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  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Media] What Lucille Ball Can Teach Us About Marketing Automation
    It’s like Marketo’s CEO Phil Fernandez wrote in his book Revenue Disruption : “In a business of any size – especially one with an engaging web and social media presence – buyer interactions can number in the thousands, millions, or even hundreds of millions. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Media] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52, and will positively remember only four. Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content. .
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Media] How to Promote Your Ebook – A Walk Through
    Social media. Write your social media posts, blogs, and marketing emails teasing and promoting the subject. Content tools = social media scheduling software, website content management software, email automation software, etc.). Use this data to shape paid media. Yes, there are more ways to reach your audience than social media, blog posts, and emails! Also, create new ads to A/B test paid media with multiple format options.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Media] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Media] Black Friday and Cyber Monday Are Over. Now What?
    You see – this past week, retailers will have spent nearly $800 million in advertising to lure me into their store, according to Kantar Media an ad tracking division of WPP. Author: Mike Moeller I am depressed. After seeing “Door Buster” ads 1,327 times in the past week, I got up in the wee-hours of Black Friday and before I had finished my first cup of coffee, I was waiting in line at the local big box retailer waiting for the doors to open.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 21, 2017
    [Media] How the New York Times Uses Interactive Content
    circulating on social media channels. They started incorporating interactive experiences as part of their regular publications, repurposing research and media they already had and adding a dimension to it. . It’s a successful strategy: Quizzes like these are highly shareable on social media and organically boost traffic through online word-of-mouth sharing. . Want to know an interesting fact? .
  • HINGE MARKETING  |  FRIDAY, MARCH 7, 2014
    [Media] Hinge’s Fab Five: February 2014
    Many B2B marketers have not tapped fully into social media as a brand building tool. Where does social media fit in? Why SEO Campaigns Gain A Lot from Social Media. And now Google is giving more and more weight to the power of social media in their search algorithms. Top Professional Services Marketing Content from February 2014. Each month an enormous amount of content is published on marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 22, 2010
    [Media] Top 10 Inbound Marketing Ebooks and Webinars of 2010
    How To Monitor Your Social Media Presence in 10 Minutes a Day Webinar. Social Media Marketing: 27 Stats, Soundbites, and Slides. We have reached the time when 2011 is only slightly more than a week away. As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 12, 2015
    [Media] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    Infographics are a huge hit on social media (especially Pinterest, where it’s been found that taller images get pinned more) and are more likely to be shared on outside blogs or platforms because the visual format is easy to digest. When your content is written, and the promotion is done, what do you do next? Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post).
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 2, 2013
    [Media] Overcoming Writer’s Block: 3 Ways to Sidestep the Actual Writing Involved in Content Marketing
    Fortunately, in the world of content marketing, alive with visual storytelling and social sharing and interactive media, writer’s block increasingly has less of a chance of rearing its ugly head. In fact, for one of our larger clients for whom we write regular content, we create a minimum of one image gallery/photo collection a week and we distribute the post across social media channels on the optimal day of the week for social sharing.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Media] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Social media is an amplifier. For social media marketing on all the major networks, Buffer is a great place to start. Being able to create great images in a short amount of time will help make your website, your emails, your social media posts, and every other marketing asset more engaging and attractive to your audience. If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 6, 2017
    [Media] Ready for Black Friday 2017? Here’s a 13-Step Checklist
    Gabriel Shaoolian, founder of digital agency Blue Fountain Media, agreed brands should cater to specific days by including keywords like “Black Friday” or “Cyber Monday” to help consumers easily find your promotions and products. Over the course of the season, you hopefully had websites linking to you and your deals shared on social media. As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Media] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    S ocial Media. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). A ssets (free). T rack. Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. As Larry W. Phillips describes in Ernest Hemingway on Writing : Don’t describe an emotion–make it.
  • AGGREGAGE  |  TUESDAY, MARCH 20, 2012
    [Media] Association Curation
    The article goes on to talk about different kinds of opportunities that trade associations and professional societies have including Associations Social Media Opportunities. American Business Media Videos. Another great example of curation is the American Business Media Videos Site. I just ran across a great article Association Publishing Priorities, Challenges and Hot-Button Issues for 2012.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Media] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    Also, you can use emails to recruit individuals into your social media marketing communities where you can continue to nurture them. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier. It seems like we have a tendency to move towards the simplest tactics to execute rather than those that deliver the highest return on investment.
