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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Media] How to turn blog readers into brand advocates
    Go far down the social media rabbit hole. By Srinivas Rao, Contributing {grow} Columnist. If you have been blogging for more than a few months than you have super fans whether you know it or not. You just have to keep an eye out for them. Fortunately there some key indicators. They comment regularly. They send you personalized emails. They share EVERYTHING you write. But simply knowing who they are is not enough.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Media] Ghost Social: The Curious Case of the iPad Pro Ad
    Except the photographer isn’t eating the food—he’s painstakingly recording it for social media. ” (Note: This may only happen when most of your friends work in media.). Brands are pumping more and more money into social media advertising. Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Media] 25 Key B2B Content Marketing Stats
    The top five content marketing practices cited were social media content (92%), e-newsletters (83%), website articles (81%), blogs (80%), and in-person events (77%). While 87% of B2B marketers use social media, there are obviously a number of different choices available, and the channel matters. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.”
  • MODERN MARKETING  |  SATURDAY, MARCH 7, 2015
    [Media] 5 Digital Marketing Campaigns Inspired By Women
    With a content driven online community hub and a strong following on social media, particularly Facebook and Twitter , the campaign has proven effective in enabling women to share their stories about corporate life and in turn change the conversation from what women can’t do to what they can. Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Media] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Content marketing agencies are taking advantage of this trend by stepping in for organizations that lack the technical and creative expertise to develop blog posts, eBooks, podcasts, white papers, social media posts, videos and many more types of content for themselves. Social media. With marketing automation, can host and organize content in a centralized location and put it to work across a variety of channels, including social media and email.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 13, 2010
    [Media] Find Executives on Twitter
    One of the more popular features of our application is being able to search of contacts based on social media platforms. facebook insideview linkedin Microsoft Dynamics netsuite Sales sales productivity Salesforce salesforce.com Social CRM social intelligence social media social selling twitter Web 2.0InsideView for sales already shows you the social networks that your contacts are associated with but being proactive and searching for them is a different story.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 16, 2010
    [Media] Social Selling for Sales People [Webinar]
    After some initial development and even some exclusive sneak peaks to the content for feedback, InsideView is ready to start rolling out a series of webinars and content focused on teaching sales people how to use social media to drive sales. facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics paul greenberg Sales sales productivity salesforce.com Social CRM social media social selling socialprise
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Media] Search Engine Marketing is Legion
    When I think of search, I am up to my eyeballs in plugins, installs, architecture, Google PageSpeed, MOZ, Audienti , Keyword Planner,htaccess configuration files, inbound link, content marketing, social media profiles, Google’s search algorithm updates, title tags, descriptions, formatting, site architecture, sitemaps, Google Analytics, Google Webmaster Tools , and all that stuff.
  • LEADERSHIP  |  FRIDAY, MAY 8, 2015
    [Media] Interesting Infographics: Be More Competitive By Nurturing Big Data
    This infographic, from Clear Ci , explores some of the best places to harvest data today, including social media posts, transaction records, Google search queries, digital pictures and video, and even smartphone GPS readings. The term “big data” has become one of those tech buzzwords that people seem to love. But what exactly is “big data” – and more importantly, how do you put it to work for you?
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Media] 11 Ideas to Grow Brand Awareness at Lightning Speed
    A social media publishing tool.). They knew that these people would be very likely to share the experience with tech press and social media audiences, getting Uber’s name in front of their target audience. Have you noticed how some of today''s biggest brands seem to have popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else has thought about, ever?
  • DISCOVERORG  |  FRIDAY, JULY 29, 2016
    [Media] A Practical Playbook for Account Based Marketing
    Don’t take our word for it, read the Account Based Marketing eBook here, and keep the conversation going in the comments below or catch us on social media. Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 21, 2012
    [Media] Don’t Miss the London Growth Strategies Conference!
    Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? How to calculate the ROI of your social media programme. Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ?
