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  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Media] 2013 Marketing Survey Results: What Worked Best?
    Social media still has a point to prove. Though most of our respondents pointed to email as their principal form of outreach, many felt that social media doesn’t come far behind. Of those surveyed between January and July, 70% put social media as a close second when it came to campaigns they currently implemented.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Media] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    In the past, you had paid and earned media. Then along came owned media, a website, an SEO strategy, content marketing, and on and on it went. Snapchat geofilters are cheap; use them for your events—Carlos Gil, Global Head of Social Media, BMC. Check out active brands on social media and read their content. When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 2, 2015
    [Media] Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?
    Marketing Social MediaAs marketers, we want to engage in content amplification and deliver our content to the highest percentage of our target audience as possible. They’re out there, scattered across the vast World Wide Web and beyond. And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. They find us. But what about the audiences that we have to dig a little deeper to reach?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Media] The 6 Scariest Words in Digital Marketing
    Frank Speiser, SocialFlow’s co-founder, said how media companies respond to these updates is “critical” to the value they get from Facebook. Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    [Media] 4 Content Marketing Goals for a Coach Website
    Throughout, there are offers to contact by phone, through social media, and his newsletter. The old site wasn’t social media friendly. **I How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Media] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Are you placing too big of a bet on social media’s direct impact on SEO rankings? SEO remains the most cost-effective way to drive website traffic.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Media] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “It gives you the opportunity to contact your prospects at any point in the future with any kind of messaging you want — and you’re not bound by search engine rankings or social media algorithms,” notes Jayson DeMers in Forbes. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. Others can vote for the winner on your social media pages, accessing opt-in invitations.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Media] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? Because of its inclusion in Google search results, social media participation is more important for marketers than ever. How is your social media presence faring?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Media] The Secret to Getting Exactly What You Want (In Business)
    Last year my company, B Squared Media, grew by over 230%. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Media] 8 Elements of the Perfect Blog Post
    Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee of Buffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 26, 2011
    [Media] Breaking Blogging’s Biggest Taboo
    Social media at its core is narcissistic. Whether you’re online or offline, it’s generally unacceptable to go around shaking your tail feathers with every accomplishment, but on social media that taboo is amplified because we KNOW it’s narcissistic so we want to show up like we’re as dramatically un-narcissistic as possible. I’ve probably read 10,000 blog posts and there is one topic that I rarely see expressed. So today, I’m going for it.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Media] Get Moving: How Mobile Marketing Can Help Your Restaurant
    Bonus if you can include your business’ mobile app and social media channels on your website, giving your restaurant multiple ways to stay top of mind with consumers and build a relationship and rapport. Interesting posts and photos on your social media are great ways to engage with your customers and share stories about your business. How can mobile change your business? In today’s crowded marketplace, small factors can have a massive impact on your bottom line.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Media] 7 Effective Ecommerce Applications of Twitter
    In addition, being engaged in social media allows you to identify customer service issues and turn angry customers into evangelists by actively solving their issues in a highly visible way. Customers who may not use your existing support system may use social media to voice their complaints, so being engaged and aware in social media will allow you to identify issues and provide support in the medium where the customer feels most comfortable.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Media] Tech Review: HipChat vs. Skype
    You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error. That’s why, to improve the communication throughout the growing employees and offices taking place at eMagine, we’re testing out a new communication method: HipChat – or what our CEO calls, “Skype on steroids”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Media] Five of the All-Time Biggest Blogging Questions Answered
    I have no plans to monetize my blog directly, but I’m hoping that people who love the free content will support me by buying adjacent products on my website such as my Social Media From Scratch video tutorials , books, or instant coaching services. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Start with your strategy.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Media] 20 Fresh Stats About the State of Inbound Marketing in 2012
    5) The average budget spent on company blogs and social media increased from 9% in 2009 to 21% in 2012. 9) In 2012, small businesses plan to spend dramatically more of their budgets on social media and blogs than large businesses. 16) 62% of companies report that social media has become MORE important as a source of leads. HubSpot's 2012 State of Inbound Marketing Report is now available!