  • CONTENT STANDARD  |  TUESDAY, JUNE 14, 2016
    [Media] How the Information Age Has Forever Changed Marketers’ Lives
    Along the way, technology, from social media management platforms, free-of-charge website graders, keyword rankers, to influencer scales, gave me the light I needed to navigate through the dark rooms full of prospective customers and the experts and authorities they went to for advice. As social media gained steam, they realized that information would no longer be validated, mined, and prioritized by an exclusive set of people, but categorized by the users themselves.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 12, 2017
    [Media] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For example, understand when to use the HubSpot social media functionality vs. Salesforce Social Studio, or the inbound marketing and nurturing functionality of Marketo vs. the outbound / customer journey functionality of Salesforce Marketing Cloud. This article is a guest post by Jesus Hoyos of Solvis Consulting.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 26, 2017
    [Media] Cisco shares their marketing stack with 39 marketing technologies
    The MarTech conference in San Francisco is less than two weeks away , and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 22 essays in the Hackies — so we’ll be making a donation of ((57+22)*$100) = $7,900 to Girls Who Code.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    You have little to no engagement on social media. Social media monitoring tools help you listen to what your customers and prospects are saying about your business, keep on top of industry trends, keep an eye on your competition and much more. Services like FluidSurveys and SurveyMonkey make it easy to create surveys (short or long) post them on social media, or send them in a personal email. Social Media Interaction. Did someone download a social media ebook?
  • FATHOM  |  FRIDAY, SEPTEMBER 25, 2015
    [Media] Fathom Presenting on Manufacturing Marketing at 2015 PMA Sales & Marketing Conference
    The manufacturing marketing topics to be presented at the conference are as follows: Generate Sales & Increase Profits with Social Media. Sales, Marketing and Social Media Perspectives on How to Compete & Win. Manufacturing marketers have so many overlapping obstacles, yet they rarely have the opportunity to come together to discuss and solve them.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Media] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    I''m filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action.". One of my least favorite things that happens to me at work is writer''s block. I stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Have I blogged about everything inbound marketing-related already? The answer, of course, is I haven''t.)
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Media] 9 Ways to Make Your Marketing Analytics Actionable
    Decide Which Social Media Sites to Spend Your Time On. With so many social media sites at your disposal, it can be hard to prioritize how much time you should be spending on each one. Look at your traffic sources granularly to see how much traffic and how many leads each social media site is referring to your website.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Media] How to Get More Out of Your Content Promotion
    Promotional channels include email campaigns, events and social media. Let bloggers, press, analysts and other influencers know about your content so they can share it with their followers via social media, blog posts, and more. by Dayna Rothman You have worked hard to create some awesome content. Now what? How do you get your thought leadership pieces to your audience?
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Media] What Is Demand Generation? [FAQs]
    Common demand gen tactics that are inbound include blogs, social media, videos, podcasts, newsletters, and ebooks -- content-driven resources that establish your company as a thought leader, influencer, and information hub in your industry. It may include multiple touch points, from blogging, to email list creation, to social media promotion -- all inbound marketing tactics that are part of a company’s overall demand generation strategy.
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Media] Which Types of Form Fields Lower Landing Page Conversions?
    Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. This post is a sneak-peak preview of the upcoming Science of Lead Generation webinar where you'll learn about the real data and science behind getting more leads from your website. Register now to reserve your spot. The goal of a landing page is collect information from visitors to allow them to be potentially converted into a customer.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Media] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. If your audience spends time on social media, which platforms do they use most? Spread the Word on Social Media. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content?
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Media] 5 Must-Test Internet Marketing Tactics and Metrics
    Social Media. What to Test: Types of Posts: Test various types of social media posts. Offers: Do you notice that certain types of lead gen offers perform better on one social media site compared to another? Pay attention to these patterns and tailor your social media posts accordingly. Metrics to Use: Social Media Traffic to Your Blog/Website, Facebook Insights Tools, Social Media Leads.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Media] How Can Small Schools Tackle Inbound Marketing?
