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  • OPENTOPIC  |  MONDAY, DECEMBER 12, 2016
    [Media] Top 8 Marketing Trends That Will Define 2017
    In this social-media-dominated world, the choreography is increasingly detail-oriented and high-tech. At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. Yet it’s for this very reason that the most powerful messages remain human-centric. The post Top 8 Marketing Trends That Will Define 2017 appeared first on Opentopic.
  • BIZNOLOGY  |  MONDAY, JUNE 22, 2015
    [Media] 5 Low-cost tools that make content creation easier
    CoSchedule collects data from social media sites and shows how many times an article was shared. Plus, you can easily set up social media broadcasts for new as well as older posts. If you have old posts that haven’t seen a lot of social media love lately, CoSchedule allows you to bring those posts back to life – and bring new eyeballs to your site. Once upon a time, web writers relied more on guesswork than data.
  • FATHOM  |  THURSDAY, OCTOBER 10, 2013
    [Media] Top Takeaways from HighEdWeb 2013
    Use social media to get useful information on your current students, prospective students and alumni. Ultimate Guide to Marketing an Educational Institution with Social Media. When developing content for colleges and universities, it all comes down to communication. Duh, right? Content is communication. But in higher education, the communication issues get more complicated: If your school’s leadership doesn’t understand your content strategy, they don’t let you implement it.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Media] The 28 Best Miscellaneous Online Tools for Marketers
    Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” ” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). ” — Express Writers Media Explorer. ” — Social Media Examiner (Tools). Showcase reviews: Social Media Examiner (Tools).
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Media] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    “With social media capturing the attention of the largest group of spenders since the baby boomers, it’s only a matter of time before we begin to see influencer marketing take hold as the largest spend for brands looking to reach this coveted group of shoppers,” said Daniel Saynt, CEO and chief creative officer of influencer casting agency Socialyte, which has worked with over 350 brands.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Media] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Media] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Considering that millions of customers engage with brands on social media platforms, a referral model woven around this technique is fundamental to any marketing plan. Though most SaaS companies depend on referral links or email as the primary source of ‘referring’, many others have been successful in gaining mileage through referrals made by existing users on social media platforms like Facebook and Twitter. Author: Laxman Papineni When was the first time you hopped on an Uber?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 28, 2012
    [Media] Today Show Digital Lifestyle Expert Talks Tech
    I recently spoke at a private corporate and met Mario Armstrong , an Emmy Award winning media personality, Digital Lifestyle Expert, and a heck of a nice guy. Mario is a talk show host, journalist and co-founder of the educational youth initiative TechTechBoom.com. He translates technology for non-tech audiences and is the on-air contributor for NBC’s TODAY show, CNN/HLN, NPR’s Morning Edition, and Tell Me More.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 12, 2015
    [Media] 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
    B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Media] Why marketing doesn’t suck
    Anybody who can open a Twitter account or create a lovely Facebook page is calling themselves a “social media marketer.” Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Maybe I am out of touch or naive, but this characterization of my profession has never even entered my mind.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Media] Marketers, Get Ready For Your Promotion: A Global Perspective
    It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Digital and social media. Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 6, 2013
    [Media] The Top-5 Content Marketing Trends in 2013
    YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Media] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    26) Just over one-third (34%) of marketers in EMEA said traditional outbound marketing (like print ads, outdoor ads, and broadcasts) was the most overrated marketing tactic , followed by online paid advertising (13%) and social media (11%). 32) Marketers in ANZ said the second most overrated marketing tactic was social media (14%), followed by online paid advertising (11%).
