentimes, passionate social media followers ‘raise hands’ for negative reasons.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Media] 4 Ways to Survive a Social Media Disaster
    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty StrategyThat’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Media] The Missing Link Between Media and Marketing
    To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Media] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. If we can’t measure social media lurkers, maybe the content can draw them in. As Brian Solis famously said: Social media is about sociology not technology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Media] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. A story at the heart of the economics of social media. He was becoming a social media star! The business lessons of the economics of social media. It also illustrates important lessons about the dynamics of the social web, the economics of social media, and the measurement of social media success.
  • WEBBIQUITY  |  MONDAY, JUNE 27, 2016
    [Media] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Media] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. I never imagined that our work in developing social media policies (and the related processes and governance models to support them) would become so popular. For many companies, this has become their ignition point to social media success. By Matt Ridings, {grow} Community Member.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Media] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Social media provides great way to connect with potential buyers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Media] Social Media Case Study: How I made $47 million from my B2B blog
    We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach. Remember that relations between our companies had been icy and not exactly conducive to business, Our social media presence was changing the relationship with the customer. By Sander Biehn, {grow} Community Member. It’s true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve seen quite a few small businesses use innovative store display technologies such as Digital Pour and Tagboard to encourage in-store customer social media interaction. They’ve only been open a month but I’ve seen them do things in social media that have taken other businesses years to figure out. to “How will our customers do social media for us?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Media] Five steps to re-invent your social media business networking
    Maybe it isn’t that there’s nothing new in blogging, but that we’ve been stuck in an incestuous circle of social media marketers, lifestyle designers, and personals development bloggers. He said that rather than speaking at a social media conference go speak to an association of dentists because in that environment you’ll be the go-to person on your subject matter. By Srinivas Rao, Contributing {grow} Columnist.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Media] The Six Most Irrational Social Media Concerns of Brands
    The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. Fear of social media will likely result in paranoid, overprotective, and ultimately misguided business decisions. If brands have anything to fear, it’s not social media, but losing touch with customers. And in all honesty, social media isn’t even that new anymore. Many Brands express misgivings as to how they should enter the social media fray.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Media] Social Media is Lowering Our Content Standards
    Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place. But if your standards have been lowered by social media sharing (like mine have been), raising your standards will take time.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Media] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Media] The one social media rule ALL businesses should follow
    There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. By Brooke B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Media] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. I worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? Despite the fact that social media is now a fairly mature channel, the speed of change seems to breed confusion. We are finally selling social media services easier than we ever have before.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Media] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,
  • MODERN MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Media] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. It’s The Social Media ProBook (#ProBook): a 42-page free e-book collaboratively written by a cross-section of social marketers from brands and agencies, analysts, and social support professionals across both business-to-business and business-to-consumer industries.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Media] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in searches for “social media marketing” per Google Trends.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Media] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Now it’s in the initial stages of becoming main stream with eight in every ten marketers (78%) currently using social media in their B2B marketing activity. Social media is being used then, but how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Media] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media. Even more important than the technology behind those command centers is the attitude companies take towards social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Media] Social media challenges to parenting
    Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. Needless to say, I wasn’t the only one that felt like social media was corrupting relationships with our kids. Social media and parenting. According to Pew Research , the three most popular social media platforms for kids ages 13 to 17 are Facebook, Instagram and Snapchat. Do you have a social media addiction?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Media] 5 ways to use social media in sales even if your customer isn’t on Facebook
    If you believe your customers aren’t on social media today, they’re coming. Here are three ways to use social media for business intelligence. She correctly surmised that her customers were not involved in social media and that it would probably be a waste of time for her to devote much time to this effort. So if you’re customer isn’t on social media yet, there are at least five reasons why you should still be.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2016
    [Media] Three Types of Goals and KPIs Needed for Social Media Analytics
    Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Media] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Here is his introduction to Facebook, after being asleep for nearly 25 years …. Me: Welcome to the future Mr. Warhol.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Media] 5 reasons you should be in social media, even if the boss says “no”
    I know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. And if any of your business comes through search or your website, then social media is inextricably linked to your future success. One of the most important and significant changes the search engines have made to deliver meaningful and personal results is to incorporate social media results as part of the validation process for content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to beat Hubspot at its own game Four critical Social Media Lessons I learned from my 4 year old Gary Vee and the Empire of Favors Social media and the forgotten business opportunity My most important lesson in business almost killed my blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Media] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. But if you adapt to the opportunity and adopt a social media measurement mindset open to new types of indicators, you will have a better chance of success. The post Why social media measurement efforts seem empty appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social media marketing is a pretty mature business by now. ROI and measurement roi of social media social media measurement
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Media] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. How do you use email marketing and social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Media] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. But why is it that a modern society like Western Europe — which has similar or better access to technology and creative minds, lacks so much in the social media innovation game ? French online media doesn’t invade German consciousness, and vice versa.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Media] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Cross-Platform Social Media Strategy.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Media] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. I always compare social media to parenting.
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