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    [Media] 11 of the Best Influencer Marketing Tools
    Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Hootsuite Social Media Coach Andrea Johb will chat about why an influencer marketing is important and will provide tips and examples to help your business get there. The post 11 of the Best Influencer Marketing Tools appeared first on Hootsuite Social Media Management.
    [Media] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    Followeronk - The hard ROI of social media is still to be determined, but this tool provides analytics for Twitter so marketers can understand the key attributes of followers, including their location and timing of tweets, as well as topical preferences. by Amanda Batista | Tweet this. Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Media] How to Entice Your Clients to Join the Marketing Automation Party
    Using an automated marketing platform is a major part of that movement and it irrefutably increases efficiency in important ways: Saves Time: Using templates, media library contents and automated campaigns allows your agency to attract customers more easily for your client, and spend more time strategizing on your client’s behalf.
    [Media] Content Marketing? Just Deliver Content People Want
    Colin Haas: “What one emerging media are you most excited about for B2B? I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? I know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want!
    [Media] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    They certainly frame a lot of their marketing around their popular cleanses, but they''ve also ramped up their efforts to show customers and prospects that their juices can be added to their existing diet, especially on social media. To reach their key demographic, BluePrint uses social media. And where better to build a community of like-minded individuals than on social media? Vegan. Gluten-free. Paleo. Juicing. Mediterranean.
  • THE POINT  |  MONDAY, MAY 4, 2015
    [Media] How to Write a Better Content Syndication Abstract
    When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting the right media partner(s) and 2) selecting the right content to promote. Abstracts (the short descriptions that accompany content online) are often an afterthought. However, a well-written abstract can make an enormous difference in helping your content asset stand out from the crowd and, ultimately, driving both increased lead volume and improved lead quality.
  • NUSPARK  |  SUNDAY, MAY 22, 2011
    [Media] Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith
    Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. Paul: Why is it important to conduct market research before developing a content marketing strategy?
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Media] The Blogging Tactic No One Is Talking About: Optimizing the Past
    By re-promoting your updated blog posts to your blog subscribers, social media followers, etc., This is also what makes it so important for you to have a substantial number of social media followers and blog subscribers -- the greater your reach, the more impactful your results will be. Email it to your blog subscribers, promote it in social media, and leverage any other promotional channels that work for promoting your content.
    [Media] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    It might consist of your customers, employees, thought leaders, industry professionals you’re connected with on social media, or any number of other groups. You might find that your influencers engage a lot with commenters on their LinkedIn blog posts, or that your customers are highly interactive on social media with brands similar to yours. B2B marketing survives and thrives on the steam engine of content.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Media] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. The page also includes easy-to-read contact information, social media buttons , links to offers, and even a list of recently published blog posts. We also love the more subtle, very smooth-looking design elements they've included, like the social media buttons that fill in with color when you hover your mouse.
    [Media] This is the week that was - helpful nudges, thinking agile and the real value of a like.
    In these digital days, marketers (among many others) are engaging with media and content at all times of the day and night – not just when they’re at their desks. B2B this is the week that was Behavioural economics social media measurement social meidia A collection of bits and bobs that might interest you from the week that was. Happy Valentine’s day. All over the country it just keeps on raining.
    [Media] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
    Hugh is a great resource for marketers, as he has been very successful in use of social media and blogs to promote his cartoons and book. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. false. false. false. EN-US. X-NONE. X-NONE. Modern B2B Marketing is a new, technical, and constantly evolving way of marketing that allows for measurable campaigns results and has created the need for marketing ROI measurement.
    [Media] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Over 200 analysts and members of the media are expected to be on site. Here’s some tried and true tips for generating media and analyst attention at Dreamforce. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts.
    [Media] 5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad
    Its follower count has doubled, and the site, owned by lifestyle media company XO Group , is now averaging 8,000 likes and 200 comments per post. “We decided not to use paid advertising because we were already seeing such success organically,” Jessica Molinari, The Knot’s social media editor, said of the company’s approach. They say a snowy wedding day can bring prosperity to the bride and groom.
