• HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Media] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    Unfortunately, I think a lot of companies are looking at buying more leads, buying more media, getting more at the top, based on existing conversion rates. I don’t know if you realize this or not, but I’ve been following you for a couple of years on social media, and one of the things that we at Conversica and I personally like is you really do focus on delivering measurable results, and I feel like you’re like a data scientist at heart.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 22, 2018
    [Media] How to Fix Social Media Mistakes That Can Harm Your Startup
    In today’s digital era, social media is an indispensable tool that no single company can go without. Not every activity performed on your social media channels can be beneficial to your new business. In this blog, I’ll cover some of the most common social media mistakes that can harm your startup and how to avoid them. Focusing On Only One Social Media Channel. Posting the Same Content on All Social Media Channels. Not Creating a Social Media Plan or Strategy.
  • CHIEFMARTECH  |  MONDAY, JANUARY 22, 2018
    [Media] Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech
    Your marketing stack is the collection of all the different software you use in marketing (marketing automation, social media management, content management, CRM, advertising, DAM, video, SEO, etc.). The Stackies 2018: Marketing Tech Stack Awards are now open for entries , and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. The Clios are so-last-century.)
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 22, 2018
    [Media] The No-Fail Formula for Creating Killer Webinar Content
    For example, instead of creating a webinar about social media marketing, Search Engine Land created a webinar on providing customer service through social media. This angle is relevant to its audience given that it educates on the broader topics of SEO, search engine marketing, and social media. Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience.
  • LEAD GENERATION  |  THURSDAY, JANUARY 18, 2018
    [Media] Seven Things Marketers Need to Know About Lead Generation
    How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, JANUARY 19, 2018
    [Media] Customer Experience Trends 2018 – Part 1
    inclement weather, surge in negative social media comments) influencing customer traffic volumes through machine learning, instead of relying on data scientists to do the same. Our previous article noted the importance of cutting through the hype and following real best practices that help Best-in-Class firms survive and thrive.
  • BIZNOLOGY  |  FRIDAY, JANUARY 19, 2018
    [Media] The 10 most fascinating people in B2B marketing in 2017
    John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious!
  • CONTENT STANDARD  |  FRIDAY, JANUARY 19, 2018
    [Media] How Do Media Mergers Like Disney and Fox Impact Digital Marketers?
    Last month, the Walt Disney Company announced plans to acquire 20th Century Fox in only the biggest and most recent of many mergers reshaping the media landscape. But for marketers, these media acquisitions also have the power to shake up the status quo. First, the benefits of media consolidation: Where marketing is concerned, bigger platforms tend to offer a better product. A similar thing could happen for those media giants’ other customers: advertisers.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Media] Five Steps to Optimize Your B2B Lead Conversion Efforts
    One of your targeted persona might be more responsive to social media while the other will respond better to an email. Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line.
  • CONTENTLY  |  THURSDAY, JANUARY 18, 2018
    [Media] Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
    Snapchat would like to think of itself as an interactive multi-media platform, but its users disagree. Social Trending content distribution facebook Instagram News Feed Snapchat social media The Daily Beast videoWhen someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. Identities are important because they help us set expectations.
  • MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Media] How to Save a Year of Research for Your Account-Based Marketing
    Our targets aren’t as active on certain social media platforms as we’d like to believe. We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers. Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Media] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    Social Media. 10% of marketing budget is spent on social media . “ It found that they were spending roughly 10 percent of their marketing budget on social media in 2017. In five years, marketing leader said they expected to allocate about 18 percent of their budget to social media efforts. Continued investment in social media, whether through organic or paid efforts, needs to show quantitative ROI.
  • SNAPAPP  |  THURSDAY, JANUARY 18, 2018
    [Media] What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
    Buffer , a social media SaaS company, did this well – and they even added a photo, which I liked. . . I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. . But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email.
  • BIZNOLOGY  |  THURSDAY, JANUARY 18, 2018
    [Media] Naming brands – the unsubtle (Trump) and the subtle (drug companies)
    These abbreviated nicknames are also ideal for social media like Twitter that offer limited content. Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even a group of people. However, branding is much more complex.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 18, 2018
    [Media] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    They use graphics as supplements for your writing, track down your supporting documents to understand the validations for your idea, and make sure they understand your full argument before sharing quotes or screenshots on social media. If your visitor then shares the direct link to your white paper on their social media, you’ll be able to single out the traffic they drove in your site analytics and attribute it back to the referrer.