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Media] When to Check on Your Marketing Metrics: A Simple Guide
    In addition to knowing the overall visits and leads that are generated from your website, it is also important to know those metrics broken down by different marketing channels such as organic search, paid search, social media, email marketing, and more. Or should they focus their efforts on social media? It also takes awhile for a post to take off either on search engines or on social media. Social Media Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 15, 2014
    [Media] Your checklist for “safe” Influence Marketing
    A service called CMP.LY helps to bridge the gap between the modern-day reality of social media and the somewhat arcane laws relating to consumer protection. Kerry O’Shea Gorgone teaches New Media Marketing at Full Sail University. A service called CMP.LY helps to bridge the gap between the modern-day reality of social media and the somewhat arcane laws relating to consumer protection. By Kerry Gorgone, {grow} Contributing Columnist.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Media] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    4) Sangeet Paul Choudary , Co-Chair of the MIT Platform Strategy Summit at MIT Media Labs. In addition to MIT Media Labs, he''s an Entrepreneur-in-Residence at INSEAD Business School, an advisor at Silicon Valley''s leading startup accelerator 500Startups, a columnist for Harvard Business Review, Forbes, and WIRED, and more. I''ve always been in awe of growth hacking.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 26, 2015
    [Media] 6 Content Marketing Trends to Help Plan Your 2016 Budget
    Sophisticated content marketers have studied media traditionalists over the past eight months, picking up tricks of the distribution trade and modernizing them for inbound marketing. CMI found that the most advanced content marketers have organized amplification strategies, with a growing focus on paid social media ads, promoted posts, native content, and content discovery tools. A few years back I might’ve sided with those who felt media was doomed to fail.
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Media] New directions for B2B data-driven marketing
    One example is experiments with unstructured data, like that from social media, where consumer marketers are making headway. B2B marketers will likely search and analyze nuggets not only from social media but also from phone conversation content and email content, to identify buying intent, competitive interest, and other actionable insights. For us B2B marketers, the world is changing about as fast as we can stand.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Media] Three Reasons To Stop Calling Customers “Assets”
    I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Customers Drive Your Business, They Are Not Your Assets. Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets. I don’t believe customers should be called assets, and I found myself in a very lonely minority.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 27, 2012
    [Media] Digital Marketing Can Increase Industrial Sales
    Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ). Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Media] 5 Smart Ways to Automate Your Marketing
    For starters, use social media post scheduling to free up your time. This could be a sophisticated multi-media education course, or it could just be a series of simple emails. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease.
  • ACTIVEDEMAND  |  MONDAY, APRIL 18, 2016
    [Media] Building Your Brand Strategy
    It is vital to know what your brand strategy is going to encompass, what it’s built on and how it’s going to be reflected in all aspects of your communication – whether that’s via website, email, social media or even a blog. Building Your Brand Strategy A company’s brand can be considered its face it shows to the world, and as a modern-day marketer you have to ask yourself…are you putting your clients’ best face forward?
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Media] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    Even the way we optimize our time with social media is changing due to the recent death of LinkedIn Answers. You might need to revamp your social media monitoring strategy. HubSpot’s Social Media Scientist, Dan Zarrella, has some cold, hard data related to what kinds of content people on Twitter want to engage with and what produces real ROI. The way we optimize is about to change drastically.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Media] 8 Modern Tips for Marketing to Millennials
    According to AdAge, Millennials are spending an average of 25 hours per week online – and they’re craving content-driven media. They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. Then delight them where they're hanging out: social media! Check out the Ultimate Guide to Social Media Marketing to learn how to do it right! There are currently 80 million Millennials in the U.S.
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Media] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    If so, seek IoT influencers through the social media channels in which your audience engages, such as Twitter and LinkedIn. Some media outlets are even creating new visual formats specifically for storytelling, such as the New York Times story “ Snow Fall ,” which uses text and digital visuals to tell about an avalanche at Tunnel Creek in Stevens Pass in Washington state. Instead they spread on social media through tweets and shares.
  • MODERN MARKETING  |  MONDAY, JULY 20, 2015
    [Media] How to Match Great Content to Your Sales Funnel
    Marketers know the importance of being honest and transparent when working with customers, engaging on social media, etc., In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Media] Beanstalk Data Adds Service to the Marketing Automation Recipe
    It also supports social media check-in at the retailers via Facebook or FourSquare. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration.