    [Media] eSports and the Elusive Millennial Male Audience: A History
    You can see plenty of examples as brands marketing to millennials by posting memes on social media platforms. The first world records on machines such as Donkey Kong or Galaga were set during that time, and media coverage usually featured a mix of bemusement and disbelief that such a trend would last. Media attempts to understand a previously unknown phenomenon led to simple sketches of the scene and players involved.
    [Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
    [Media] How to Write a Blog Post in an Hour: 20 Tips From People Who've Done It
    6) From Alisa Meredith''s Post on Scalable Social Media. 9) From Dolly Howard''s Post on SmartBug Media. "A 11) From Jared Broussard''s Post on BlinkJar Media. Today is a big day, people. Today is the day that skills are tested. That careers are made. A day when only the strong will survive. Today, we write a blog post. Ahh!). In an hour. AAAAAAAAHHHH!). If you don''t know about today''s 1-hour blog challenge, you can read about it here. But in a nutshell, at 12:00 p.m.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Media] How to Breathe New Life Into Old Content
    I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. All that content should be generating a steady stream of organic search traffic, more email subscribers, more social media followers, more qualified leads… maybe even a few inbound calls. Reformatting/ repurposing : Could this content be re-formatted, then re-published on other platforms, including social media?
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Media] FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
    Media Contact: Adam New-Waterson. Combining campaign attribution and full-funnel visibility is a B2B sales game changer. DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions for modern sales and marketing teams, today announced a partnership that will deliver unique insights into an organization’s revenue-driving activities. B2B sales cycles are becoming longer and more complex.
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Media] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    Interact with your social media followers. My to-do list is clear, and all I have left to do is write a blog post about customer retention. First, I need caffeine. Parked in front of Starbucks, I remembered they had sent me an email this morning. As an email marketer myself, I remembered it because it had a sparkly design. (I I saved it to my “Swipe File” in case I need inspiration for creating emails later.). The email says, “Members Get A Bonus Day.” Come in after 2 p.m.,
    [Media] This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app
    B2B linkedin social media statistics twitter best of b2b marketing direct marketing After a long absence the sun has made a welcome return to central London this week and it is a welcome return, let me tell you. Here’s an overview of a few things that have caught our attention of late. Let’s get analytyical. Simply Measured have compiled a complete guide to Twitter analytics – available as a free download.
    [Media] A short rant about LinkedIn discussion
    Tags: Social Media LinkedIn
    [Media] The B2B Marketing Roundup: Week of December 19th - 23rd
    This week’s posts include tips for optimizing your business blog, social media predictions for 2012 and a great analogy between holiday parties and inbound marketing. 12 B2B Social Media Predictions for 2012. As we all look forward to the New Year, we are also tuning into the upcoming marketing and social media trends that will be big for 2012. I particularly enjoyed this post from Jeffrey Cohen summarizing his predictions for the social media landscape in 2012.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Media] What You Need to Know This Morning: June 4, 2013
    internet users, leaping past Twitter, eMarketer reports , drawing on a survey from Burst Media. Good morning, marketers. We''re trying out a new feature -- a little roundup of news to help you start your day. Sort of an Egg McMuffin, but made out of content. If you like it, we''ll keep doing it. If you don''t, well, we''ll just have to find something else to do in the wee hours of the morning. Give us some feedback in the comments? Thanks. 1) Vine on Android.
  • AVITAGE  |  TUESDAY, JULY 31, 2012
    [Media] 7 reasons an internal slide share library is an imperative
    I recently reviewed the 2011 Eccolo Media 2011 B2B Technology Collateral Survey report which highlighted the importance of visual elements in content. Where are slides created in your company? Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. How well are they shared? How easily can you find the slide(s) you need. Everyone manages PowerPoint. Most manage it poorly.
    [Media] Don’t Waste B2B Marketing Dollars on PPC
    In addition, more people turn to friends on social media platforms to get recommendations and learn what they should use. Pay-per-click (PPC) advertising is a waste of marketing dollars. It’s expensive, and it’s so ten years ago. I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?”
