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  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Media] Which Brand Won the World Cup?
    Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2 Adidas has been ‘all in’ on social media and creating engaging content for their audience for years prior to this. This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.
    [Media] 4 Actionable Insights from Google Search Console Search Analytics Reports
    And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives.
    [Media] Whatever Happened to Marketing Strategy?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Nowhere is this more evident than in Social Media. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Media] SnapWrap: The Future, Live Streaming, Brands, and More!
    In This Issue: A Day in the Life of a Social Media Marketer (2026 Edition). A Day in the Life of a Social Media Marketer (2026 Edition). How different is the landscape of social media marketing? Christian Karasiewicz, Social Media Examiner. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog!
  • BIZNOLOGY  |  TUESDAY, JULY 31, 2012
    [Media] Do you have a handle on your online reputation?
    I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection.
    [Media] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    ” When Paul started his blog, Marketing Darwinism , in 2006, “No one knew where blogs and social media were going,” he notes. He has now written three editions of Facebook Marketing for Dummies (in 2009, 2011, and 2012), along with two other books in the same series: Social Media and the Contact Center for Dummies , and Facebook Advertising for Dummies , both of which came out in 2010.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Media] 12 Epic Marketing Fails That Made the World Cringe [Slideshow]
    Social media is ubiquitous, for both personal and business uses. So it makes sense that a personal tweet might come through when a social media manager thinks they're tweeting for their personal account, but actually send it out through their business account. We humans have developed somewhat of a taste for watching others struggle. Don’t believe me?
    [Media] 5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)
    Agree on your market, media and message; 2. A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse.
    [Media] The Road to Resonance
    Another outlet is social media. The Social Media Examiner suggests looking at bios and descriptions online. We’re two months into 2016 and I’m guessing the amount of content you’ve created is already more than you would have accomplished at this time last year, which is great! You are officially part of the 76% of marketers who vowed to create more content this year. I commend you for your efforts thus far because creating content is hard.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Media] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    Your team will start arguing with each other about why the leads from the blog should be counted as their leads toward their bonus because they''re responsible for social media, for example, and social media drives traffic to the blog. The conventional wisdom around compensation is that you should tie it to specific, measurable goals to get the best results.
    [Media] My Favorite Tool For Content Ideas
    You will see that the results are organized by total number of shares, then broken down by each social media channel. Great content is a must for any successful content strategy. Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. One of the best ways to measure content effectiveness is by looking at the number of social shares your content receives.
    [Media] The Path to Adaptive Marketing: An Introduction
    This hinders marketing’s ability to reach that customer quickly and consistently across paid, owned and earned media. “I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.”
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Media] Optimize Your Content for Inbound Marketing: Part 2
    Social media is fed by new, fresh, sharable content. Secondly, posting on social media immediately signals the search engines that there’s new, fresh meat out there … new content to check out and follow and index and display. “If “The best place to hide a dead body is Page 2 of Google’s search results.”. Now that I have your attention ….
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Media] 8 Types of Content to Help Engage Prospective Students
    You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. Share these stories on social media, too, so your network can do some marketing for you. Featuring videos on your website, sharing them on social media -- on Facebook, Twitter, and LinkedIn, in particular -- as well as via email are the best ways to get your content out there.
    [Media] An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]
    Some options might be to send them an email, use direct mail, engage with them in social media, or have your sales team reach out. As marketers, we're often faced with a do-this-or-do-that decision when planning our strategies. There’s no limit to the number of channels and marketing tools we have at our disposal, so sometimes, due to resource restraints, we're forced to make the tough choices.
    [Media] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    Below is a great example from Social Media Examiner. Word-of-mouth is a powerful marketing tool and it’s only getting stronger with the aid of social media and inbound marketing. So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. When I discovered this, two thoughts quickly entered my mind -- one, “what the heck ever happened to good old shows like The Mickey Mouse Club ?,” and two, “literally everyone has a blog now, don’t they?”.
    [Media] Top Challenges in Content Marketing
    Think of using different types of media. by Katie Byrnes A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Lack of C-level buy-in (11%). Producing a variety of content (9%). No answer (3%). In his latest vlog, Jeff Ogden (the Fearless Competitor) expands on the top two challenges in content marketing.
    [Media] PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
    Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads. Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies.