  • WRITTENT  |  FRIDAY, MARCH 15, 2013
    [Media] The Hottest Marketing News of the Week
    Google Reader Shutdown a Sobering Reminder That ‘Our’ Technology Isn’t Ours Maybe you are one of the furious media people [.]. Even if you didn’t experience serious rise and falls this week, the global marketing world is all about change and move. Let’s get an eye on what was going on. Seriously, why stay left behind? Marketing News
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Media] What Is Content Marketing Development?
    This could be for any number of reasons: seasonality, failure to properly promote posts across social media, posts not being published at the optimal time, etc. The idea is, of course, to give blog contributors suggestions of what to write about, based on Search Console data from the previous month, in addition to social media insights and monthly blog performance. It’s that time of year again.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Media] How To Generate ROI (Return On Interesting) With Content Marketing
    Which, he explains, involves lots of time interacting with customers via social media and at conferences. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. So you can eliminate product as the starting point.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Media] Successful B2B Marketing is Optimized For Users First
    By listening to comments and input via social media, articles, and blog posts, businesses can showcase their professionalism by responding in a useful and respectful manner (no matter what the initial feedback may be). If marketers are good at responding to social media and online feedback, then changes are they will also be great at communicating with their clients. Yes, B2B marketing is businesses marketing to businesses.
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Media] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Media] The marketing graveyard has shut up shop
    Let’s take social media as an example. A tsunami of expectation has built over the last four years that social media will ultimately replace all marketing. In this market studies have shown that social media influence is close to zero – but that doesn’t mean it’s dead, it has just been used in the wrong context. We are giving a very dangerous generalization about the role of different media. A blog post on the death of email caused quite a stir recently.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Media] B2B Marketing Mottos to Avoid
    Who needs all this pull marketing and social media stuff? Let’s call these the Dirty Dozen – 12 things you don’t want to say (or have said) about your marketing operation. Over my long career in B2B marketing I have heard a variation of all of the following: We are clueless but hope to have an answer someday. Buy from us because we really need the money. My job is on the line. Can you purchase today instead of next quarter? Who needs leads when you have a phone book?
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Media] Link Building Tips: Part 2- Strategies For Your B2B
    Take advantage of Google+: While most other social media posts and links are no followed, Google+ activity is not. Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. Like all other search engine optimization strategies, link building has evolved over the past few years.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] The Big List of Must-Attend Marketing Events of 2015
    Social Media Marketing World – March 25 th -27 th – San Diego, CA. Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 20, 2015
    [Media] Business strategy in a world of many Internets
    China is exerting internal control o ver virtually every part of its digital world, from hardware to social media. China is exerting internal control over virtually every part of its digital world, from hardware to social media. Quietly, and sometimes not so quietly, changes are occurring in the world that will transform the way we live and work on the Internet. Or, should I say Internets?
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Media] Hedge Fund Marketing: From Oxymoron to Best Practices
    This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act. Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Media] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    You might promote it on your homepage, share it on social media, include it in a newsletter, email it to all employees, and work on product placement in leading publications. “Training employees to be more present and successful on social media is very important today.”.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Media] How to Hire Superstar Content Marketers
    After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find. Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Media] What Makes Effective B2B Content Marketing? [Research]
    Which Social Media Channels Do B2B Marketers Use Most? 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as the key theme for this year’s study.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Media] 7 Must-Read Tips To Simplify Content Marketing Planning
    Social media morphs content and distribution to the readers. On the other hand, BuzzFeed has increased their footprint by 6X; likely due to smart social coworkers, empowerment and understanding that a great social media share is better than a great article headline. Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Media] Edtech and Elearning 2016: Top 200 Influencers and Brands
    MindRocket Media Group. The New Media Consortium. Modern Learner Media. Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities to succeed when they are older. In order to do this we must provide our teachers with the most up to date resources they need to succeed and make our schools more competitive.