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Media] How to Run a Blog Lead Generation Analysis
    Was there embedded media in the post? The media can serve as the bulk of the content for your post. Even though there aren''t other forms of media in the other top-performing posts, this may be an indication that your audience likes to see infographics. Before you publish your blog post links on social media or send them out in an email marketing campaign, make sure that you have the correct tracking URLs in place for each promotional channel.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Media] 8 Mistakes CMOs Make When Structuring Their Marketing Teams
    In today’s world, marketing departments need to be more like media companies. Back when marketing was only focusing on creative media, tradeshow booths or even email marketing, time was on your side. It’s a great time to be a CMO. Marketing and sales platforms are converging to make data-driven decisions much more attainable in a shorter amount of time.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Media] Are You Measuring Event Marketing The Right Way?
    Perhaps the 200 leads from the event actually do result in more revenue than a $20,000 paid social media campaign would generate. For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel. While events can be highly effective opportunities, they pose a measurement challenge for many marketers.
    [Media] Email Adoption High But Lacking Best Practices
    Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content. A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool.
    [Media] Marketri LLC Expands Solutions with Fractional Chief Marketing Officer Offering
    Marketri specializes in inbound marketing solutions that focus on lead generation through integrating content marketing with social media and search engine optimization. DOYLESTOWN, Pennsylvania (November 19, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing company, announced today that it has added a Fractional Chief Marketing Officer ("Fractional CMO") solution to its portfolio of marketing services.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Media] 9 Ways to Increase Visibility for Your Best Blog Content
    2) Republish Successful Blog Posts in Social Media. You may already use social media to achieve visibility for your blog posts when you first publish them -- so why not continue to promote them via your social media accounts well after their initial publish date, too? Then begin incorporating one of those popular posts into your social media status updates every day.
  • WRITTENT  |  THURSDAY, JUNE 13, 2013
    [Media] 6 Experts’ Proven Tips for Creating a Successful Blog
    Laura Roeder is the founder of LKR Social Media , a company that creates training courses for small businesses to learn how to leverage social media and online marketing. Our two programs are LKR Social Media Marketer and Creating Fame. Mike also serves as a senior strategist for Converseon , a leading social media consultancy based in New York City. Joel Comm is an entrepreneur, New York Times Best Selling Author, and new media innovator.
    [Media] A Practical Playbook for Account Based Marketing
    Don’t take our word for it, read the Account Based Marketing eBook here, and keep the conversation going in the comments below or catch us on social media. Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and.
    [Media] Should Marketing to Millennials and ‘Boomers Really Be That Different?
    From high interactivity on social media to their growing buying power, it’s no wonder that many marketers have heavily targetted them. From humorous web shorts to anthemic commercials and everything in between, digital video has long been associated with social media active youth. I remember a period of time as a teenager when I considered my father to be a bit of a rube.
    [Media] The implications for PR if Twitter goes away
    Private and encrypted chat programs might be fueling intelligence but open source intelligence — the kind that fuels PR and crisis shops — damands public and persistent social media sharing. The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse.
    [Media] PowerViews with Anthony Iannarino: Changing Business Models
    What About Little Data and Social Media? He likens it to using social media like a bullhorn to try to communicate with a mass of people all at once instead of doing it the right way and cultivating the intimate relationships that buyers are looking for. My guest today is Anthony Iannarino, President and CSO for SOLUTIONS Staffing. Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company.
    [Media] The New Marketing World: Conversations not Campaigns
    Related: Integrate Online and Offline Marketing Efforts to Continue the Conversation How the Human Touch Impacts Marketing Performance How to use social media for lead generation Social media's impact on web forms and landing pages In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Media] Using Online Data to Predict Patient Behavior
    Social media. You can make plans to heavily promote your runners’ clinics on social media and PPC advertising platforms during that first nice weekend in spring. Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Big Data. Predictive Analytics. These are big buzzwords, to be certain, but also keys to helping your healthcare system or hospital to provide better and more efficient patient care.