    And then you start thinking about the all the different strategies and tactics and new social media platforms and metrics and. Spruce up some new CTAs to place on your website and to promote via social media. This is also a good time to take another look at your social media platforms. Clarify which social media platforms deserve your focus, and who you're trying to reach with each of them. You're ready to get your inbound marketing machine going.
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Media] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    The "social media influence" measuring startup has announced that it will be launching a business portal design to attract big-name brands. Klout is launching Klout for Business, with a goal of providing brands with an insight into their social media audiences. This new addition to Facebook may have an impact on how marketers approach their social media strategies on Facebook, Twitter, and Instagram.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Media] How to Display Site Content Only Your Mobile Viewers Can See
    media only screen. media only screen. How many times have you heard, “this will be the year of mobile”? We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Media] 5 Disruptions to Marketing, Part 4: Digital Everything
    2 THINK MECHANISMS MORE THAN MEDIA. While a few of these new client interfaces are essentially just new media types or media delivery channels — for instance, VR content or 3D printed content — most of them enable new kinds of services to be provided to prospects and customers. The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 20, 2012
    [Media] Industrial Content Marketing is Not Just for SEO
    A good content marketer must play many roles – he/she must know SEO, be an investigative reporter who asks the right questions for extracting the meat of the matter from SMEs, be a copywriter, an editor, a marketer and be savvy about social media. Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the good news.
  • EVERYONESOCIAL  |  WEDNESDAY, NOVEMBER 15, 2017
    [Media] How Atkins Global Tackled Recruiting Challenges Through Social
    The Atkins team had recently developed their first structured social media strategy in the UK for recruitment, which focused on the pillars of Atkins’ culture. Their biggest challenge was the varied levels of social media experience across employees and the general nervousness they (the employees) had around posting anything about the company. This is a common set of challenges for companies looking to better leverage social media for talent recruitment.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Media] How to Get Sales and Marketing on the Same Page
    Brad Shorr is Director of Content & Social Media for Straight North, an agency that does web marketing in Chicago. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Having worked on both sides, I’ve come to appreciate how difficult it can be to remedy the situation, and also how rewarding it is to get both departments singing the same tune.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Media] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Media Contact: Sandy Pell, Senior Manager, Corporate Communications. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Media] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    Our suggestion is inspired by contemporary social media culture -- and it's more recognizable. With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns.
  • MARKETRI  |  THURSDAY, JUNE 14, 2012
    [Media] Using Google Drive to Drive Collaboration: What's the Verdict?
    Cloud-based CRM systems now integrate social media profiles and Outlook and you can access them from anywhere. I admit, I am a major offender of not deleting my emails and thus racking up a huge amount of server space usage. Cleaning out my email (and cleaning in general) is a dreaded task for me. That's one reason I'm a huge fan of cloud based software.
  • MARKETRI  |  THURSDAY, FEBRUARY 16, 2012
    [Media] Are You Listening to the Voice of the Customer?
    Which social media platforms, if any, are you active on? Why Customer Insight is King in B2B Marketing. The starting point for almost all B2B marketing initiatives involves gaining insight about the customer through surveys. Regardless of whether I am doing a marketing plan, positioning study, advertisement, video, Web site or brochure, I begin the process by gaining a clear understanding of the needs, views and preferences of my clients’ target customers.
  • MARKETRI  |  THURSDAY, JANUARY 12, 2012
    [Media] What Is Thought Leadership and Why Do B2B Companies Need It?
    Share it with you coworkers so that they can leverage it to improve business, or share it with your buying audience via social media. Creating and sharing content that contributes to thought leadership is an invaluable tool for building your business and drawing in potential buyers. As marketers serving B2B professional service firms, we often find ourselves explaining the importance of establishing thought leadership to our clients.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Media] The Digital Marketing Mafia: A Breakdown
    It is possible to build a bot to replicate any repetitive task, like commenting on blogs, creating email accounts and profiles, bookmarking on social media and even submitting articles. The focus of capos is on increasing business value, such as boosting social media rankings, attacking the rankings of competitor websites, and increasing SEO performance.
  • HEINZ MARKETING  |  FRIDAY, NOVEMBER 17, 2017
    [Media] Parallel events are saving Dreamforce week
    I moderating a panel titled “Revenue Enablement for the Entire GTM Team”, featuring Haley Katsman from Highspot, Jen Spencer from SmartBug Media, Scott Salkin from Allbound and Karishma Patel from Twitter. The trend at Dreamforce the past couple years that is in fact saving Dreamforce as a relevant conference has nothing to do with the official Dreamforce agenda.