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2016
    [Media] These Are the Services Your Clients Really Want, According to New Search Data
    Staying On Top: Advertising, Digital Strategy, Web, Social Media, Marketing Strategy. Digital Strategy, Web, Social Media, Marketing Strategy, Mobile all remained near the top across the same duration. What’s the best way to position your agency for growth? Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Media] Marketers: Supercharge the Sales Team with Big Data and Social Selling
    In order to make social selling work, the following needs to happen: Marketing needs to train reps that are open to social media. You need to train sales reps who are open to using social media in a professional capacity. Provide sales reps with a social media rules-of-engagement policy so that they know what they can and can’t tweet, and do a formal training.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Media] How to Optimize Your B2B Marketing and Sales with Online Video
    Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. No other media channel communicates a deeper, richer message or leaves a more lasting impression than video. Leverage social media.
  • MARKETRI  |  FRIDAY, DECEMBER 23, 2011
    [Media] The B2B Marketing Roundup: Week of December 19th - 23rd
    This week’s posts include tips for optimizing your business blog, social media predictions for 2012 and a great analogy between holiday parties and inbound marketing. 12 B2B Social Media Predictions for 2012. As we all look forward to the New Year, we are also tuning into the upcoming marketing and social media trends that will be big for 2012. I particularly enjoyed this post from Jeffrey Cohen summarizing his predictions for the social media landscape in 2012.
  • MODERN MARKETING  |  TUESDAY, MAY 16, 2017
    [Media] Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO
    Social Media Campaigner: Created collateral for the brand’s social media channels and ensured prompt response to customer inquiries and interaction. Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers. There’s a reason that retailers are spending more on digital advertising than ever before — outpacing expenses on virtually every other kind of traditional marketing strategy.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Media] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. B2B companies have the very unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that — the nuances of which are not just reserved for those speaking directly to consumers.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 28, 2015
    [Media] 5 Reasons to Choose Video Content to Tell Your Brand Story
    ” 2: Because Video Can Represent Your Brand in Ways Other Media Can’t. It might go without saying, but there are video formats that you can’t equate to a style of writing, such as certain cuts, transitions, or effects that would be hard to emulate in writing or other media. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 14, 2014
    [Media] Reasons to Attend the AuthorU Publishing Conference
    Social media marketing. Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. What I hate is when I expect to learn something and instead I’m asked to spend more money. I’ve been pitched to buy a $5,000 weekend in a guru’s mansion , or to invest in a $50,000 mentorship program.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Media] 6 Vital Features to Look for in Marketing Automation Software this Year
    When it comes to lead generation and tracking, marketers who ignore social media or mobile technology are essentially shooting themselves in the foot. In addition, social media provides real-time interaction possibilities with countless prospective consumers. Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Media] A Beginner's Guide to Retargeting Campaigns
    While each platform you use to implement your ads will be different, there are some advantages and disadvantages for choosing ones that serve up social media ads or elsewhere on the web. Social media retargeting often works well since people are more likely to share, reply, and discuss your content on one of these well-known platforms. We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Media] 15 Elements Most Successful Blogs Have in Common
    If you want them to follow you on your social media accounts, that takes a different kind of button. Orbit Media’s email sign-up box stands out with a contrasting color. What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements you’re missing? More importantly, are you leaving out anything that could be getting you more results? There are a few basic components almost all successful blogs share.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Media] 5 Easy Ways to Ignite Your Customer Service
    Years ago, when a fiber line was cut in the Bay Area and our service was interrupted, we turned to social media to let people know what was up and answer their questions. What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Media] How to Create a #Winning Content Marketing Campaign
    Social Media Tools. There are a bunch of a social media tools that can help gather data for your personas. If you are looking for a more automated way of gathering insights from social media you can use a tool like Radian6. by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Media] Ten Fantastic Facts About The History of Internet Marketing
    From email marketing to social media, every great historical story is bound to have some really interesting and fun facts. by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! The first email to be sent with an “@” symbol was in 1971.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 20, 2011
    [Media] Pirates, Train Wrecks, and Marketing Automation