    [Media] How to Find Your Brand’s Content Marketing Narrative
    Using email marketing and social media allows you to not only provide valuable information to prospective customers, but to showcase who you are and what your business is all about. Once you’ve spent some time contemplating your deepest motivation behind your business and have established a narrative, make sure to use it to streamline all of your communications and tie it into your social media marketing efforts.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Media] 7 Content Marketing Mistakes Costing You Time and Money
    The first step is just sharing your content on social media. Unfortunately, as CoSchedule notes in this graphic, 77% of bloggers share their posts three times or fewer on social media. There are several detailed examples of how to do one online, or flip through our own ebook on how to do a social media audit. Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now.
    [Media] 99 Amazing Facts On The Future Of Business [Slides]
    Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. The Future of Business is being defined right in front of our eyes. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Click to Tweet. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Click to Tweet.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Media] 20 Expert Tips for Better Facebook Marketing
    Often, automated content doesn’t make it into users’ News Feeds." - Ekaterina Walter, social media strategist, Intel. The most successful B2B pages often combine demonstrations of expertise with humor and personality, sounding more like a real conversation than stilted marketing and sales speak." - Karlie Justus, Social Media B2B. Jim Lodico, Social Media Examiner. You get the point." - Ekaterina Walter, social media strategist, Intel.
    [Media] How We Overcame 2015’s Top Content Marketing Challenges
    How we solved it: Some of the things we did in 2015 to overcome this challenge included leveraging keyword research ( Google Keyword Planner , SEMrush ) and social media ( Buzzsumo , Hashtagify ), examining (and understanding) content appearing in search results, repurposing content, and asking customer questions ( SERPStat , LinkedIn Groups, Quora , Reddit ). It’s hard to believe 2015 is coming to a close.
    [Media] B2B Content Marketing as Storytelling: Is It Really That Simple?
    What were the latest content trends being discussed in blogs and on social media? Soliciting this type of information allows us to craft the right kind of content needed for personalized SEO and social media marketing programs. While the future of content marketing may be headed in the direction of visual media, mobile, and emerging social networks, good storytelling is still required to get the job done right.
  • NUSPARK  |  FRIDAY, JUNE 13, 2014
    [Media] The role of public relations in lead generation for B2B firms
    There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Furthermore, your social media strategy must work hand in hand with your PR to get the most out of the press coverage. 2. Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program.
    [Media] 5 Ways High Growth Companies Focus Their Marketing
    Social Media. Social media is an important tool that high growth companies use to build their visibility. Think of social media as the online equivalent of networking, with fewer restrictions. If you’re still on the fence about using social media to increase your visibility, here are some stats from some of our recent research : 9% buyers check you out on social media. 17% non-client referrals are made because of social media.
    [Media] The Future is Solomoco: 5 Predictions for Digital Marketing
    Social media will continue to play a critical role in how marketers reach out to potential buyers. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing. The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce.
    [Media] Inbound Leads Cost 61% Less Than Outbound [New Data]
    Inbound marketing techniques include SEO, blogging, and social media. The results of the survey showed: Blogs, social media and organic search maintained the top slots as least expensive. HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another.
    [Media] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    Social media as a channel grew the most over the last year. In November, we unveiled the 2016 State of Pipeline Marketing Report. The second annual report surveyed over 350 marketers across various industries, on the topics of marketing channels, priorities, tech and more. We learned a lot about the marketers of 2016, but wanted to know how our new learnings compared to those of 2015. In other words, how the marketing industry has grown over the last year.
    [Media] 7 Companies That Totally 'Get' Their Buyer Personas
    Millennials in particular expect quick answers to their questions on social media, and Zipcar fulfills that expectation. They are typically a younger audience that likes to be reached through social media channels and, similar to Zipcar, expects quick responses from the company. JetBlue doesn't just rely on social media to reach their audience, either. One of the first things any marketer needs to figure out is who the heck they're marketing to.
    [Media] Unique Ways to Build Your Email List
    Social media profile – Your social media pages may include links to your sign up form , but do you also have it in your profile? Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. So far, so good.
    [Media] 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016
    68% of marketers in ANZ plan to increase investment in promoting their content via earned media (PR & social sharing). 51% of marketers in Asia plan to increase investment in promoting their content via earned media (PR & social sharing). Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand? To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding.