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Media] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. He notes that social media and mobile technology are related and are of particular interest in terms of management practice, adding, “Those are really changing the way managers are interacting with salespeople.”. Social Media: Balancing Benefits with Loss of Management Control.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 18, 2016
    [Media] How to Use Live Blogging In Your Content Strategy (and increase engagement!)
    Below we showcase some examples of brands and media outlets that are engaging audiences and taking an innovative approach to the live blog format. The live blog takes a while to gather steam, but once in the zo ne, Feuerstein is a wealth of specialized information, answering viewers’ questions and using rich media to provide the audience with nuggets of information and context.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Media] 3 Steps To A Better LinkedIn Photo
    I am the author of MarketingThink.com, a social media and social selling coaching blog. If LinkedIn was like Tinder, would your customers swipe left or swipe right? I know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. If you don’t have a great pic, then you are immediately ‘eliminated.’ Sort of voted off the relationship island before you ever washed ashore.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Media] 10 Resolutions Your Nonprofit Should Make This Year
    Creating an editorial for all your newsletters, blog articles, social media posts, media outreach, direct mailers, and website updates is the best way to get organized. Make it a point to develop, write, and share compelling stories on your blog and via social media to attract people to support your cause. Millennials are much more likely to watch a video than read an extensive annual report, and videos are the most shared medium on social media to date.
  • HUBSPOT  |  SUNDAY, OCTOBER 21, 2012
    [Media] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
    Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue, From Social Media Today. You’re smart for having that scaling mindset and wanting to do more, but the problem is keeping up with it all!
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Media] The 25 Best Slideshare Presentations Of 2013
    Trading Up The Chain: How To Make National News in 3 Easy Steps (Excerpt from Trust Me, I’m Lying: Confessions of a Media Manipulator) from Ryan Holiday. You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.
  • LEAD LIAISON  |  TUESDAY, MARCH 28, 2017
    [Media] How Marketing Automation Can Help Real Estate Agents Convert More Leads
    Social Media Marketing. Social media is an important part of real estate marketing. Real estate agents can streamline their social media marketing by posting to multiple accounts at one time, and even scheduling those posts in advance so you’re sure not to miss peak social media hours. When used correctly, marketing automation is a powerful tool for real estate agents.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Media] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. Looking at the combination of these two technologies and the continued migration towards a more mobile world, we start seeing opportunities for new types of paid media that help marketers create seamless, end-to-end experiences for their target audiences.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Media] How to Entice Your Clients to Join the Marketing Automation Party
    Using an automated marketing platform is a major part of that movement and it irrefutably increases efficiency in important ways: Saves Time: Using templates, media library contents and automated campaigns allows your agency to attract customers more easily for your client, and spend more time strategizing on your client’s behalf.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 17, 2013
    [Media] Want to change the way your audience thinks? Burn some books.
    And there’s nothing like a book burning party to spark public outrage – getting people to take to social media in sheer repulsion at the idea. B2B buyer behaviour Behavioural economics loss aversion b2b social media buyer psychology Social engagement Tasked with devising a marketing campaign to save a local library what would you do? Picture this. There’s a small public library that’s faced with the threat of closure – and it’s last chance saloon.
  • BIZNOLOGY  |  TUESDAY, JANUARY 27, 2015
    [Media] Getting lithe with a little help from my FitBit friends
    I have known Beth Kanter , the Godmother of Social Media, since the early 90s. We have never really kept in touch but we kept tabs on each other through social media. I was an early adopter of FitBit devices: Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. At first I did it for me, then I did it because it shared my progress with Facebook and Twitter , then it linked up with MyFitnessPal , which allowed me to track my nutrition and my movement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Media] Facebook, You’ve Failed Us
    Neicole Crepeau is the Senior Marketing Manager at Vizit Corporation , and blogs at Coherent Social Media. By Neicole Crepeau, Contributing {grow} Columnist. There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Media] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    For marketing professionals, ‘the Joneses’ are everyone and everything from your customers, to your industry, to your competitors, to the latest developments in the marketing and media industries. Social monitoring – listening in on conversations relating to your brand, products and industry on social media networks – can likewise be a goldmine of useful insight and data.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Media] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Not to mention hundreds of millions of views on social media. Actress Lisa Valentine Clark dodges arrows, garbage disposal mishaps, and kids jumping from windows in the brand's first infomercial , which has amassed over 20 million views and 243,000 shares on social media since its release in October. GQ called the ad "the funnest fashion related ad of the year" in 2016, and it was covered by major media outlets like Adweek , Forbes , and Fast Company.