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Media] Interview with Moni Oloyede
    I really like Ann Handley & MarketingProfs who focuses on B2B marketing in general, Rand Fishkin of Moz , who specializes in SEO, Neil Patel for general digital marketing tips, especially around demand generation, Kim Garst for social media tips and Gary Vaynerchuk for general business advice. Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 18, 2018
    [Media] How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    And that, I realized, is how the media model – the very thing discussed here – works. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. . Check out what technology is making possible!”.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Media] Influencer Marketing: The Power of the “Micro-Moment”
    This morning check includes catching up on emails, checking social media notifications and general social media browsing. They are immediately exposed to media from the moment they open their eyes. That consumers are voluntarily consuming media in their spare time; they enjoy looking through their Instagram and Twitter feeds and being inspired and informed.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 17, 2018
    [Media] Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy
    According to Forbes, 72% of respondents in the tech, media and telecom industries expect AI to have a significant impact on product offerings in the next FIVE years. It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age! For most of us, our day begins with making immediate contact with our tech devices. Digital marketing is the front-line messenger for consumers, and will continue to be the main source of contact as technology evolves.
  • SNAPAPP  |  WEDNESDAY, JANUARY 17, 2018
    [Media] How to Convince Your Boss: 7 Steps to Getting Budget Approval
    To help illustrate this point, I’ll walk you through the process we just went through at SnapApp to explore a new social media management tool. . Saying “We are missing out on a huge opportunity to engage with our digital community on a deeper level and quickly respond to issues as they arise,” starts a very different conversation than “I’d like to have this new social media management tool, please.”. .
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 17, 2018
    [Media] Review bots, fake news, and the misinformation age
    From tearjerking Pope Francis homilies, outrageous politically-inclined stories, to dubious Einstein quotes, our social media streams are full of fiction dressed up as facts. This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Media] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    UX designers and content writers; social media influencers such as style bloggers, YouTube stars and Instagram celebrities; digital marketing consultants, and other e-marketing professionals will find employment opportunities in our changing economy.
  • BLUETEXT  |  WEDNESDAY, JANUARY 17, 2018
    [Media] Big Week for Big Trade Shows
    The Bluetext team has vast experience with conference and trade shows, generating attention for our clients, arranging media interviews and coverage, crafting the creative approach for their floor space, and publicizing their successes. Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads.
  • HUBSPOT  |  WEDNESDAY, JANUARY 17, 2018
    [Media] YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know
    But the same rules apply here as they would to building an audience on any social media channel: create high-quality, personalized content that's relevant to the audience you're trying to reach. YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here's what we know so far -- and how marketers can prepare.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Media] Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration
    Consumers feel overwhelmed by advertising from all angles while marketers struggle to make the most of ad formats and channels to best reach consumers, and the latest AdReaction report unveils a disconnect between how marketers and consumers perceive campaign success,” said Duncan Southgate, Global Brand Director of Media and Digital at Kantar Millward Brown.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 16, 2018
    [Media] Facebook Feed Change: Massive Opportunity for Brands & Publishers
    However, I suspect that many social media managers and marketers privately harbor these doubts, because it’s still a relative minority who have decided to put an employee advocacy program in place at their company. We’re here to help you navigate through these changes and plot a course for even greater social media success. Ready to turn your company workforce into a social media powerhouse and turn employees into powerful marketers, sellers, and recruiters?
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Media] How CMOs Are Helping Healthy Food Brands Secure Market Share
    The more conventional marketing strategies also aren’t direct enough, leading many experts to focus on content marketing and social media. Introduce new brands through creative social media campaigns. Brands in the health food space are forgoing the traditional launch strategies, like press releases, in favor of attracting interest across social media platforms. It’s important to master a few social media channels in the beginning, rather than on all of them.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Media] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    When news broke of the cessation of Casper’s unbranded sleep-focused media property Van Winkle’s , critics were quick to blame content marketing for the failure. If it doesn’t let you address your subscribers later, then it’s probably an ad or social media. As soon as content marketing took off as an industry term, so appeared the naysayers.