    [Media] The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
    We also felt that SEO was expanding so much in scope that it seeped into arenas like social media, content marketing, public relations, and even email. If you''re anything like me (and my apologies if you are), you like lists. And, if you also happen to work in marketing, you''ve probably heard of the old AdAge Power150 list -- it was a list of the top marketing blogs in the world. I use the past tense, because a few months ago AdAge said they were "powering down" the list.
    [Media] The 5 digital dynamics that are transforming marketing
    ADJACENCY : Thanks to Google and social media and, well, the very nature of hyperlinks on the web, your entire competitive landscape is always just a click away. As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing.
    [Media] Where is B2B data-driven marketing headed?
    Look at e-commerce and social media,” he says. Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed.
    [Media] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. It''s a brand new month, everyone! It''s a time for new beginnings. But wait. aren''t we forgetting something? With last month''s activities all done, we need to pause for a second to examine what worked and what didn''t. And you can''t do that just by saying last month''s activities were "great". great" doesn''t pay the bills.
    [Media] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. You can exploit this phenomenon by having a social media and web presence in as many places on the internet as possible so that as large a ‘crowd’ as possible is looking at your site. You need to check the social media penetration of your target audience, however.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Media] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). But what’s surprising is the majority of these conclusions are fed by something entirely outside the customer’s conscious awareness: their response to color.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Media] Digital Darwinism: Where Do You Stand?
    In the HBR article, these three stats jumped out to me: 90% of media, telecom and consumer financial services organizations (the three industries most disrupted by digital) profess to having a digital strategy in place. According to Mr. Grossman, who co-leads Russell Reynolds Associates’ Digital Transformation Practice and Consumer Digital and Media Practice: “Digital should be built into the core strategy, systems, and processes of an organization.
  • NUSPARK  |  SUNDAY, AUGUST 9, 2015
    [Media] Is Co-Registration a Lead Generation Tactic to Consider?
    We work with two of the largest co-registration management firms: Tiburon Media Group, [link]. Images courtesy of Tiburon Media Group and Opt-In Intelligence. As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.
    [Media] Your 2017 Resource Guide to Digital Marketing Conferences
    Check out a few resources that may help: Social Media Upcoming Events. Then trust me, it’s worth the investment of time to scour social media before you attend. #3 On social media, share relevant information that you learned at the conference. The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready. Anticipation mounting. You know what that means ‒ it’s almost conference season!
    [Media] 13 Essential Features for Taking Payments on Your Website
    You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. Include contact information like a phone number (with availability hours), email address, street address, and social media accounts. There are a lot of things I used to buy in person that I now buy online.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Media] 15 best Big Data companies and why they stand out
    Its ability to not only aggregate information that’s typically scattered across different sources (like spreadsheets, social media, or databases) into a single dashboard, but to then also continuously refresh the results, is a transformation for those involved in business operations. The AdVantage platform is targeted for clients in the media industry to better understand their audience, enhance engagement, create richer experiences, and increase overall audience value.
    [Media] Best Local SEO Guides, Tips and Tactics of 2011
    Writing that “There are PPC tools, SEO tools, Social Media tools, and even construction tools… but local search seems to have been the fat kid picked last in gym class,” Mike Ramsey notes that the situation has improved in the past year and shares his list of essential tools, from the SeOverflow Local Search Tool Kit (the “the bomb diggity for checking out competitors on a key phrase”) to Mike’s own MapTracker tool.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Media] 5 Creative Hurricane Sandy Newsjacks From Savvy Marketers
    5) Through Custom Social Media Updates. A lot of companies have been customizing their social media updates to reflect something about the hurricane. However, even marketers that don't sell food and household essentials can use this tactic and customize the language of the social media updates they were planning to post. Here on the Eastern seaboard, we're getting fully prepared for worsening weather conditions with hurricane Sandy creeping up on the area.
    [Media] Fresh Insights in Selling to SMBs
    Respondents were asked all kinds of questions about their buying, influences, media preferences, resources, the works. Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. You’ve got a tighter decision-making unit and shorter sales cycles. And you’ve got a lot of company.
    [Media] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    Mashable has a nice write-up on the social media backlash here.). There was no public outcry or social media backlash. If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work. I was part of a rebrand at a startup a few years back.
    [Media] Interesting Infographics: The ABC’s of Landing Pages That Work
    S – SEO (I would add Social Media to “S”). Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page). In this week’s “Interesting Infographic”, Copyblogger has published the ABC’s (literally!) of landing pages that work. Are you ready for 26 pointers?