  • SNAPAPP  |  MONDAY, OCTOBER 26, 2015
    [Media] Why Interactive Content is Transforming the Sales Funnel
    Data from digital footprints reveals important details — when a lead participates in a webinar, “likes” a piece of content on social media, or submits answers to a quiz, they’re sending us a subtle signal that they’re interested in our offering. Social media marketing has fast replaced advertising as the way to break into new markets. Interactive content yields a 15% share rate on social media , amplifying lead generation.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 13, 2013
    [Media] What An Advocate-Centric Marketing Organization Looks Like
    You’ve got roles for pros in CRM, email and marketing automation, content marketing, PPC search and SEO, social media and community, just to name a few. Not quite a community or social media manager or a customer marketer, Advocate Marketers often possess the qualities of both. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Media] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation). How does it factor into your social media metrics?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Media] 5 Things To Consider When Writing Content For Your Website
    Make the body of your content visually appealing by delivering content in chunks with bullet points, quotes and other mixed media. Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person. Our words are our emissaries; they tell the world who we are” – Ann Handley, 13 Writing Rules.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 1, 2013
    [Media] Why SEO is a Marathon, not a Sprint
    With the creation and evolutions of content management systems, and the volume of content coming from social media, you begin to understand just how much content is being created every day, and therefore how much competition you have to just be seen. One of the most common complaints about SEO is the lack of instant gratification.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 13, 2011
    [Media] Your Customer Service Sucks, But I’m Still A Customer
    I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs at Babcock & Jenkins. Last week, my commute home was interrupted. I was frustrated when my train was behind schedule, and then taken out of service. My reaction was similar to the reaction of those around me.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Media] How to Generate Fresh, Customer-Centric Content
    Leverage social media in a targeted way. Social media is a great free tool. Select a few social media channels where you know customers spend time; post in those consistently. Once you know what social media tools work best, invest in ways to build a connection on those platforms. Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Media] Agencies: How to Build an Email Campaign – When Your Client Has No List
    “Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Use a button that’s provided within your marketing software and place it to the social media buttons for seamless integration with the design.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Requesting that readers share the blog on social media. What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Media] A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare]
    They often have a rocky relationship and argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things). It can sometimes feel like marketers are from Venus and salespeople are from Mars. In the middle of this bickering, it''s hard to know what marketers and salespeople really think of each other.
  • SALES ENGINE  |  TUESDAY, SEPTEMBER 1, 2015
    [Media] Content Marketing Is No Longer a Choice
    They’ve been writing one blog a month for an outside entity, and they regularly update their social media with interesting links and comments—but they can’t track where their business is coming from, and they can’t move beyond their own connections. They’re reading white papers, watching videos, reading articles, attending webinars, and asking people questions in social media.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Media] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. These are the critical questions that paid media managers want to know. Simply Measured, a social measurement and analytics company, offers really rich data about social media performance. Because they excel at measuring how far a brand’s voice spreads over social media — organic, paid, influencers, etc.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] The Art of Marketing: 6 DIY Design Projects to Try
    Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. 3) Spruce Up Your Other Social Media Cover Photos. Here''s an example: Need help figuring out the sizing for all of the different social media cover photos out there? Click here to download these free, pre-sized social media image templates. I’ve heard it before. You’ve heard it before.