  • BLUETEXT  |  TUESDAY, JANUARY 16, 2018
    [Media] Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign
    Think social media platforms. Today’s target audiences are more likely to browse their social media apps on their mobile than search websites. Digital Marketing Mobile Social Media Tips Top Digital Marketing Company Top Marketing Agencies Top Marketing Agency Top Marketing Company Trends Uncategorized digital campaigns digital marketing social media
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Media] 13 Smart Brands Using Technology to Power Their Content
    Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 16, 2018
    [Media] 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018
    Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. Marketing operates on a foundational set of principles that shift with turns in technology and society.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Media] Which Content Syndication Networks Are Right for You?
    Outbrain is a popular content discovery and marketing platform that helps your readers find out about your content by recommending it to top media outfits like CNN, Time, and ESPN. SimpleReach is a content engine that crawls through the most popular or highly trending posts on each of the social media channels and picks those that are most likely to be shared or liked by social users. If you’re not already syndicating your content in one way or another, you really should be.
  • EMEDIA  |  MONDAY, JANUARY 15, 2018
    [Media] How Can B2B Social Media Best Fit Into Your Demand Generation Plan?
    Social media and lead generation: two worlds that were not traditionally associated with each other. Without tested results, knowing how much time and money to invest in B2B social media for your business can be tricky to navigate. According to a 2017 study by the Content Marketing Institute, 83% of B2B marketers are using social media content and 84% of those polled say that social promotion is their leading method of content promotion. B2B Social Media Considerations.
  • BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Media] Visionary briefings: How to lead with exponential growth
    Disclaimer: All articles in Media 2025 are provided as-is for general information. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Media] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media. Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR. You are now running marketing at SmartBug Media.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Media] 27 Reasons Why Your Content Sucks
    Briana De Marco, Media Llama. We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media. ” Frank Strong, owner, Sword and the Script Media. Spencer X Smith, instructor in social media at the University of Wisconsin & Rutgers University; author, ROTOMA: The ROI of Social Media Top of Mind. Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JANUARY 14, 2018
    [Media] How Marketers Can Nurture Buyer Trust, and Why That Matters
    According to the 2017 Edelman Trust Barometer , trust in government, business, non-governmental organizations, and media fell significantly in 2017. B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B marketers. Lack of trust produces a major drag on marketing performance.
  • HEINZ MARKETING  |  SATURDAY, JANUARY 13, 2018
    [Media] B2B Reads: Influencers, Data, and the Verbal Revolution
    The Basic Social Media Mistakes Companies Still Make. Great look at how companies should and shouldn’t use social media. B2B Reads Sales B2B buyer behavior Content marketing data influencer prescriptive analytics quality leads referrals Salespeople Social media unfluencers voice searchIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.
  • CONTENTLY  |  FRIDAY, JANUARY 12, 2018
    [Media] Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself
    Start adjusting your strategy accordingly: prioritize owned media and transfer as much of your audience as you can to your email lists. Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Media] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    Email Marketing & Social Media. Automated email marketing (aka “Lead Nurturing”) is an excellent way to build relationships with donors on a personal level, while social media allows nonprofits to showcase their culture and promote events. You can also use social media for building and continuing conversations with donors. Nonprofits need marketing automation, plain and simple.
  • MODERN MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Media] Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience
    The ways in which you invite customer feedback may vary, but could include text messages, emails, social media or personal phone calls. The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years. For a long time we tracked mainly customer satisfaction (CSAT) scores, thinking that a happy customer is a long-term customer.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Media] Facebook's News Feed Will Once Again Focus on Friends and Family
    For a while now, Facebook has been making extensive efforts to communicate an ethos that it is " not a media company." By making this shift they clearly prioritized one over the other, and are potentially a bit nervous about the current (really negative) narrative about the negative impact of social media on society.". More content from friends and family, versus news from official or branded outlets = “not a media company.".
  • EVERYONESOCIAL  |  FRIDAY, JANUARY 12, 2018
    [Media] EveryoneSocial Recognized as a High Performer in Employee Advocacy
    ES has made changes to the platform to suit our needs and are always willing to take feedback on board.” – Hazel O’Keeffe, Global Social Media Analyst at Arrow Electronics. Powerful tool to turn our colleagues into social media advocates. He is very responsive and helpful.” – Tiana Noveen, Social Media Expert at Adobe.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Media] Only B2B - Untitled Article
    With the potential to give your content a viral effect, few content syndication websites give your content an exposure to their huge social media followings. Unspoken Publicity: Pros: While syndicating your content, oftentimes you are able to include Call-To-Action as well as links back to your website or social media handles in your author bio or within the copy of your content. Weighing the pros and cons of content Syndication. What is Content Syndication?