    And while we’re on the subject – don’t think social media queries replace reference checking. Apart from dedicated grudge-holders, few businesspeople will volunteer negative feedback in social media: they can only get in trouble and there’s nothing in it for them. If you do rely on the social media, contact the people who respond and have an in-depth conversation asking the same questions you would ask the vendor’s own references.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Media] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    That’s where I think the future of the media industry is headed, those niche dimensions of news that are vital to a functioning democracy. Nick Denton said he still thinks communities and user-generated content are the future of media. One doesn’t need to look much further than the discussions happening in communities like r/westworld or r/nfl right now to see content generated by redditors that is as good or better than traditional media outlets.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 6, 2013
    [Media] Joe Pulizzi Shares Principles of Epic Content Marketing
    You cite a great deal of your own personal and professional experiences at Content Marketing Institute, specifically a case study on social media. It is the quintessential example of first thinking like a media company, creating the relationships, and leveraging the content to sell what you have to sell. . by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Media] Content Marketing 101: The Art of Storytelling [Webinar]
    Content marketing is set to become a $50 billion industry by 2019, according to PQ Media’s Global Forecast. Yet even as marketers invest more in content than ever, they’re plagued by lingering questions. How do you win attention? How do you get concrete results? And most importantly, how do you make people actually care about your brand?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Media] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    In addition, I’ll be presenting on content creation and participating in a social media clinic. Session : Social Media Clinic. Session Overview : Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites? If you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Media] 10 Marketing Tools We’re Thankful For
    Recording applications- The massive outpouring of media impressions, social postings, phone calls, emails, chats, and links we consume every day can be overwhelming. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency. With the U.S.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Media] 5 Ways to Deal with Change for Successful Marketing
    Red Bull Media House’s Advice for Successful Content Marketing [More from the blogs]. Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. We need to navigate toward creating more content, generating more leads and achieving more results. Even our customer buying process has changed.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Media] How to Make Your Infographic Clickable in 10 Minutes or Less
    In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. Sharing your clickable infographic means embedding it on your website, sharing it on your social media accounts, or pasting a link to it anywhere you''d like. Step 3: Share your infographic on social media, email, or your website.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Media] How to Create a Video Marketing Strategy You Can Be Proud of
    Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. It’s not because they’re producing amazing blockbuster videos that get tons of shares on social media. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. They all think it’s important, and they all plan to increase their investments in video because they believe it works.
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Media] The Death of Copy Writing
    With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Media] Our Favorite Internet Marketing Blog Posts of 2012
    I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. This article targets one of my favorite aspects of social media, which is the psychology. For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Media] Multi-Touch Attribution, A Full User Debrief
    While paid media is a significant piece of the pipeline in both reports, the multi-touch graph depicts an opposite shape compared to the paid media graph in the single-touch report. This is a critical element of the tracking mix because a company’s website acts as the hub for most other marketing activities (paid media, paid search, organic, display, content, webinars, referrals, WOM, events, direct mail, etc).
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Media] [Infographic] How to Form Your Digital Advertising Team
    By now, marketers are acutely aware that we’ve entered the digital age—we communicate by email with our customers, we promote our brands through social media, and we always point people to our website to learn more. Author: Sesame Mish The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Media] B2B Content Marketing as Storytelling: Is It Really That Simple?
    What were the latest content trends being discussed in blogs and on social media? Soliciting this type of information allows us to craft the right kind of content needed for personalized SEO and social media marketing programs. While the future of content marketing may be headed in the direction of visual media, mobile, and emerging social networks, good storytelling is still required to get the job done right.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Media] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    Combining the Internet with social media, here are 6 simple steps on sufficiently preparing for your next sales meeting: Visit the website and all social media profiles before the meeting. Social media will give you a window into the day-to-day activities of the company. Also, take a look at their social media profiles (if they have any). In one platform, you have the foundation as well as the social media profiles and blog. .
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 6, 2014
    [Media] [Study] New-Age Digital Experiences Require Utility and Added Value
    There’s plenty of evidence to show that Millennials love their phones deeply; and no, its not just adoration for their social media apps: According to the Razorfish study, 83 percent of US Millennials (and 90 percent of those in the UK) have smartphones—and they rely on them for a multitude of actions.