    [Media] Reputation management is not pig lipstick
    As we walked amongst the heirloom tomatoes, organic kale, and plump fuzzy peaches, we discussed online reputation management , both in the context of hyper-active social media customer support and in the context of more traditional ORM strategies when it comes to search results, review sites, and online discussion. If you want to fix your online reputation, you’ll need to write checks to both as well as get your own house in order.
    [Media] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    In addition, I’ll be presenting on content creation and participating in a social media clinic. Session : Social Media Clinic. Session Overview : Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites? If you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors.
    [Media] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Are you a magazine or media outlet? 11) Social Media Sends. what does social media have to do with email? Well, if you're making good use of LinkedIn Groups or Google+ Events, email has everything to do with social media! When it comes to these social media emails, you don't have the option of using an email software that allows you to customize the layout or add images.
    [Media] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    At KoMarketing, we develop buyer personas to better understand our target audience, unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. One way for companies to demonstrate to customers and prospects that they’re committed to providing a positive customer experience is for them to collect customer feedback in the form of surveys, email, social media engagement, etc.
    [Media] Do Marketing Campaigns Make Sense Anymore?
    Social media, display ads, email strategy, retargeting—all of these are best at driving ROI when they excel at personal engagements with individual consumers. It shifts them away from the social media memes that strive for irrelevant engagement metrics. For marketers, the term “campaign” is a basic form of measurement, and an essential way of building a larger content strategy.
    [Media] 5 Ways to Boost Your B2B Marketing into Overdrive
    Engagement – Engage potential customers on social media, a blog, or your company website. B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully.
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Media] Unleashing the predictive power of data
    Media & Entertainment – These help media and entertainment companies understand viewing behaviors of micro-segments so that advertisers can promote the things that these customers are most interested in. In the future, we can expect to see more sophisticated applications of these techniques, so that offers will be customized to the needs of buyers and marketing communications will reside on the appropriate channel, using media each customer prefers.
    [Media] The 5 Fundamentals of Account-Based Marketing You Need to Know
    ABM Forces Marketing Alignment Depending on the size of your marketing team and the tactics you use, you might have sub-teams comprised of content marketers, social media marketers, press reps, event planners, and more. According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent.
    [Media] 3 Ways to Connect Video Advertising to the Customer Journey
    Video is the most effective type of media with sight, sound and motion, and when connected into all of your marketing channels, it creates more impactful customer journeys by re-engaging and driving them towards conversion. There’s more opportunity than ever to create engaging journeys that provide value to your customers.
    [Media] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Your firm’s website and social media accounts are important elements in establishing your online brand and making your firm more attractive to the incoming class of top employees. A job candidate may become aware of your firm via an Instagram recruitment campaign or via some of your other social media channels. So, how can you use your website and social media accounts to become more appealing to top new hires?
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Media] 'Being Full of Sh*t Doesn't Work Anymore'
    The massive proportion of marketing budgets are applied to paid media. They should take some of their money away from paid media to create immersive, socially-connected platforms. But, they already had a media plan in place and they needed some banner ads for the short-term. The client already had a media plan in place and it was out of his hands for the short-term.
    [Media] Why Mobile Advertising Is Critical for B2B Marketers
    According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Portability and function have become more important for the average person than having a powerful desktop environment.
    [Media] 10 Retail Marketing Ideas to Boost Sales
    Free marketing opportunities Do you work the social media sites your customers frequent? You won’t always earn coverage, but it only takes a few minutes to write a press release and email it to media members. Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need in order to market more efficiently.
    [Media] Houzz: New Marketing Tool for the Building Construction and Design Industries
    One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. Not only will users click on the photos to learn more about the company/individual behind the work, but they also have the ability to share their “finds” with others either within Houzz or on other social media sites like Facebook (that are linked to the Houzz site).
    [Media] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action. How social media can build your reach online. The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. You can't be creative nor imaginative. Your hands are always tied. There's simply no place for inbound marketing. Right? Wrong, wrong, WRONG!
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Media] How Mobile Commerce Is Changing the Way We Shop
    With the ability to check email and social media at any time of day or night, we also receive information about discounts, sales, and special promotions the very moment etailers want us to see them. The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets.