  • CAPTORA  |  FRIDAY, SEPTEMBER 25, 2015
    [Media] Beyond the table stakes for B2B Conversions: “7 Tips” to maximize Conversions
    Reach and Engage : Harness the power of social media smartly. Share your content on your social media channels. Another set of tips – really? No, fear not! As a B2B marketer, you have received it many times over – from the pin-striped consultants to the casual mavericks, to “almighty” Google. I just did a search myself and “Mr. Google” returned me a whopping 305,000 results. I promise to spare you of this madness.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Media] Building A Successful On-Demand Webinar Strategy
    For example, you can include them in emails, link to them on your social media pages, and write blog posts based on them. This means you need to combine email marketing with social media marketing. And don’t forget to repurpose your webinar into other helpful content, such as infographics, blog posts, podcasts, and social media posts. Webinars are considered one of the top content marketing tactics, second only to videos.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Media] B2B Marketers Struggle to Maintain Accuracy and Quality of Data
    They believe they’re better prepared to deal with changing patterns of consumer behavior, the rise of social media and an increasingly complex set of marketing responsibilities,” wrote the authors of the report. B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Media] 15 Expert Tips on Accelerating Your Sales
    On Skills and Processes: 6) "Salespeople should take some time normally spent prospecting and reallocate it to social media participation. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Media] 6 Ways to Establish Yourself as an Industry Thought Leader
    Answer Questions in Social Media: This is perhaps one of the easiest thought leadership tactics to keep up with on an ongoing basis. Social media is littered with people trying to learn more or find answers to questions they have. Monitoring social media sites for industry-related questions can help you identify opportunities to share your expertise.
  • MARKETING ACTION  |  TUESDAY, APRIL 28, 2015
    [Media] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
    Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth. It found that B2B marketers stand to gain even more from word of mouth than their B2C peers: “At the low end, for fast moving consumer goods, offline word of mouth is worth five times more than a paid media impression. Leverage social media to encourage your followers, customers and clients to share your information and your content.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Media] Ad Blocking Is Not the Problem, It’s the Symptom
    Media headlines remind us occasionally of how much the industry has lost, and make the darkest of speculations about what is yet to come. After all, if one of your friends decided to block you on social media, would you hack your way back into his life, or try to figure out what went wrong? Tourists visiting São Paulo, Brazil might feel that something is missing.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Media] 7 Lessons Every Managing Partner Needs to Learn For Better Marketing Results
    Not so very long ago you could legitimately ask if social media was important to the continued growth of your firm. The benefits of social media for professional services firms are now well documented. And even if you are not found via social media, almost 2 out of 3 prospects will use it to check your firm out. Employee advocacy is the new term for encouraging your staff to become brand advocates on social media. How am I going to grow our firm?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Media] Study: Mobile Users in China Are Open to Targeted Ads
    The top formats were information flow ads – ads that are seamlessly integrated into a social media newsfeed such as WeChat and Weibo – and offer walls (ads integrated into a gaming experience). A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Media] Build Your Marketing Strategy Like a Construction Site
    but you will need people and tools—like marketing automations software, a CRM system, and social media accounts. It’s especially important to remember that you cannot have some people creating campaigns, some blogging , and then others posting on social media and not talking to each other. Author: Aseem Badshah Don’t let the title fool you. I know what you’re probably thinking, “A construction site?! You mean messy, dirty, and disorganized?”. Not like that at all.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Media] 63 Digital Advertising Terms Every Marketer Should Know
    These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Digital advertising includes channels such as display advertising, social media advertising, and mobile in-app advertising. Programmatic Media Buying: An automated method of buying media which ensures that advertisers are reaching the right person, at the right time, in the right place.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 4, 2011
    [Media] Meet the new Queen of Viral Video
    To help her along, I bought her her first HD camera while she was still a graduate student so she could help me with a video, and now she has become a multi-media phenomenon. She started out by doing insightful and quirky social media commentaries and now she is doing … well, click on her video above. You’ve moved away from producing social media commentaries to mini-comedies. I have such a special treat for you today.