  • CONTENTLY  |  THURSDAY, MARCH 2, 2017
    [Media] The Best Content Marketing of February: 7 Brands That Mean Business
    senators, which led to a ton of earned media. While the old media model neglected minorities, new media was supposed to make it easier for audiences to see different kinds of people. Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 31, 2009
    [Media] Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals
    Essentially, an &# extended reach&# calculation in old-media terms. Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, analytics, B2B, communications, marcom, marketing, social media, tools, tracking, Twitter. Tags: Agency Side Client Side Marcom for B2B Advertising analytics B2B communications marcom marketing social media tools tracking Twitter
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 14, 2009
    [Media] A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe
    First, understand that I don’t really do PR – yeah, in another life I owned a PR Agency but today… I’m a Marcom guy with a self-assigned social media exploration agenda. World Tagged: B2B, B2B Marketing, marketing, Marketing Communications, Message Platform, PR, Public Relations, Scoop's Social Networks, social media, Twitter. World B2B B2B Marketing marketing Marketing Communications Message Platform PR Public Relations Scoop's Social Networks social media Twitter
  • ACT-ON  |  MONDAY, MAY 22, 2017
    [Media] 7 Tips for Using Buyer Personas in Lead Nurturing
    To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. For example, did they find your site via social media? Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 27, 2015
    [Media] Content Marketing And The Rise Of The Citizen Storyteller
    For brands to complete their transition into true media companies they need to recognize the need for citizen storytellers and nurture their ideas, creativity and ability to activate a message. For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Media] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Many times if they have a question, they won''t necessarily email their contact at your company; they''ll just ask on social media. Not only can you give them a response on social media, but if you see a question appear a couple of times, you will know that you may need to do some more communication around the answer via email. People don''t only ask questions on social media -- many times your email subscribers will respond directly to you asking for more information on a topic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 24, 2013
    [Media] Introducing the Essential Marketing Companion
    ” To make it even better, we have a great sponsor, Voices Heard Media , to help with the tech side of the process. To make it even better, we have a great sponsor, Voices Heard Media, to help with the tech side of the process. For a couple of months, I had been thinking about doing a podcast and finally, decided against it. I just thought that taking on another content-creation project might dilute my other efforts.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Media] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    Try something new in the coming year, such as social media or video marketing, on a limited basis. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. “You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.”
  • BIZIBLE  |  THURSDAY, DECEMBER 15, 2016
    [Media] The Rise of Account Based Thinking
    Just look at the collision of disciplines such as marketing automation, inbound, content marketing, analytics, email, search, social media, and more. Within the world of sales and marketing over the last two to three years, account-based thinking has risen to prominence as a top-of-mind initiative. Analyst firm TOPO recently reported that 80% of all client inquiries are related to account-based topics.
  • BRANDPOINT  |  WEDNESDAY, NOVEMBER 16, 2016
    [Media] What PR Pros Need to Know About Content Services 
    Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. In today’s complex marketing landscape, though, earned media can be harder and harder to achieve. Competition for media coverage is fierce. Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Determining the right PR strategy to achieve your client’s goals is complex.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Media] How Do You Choose a Blog Platform?
    Limited storage space for pictures, videos, audios and other media. How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 15, 2015
    [Media] Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
    These were typically sourced from public information such as Web sites, job postings, and social media. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.)
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Media] How to Entice Your Clients to Join the Marketing Automation Party
    Using an automated marketing platform is a major part of that movement and it irrefutably increases efficiency in important ways: Saves Time: Using templates, media library contents and automated campaigns allows your agency to attract customers more easily for your client, and spend more time strategizing on your client’s behalf.
  • THE CONTENT FACTOR  |  TUESDAY, DECEMBER 6, 2011
    [Media] What Can Food Trucks teach us about social marketing
    Much has been written lately about social media. One of the more interesting uses of social media involves food trucks and how they are using social to find and communicate with customers. This recent post from The Chempetitive Group is typical of what marketing experts are saying. read more
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Media] 5 Free B2B Marketing Tools
    Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. This free marketing tool is ideal for managing multiple social media accounts. Tags: Modern B2B Marketing Social Media b2b marketing tools CoTweet Google AdWords Google Analytics HootSuite marketing tools SEO tools social media monitoring Social Mention Twitter
  • CAPTORA  |  MONDAY, OCTOBER 5, 2015
    [Media] Mobile Marketing Considerations for B2B Product & Content Marketers
    B2B marketers will need to create an engaging, consumer friendly experience on the phone very much like a B2C lifestyle business or a media company would. This is Part 2 of a two part series, focused on the consumerization of the enterprise; specifically focusing on video and mobile.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Media] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    It's possible to create exceptional video content with a smartphone and limited skills -- you just need to make sure you're creating one for the right purposes and media. If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. One of the most controversial phrases in the marketing today is, "pivot to video.".