  • ALTITUDE BRANDING  |  FRIDAY, JANUARY 12, 2018
    [Media] The Definite List Of The Best Blogs To Follow In 2018
    It covers topic such as SEO, online marketing strategies, social media marketing, content marketing…etc. From SEO and online advertising to social media and content marketing, we break it all down for professionals looking to get a competitive advantage over the competition! The ThoughtShift Digital Marketing Blog is on a mission to reveal all the very latest eCommerce strategies, trends and insights from digital marketing, SEO, PPC, social media and beyond.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Media] What to Do When Your Content Falls Flat: 6 Ways to Recover
    This means digging into your social media engagement data and forming your own conclusions. Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [Media] How Content Marketing Can Save Your Digital Marketing Strategy
    56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Media] Interview with Cory Munchbach
    Interviews Marketing contentmarketing Facebook Facebook Advertising Facebook marketing influencer influencer marketing Interview smm Social Media MarketingCory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Media] Only B2B - Untitled Article
    Social Media Today: A wide range of industry professionals widely read posts on this network. 14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Media] Only B2B - Untitled Article
    Social Media Today: A wide range of industry professionals widely read posts on this network. 14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.
  • LEADFEEDER  |  THURSDAY, JANUARY 11, 2018
    [Media] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    In the summer of 2016, I helped Layer‚ a customer conversation and messaging platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for our sales team. It was a downloadable design kit that contained 20 wireframe and fully-rendered messaging views, 84 vector icons, and 30 rich media cards. Publication/Media outreach for greater coverage.
  • MODERN MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Media] 10 Ways to Grow Your Email List Like a Boss
    Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans. Social Media Examiner does this at the end of every post, with help from an eye-catching illustration, the promise of a free resource, and a bit of social proof: As with pop-ups, your email list plugs should be non-intrusive, appealing, and direct about the massive value on offer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Media] Should Your B2B Company Be On Instagram?
    But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. Coming up with ideas on content may be a struggle, but since you can now schedule Instagram posts in social media services, it’s easier to plan them in blocks at a time instead of remembering to post at regular intervals.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Media] 4 Common Reasons You’re Not Closing The Deal
    Finally, updating your social media and blog often is a surefire way to gain legitimacy and traction with your customers, as 80 percent of purchase makers would prefer to learn about a company via their blog than traditional advertising, according to The Marketing Blender. It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes.
  • LEANDATA  |  THURSDAY, JANUARY 11, 2018
    [Media] LeanData Expands Executive Team to Further Momentum and Growth
    For media enquiries, please contact ash@leandatainc.com. Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. SUNNYVALE, Calif., January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Media] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    Today, prospective buyers of any product are on the email lists of numerous competing businesses, comparing offers online and interacting with them on social media. Leveraging data, the marketers could create segments based on which specific games customers had bought tickets to in the past, which teams fans engage with on social media, and each fan’s favorite players. . . In 2018, social media channels such LinkedIn will have a bigger impact on the B2B buying process. .
  • HUBSPOT  |  THURSDAY, JANUARY 11, 2018
    [Media] How I Learned the Hard Way Not to Associate My Company With Buzzwords
    A growth hacker might offer beneficial data-driven, high-value ad campaigns, or detrimental one-off social media services that didn’t scale. "Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with "growth hacking" would make us seem like a valuable, forward-thinking group.
  • MARKETING ENVY  |  THURSDAY, JANUARY 11, 2018
    [Media] Are you presenting relevant B2B Marketing KPIs to Your Board?
    For example, growing your social media audience should not be a goal in itself, but rather as a means to an end. So perhaps growing the social media audience and showing an increase in engagement and actual leads generated from them would be more aligned with the overall business goal of increasing MQLs and of course, the sales pipeline, When setting your KPIs for reporting, make sure to keep quarterly, bi-annual, and annual business goals in mind.
  • LEADCRUNCH  |  WEDNESDAY, JANUARY 10, 2018
    [Media] How Technology Is Changing Sales and Marketing
    Social Media – Social media platforms like Facebook and Instagram may have started out as a way for friends to connect and share photos and updates about their lives, but they have turned into one of the biggest and best ways for sales and marketing teams to advertise to their target audience. Now that audiences can access social media, watch videos on YouTube, and look up recipes on google using their phone, sales teams are scrambling to optimize their websites for mobile.