  • SNAPAPP  |  TUESDAY, AUGUST 1, 2017
    [Media] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    For example, Regalix found 83% of B2B marketers in the awareness stage think social media is the most relevant topic, closely followed by blog posts and infographics. Social Media. . According to Forrester , 100% of business decision-makers use social media for work purposes. Above, we see how social media app Buffer earns followers with low-pressure, positive posts with stunning visuals from around the world.
  • INFER  |  SUNDAY, OCTOBER 16, 2016
    [Media] Tips for Using Retargeting to Drive ABM Success (Part 1)
    One recent quarter, we dialed back our regular media spend quite a bit and saw a corresponding drop in organic search traffic for the Infer brand search term. This article was originally published on the AdRoll Blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Part 1 – Amplifying Your Customer Platform with B2B Retargeting. Part 2 – Infusing Predictive Insights into ABM Prospecting.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Media] 7 Unglamorous, Unpopular Truths About Content Marketing
    I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Media] How to Make Your Presentations Wow Like a TED Talk
    He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. by Jesse Noyes | Tweet this Today’s guest post comes from Steve Farnsworth (who you might know as Steveology ). He blogs at The Steveology Blog. TED and TEDx talks are all about shining a bright light of insight onto the seemingly ordinary to uncover the extraordinary. So, how do you capture a little of that magical quality when creating your own presentations?
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Media] 33 Examples of Dynamic Tags to Personalize Your Email Sends
    Social Media Information. If you have a particularly social media-savvy audience and know some of their social media account information, you could personalize your emails this way, too. For example, say you were running a social media campaign and you wanted to target Twitter users with large follower counts, considering they have the biggest reach. Below are a few examples of types of social media information you can use in your dynamic tags: Twitter Username.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 5, 2015
    [Media] Video SEO: How Your Content Improves Visibility
    Videos are, after all, an inherently visual media. But beyond this, video is also an inherently shareable media, frequently performing with higher engagement and improved ROI compared to other content. In the past few years, the prevalence of SEO and video content in the digital world has grown at an astounding pace.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Media] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    They took to social media, posting reams of photos to Facebook and Twitter, unveiling the new corporate logo. Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Media] 5 Online Marketing Goals that Make (Dollars and) Sense
    You’ll note that few items in this list talk about social media. Instead, it’s because these tactics focus on a business outcome rather than a specific media channel. ” In fact, you can use social media to help achieve any of these goals. Those “other guys” we talked about earlier spend way too much time wondering what social media is good for. By contrast, you’re looking at how social media helps you achieve your goals.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [Media] 100 Tips for Trade Show Lead Generation
    Use social media to reach more attendees 32. Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. The following is a sampling of Thimmesch's tips that I though were useful: 4.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Media] 3 Methods to Measure the ROI of Your Local Advertising
    Another method is to create a campaign-specific hashtag for your local advertising and track how often it is used on your targeted social media sites. Online advertising of any kind requires tracking and measuring the results. Local advertising should have the return-on-investment (ROI) measured as a separate marketing channel so that you can know how well the local community responds to your ads.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Media] 6 Ways to Pull Off Anonymous Personalization People Love
    Here''s what it''d look like, using the Excel example I referenced earlier (we''ll pretend that offer costs actual money for the sake of demonstration): Or: 3) Customize content for visitors from social media. Visitors from social media have different interests or reasons for coming to your website than visitors from paid sources, email marketing, or direct traffic. Marketers personalize emails to provide recipients more relevant content.