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 8, 2017
    [Media] Double Duty: Why Hybrid Events Hook Millennials
    To them, the “next best thing” is not the latest smartphone but a night out with friends at a concert they can share on social media. Speaking of post-event participation , the ability of hybrid events to capture the occasion for posterity and integrate it with social media also makes the experience even more desirable to a group that lives for exclusive, sharable moments.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 2, 2012
    [Media] How to Get Executive Buy-in for a Testing Program at Your Company
    Small Business Marketing AB testing email marketing MVT Social Media Testing website optimization As you know, VerticalResponse takes testing very seriously. While we personally make an effort to dissect each and every facet of our emails in order to optimize the effectiveness of our campaigns (be it CTAs or Personalization ), we also realize that lack of time and resources or other seemingly more lucrative priorities can be major roadblocks for others.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Media] A guide to content curation. Where can I find shareable social content?
    In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. So, being on social media is all well and good but one issue that often comes up for almost all brands we speak to is “what do we post? How can we keep the content monster fed and happy?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media] 10 Easy-to-Use Tools for Creating Animated Images and Videos
    Animated GIFs have remained a standard in basic online media over the years. Social media platforms like Tumblr thrive on them, and a single GIF reaching viral status can have a big impact on your social strategy and success. Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics. So what's a marketer to do?
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 14, 2013
    [Media] eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
    Once we weeded out the ones to browser-based applications (our CRM, their own social media accounts, etc) , we had a list of interesting links, that I wanted to share with other B2B marketers, as I think they may be helpful to a broader audience. I know we mentioned social media outlets, but an almost complete majority of our employees visit their LinkedIn News feed on a daily basis, as well as check in on Group discussions and leave comments.
  • WONDERING OUT LOUD  |  FRIDAY, NOVEMBER 13, 2009
    [Media] Look who’s back
    They wanted me to develop a global social media strategy. Tags: Communications Marketing Public Relations Social Media LinkedIn Professional Networking Been a while since I’ve been here. My last post dates back to October 1 and I’ve not been back since. I’ve had a very, well, to put it simply, changed filled few months. The company I went to work for in January 2000, SoftBrands, announced an agreement to be acquired by Infor.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2009
    [Media] New Facebook Search- Benefits for Marketers
    There are many reasons I think this enhances or changes how I will use Facebook, including: Ability to review the results from Facebook search will enhance my social media /online reputation management process. Check it out: Tags: Social Media Facebook Search Lead Nurturing There has been lots of chatter on social networks today about Facebook buying FriendFeed and enabling search on profiles and walls- and how this new functionality might compete with Twitter.
  • WONDERING OUT LOUD  |  TUESDAY, AUGUST 11, 2009
    [Media] Top 10 reasons Microsoft can’t survive
    We’ve all seen ‘em, we’ve all read ‘em, and some of us have written ‘em: “Top 10 reasons social media will bring peace to the Middle East”. Tags: Social Media Blogging Google Microsoft Top 5 Twitter will make you thinner and save you from chronic Halitosis”. Yes, these are a bit farfetched, but you get the idea. Frequently the offspring of writer’s block or a fast approaching deadline, The List, as I refer it, is a quick way to get something in front of your readers.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Media] The Only 7-Step Guide to Creating Content You’ll Ever Need
    Social media. It’s simple, to-the-point, and best of all, it was created in about 2 whole minutes using the free graphic design tool Canva : Image credit: More in Media. Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content.
  • LATTICE  |  MONDAY, OCTOBER 12, 2015
    [Media] Account-based Marketing: It’s Time to Flip
    The topic is taking over events, webinars, blogs, social media. “Ever stop and wonder if everything you know about B2B marketing is wrong?” ” That’s the question on the top of Sangram Vajre ‘s mind. And it should be. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now.
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Media] Content Marketing Mania – Q&A with Joe Pulizzi
    That means that brands need more than just advertising to survive…they need to develop valuable, relevant and compelling information on a consistent basis to get and keep attention (just like a media company does). Enterprise brands are in the long-term process of figuring out how they can think and act like media companies, but instead of selling advertising or content, they are trying to sell more products and/or services.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 29, 2015
    [Media] Does Data Visualization Determine How Well Your Brand Tells Stories?