  • MODERN MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Media] 5 Reasons You Need a DMP
    Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 19, 2016
    [Media] A simple hack that doubles your headline power
    SEO-driven headlines often come across as boring on social media because they are not emotional enough and too descriptive or too sober. SEO-driven headlines often come across as boring on social media because they are not emotional enough and too descriptive or too sober. By Maël Roth, {grow} Community Member. As we all know by now from Mark Schaefer’s book The Content Code , there is no value in simply publishing content. There is only value in content that moves.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Media] 4 Elements that drive B2B direct marketing results
    Sequence and Frequency of Contact Media – 20-30% of success. At the beginning of the buying process only three DM media are both targetable and proactive (outbound ) – email, mail, and phone. Social media can be included once the individual has responded and provided that information. Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Media] 27 More Remarkable SEO Guides, Tips and Tactics
    Jayson DeMers makes the case that SEO will require more dollars in resources in 2014, for among other reasons, that “cheap” tactics like keyword stuffing and low-quality backlink building no longer work (and may even backfire); the increasing importance of social media; and the need to produce a steady stream of fresh content. follow technical SEO best practices, build the right kinds of links, and use analytics to optimize social media marketing efforts).
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Media] Lead Generation: 81% of marketers use email marketing
    Source – Online Demand Generation: Top Media Vehicles for Driving Leads. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Which of the following lead generation tactics does your organization currently use? Click to enlarge. To help you improve your own lead generation efforts, here are some insights and tips from our audience…. Email Marketing.
  • KEO MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Media] KEO Marketing Publishes Ultimate B2B Lead Generation Guide
    Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, content marketing, search engine marketing and optimization, social media, website development, advertising, local and mobile marketing and more.
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Media] The Long Hunt: How One Deal Happened
    They exchanged social media messages on Twitter and LinkedIn. There was plenty of back-and-forth playfulness on social media. Meanwhile, Brophy kept directing a steady stream of light touches via email and social media at New-Waterson. It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with an introductory email. For weeks and eventually months afterward, Brophy then peppered the chief marketing officer with emails.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Media] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    As an example, if we were writing a press release about our new Social Inbox tool, we''d do something like this: Click here to learn more about our new social media monitoring tool, Social Inbox. Instead of something like this: Read more about our new social media monitoring tool, Social Inbox. Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing?
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Media] 13 Solutions to Your Most Common Landing Page Problems
    More quality blog posts means more potential opportunities to be featured in search results and get found on social media -- which means more traffic coming to your website. Build your social media following. It''s possible that your social media audience is pretty small, which means that it can be harder to get people to your site from that channel. On the surface, landing pages seem simple, right? They''re one page with one form.
  • KEO MARKETING  |  MONDAY, NOVEMBER 9, 2015
    [Media] How Effective is Your Digital Marketing Strategy?
    To understand the “diagnosis” part of the kernel, pretend you want to design a social media strategy for your organization. Continuing with the social media example, a guiding policy might consist of the following elements: Direct most attention to LinkedIn and Twitter, the networks where our audience is the most active. To execute on the social media policy we just defined, you might designate someone on your team to post updates and monitor accounts.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 14, 2015
    [Media] 12 Experts Explain the Significance of the New Front Office
    DK New Media , Marketing Technology Blog @douglaskarr. They need to be able to recognize the customer wherever he or she comes in, even on multiple devices and different media, and present smart customized experiences that give both prospects and customers what they need at any given moment to engage deeper with the brand. More companies will look and feel like media companies that just happen to sell products and services.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Media] Trade Show Follow-Up: 5 tips to optimize response
    Invite them to subscribe to an online newsletter, attend online events, or connect via social media. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience.
  • ANNUITAS  |  TUESDAY, JUNE 7, 2016
    [Media] Marketing Enablement – It’s Worth It
    In a report by SmartInsights , B2B marketers rated their knowledge level in five key areas including Social Media marketing, Search Engine marketing, PR, Digital Strategy, CRM and Big Data, Design and Content Marketing and in every category reported they needed to improve their depth of knowledge in the area. How many B2B marketers are self-taught? Most of us. In fact, the majority of marketers (85% according to SiriusDecisions ) are self-taught.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Media] 7 Email Etiquette Rules to Send By
    Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? We didn’t think so. Here are seven email etiquette rules that your small business should follow. Always get permission.
  • MARKETING ACTION  |  MONDAY, MARCH 25, 2013
    [Media] Tactics for Growing Your Email Marketing Lists
    Social media. Today we’re sharing one of Marketing Sherpa ’s excellent charts with you. The data shows the responses to the survey question “ Which of the following tactics is your organization using to drive email list growth? Please select all that apply.”. Website registration is huge at 77%, a clear vote for content marketing. Social sharing buttons are a distant second, trailing by 29 points (38%).