  • MARKETRI  |  MONDAY, JULY 15, 2013
    [Media] The Top Three Most Common Marketing Misconceptions
    A typical marketing communication program integrates a wide range of tactics and collateral including, public relations, social media, content marketing, advertising, direct mail, search engine marketing and more to reach its target customer segments. Do you find the marketing field confusing? Have you ever used other related terms interchangeably with “marketing”? It’s okay. We marketers understand that there is lots of vagueness surrounding our world.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Media] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    You can get a refresh on the 6 content marketing trends to watch , and dive into content promotion , interactive storytelling , episodic content marketing , fringe social media platforms , and influence marketing , too. In the media industry, ad block technology was hardly a concern 12 months back, and now it’s the most-talked-about disruptor to date. Technology covers a wide range of stuff we use today. The smartphone in our pocket.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Media] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    Working with Column Five media, we created a slide presentation called “How to Build a Better Inbound Marketing Machine”. by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Media] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. Before we dive into what’s new, let’s take a step back and look at the way we used to think about marketing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Media] 9 Amazing Mobile Marketing Statistics Every Marketer Should Know
    Okay, truth be told, there were three hot topics – cloud computing, social media, and mobile marketing. This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. I attended Dreamforce in San Francisco last week to learn about new sales and marketing tools and techniques.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 19, 2016
    [Media] 6 Big Content Marketing Challenges of 2016
    Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.). How to use social media. Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Media] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    Mentioning it in Lithium’s social media channels, and encouraging outside presenters to do the same. Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Thomas is growing her database month over month – with minimal investment of resources – after discovering how her marketplace loves to learn through webinars. “In
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Media] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    This means integrated outbound marketing efforts, such as email; and inbound marketing tactics, such as content marketing and social media. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. And then…once that lead is qualified…a human being picks up a telephone and makes a phone call.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 12, 2012
    [Media] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    You’ll want to track how leads are responding to your emails, carry out searches online for your brand or products, and what social media channels they use to debate the merits of various products and services. by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. It doesn’t take long in the real world to learn that even the 4 P’s could use some updating. But one thing hasn’t changed.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Media] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    It encompasses all channels, from social media to direct mail. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Sometimes at Marketo, we like to take a pause and get back to the basics. What is marketing automation and why should you be interested in it?
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Media] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    If you’re not using ViewedIt or video, generally to pitch media, you’re missing out. Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product. We’ve been really impressed with all the different ways you have been using ViewedIt and the diversity of ideas you’ve brought forward. But what good is it if we just keep these ideas to ourselves?
  • THE POINT  |  TUESDAY, MAY 23, 2017
    [Media] Beware the Siren Call of Pre-Qualified Leads
    There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. Whereas typically, content syndication has meant acquiring leads, at a fixed cost, that are filtered by criteria such as job title, geography, and company size, now many publishers and other lead generation companies are adding the option of BANT criteria such as purchase timeframe.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Media] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Is it because he has a larger social media following to promote his blog post to? Social Media. 8) Social Clicks - Measure the number of clicks you receive for the links you're posting in your social media updates. 28) Visits From Guest Blog Posts and Media Placements - Was a killer guest article written by your company recently placed on a business or online trade publication? Good marketers live by their data.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Media] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    These days, MA systems offer an ever-expanding variety of capabilities like email marketing, social media tracking, prospect nurturing and marketing analytics, just to name a few. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, AUGUST 12, 2015
    [Media] 10 Online Marketing Shortcuts To Increase Productivity
    Create an editorial calendar for social media activities and schedule your posts. If you maintain accounts on several social media networks, automatically publish posts on several accounts, by using IFTTT (If This Then That.) Instead of crafting a catchy paragraph for a social media post, opt for a custom graphic instead with a headline that solves a pain point or eludes to a little controversy.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 11, 2017
    [Media] A 3-Step Data-Oriented Approach to Effective Influencer Marketing
    Hint: it would, and every influencer has multiple “twins” on social media today). Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal.
  • VIDYARD  |  WEDNESDAY, APRIL 20, 2016
    [Media] How to Increase Open Rates and Better Engage Prospects
    Use social media to find out what connections you have in common with prospects. Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? It would be nice, I’m talking like, realllly nice. That’s why I coach my team of sales development rockstars at LevelEleven personalized outreach to only our ideal customer profiles. Today, I’m going to share some of our best Motor City strategies.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Media] More Marketing Will Be Outsourced in 2013
    For example, in marketing, a business can hire strategic marketing planners to help identify and set strategies, and then hire specialists to execute or implement PR, inbound marketing, social media, direct mail, or whatever tactical programs are in the plan. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers?
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 1, 2011
    [Media] What Should I Spend on My Marketing Budget? Part 2
    If you are strapped for cash, use low-cost tactics such as social media, email marketing, and online press releases. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your marketing life cycle. The marketing life cycle can relate to a product, service, or an entire company. In a previous post, What Do I Spend on My Marketing Budget?