    For marketers who haven’t yet discovered the value of data visualization as a creation tool and media format, it’s time to get on board and discover what this new approach can do for your content marketing strategy. Data also plays a big part of effective content packaging, which every brand should consider on social media.
  • OPENTOPIC  |  MONDAY, AUGUST 3, 2015
    [Media] Earning More Brand Attention with Real-Time Marketing - Q&A With David Meerman Scott
    However, too many companies leave themselves fatally exposed by flying blind through this new media environment. Executives like the idea of real-time engagement, reacting instantly to what's happening in the market, following up on opportunities in seconds and inserting their company into stories being reported by mainstream media. Is your brand really ready for real-time marketing?
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Media] LinkedIn Launches Company Follow Button (How to Add It Now)
    The Ultimate Guide to Optimized Social Media Updates ". " 10 Type of Updates to Power Your Social Media Presence ". " Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Media] B2B Buyers Turning to Shorter Marketing Content During the Buying Process
    From review sites to social media, today’s B2B buyers have more options than ever when it comes to finding feedback from peers,” wrote the survey conductors. New research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year.
  • MARKETING ACTION  |  TUESDAY, JUNE 16, 2015
    [Media] Where Content Marketing Meets Customer Experience, Part 2: Relevancy
    Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. You can catch the entire webinar (including a discussion of social media for highly regulated industries) or read part one of this blog post series.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Media] When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
    It can inform your blog’s editorial calendar, posting frequency, and even your social media strategy. And please, please, don’t forget to take this insight and apply it -- to both your blog editorial calendar and your social media publishing schedule. Which day of the week does your blog get the most traffic? It never ceases to amaze me how many marketers don’t know the answer to that seemingly simple question.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Media] The World Has Changed. Has Your Marketing?
    B2B marketing is changing at “blazing” speed due to the forces that shape our world today: the maturity of the digital landscape, social media connectivity, content marketing and mobile accessibility in even the remotest parts of the world. This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Media] How to Convert Raw Leads into Best Friends Forever
    Some people love social media, some don’t “get” Twitter. Social media provides a digital way to show your human side, earn your audience’s trust, and make it clear that your company is the “real deal.” Author: Jason Thibeault Filling the pipeline with leads? Good for you. But how many of those leads – which you worked so hard to generate – get lost in the ether of the digital world? Forget that. Let’s use digital to turn those leads into buyers instead.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Media] How to Host a Facebook Chat
    For example, during the first chat we posted a photo of our Social Media Manager and told folks they could ask her anything about social content, and for the rest of the hour, questions came flooding in. Our social media expert was then able to respond using the Facebook reply feature on comments. Will it need a subject matter expert to moderate and answer questions, or will your social media manager suffice?
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Media] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    When I first got started blogging, I would get really hyped up when people shared my posts on social media. 5) Social Media Shares. So, while it's important for you to know which types of content are more likely to be shared on social media , your boss is more interested in your posts' visits and the leads they generate, which give you a better idea of how many people are actually reading and engaging with your content. Social Media.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Media] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Second, you have the benefit of bringing their audience directly to your social media channels. Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns use influencers to spread the word.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Media] We Should Be Asking: “Why Didn’t Marketo Raise More?”
    SMB email giant Constant Contact, a nearly $650 million public company, is rolling out social media tools that inch it closer to Marketo’s small business offering. by Joe Payne | Tweet this Canned responses exist for a reason. While the language may be rote, the spirit is typically sincere. When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound.
  • FATHOM  |  THURSDAY, AUGUST 18, 2016
    [Media] Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?
    The infographic below sums up this year’s findings when it comes to how health systems are approaching social media, what they spend in social advertising and how they respond to patient reviews online. One question every marketer tends to ask is “how does my organization stack up against leaders in the industry?”
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Media] The Psychology of Excitement: How to Better Engage Your Audience
    For example, Amazon prompts customers to share their purchases on social media. For example, every March when my friend gets her green Shamrock Shake from McDonalds, she crows with happiness all over the social media. A similar product, Starbucks’ Pumpkin Spice Latte creates a frenzy of excitement on social media. Understanding psychology is a crucial part of being a successful marketer.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 22, 2012
    [Media] The State of Demand Generation
    SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). The biggest complaint from marketers is that they can’t keep up with content creation needs (multi-touch programs, social media, nurturing programs, thought leadership, etc.).