  • OPENTOPIC  |  WEDNESDAY, JULY 8, 2015
    [Media] How Three Brands Use Content to Drive Transactions
    The list recognizes the brands’ frequency of blog posts, traffic, inbound links, social media following as well as more subjective factors, such as originality, execution and usefulness.). Overall Strategy : The site includes a button inviting users to “ try a demo ” and connect on social media. Overall Strategy : Besides asking the consumer to sign on its social media, the main purpose of such content is to entertain and prompt significant “Did you see this?”
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Media] Our Favorite Internet Marketing Blog Posts of 2012
    I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. This article targets one of my favorite aspects of social media, which is the psychology. For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Media] Mobile Myth Busting: How to Write Great Content for Mobile
    ” says Smart Insights , as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).” In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.”
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Media] How to Use LinkedIn Emails to Generate Loads of Leads
    If you've never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mashup. The yellow bars, however, are the days that the social media lead gen team sent a LinkedIn Announcement to our Inbound Marketers Group. Build Inbound Links Through Social Media With These 10 Free Tips! Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Media] The Real Price We All Pay for “Brand Journalism”
    The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate ; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government). All media sources compete for the same eyeballs, so speed has become more important than accuracy in reporting, and there are no rules regarding how the news is gathered.
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Media] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    First, I will layout the trends and will follow with some “insightful commentary” on how I am seeing these trends play out both for ourselves at Sales Engine Media, and our clients: 1. Why Marketing is the New Selling – Through its traditional competencies of Branding, Events, Social Media, and Web marketing… Marketing should become the “accountable” party for all transactional sales.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Media] Damage Control: 3 Steps to Handling a Company Mishap
    “Odds are, social media may not even be the best means of communication for all of your stakeholder groups,” says Agnes. Determining who to contact and the best ways to reach them before something goes awry is crucial, especially because news has a tendency to spread quickly through social media. In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Media] The #1 Killer of Your Ecommerce Business May Be Indifference
    No response to social media mentions. Even half-hearted engagement on social media can be a bigger turn-off than simply never responding at all. Social Media Engagement. If you’re going to respond to social media comments, be sure to include a personal touch. There are several reasons your ecommerce business could face difficulty, from the losses to competitors to product dissatisfaction.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Media] 13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]
    It’s a fancy term for having no costume, but being one of many who gobbles up more media from mobile devices more and more of the time. A multi-platform digital omnivore with a flamingo hat on -- that is my Halloween costume this year. Aside from the flamingo hat, I look strikingly similar to my everyday self. Maybe you perused Pinterest for costume inspiration and then actually put effort toward creating one.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Media] The Rise Of Emoji Marketing
    For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” ” Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Media] Successful B2B Marketing is Optimized For Users First
    By listening to comments and input via social media, articles, and blog posts, businesses can showcase their professionalism by responding in a useful and respectful manner (no matter what the initial feedback may be). If marketers are good at responding to social media and online feedback, then changes are they will also be great at communicating with their clients. Yes, B2B marketing is businesses marketing to businesses.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Media] 9 Tips to Spot Amazing Article Writers
    One of the measures of the quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media] Apply Yourself: 28 Marketing Awards Worth Going For
    According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Past Winner of Note: "Building Icons – Colliers International," by Igloo Media. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media. There's a community for everything, and social media is the place for all of them.