    [Media] A brief introduction to network science math in marketing
    The proliferation of marketing channels has resulted in an abundance of media and marketing investment opportunities, along with a glut of data. While AI is cast in the media as a singular, ominously powerful technology, the reality is that there are many varieties of machine learning algorithms, and each is suited for specific tasks. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump.
    [Media] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    If you find they don’t use social media very much you can be a little more traditional in your approach. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech. During that game the Fighting Irish players said Hail Mary prayers together before scoring each of the touchdowns, winning the game 13 to 3.
    [Media] What You Can Learn From My 5 Job Search Mistakes
    While social media can help the job search, it can also distract from the focus on your own journey. Social media is the best version of ourselves but it is never the whole picture. Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious.
    [Media] 7 Ways to Format Blogs to Engage Readers’ Brains
    It’s your “shout-out&# on social media sites, in feed readers, and email updates. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. Writing magnetic headlines is crucial.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Media] How to Master Local Lead Generation
    Moreover, make sure that you have a positive social media presence and interact with your audience there as frequently as you can. Localized Social Media. Social media is an excellent platform to engage existing and potential customers. Choose the social media platform that your local community is most active on. Social media also gives you a chance to personalize and add more value to your ads.
    [Media] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Find groups on social media sites like LinkedIn to tap into common issues, or to create local meet-ups. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. But most marketers know that it’s more cost effective to renew business with an existing customer than to acquire a new lead.
    [Media] Account-Based Marketing Budget Approval [And How To Get It]
    Or, if your paid media manager is already spending marketing budget on paid advertising, a B2B marketing team gearing up for ABM can choose to compile a target account list and run a couple ABM campaigns within their demand strategy. Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization.
    [Media] Digital Health Landscape 2015: Top 100 Influencers & Brands
    HIT Consultant Media. Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. By adopting new technologies such as wireless sensors and trackers, healthcare can become more efficient, cheaper and more accessible. Consumers have already been seamlessly integrating digital health tools into their daily lives to monitor and improve their health.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Media] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    The findings support a Chronicle of Higher Education survey , which reveals the media and communication industry values experience over academic credentials. Not surprisingly, states well known for their plethora of media giants and tech startups like New York and California had the highest number of content marketing jobs posted per capita, with Massachusetts being the highest at 37 jobs per 1,000 residents. Do you have what it takes to succeed in today's modern marketing world?
    [Media] 9 Content Marketing Articles You Shouldn’t Miss
    And 6 Social Media and Search articles you missed when life was too hectic. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.
    [Media] Meet the 4 Groups Marketers Value Most
    Millennials (aged 18-35) may be the current targets of various criticism in the media and beyond (and what new generation isn’t, really?), How to reach them: High impact media (particularly video advertising.). but they are also the prime targets of advertisers. Advertising Technology firm Turn found that advertisers are spending 500% more of their budgets on wooing Millennials than on all other age groups combined!
    [Media] B2B is Dead – Long Live B2P
    While B2C enjoys its continual evolution of character and color as companies market to an ever-sophisticated internet audience on social media apps, B2B stands in a completely different light. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C. B2B vs B2C vs B2P.
    [Media] 5 Ways Marketing Automation Makes Engagement Easy
    Integrating Social Media: Track and Boost Engagement on Third-Party Channels. The most engaging social media marketing programs don’t happen in a vacuum—they’re integrated with all of your other marketing campaigns and channels. And using marketing automation can help simplify your social media marketing by integrating it with your website, blog, mobile app, analytics and more.
    [Media] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    For rising high-visibility firms, the most effective marketing strategies combine traditional techniques like in-person networking and industry trade events with online channels — such as email marketing and social media. Social media presence. Measure everything from web traffic and new leads to conversions and social media traffic — in short, all of the components that make up your strategy.
    [Media] What is Business to Business Digital Marketing?
    Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing. B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers.
    [Media] Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)
    Social media. Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win referrals. They couldn't be more wrong.
    [Media] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    Or do you have targeted PPC ads on social media or a very specifically themed blog? Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about.
    [Media] Increase Sales Productivity with Marketing Automation
    You can engage prospects and share content through email, your website, search engine optimization (SEO), and social media, to name a few. Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue.
    [Media] Microsoft buys LinkedIn: the largest martech acquisition in history?
    It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media).