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Media] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz.,
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Media] 20 Simple Ways to Boost Blog Subscribers
    In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing. Incorporate blog subscriber promo into your social media updates.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Media] Everything You Need to Measure Twitter Marketing ROI
    Closed-loop marketing is what you should be looking at to track the power of Twitter compared to your other channels, social media or not. The same type of tracking tokens apply to different channels, such as email, paid media, and referral traffic. HubSpot’s social media publisher , for instance, automatically adds tracking tokens to social media updates sent using the tool.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 25, 2013
    [Media] VerticalResponse Acquired by Deluxe Corporation
    Email marketing and social media. Soon you’ll see a new version of our email marketing and social media product roll out, and it’ll be faster and better than ever! We’ve got great news here at VerticalResponse! We announced today that we’ve been acquired by a wonderful company … Deluxe Corporation. Why did we do it? I’ve always told our employees, our loyal investors (12 years loyal!)
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Media] How to Attract Prospective Students Through Storytelling
    Social Media. Welcome this by celebrating the great things happening at your school directly through social media. How would current students respond if asked what convinced them to study at your college or university? Their answers may surprise you. Students aren’t just looking for a world-class education; they’re looking for a place to call home, a place to make a difference, and an experience that will allow them to realize their passions and actualize their path.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Media] What CMOs Can Learn From Eminem
    The martech solution you use must have the ability to stitch together a unified view of the consumer by connecting four times more identifiers across media environments and online/offline data to truly reach right person at the right place. For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 14, 2012
    [Media] How Social Collaboration Can Change the 80/20 Rule [CHART]
    The actual ratio is about 80/23 – so about 23% of employees contribute 80% of the social media interactions within the company. by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome.
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Media] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. Once you have established a relationship with a client, you must maintain the relationship.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Media] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    First, the rise of digital media and channels. Traditional media is still very much with us. But in a lot of industries, including consumer products, analog media like TV will still be big. The trick will be how to mesh traditional and digital media. Social media is a good example. Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am?
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Media] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Media] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. While everyone should have social links on Facebook and Twitter, it’s worthwhile to also investigate on-site social media tools such as SpotIM, to make your social content easier and more convenient.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Media] 10 Things You Probably Don’t Know About Google+
    Google+ is not just another social media platform. Google+ is not just another social media platform. By Ray Hiltz, {grow} Community Member. My name is Ray, and I’m a Google+ addict. Friends try to make me stay put on Facebook. I say no, no, no. Sometimes to get them off my back, I’ll slip into the walled garden for a quick poke and a “like” here and there. But dodging “ads” and “sponsored posts” kills the buzz and I’m out of there.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Media] Interesting Infographics: 10 Biggest Office Distractions
    If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. Today’s environment has so many more distractions that it’s no wonder why from the C-Suite down to our interns, we feel busy, busy, busy – 24-7.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Media] Pull Marketing vs. Push Marketing – The Shifting Battleground
    The abundance of unsolicited marketing pitches from TV, radio, Internet ads and other media exasperates me daily. Instead of just relying on ads pushing your value proposition, you produce valuable content (through social media and at your website) that solves problems. Even though I make my living as a marketer, I get as bothered as any other consumer by the constant intrusiveness of unwanted promotions.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Media] Why Failing to Fact-Check Could Ruin Your Content Marketing
    Take NBC, which could’ve used a better workflow when Brian Williams was removed as the network’s evening news anchor, in February 2015, after it was discovered—and quickly amplified on social media—that he embellished his role in a helicopter attack in Iraq and other reporting experiences. I’m a loyal subscriber, and I regularly advocate for its quality through casual conversation and on social media. My name is Cara, and I’m a recovering fact-checker.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Media] 5 Power Players You Need On Your Lead Management Team
    Tools: Webinars, tips and tricks, newsletters, communities, reward programs, social media. They can make that writer’s 1,000-word blog post look less like the first two pages of War and Peace and more like an integrated multi-media package of visual and written content. Your website is not some static afterthought to your social media presence.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Media] How giving useful ideas and secrets builds trust
    People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide too much information freely.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Media] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment.