  • ACT-ON  |  WEDNESDAY, JUNE 21, 2017
    [Media] How to Develop a Brand Voice You Can Live With
    So… ahem… for example: Our competitor A would write like this: “Multiple pre-eminent vendors offer location data largely based on the social media activity of their audiences. We want to sound like this: “We can track where your audience is based on what they’re doing on social media. If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours?
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Media] The real value of engaging your audience in content marketing
    But now, fewer of us take our cues from the more traditional media and advertising outlets. There’s always been more value in earned media than paid advertising, but today the difference in value between the two is wider than ever. Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. Consumers crave authenticity.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Media] What’s New Wednesday: Mozcon and Everlapse
    Videos #wnw app Apple Chipper Nicodemus Collaboration Conference Derek Overbey everlapse ipad ipad mini iPhone iPhone 5 iPhone App iPod Touch moz mozcon photos SEO SEOMoz Skadeedle Social Media what''s new wednesday We’re back with another episode of “ What’s New Wednesday.” In this episode, we highlight learnings from the world famous Mozcon conference and a cool new iPhone app called Everlapse. As always, look for a new episode every Wednesday. © © 2013, VR Marketing Blog.
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [Media] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    Before you can dictate a content strategy, nurturing logic, or a social media plan you need to know how your buyer consumes content. In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.”
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Media] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management. Image: courtesy of Dplus visuals. There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals?
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Media] Who Really Controls Your Marketing?
    Social media channels. The sheer amount of social media channels is enough to make any marketer want to give up and go home. The situation with search engines is very similar to that of social media channels, only it’s even worse because there are only a few truly popular ones. Again, like social media, the rules of engagement are constantly changing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Media] The fatal flaw for most start-ups is marketing
    Related Stories 7 Ways social media has changed leadership Why entrepreneurs will always beat intrapreneurs Social selling and the social enterprise: From fantasy to reality. by Merav Chen, {grow} Community Member When talking to startup founders, I’m always surprised to see how many don’t consider bringing a marketing function on board until a very late stage in the company’s and product’s life cycle.
  • MODERN MARKETING  |  THURSDAY, MARCH 3, 2016
    [Media] 10 Surprising Statistics About Marketing Technology
    Even more shocking is that hot topics like social media (both publishing and monitoring) were quoted by barely 40%. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. This blog explores the figures.
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Media] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    Start Transforming Yourself Into a Media Company. I don’t care what it is that you sell; in today’s digital world, you need to transform yourself into a media company to survive. Web users are moving away from media outlets that have traditionally provided them with news, entertainment and information. Starbucks gets it: they just launched their own full-scale media company to serve up content that has nothing at all to do with coffee.
  • MODERN MARKETING  |  MONDAY, JUNE 6, 2016
    [Media] Integrating Online Video with Your Marketing Tech Stack
    When video flows freely to web publishers via connectors and/or media management APIs from your OVP to your CMS, video becomes accessible to every person in your organization who publishes content. Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Media] Why Google+ Matters to Marketers With @Shama Kabani [@InboundNow #32]
    Shama Kabani joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Shama is the author of The Zen of Social Media Marketing. With any new social media tool, it's important not to abandon ship too early. If you have a personal brand, or if you're the social media spokesperson for your company, you should get involved and set up your profile. Also, grab a copy of her book, The Zen of Social Media Marketing.
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Media] What B2B Marketers Need to Know About Schema.org & Micro Data
    Micro data and schema.org enable B2B marketers to better distinguish their web content in search engine results, with a goal of driving greater click thru rates and improving the exchange of information across social media platforms. For marketers, itemprop usually provides the specific information search engines or social media sites need for displaying desired content attributes. Supporting media characteristics (image markup, video markup, etc.). Example in Social Media.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Media] 11 Apps Every Marketer Should Download
    HootSuite provides a social media dashboard that helps marketers post, monitor, and measure their social media tools. There are some social media tools, such as Instagram, that do not natively offer reporting. But as a marketer, it's crucial to have analytics in place to measure your social media marketing performance. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software !
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Media] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Without Berners-Lee''s masterful creation, social media and search engines wouldn''t exist. For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. landing pages, calls-to-action, new media, social conversation, and other content assets. 22 years ago, something remarkable happened.
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