    [Media] The Return of the “Marketing Mix”
    Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Fashions change. . This cliché doesn’t apply just to hemlines and jeans, but to business as well.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Media] A Simple Guide to Navigating Trending Content
    Zazzle Media's very own Simon Penson is actually featured in the number three spot. The goal is to give you a sneak peak into the moments that Twitter believes will get people talking over social media. The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.
    [Media] 6 Deadly Marketing Myths BUSTED
    Authored by HubSpot Social Media Scientist Dan Zarrella, this ebook relies on real data to protect you from superstitious bits of bad marketing advice. Myth #1: Social media is for conversations, not broadcasting. This goes to show that social media and other marketing channels are tightly connected and impact each other on levels that we are often unaware of.
    [Media] Is Content Marketing A Sustainable Marketing Strategy?
    ” We thought it was a thing, we knew social media was a thing. Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was titled “Is The Death Of Content Marketing Imminent?” ” So first, the context.
    [Media] Why You Should Move from HTTP to HTTPS
    With news media posting articles about voter hacking and data breaches, you can understand why clients might be leery about privacy and security. One of the trends that has been most evident in 2017 is that many B2B website owners are moving from HTTP to HTTPS. For those who are not tech savvy, this change is almost invisible unless you are paying attention.
    [Media] New Guide Delivers 5 Keys to Hiring a Digital Marketing Agency
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Hiring a Highly-Effective Digital Marketing Agency.
    [Media] Get Sh*t Done: 3 Phases to Putting Marketing Goals Into Action
    Content takes many forms: videos, emails, blog posts, landing page copy, social media, to name a few. As the year winds down, marketing teams have their sights on 2016, setting their visions and goals for productive and profitable quarters ahead. Having a plan of attack is critical for reaching goals, but it’s only half the battle.
    [Media] Introducing Contently Social
    They expect high-quality, relevant information from both media and brands—and they want it fast. And let’s not forget the universe of social media agencies that promise to make your brand “on fleek.” In 2016, people don’t just visit their social channels for cheap thrills.
  • BIZNOLOGY  |  MONDAY, APRIL 11, 2016
    [Media] Why SEO is just the start for digital marketing
    That’s where social media comes in: having a healthy number of positive comments, reviews, likes, etc. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry.
    [Media] The 2 Rules of Sponsored Content
    But they seem to be taking on more importance as brands “become publishers” while digital media and social platforms are seeking new ways of generating revenue. Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content. There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”.
  • ACT-ON  |  TUESDAY, NOVEMBER 24, 2015
    [Media] How to Hire a Content Writer to Help With Marketing
    Or to write a couple dozen catchy social media updates every week. Take that expensive blog post and make it into an infographic, a SlideShare, a series of social media posts, and even a section of an ebook. If you want to do content marketing, you’re going to need a writer. Maybe that content writer is you. Maybe it’s someone else.
    [Media] B2B marketing automation: An interview with Will Schnabel
    How is Silverpop addressing the increasing importance of social media as a key marketing channel? This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects.
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Media] New Data: Smaller Companies Integrate Social Into Search
    In this chart, 36% of those surveyed (HubSpot is a research partner for the 2010-2011 Report) , did NOT integrate their social media with their SEO work. According to Jen Doyle, the lead author of this book , "Most of the companies that take advantage of using social media and SEO are those with less than 100 employees. MarketingSherpa's brand-spanking-new report on search marketing yields some interesting findings.
    [Media] What No Man’s Sky Teaches Us about Digital Storytelling
    Social media , blog updates, Q&As in interested digital communities—all these expected practices were employed effectively by Hello Games, in particular through regular updates and social Q&As made by the studio’s CEO, Sean Murray. In fact, through these media, No Man’s Sky took on more shape than it did through its emotive ads.
    [Media] How to Send Emails Your Customers Won’t Delete
    Edgar (social media management) emails cover books recommended by employees of the tech startup, tools used by the company, and a few suggested blog posts. I’ve gotten 12 business emails today. It’s only 9:14am. A “light” day in email marketing so far. My inbox isn’t alone. The email struggle is real. You feel it, don’t you? The Envelope Icon In My System Tray Haunts Me. Will I read and process each email, and the legions that will assuredly follow? Of course not.
    [Media] Ignite More Sales with Sales Intelligence
    Combined, traditional business information services and social media can help create the best prospect intelligence, enabling sales professionals to sort through potential deals and dealmakers. Any sales reps worth their salt does their homework before contacting a lead. The following best practices can pave the way for highly effective conversations with prospective buyers. Ignite Smarter Conversations.