  • HUBSPOT  |  MONDAY, DECEMBER 3, 2012
    [Media] 8 Real-Life Examples of Engaging Pinterest Contests
    Running contests in social media can get pretty sticky. That being said, it's such a great example of how brands can integrate their social media presence across channels. Brought to our attention by our friends over at Social Media Examiner , Emailvision's Pinterest contest was designed to get email marketers pinning about their own email campaigns. Another tip from Social Media Examiner, High Point Market's "Style Spotters" Pinterest contest also makes our list.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Media] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    Author: Marissa Lyman A popular social media company throws a frat-themed party following allegations of a misogynistic company culture. This was a Facebook post instead of a full-blown campaign, so chances are the decision to create the image came down to one or two members of the company’s social media team. A major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Media] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. Social media makes it easier for brands to have such two-way conversations. People have always looked to peers to help them make decisions.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Media] Be Relevant or Die: The New Nature of Nurture
    Information sources/metrics for building a profile: Web forms, web pages viewed, emails read, social media interactions, company firmographics, company business events (triggers). Imagine two CMOs: one who has downloaded a whitepaper about SEO, and another who downloaded the same whitepaper but is also attending a major conference in your region, and has connected with your company on social media.
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Media] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    Provide your readers with an easy opportunity for one-click social media sharing by embedding a Tweet-it button in your web copy. There’s a reason why traditional media typically follows a distinct format of “who, what, when, where, why, and how.” If you’re providing 15 web search tips, or a plan for 20% better social media engagement, don’t keep it a secret. Quality content is more than king, it’s the modern equivalent of a life boat.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Media] 30-Day Blog Challenge Tip #25: Engage With Your Audience
    This also creates great content/images to post on social media!) ". From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Media] Study: Mobile Users in China Are Open to Targeted Ads
    The top formats were information flow ads – ads that are seamlessly integrated into a social media newsfeed such as WeChat and Weibo – and offer walls (ads integrated into a gaming experience). A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads.
  • FATHOM  |  THURSDAY, AUGUST 13, 2015
    [Media] Overcome the Manufacturing Talent Shortage with Your Industrial Marketing Plan
    If there is anywhere that teens and young adults frequent more than school, it is social media. Statistic: When manufacturers at the MAGNET workforce event asked how they recruit new talent, only 7% reported using social media or their company website. Tip: Create a social media strategy—or revamp your current strategy—to include content focused on educating young adults on the positive qualities of the manufacturing industry.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Media] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Blogs are simply articles posted to a section of your website (in reverse chronological order) that include the ability for readers to make comments and use social media to share the content. 5) Promote Your Blog Through Social Media. Social media is gasoline.” ~ Jay Baer. Sharing your blog posts through social media helps increase the traffic to your blog and the number of inbound links to your site.
  • NUSPARK  |  SUNDAY, OCTOBER 31, 2010
    [Media] Are Your White Papers Accomplishing Your Lead Generating Goals?
    Yes, burgeoning technologies such as the Internet, social media, video and mobile have created shorter attention spans, paper-less offices, and … [ visit site to read more ]. Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. A better question to ask might be, “Am I using white papers correctly?”
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Media] Top 10 Modern Marketing Posts in 2015 Published Before This Year
    In a content marketing environment there are really two kinds of posts: current ones that get traffic from social media and feed subscribers, and older ones that get traffic from search. We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Media] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Use Social Media - If content is fire, social media is gasoline. Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs. Long story short, there were no more golden eggs in the pipeline.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 12, 2015
    [Media] What Jurassic World Teaches About Marketing
    Becoming an ‘oversharer’ on social media. Don’t turn your business social media sites into an oversharing message board or your customers will run from your site as if being chased by a herd of Gallimimus. Your business social media sites should be for marketing your business. Summer always brings big blockbuster hits to the movie theaters, and this year is no different.
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Media] How to Filter Out Twitter Spammers When Following Trending Hashtags
    This happened a couple days ago when HubSpot hosted the World''s Largest Webinar: Social Media Secrets (#WLW14). If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers. WHAT DOES IT EVEN MEAN?
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Media] 10 Fresh Ways to Get Better Results From Your Blog Posts
    Include your new shortened URL in social media posts promoting your new blog post. Be sure to include both types of copy in to humanize your updates and give your social media posts a little variety. Congratulations! You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. the hard work is all done, right? Right?