  • MODERN MARKETING  |  FRIDAY, OCTOBER 14, 2011
    [Media] Who Goes to Eloqua Experience?
    Dialogue MarketOne ON24 ReadyTalk SureShot Media 4ThoughtMarketing. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. First off, we should note that this is poised to be the biggest Eloqua Experience yet.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Media] 8 Genius Ways to Repurpose Content
    Recently they wrote, “How to Get Ahead of This Year’s Social Media Trends.” B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. But even with this increased spending, only 30 percent say their efforts are effective. They must reach their audience with greater efficiency (and results), but where should they start?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Media] Instagram Photography Tips for Beginners
    You probably started on Instagram by looking around at some of the big brands that are really active ( Nike , GoPro , Starbucks ), and developed a little case of “social media analysis paralysis”. If you''re using Instagram to build engagement as you are with other social media channels, there may be times when you need to schedule a few posts ahead of time. Are you new to Instagram and perhaps a little intimidated by where and how to start sharing your photos?
  • SALES ENGINE  |  THURSDAY, MARCH 3, 2016
    [Media] Matt Spangler of Compass Disrupts an Industry With Content Marketing
    Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry. Everyone at some point is thinking about where they’re going to live, whether it be buying or renting, but the industry has seemingly been untouched by the powers of great design and storytelling, media, and content generation.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Media] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Media Contact: Brad Hem. KITCHENER, Ontario – May 5, 2016 – Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions.
  • B2B MARKETING ZONE POSTS  |  THURSDAY, OCTOBER 22, 2009
    [Media] Interviews and Content Marketing - Ambal Balakrishnan
    Cross-pollinate ideas in Content Marketing , B2B Marketing, Social Media Marketing, White Papers/Case Studies Writing/Marketing etc. Social Media (including blogging, twitter etc) is about building trust and relationships with our prospects, customer and community. Top performing interview blog posts are as follows: ClickInsights: Tips on how B2B marketers should leverage social media.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [Media] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    Digital gifts can be delivered and presented with the right context, timing, and impact via email, SMS, social media, and in-app push notifications. Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [Media] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    Picture this—a traditional industry, a legacy spanning over a century, a landscape filled with publishers and media companies closing their doors—that is some very strong and unsettling turbulence. Today that audience comprises of both paying subscribers for the digital, subscription-only version of The Boston Globe and the media-snacking, mass audience that reads the free, online version at Boston.com. “… we’ve created a system where people know they can experiment.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Media] What's the Deal With This Whole 'Context Marketing' Thing?
    Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game. Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services.
  • MODERN MARKETING  |  TUESDAY, APRIL 4, 2017
    [Media] 10 Ways CMOs Can Help Grow Their Companies
    Joining social media conversations and hosting online live video chats are two ways to spend more one-on-one time with the audience and start nurturing more personal relationships with those who you want to call customers.
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Media] How to Build Inbound Links the White Hat Way
    Look to their social media followers and shares to gauge their popularity. This means ensuring that these resources are not only readily available on your website, but also included in a social media strategy defined by the platforms in which your ideal audience is hanging out. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. As a result of the recent Penguin updates , link building has changed … again.
  • MODERN MARKETING  |  THURSDAY, AUGUST 10, 2017
    [Media] An Introduction to Google Posts for B2B Marketers
    GMB manages Google Posts, which are designed to represent the brand or business, while Google Plus is a social media network. Google recently announced the launch of Google Posts for all businesses listed in Google My Business. Google Posts appear alongside your business listing in search results and can be used to promote special events and offers, particular content and products, and encourage people to sign up to your newsletter.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 9, 2013
    [Media] Why B2B Marketers Need to Play Moneyball
    New media marketers are heavy into marketing analytics that show results – or lack of results. Recently I watched the movie Moneyball, starring Brad Pitt and Jonah Hill and based on the book by Michael Lewis. I loved it and drew some parallels with B2B marketing. Moneyball tells the story of how Billy Beane, General Manager of the Oakland As, used statistical analysis to beat other teams with much larger recruiting budgets.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Media] 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns
    Besides the potential for misalignment between timing, mass media approaches to direct mail were often impersonal and contained generic messaging. Author: Patrick Groover Have you taken a close look at your direct mail lately? You may have noticed a pleasant surprise: offers and newsletters that you’re actually interested in. To some, direct mail may seem like a marketing method of the past.