    [Media] SEO: 3 Things Journalists and Bloggers Can Learn
    I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I just attended a week-long writer’s conference in San Miguel.
    [Media] Tomorrow People Leaves in Favour of Workbooks CRM
    Integrated services include web design and development, branding, online content strategy, content creation, social media strategy, online PR and digital training. Tomorrow People has selected British Cloud CRM provider to replace its CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions.
    [Media] Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
    B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. January 26, 2010 - Boston/Waltham. 8:00 am to 10:00 am.
    [Media] 20 Things You Can Buy Right Now With Your Leftover Marketing Budget
    But if you have some leftover cash, you could purchase content subscriptions to publications like eMarketer or even mainstream media sites like The Wall Street Journal for the team. This is definitely one of those "nice-to-haves" if you''re running social media, events, or pretty much doing anything requiring you to be accessible most hours of the day. Extra budget : It''s a great problem to have, but a problem nonetheless.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Media] Four Trends Elevating Marketing as the Key Business Engine
    We are also experiencing an ongoing merger of media landscapes of consumer and business. Many of us who have been in B2B marketing for some time know that marketing has been undervalued or plain neglected in a majority of small and mid-sized companies.
    [Media] Creating a Digital Marketing Strategy for Your A/E/C Firm: Why It’s Critical
    The Internet and social media have forever changed the way that clients of A/E/C services are researching firms and buying services, and a huge opportunity is left sitting on the table. The blog post has the potential to reach thousands of consumers – especially when combined with search engine optimization (SEO) and social media tactics, and the blog post continues to attract leads months, or even years, after it has been written.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Media] MindMatrix: A Unique Marketing Automation Platform for SMB
    Some of these features include: the ability to do simple email campaigns with drag and drop content, creating a social media page and automating content placement on LinkedIn, Twitter and Facebook, automating blog content, tracking inbound (known and anonymous) site traffic, and measuring the effectiveness of your content. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix.
    [Media] The key to content marketing success: a well-crafted strategy
    Social media amplifies your blog posts, email marketing highlights your social media activity. Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. The missing ingredient for most? A strategy and plan for implementing it. Ready, Fire, Aim, Or: “Strategy? What Strategy?”.
    [Media] The Long Tail of Blogger Outreach
    The closer you can get to the media organ that your target market consumes primarily and religiously, the higher the probability that content will register with the reader, will resonate with the reader, and will feel like it is intimate to the reader and his local community and experience of the world. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.
    [Media] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Social Media. Social media engagement. But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. In professional services, business growth is closely correlated to the composition of marketing skills within a firm.
  • ACT-ON  |  FRIDAY, JANUARY 22, 2016
    [Media] Case Studies 101
    Promote your stories via social media, in customer email newsletters, at business conferences – any way you can. Your customers are your greatest asset – their stories are the most powerful marketing tool at your disposal. When they tell the world how they benefit from your products and services, people listen. Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? How do you find the right customer? What’s the best format?
    [Media] 5 Common Mistakes that Destroy a Drip Campaign
    They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Communications may span email, social media, mobile, and other channels. Buyers today expect engaging and personal brand experiences throughout their relationship with a company. Your outbound marketing campaigns have to keep up.
    [Media] Marketers Rejoice! Emoji Marketing is Here
    A number of platforms, like Swyft Media and Snaps, have emerged to streamline this process for brands. Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. I mean, who doesn’t want more emojis on their phone?! In Japanese, emoji literally means picture letter.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Media] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. Position it both for the attendees of your talk and the larger audiences who may hear about it through social media or other means. In addition to including the link in your presentation, share it out on social media with the conference hashtag after the talk. We spend the lion''s share of our days online.
  • BIZNOLOGY  |  FRIDAY, JUNE 22, 2012
    [Media] Steps to a Better Link Portfolio
    If you’ve been active in SEO, content marketing, and social media for awhile it’s likely that there are thousands of inbound links. Photo credit: ivanpw. For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help. In fact, it could hurt your SEO link building efforts.
    [Media] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    Michael Stelzner , CEO and Founder at Social Media Examiner. Jason Falls , Founder at Social Media Explorer. by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me.