    [Media] Online Shopping’s – Zero Moment of Truth
    For example, if testing reveals that last-minute or lengthy registration forms are a primary issue, you may decide to replace those with auto-filled forms for return visitors; let new users login with their social media accounts instead of filling out a new form, or simply provide guest checkouts. Posted in behavioral targeting Customer Experience Online Shopping.
    [Media] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? Much like the social media bandwagon we’ve all jumped on, most marketers are convinced they need to be blogging for their business. The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier.
    [Media] Does Your Law Firm Need More Than One Marketing Plan?
    Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. In the complicated, fast-paced world we live in, there is an increasing desire to have “one thing” to satisfy multiple needs.
    [Media] 8 Ways to Build Successful Business Relationships
    Connect across social media networks and keep in touch. The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive. Here’s how: 1. Be Honest. Communicate clearly about performance expectations, provide constructive criticism, and be able to take it in return.
    [Media] How to Customize Your Social Updates for Facebook and Twitter
    Like every aspect of inbound marketing, social media is constantly evolving. While efficiency is important, it should never be at the expense of quality content and relevant social media posts. A client study conducted by Buddy Media found that Facebook posts under 80 characters received 27% more engagement. As social media platforms like Facebook and Twitter mature, their rules of engagement become more niche.
    [Media] Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To
    2) Social Pros Podcast: Real People Doing Real Work in Social Media. If you are a digital marketer who does not use social media you might be in the wrong business. Social media is a broad topic that requires strategy, education and training, don’t pretend you know everything. The Internet is an extraordinarily personal medium. People own or use personal devices; rarely is it a shared experience.
    [Media] 10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015
    It is expected that 85% of buyer-seller interactions will happen online through social media and video. Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here.
  • ACT-ON  |  THURSDAY, OCTOBER 29, 2015
    [Media] Not Your Father’s Rebrand: Can the Old Be New Again?
    Part of this was the difference a decade (or two) made, and the onset of social media seemed to provide more opportunities than ever for brands such as Old Spice to show off their newness. To help you get started, Act-On has created an eBook, 5 Ways to Integrate Social Media Across Marketing Channels , to help you navigate how to integrate social media into your marketing strategy. Whether you love her or hate her, everybody has an opinion on the music of Lizzy Grant.
    [Media] 10 Guaranteed Ways to Get More Google+ Page Followers
    As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. Promote Your Presence in Other Social Networks: Once your page is ready for prime time, use the other weapons in your social media arsenal to promote your new Google+ presence.
    [Media] More Sales Less Time
    In my opinion it is the essence first that in today’s crazy busy sales world, there are many distractions (CRM/Social Media/Internet, sales calls….) More Sales/Less Time. -A A book review-. If want to exceed your sales goals this year-read this book…. I am not sure how some people do it? Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books.
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Media] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. Marketers are under pressure to influence business metrics across the conversion funnel, whether it’s social media shares, pageviews, or marketing qualified leads.
    [Media] Alterian Alchemy Knits Together Marketing Components
    Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products called Alchemy. It’s positioning these as “customer engagement solutions” rather than “campaign management” solutions.
    [Media] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    Are images, video, or other media assets present on first page results? One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. This change has become even more pronounced in the past few years, with the influence of several key factors.
    [Media] Shut up or speak your mind? The struggle in today’s hyper-sensitive world
    Since I’m striving to be a full-time author, I follow others in the field who have made it and watch their social media strategies. Since I’m striving to be a full-time author, I follow others in the field who have made it and watch their social media strategies. By Mars Dorian, {grow} Contributing Columnist When I started blogging, I wrote whatever came to mind, dropping F-bombs and S-grenades as if I was a cursing armory with an unlimited supply of ammo.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Media] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Brand marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Once you’ve created the templates, distribute them companywide using your media library. True or False: Modern marketing departments are dominantly focused on demand generation activities?
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Media] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    You may see a small spike in traffic the first day you post it because it is emailed to your blog subscribers or automatically posted to social media, but the majority of its success will come in the weeks and months after publish time. If someone only wrote evergreen blog content the graph would look something like the graph below -- peaks when posts are first published (thanks to blog subscribers and social media followers), but the overall traffic never really hits zero over time.