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Media] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    But generally, things are being blown a little out of proportion in the media, especially for B2B. Social media ads run on their own ad network and are generally not affected by ad blocking. Ad blocking is the process of removing ads (usually display ads or popups) from websites. This is done through a browser extension or more recently, an app installed on a phone.
  • SNAPAPP  |  MONDAY, OCTOBER 26, 2015
    [Media] Why Interactive Content is Transforming the Sales Funnel
    Data from digital footprints reveals important details — when a lead participates in a webinar, “likes” a piece of content on social media, or submits answers to a quiz, they’re sending us a subtle signal that they’re interested in our offering. Social media marketing has fast replaced advertising as the way to break into new markets. Interactive content yields a 15% share rate on social media , amplifying lead generation.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 13, 2015
    [Media] 5 Skills Your Marketing Consultant Must Have
    And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 8, 2013
    [Media] HubSpot Releases Social Inbox and Reveals So Much More
    The most concrete news, Social Inbox, extends existing HubSpot features by more fully integrating social media monitoring and response with the HubSpot interface. Social media marketing is mostly done by humans through one-on-one messages, while many sales and service interactions are automated.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Media] B2B Marketers Struggle to Maintain Accuracy and Quality of Data
    They believe they’re better prepared to deal with changing patterns of consumer behavior, the rise of social media and an increasingly complex set of marketing responsibilities,” wrote the authors of the report. B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information.
  • CONTENT STANDARD  |  THURSDAY, APRIL 2, 2015
    [Media] When It Comes to Content Amplification, Employee Advocacy Is Worth More Than Any Check
    Marketing Social MediaCongratulations! You’ve gone through the process of developing your content strategy , identifying your audiences, and defining your mission. Now you’re on track to becoming a brand storyteller at scale, and your program is churning out 10+ stories a week for your blog. As your content pipeline continues to flow to your satisfaction, you may be tempted to take your foot off the pedal and wait for the readers to turn into fans.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 22, 2015
    [Media] Crafting a Sponsored Content Strategy? Here’s What Content to Promote and Why
    Marketing Social MediaYour marketing dollars are precious. As an advertiser, you want to make sure that they’re spent at the right time, pushed through the right channels, and with just the right amount allocated to each. If you’ve portioned off a piece of your budget for a sponsored content campaign, you’ve made the right decision—70 percent of people say they’d rather learn about a product through content than traditional advertising.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Media] 5 Easy Marketing Automation Hacks to Implement Today
    Marketing Social MediaWhen I started as a Demand Generation Specialist at Skyword four months ago, I knew I had a lot to learn. My first, major task: Learn Marketo. Learning how to use a marketing automation platform is beneficial not only for you, but for your company: According to Position2 , 63 percent of companies that use marketing automation are outgrowing their competitors.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 14, 2015
    [Media] The Thing That’s More Important than Personalized Content
    Marketing Social MediaToday’s marketers have been witness to a strong push for improved delivery of personalized content to consumers, as thought leaders and surveys have suggested this content is a key differentiating factor for brands seeking an audience. But a new poll suggests the opposite: While content is highly valued among some consumers, a far greater emphasis is being placed on practical considerations, such as ease of navigation and website performance.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Media] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    Marketing Social MediaMy alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. I scan my social apps to make sure I didn’t miss anything while I was sleeping and read theSkimm before cleaning up and putting on my outfit. My walk to the subway is always the same route, and I see the same people. We say “Good morning,” but that’s as deep as the conversations go. At the end of my walk, I dip into Starbucks.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Media] Using Big Data To Target The Right Consumers With The Right Offers
    CRM practices were born and bred in the offline world, but today marrying offline, online and mobile consumer data through new technologies can help you achieve better CRM and multichannel marketing outcomes: more precise targeting, personalization and consumer connections across all media channels, and delivered at the time most appropriate to increasing conversion—a very important factor in online marketing.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Media] How to Make an Animated GIF in Photoshop [Tutorial]
    1) On social media. Want to include animated GIFs in your own social media posts? If you've spent any time on the internet at all, you've probably come in contact with an animated GIF. It's an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video. Why are GIFs great additions to your marketing?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Media] Successful Social-Mobile Campaigns in 5 Steps
    Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” Smartphones are all around us. Any user is a potential customer, but how do you connect to them? Avoid apps and engage through the Web browser. Requiring the buyer to download and install an app creates a barrier to entry, an extra step.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 9, 2012
    [Media] How To Blog: Finding Your Blog Voice
    This blog has three themes: Monday Maine Maven features a PR or marketing maven from the state of Maine; Wednesday Witty Wisdom is informational, often including a marketing or social media tip or opinion post; and the blog’s Friday Fab Foto is a photo of a client, an employee or an event with a short description. If you need help defining your blogging voice or getting started in blogging or social media, contact Jennifer Beever at New Incite today.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Media] LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?