    [Media] When in Doubt – Start Marketing
    Where to Find B2B Sales Leads Where to Find B2B Leads Social Media Marketing Lack of time. One of the best is social media. For ideas in this area, read my recent blog post, Social Media – Can It Be Used to Generate Leads and Revenue? One of General George Patton’s guiding principles was, “When in doubt, attack.” This sentiment was also expressed by many other famous military commanders.
    [Media] Why am I in Marketing? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing.
    [Media] Marketing in a Downturn Part 2: Content, Content, Content
    Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Record your organization’s presentations at events and share them via social media. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. and expensive PR campaigns to promote your latest research report via the mainstream media.
    [Media] How to Choose an SEO Agency
    A good content strategy should include great content strategy and development, social media marketing , contributed content, infographics, and more. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
    [Media] Questions to Ask Your B2B Technology Marketing Agency
    B2B technology marketing agencies exist to bridge this gap by providing advertising, branding, social media management, and a broad range of other capabilities that support growth. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
    [Media] Integrating Awareness and Demand Generation Marketing
    I explained how this model doesn’t work especially well in digital, where the target audience is more skeptical and proactive than in traditional media. Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising.
    [Media] Building Your Brand: How a Solid Brand Drives More Referrals
    Through brand experience—every customer interaction, your website, social media posts, online reviews, and every published word your firm releases. There are several ways that your brand can successfully develop its position as an expert , but the most common sources for expertise-based referrals, according to our research, is hearing an expert speak, reading blog posts or articles by the brand or their visible experts, and interacting with the brand on social media.
    [Media] How to Add Text to an Animated GIF Using Photoshop [Quick Tip]
    Otherwise known as "Graphics Interchange Format," you''ll find these looping, animated clips featured all over social media, blogs, websites, and more. See this final Big Lebowski GIF with an INBOUND 2014 twist: Now that you know how to take a clever animated GIF and add customized text to it, you''ll be able to use these in blog posts, on your website, or in social media posts. What''s the deal with animated GIFs these days?
    [Media] Who Does Google Love More: SEO or Content Marketing?
    1] [2] Just a few years ago, many were saying “It looks like Google has tired of its old friend SEO and is instead cozying up to the new kid on the block, content marketing.” [1]
    [Media] The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction
    To add further insight, 70% of that time on mobile social apps is spent consuming media. Granted, we don’t spend all of our time on mobile devices being insulted -- despite that common nature of social media -- but it does provide a certain sense of novelty. It’s an instant remedy for inactivity that allows us to consume media, win games, and communicate with others. “I’m so bored.”. How many times a week do you utter that phrase?
  • VIDYARD  |  TUESDAY, AUGUST 15, 2017
    [Media] Let’s Chalk! All the Latest Video Marketing How-To’s in One Simple Place
    Gone are the days of video being reserved for big-budget brand campaigns and social media programs. For many businesses, video is now playing an important role across their digital properties and throughout the entire buyer’s journey. From top-of-funnel campaigns to bottom-of-funnel thought leadership and sales enablement, video has emerged as a powerful tool for boosting engagement and conversion rates.
    [Media] Advice to Millennials: How to Build a Successful Career
    I started out in product marketing then jumped to emarketing after a group merger and then I created the first social media role there. They need to stop listening to what the media says about Millennials. They are prolific social media users so companies shouldn’t ban it at work. Dan Schawbel is a Gen Y career and workplace expert, the founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press).
  • B2B MEMES  |  WEDNESDAY, JUNE 6, 2012
    [Media] Is Longer Better? Books, Twitter, and Engagement
    One of the truisms of new media is that if you want your content to have an impact, you should keep it short. Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers. It’s a handy rule of thumb, but not an iron-clad rule. Tl;dr doesn’t always apply. Sometimes, in fact, longer is better. For a case in point, see Smashwords founder Mark Coker’s recent Huffington post article , “Do E-Book Customers Prefer Longer or Shorter Books?”
  • SNAPAPP  |  TUESDAY, AUGUST 18, 2015
    [Media] Slow August? Get a Head Start On Fall Holiday Planning
    They’re marketing to consumers, so they can tug on heartstrings, celebrate holidays, and share puppy memes on social media. B2C companies get to have all the fun, right? And B2C marketers are getting great returns on the “celebrating holidays” piece. Yesmail recently analyzed the holiday email campaigns of 30 B2C brands and found some pretty amazing stuff: During the week of Thanksgiving 2014, 75% of B2C marketers sent holiday-themed emails and average open rates were 0.5
    [Media] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible.
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