  • WRITTENT  |  SUNDAY, MAY 5, 2013
    [Media] An Exhaustive Guide to Exceptional Guest Blogging
    While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. If a website lacks an engaged audience, your content won’t result in referral traffic or social media shares. Here are some recommended actions once you’ve submitted your post: Socially Share the Content: Show your appreciation for being allowed to share content by posting links on your social media channels.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Media] How To Create Lovable B2B Marketing with HubSpot 3
    Promote Offer Through Blogging & Social - You blog and social media can increase the reach of your content and support your lead generation efforts. Marketers can track how all of their marketing actions perform, and follow up with extraordinary relevance, based on what social media they responded to or which piece of content they were interested in.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Media] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    That’s where I think the future of the media industry is headed, those niche dimensions of news that are vital to a functioning democracy. Nick Denton said he still thinks communities and user-generated content are the future of media. One doesn’t need to look much further than the discussions happening in communities like r/westworld or r/nfl right now to see content generated by redditors that is as good or better than traditional media outlets.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Media] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    presentation so you can look to your own spend and ask if you are keeping up with the media consumption patterns of your audience? One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Media] 15 Storytelling Techniques
    Tell it everywhere – social media, on guest posts, and as many other relevant place as you can to get the word out on your brand. Use Different Forms of Media. Text can get boring if it’s the only form of media you use in your brand marketing campaign. Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. It’s online.
  • LEADERSHIP  |  FRIDAY, JANUARY 24, 2014
    [Media] The Shocking Truth About Gaps In Digital Marketing Skills
    Social media (27%). Now that you have a solid B2B lead generation strategy, you need to implement and execute with excellence. According to an infographic by the Online Marketing Institute , new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns. In fact, these digital marketing gaps in skills may hinder sales results.
  • WRITTENT  |  TUESDAY, NOVEMBER 25, 2014
    [Media] 9 Data-Driven Tips for Using Images in Blog Posts
    Neil Patel’s research indicates that these types of visual content are super popular among users of social media. They should just tell an interesting story, and be packaged in a way that’s easy-to-share on social media. Image source. How much effort do you put into images for your blog posts? Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Media] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition. If the dealer relies solely on email, then the messaging might not be consistent when the buyer visits the dealer’s website or social media pages. Author: Sean ONeill Many industries felt the impact of our recent financial crisis, including automotive.
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Media] 3 Ways Agile Helps Scale Content Marketing
    Instead, we were hired to do things like, “Drive traffic and leads to owned media properties,” or “Improve customer retention year over year.” . With so many options for content distribution, amplification, and media production, many content teams can effectively scale their operation by increasing their budget. . In other words, our content creation abilities may be outpacing our media budgets to support that content.”.
  • THE POINT  |  MONDAY, JULY 23, 2012
    [Media] Why Chasing Hot Leads is a Bad Idea
    Media options abound that will enable a company to focus on specific job titles, company revenues, industries, etc., In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. And though recent studies suggest that a large chunk of the sales cycle may already be over by the time many prospects talk to a live salesperson, the reality is that inbound sales leads will always occupy a wide spectrum of sales readiness: tire-kickers, hot leads, and everyone in between.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
    Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Your sales team also very likely has great suggestions for social media content and blog ideas. For instance, if you have a great FAQs page that you’re really proud of, turn those questions into social media content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Media] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use. 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Media] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Content Marketing, Social Media marketing, SEO and Analytics are the tools you need to pull prospects into your website and encourage them to stay there. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. Leave a website to rot and it'll do just that, regardless of how much it cost to build. "In
  • MODERN MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Media] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    Download The Guide to Building Your Marketing Technology Stack how and learn to build a solid foundation for your marketing technology stack to support your cross-channel marketing as well as content marketing, social media marketing and more. Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy.
  • KEO MARKETING  |  THURSDAY, APRIL 2, 2015
    [Media] LinkedIn Releases New Guide for Marketers
    A major element of this guide is the emphasis on the connection between social media and content marketing, which LinkedIn says has become a vital part of any successfully integrated, full funnel marketing approach. Highlights of this strategic guide include: tips on how to best use LinkedIn for lead generation (their research shows that 80% of social media B2B leads come from LinkedIn).
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Media] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “…. Artillery B2B Marketing Blog > The Forward Observer With lighter trade show attendance, B2B businesses can continue to make connections and network effectively with LinkedIn Groups.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Media] The 7 Attributes of Highly Effective Lead Generation
    Attribute #3: Content is available and distributed in multi-media formats Not everyone has the same preferences and habits for content consumption. You’re really going to need have rich content that has been developed for very specific niche audiences and promote heavily through social media, email, and possibly paid search. Some people will prefer email, where others may rely on social media.
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