    Still, he admitted: “Media companies cannot completely go against Facebook. ” On that last point, media companies definitely agree. This past week brought a piece of news that felt totally inevitable. No, I’m not talking about Donald Trump being crowned the presumptive Republican nominee. I’m talking about LinkedIn launching its own version of Instant Articles.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Media] How Savvy Marketers Harness Social Data for Product Development
    Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. Consider these findings: While 82% of CMOs plan to increase social media use during the next three to five years , only 26% are currently tracking blogs, 42% are tracking third-party reviews, and 48% are tracking consumer reviews to help shape their marketing strategies.
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Media] 10 Amazing Email Marketing Statistics for 2014
    It’s a stalwart, even in the face of social media: Econsultancy discovered that 66% of marketers rate email’s ability to deliver ROI as ‘excellent’ or ‘good’, while only 41% feel the same way about social media marketing. We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. Why do we need numbers to make the case?
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Media] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world. An active social media presence also works hand in glove with your blogging and SEO efforts.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Media] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    Maybe you’re a rainmaker who has what it takes to make it rain tweets, likes, and pins wherever your brand content shows up, or an elite master of social media and demand gen marketing? by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Hosted by Content Marketing Institute, the show brought together more than 1,700 attendees from 40+ countries.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 6, 2016
    [Media] If the FTC Doesn’t Control Sponsored Content, Then Who Does?
    Social media companies are inventing new content forms on a consistent basis, and each new wrinkle means additional regulatory considerations for the FTC. Online audiences prefer branded content to banner ads; they spend as much time with branded content as they do with traditional content; and sponsored content can generate as much as 82 percent brand lift for consumers, according to Dedicated Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 23, 2011
    [Media] The Tao of Twitter in Action
    But first I should explain that although the Tao of Twitter covers hundreds of tips, tricks and shortcuts, the first half of the book is devoted to the MINDSET needed to succeed on Twitter, and on social media in general. I’m convinced that behind every social media success story and case study, there is a pattern, and it is a pattern that most people and businesses MISS!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Media] How Marketers are Rethinking the Content Generation Process [Interview]
    Marketers, for years, thought in terms of months and quarters and years, and campaigns, but media doesn’t work that way anymore. It’s an always-on, real-time, two-way, omni-channel media environment, and the way marketers have done their jobs for the last 40 or 50 years just flat out cannot accommodate the demands that consumers, and the way they engage with media, place on marketing.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 9, 2013
    [Media] Why SEO is Now More Like Internal Medicine Than Plastic Surgery
    Successful search engine optimization is now much more holistic , and involves things that the site owner doesn''t have as much control over such as gaining inbound links and getting your content shared through social media. Artillery B2B Marketing Blog > The Forward Observer While Search Engine Optimization (SEO) has changed dramatically in recent years, a misperception lingers that it is a beauty treatment that can be done separately from website development.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Media] How to turn blog readers into brand advocates
    Go far down the social media rabbit hole. By Srinivas Rao, Contributing {grow} Columnist. If you have been blogging for more than a few months than you have super fans whether you know it or not. You just have to keep an eye out for them. Fortunately there some key indicators. They comment regularly. They send you personalized emails. They share EVERYTHING you write. But simply knowing who they are is not enough.
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