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Media] HELP! My CMO Is Big on Hacking!
    Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. This old method has found new strength and vitality now in our Internet-enabled, social media world. You need to look at social media around your brand in order to apply predictive analytics and monitor perceptions.
    [Media] KoMarketing Year in Review: Top Posts from 2015
    Kristen Vaughn explains how Instagram can be a key social media platform for B2B companies to start and/or strengthen their brand storytelling, through 12 noteworthy examples. Industry News & SEO Performance – Our news section has become a critical component in organic link acquisition, social media visibility, and content marketing productivity. 2015 has been another amazing year for KoMarketing.
    [Media] How to Extend the Life of Your Content
    I reveal: 3 ways to determine relevant topics for content The different formats to repurpose content into in order to reach prospective clients in every stage of the sales funnel Why you need to share content via social media, particularly LinkedIn Have questions about how to extend the life of your content?
  • AVITAGE  |  THURSDAY, MARCH 28, 2013
    [Media] IDG On Connecting the Dots Between Content and Sales
    The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. However, as many IT marketers are discovering, […] The post IDG On Connecting the Dots Between Content and Sales appeared first on Avitage.
    [Media] Dominate Your Next Event With a Great Public Relations Strategy
    Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. Here are some tactics you can use to rise above the noise: Focus on influencer relations – The media at noisy shows will be flooded with inquiries. Instead of focusing on getting media spots, invest time in influencer relationship building.
    [Media] The gig economy and conversational marketing
    Conversational marketing — This is beyond the social media mantra of “conversation.” By Mark Schaefer. In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics: The “Gig economy” — The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend.
    [Media] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    Maybe they are sharing it on their social media channels. The target audiences in different industries are active on social media at different times. We see it all too often: firms make the choice to start creating content. They start a blog, create executive guides, maybe even publish a research report. They spend a lot of time and money to produce quality content that showcases their expertise and professionalism.
    [Media] Direct Marketing: 6 steps to drive more through sales pipeline
    Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. That’s the word from Joy Gendusa, Founder and CEO, Postcardmania , and Ken Pikulik, Director of Process and Strategy, ResponsePoint. And, they have the numbers to prove it. Pikulik pointed to three recent campaigns with multiple B2B corporate clients. “We’ve
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Media] 10 LinkedIn Groups Every Entrepreneur Should Follow
    2) Social Media Marketing. Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce.
    [Media] How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences
    Corporate websites, blogs, and social media channels provide new ways for companies of all shapes and sizes to connect with their customers using multilingual content marketing. However, your blogs, social media posts, and other content should also be adapted to your target market. The big social media sites all have international audiences, but local competitors might be more effective in some markets.
    [Media] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    We're seeing a huge shift in the way the social media and search marketing worlds are adapting to suit the needs of its users. Currently, when you search for a phrase like “ Social Media ” or “ Marketing ,” you see “Top Images” on the left side bar in addition to “People” and “Top Videos.” As you can see, visual content is conquering social media, but it also seems to be conquering search marketing. "Show the readers everything, tell them nothing.” - Ernest Hemingway.
  • I-SCOOP  |  WEDNESDAY, AUGUST 10, 2016
    [Media] Optimize for people first – connected improvement beyond technology and marketing
    Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for journeys, touchpoints and individual experiences it was hard to do otherwise. Yet, in practice optimizing for technology is still too often the focal point, even as marketing optimization is more about […].
    [Media] Big Data For Marketing: I Want My Real-Time Dashboard
    The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy.
    [Media] Snow for Sale? How One Couple Built a Booming Side Business From Boston's Biggest Blizzard [Podcast]
    Famous media outlets were covering their business. It was snowing. A lot. Boston was in the midst of a blizzard -- the biggest one in recorded history. Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive. but what? Then, they landed on an idea. What if they sold snow from the blizzard outside and shipped it to anyone in the country? It'd be pretty funny -- and could actually be a good business opportunity.
    [Media] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status.
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