  • THE POINT  |  THURSDAY, JANUARY 20, 2011
    [Media] 2011 B2B Marketing Outlook, According to Google
    66 percent of B2B marketing budgets continue to be allocated to “traditional” media channels, including trade shows and direct mail; however digital marketing accounts for 8 of the top 10 most effective channels for reaching B2B audiences. • Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX.
  • HINGE MARKETING  |  MONDAY, JANUARY 12, 2015
    [Media] Top 5 Management Consulting Marketing Priorities
    Often, people you’ve never worked with directly will refer your firm on the basis of the expertise you’ve projected in the marketplace through speaking, educational content, social media, and other platforms. Just consider all the ways management consulting buyers evaluate service providers before moving forward: Online information sources like a firm’s website and social media presence are huge in the management consulting world.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Media] Tech Review: HipChat vs. Skype
    You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error. That’s why, to improve the communication throughout the growing employees and offices taking place at eMagine, we’re testing out a new communication method: HipChat – or what our CEO calls, “Skype on steroids”.
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, DECEMBER 6, 2017
    [Media] Campaign Asia: How to Leverage FOMO for Brand Storytelling
    How and why social media has become an extremely valuable ally
  • REACHFORCE  |  THURSDAY, MARCH 19, 2015
    [Media] What Hollywood Teaches us About Big Data Marketing
    Entertainment executives have long known that social media buzz can predict box office success. Today they’re constantly coming up with new ways to analyze data so they can market entertainment successfully and actually generate that valuable social media […]. Big data isn’t just for manufacturers and retailers. Even Hollywood is hopping on the big data bandwagon.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Media] 27 Reasons Why Your Content Sucks
    Briana De Marco, Media Llama. We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media. ” Frank Strong, owner, Sword and the Script Media. Spencer X Smith, instructor in social media at the University of Wisconsin & Rutgers University; author, ROTOMA: The ROI of Social Media Top of Mind. Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed.
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Media] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    Make sure that any offer or promotion you made wherever the reader found your link (in social media, on a web page, in an ad) connects with what’s in the headline. As an example, social media is a good tool for brand awareness, so you might choose it for an early-funnel offer. A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the first impression a prospect has of your company.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 8, 2018
    [Media] B2B Marketers to Invest More in Programmatic Advertising in 2018
    To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. Spending on programmatic continues to grow because it’s the most efficient way to buy media,” says Dun & Bradstreet’s SVP of Audience Solutions, Anudit Vikram.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 27, 2016
    [Media] Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
    You don’t have to make major adjustments to your social media strategy to capitalize on the (live) video craze—every platform is trending towards the same new normal, so they can retain their own unique audiences without denying brands (or users) access to the content styles they crave. It seems like every week something new happens on Facebook Live video.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    [Media] The Bamboo Project Blog
    If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." " Depending on the questioner, this can mean a variety of things, but underlying everything is one issue--will my department or organization improve if we use social media?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Media] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    From political controversy to health care shudders to nearly 24/7 media coverage, it was impossible for business owners to escape the feeling that something large was happening. From this established position, Anthem would then gauge what material they were most interested in and which media were most convenient for them. If you’re reading this article in an American place of business, chances are high that your office provides some kind of health care coverage for you.
  • SALESFUSION  |  MONDAY, MARCH 21, 2016
    [Media] 5 Ways to Improve Customer Retention with Marketing Automation Tools
    For example, if you find that one customer has shared a few of your blog posts on social media, encourage them to continue to do so by proactively sharing relevant posts with them. Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention.
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Media] Facebook Plugins in Real Life [Cartoon]
    Video: How to Use Social Media to Attract More Customers Learn how to use social media to attract more customers. Download the free video and learn how to generate more business using social media. Connect with HubSpot
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Media] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    This could be your email marketing piece, an article on your blog, a landing page on your website, a social media update, a product or service you take to market, customer service, post-sales maintenance and support, and absolutely every interaction you have with your audience. You can do this through personalized email, social media updates, mobile marketing and even direct mail.
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