  • CONTENTLY  |  WEDNESDAY, JANUARY 10, 2018
    [Media] Study: Teenagers Are Now Facebook’s Kryptonite
    But the media world has changed a lot. While I am still loyal to Facebook, I’ve come to terms with the fact that social media habits may be evolving. Social content marketing Generation Z social mediaLate last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Media] Make your life easier with social media marketing tools and apps
    If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you. Take a look at our list of 10 innovative social media marketing apps and tools that will be great for organizing your business goals in the new year. For most marketers who specialize in social media, design isn’t at the top of the skills list. It’s 2018!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Media] How to Generate Leads with Webinars
    First and most obvious, make it visible on all of your owned media channels. This includes pinned social media posts as well as your homepage. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.”
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 10, 2018
    [Media] Emerging Types of Innovative Digital Content
    By leveraging the power of audience interaction, user-generated content, animation, web design, and user experience, brands and media publishers are creating new and innovative content that delights the senses, encourages engagement, and drives traffic. Media publisher FiveThirtyEight excels at this type of data visualization, whether via its frequently updated political polling graphs or its sports prediction charts.
  • HUBSPOT  |  WEDNESDAY, JANUARY 10, 2018
    [Media] Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
    We're shifting from a transportation model that is built on the private car ownership model to a transportation-as-a-service model,” says Mike Blasky, Media Relations Specialist at AAA Northern California, Nevada & Utah (which recently launched the first driverless shuttle in the U.S.), Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 9, 2018
    [Media] How to Flaunt Your Website Redesign in 2018
    Social media is a great marketing avenue to shout out your most exciting announcements. The successful launch of a best in class website is the dream of nearly every digital marketer on the planet. And you’ve managed to do just that. It likely feels like you’ve put your heart and soul into your new site. Seemingly endless hours of work, and countless meetings have contributed to your success.
  • SHARPSPRING  |  TUESDAY, JANUARY 9, 2018
    [Media] Supercharge Your Marketing With SharpSpring Social
    social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. By fully integrating social media management with marketing automation, SharpSpring Social empowers marketers to increase brand awareness, generate leads, and boost customer engagement in ways stand-alone social tools can’t.
  • LEAD LIAISON  |  TUESDAY, JANUARY 9, 2018
    [Media] Facebook + Automation = Success
    With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. Many social media experts have ploughed time and effort into building a great audience, have lots of engagement, and have suddenly seen this drop. This is because the social media platform has been on rather a mission recently to drive businesses to use advertising services, and are limiting how many business page posts show in users feed.
  • HUBSPOT  |  TUESDAY, JANUARY 9, 2018
    [Media] Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.
    Last night marked the end of the event's two major media days, which concluded with a keynote from Intel. It's a theme that echoed throughout the CES media days, and reminded me of remarks made by NVIDIA's Jensen Huang at a press conference less than 24 hours earlier: "Virtual reality SHOULD be the largest sport -- because virtual reality can be ANY sport." It's my third day here at CES, and today marks the opening of the 2018 event to the public.
  • VIDYARD  |  TUESDAY, JANUARY 9, 2018
    [Media] Video Strategy: The Awareness, Interest, and Decision.
    – This is the type of video you want to push into your social media accounts, Youtube, front page and email campaigns. Creating video is not an easy task, one of the most challenging parts of creating video content is ‘what kind of video should I make?’ ’ It sounds like a simple question, but not any video can be used to capture leads, and not all videos should be given away without a small price to pay.
  • BOP DESIGN  |  TUESDAY, JANUARY 9, 2018
    [Media] B2B Marketing Agencies: How to Choose the Best Fit
    There are a lot of great PR firms out there that are dabbling in the digital marketing space, including social media and web design. However, while they are superior in creating buzz and garnering media attention, they may not be able to drive results as far as lead generation as this is not the core function of public relations. Are they going to be running a dynamic social media campaign for you but haven’t touched their own Twitter in six months?
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 9, 2018
    [Media] Key Digital Branding Tips to Dominate Your Online Presence
    Use social media to promote your content. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach. Branding Digital digital marketing Brand voice examples Brand voice guidelines Branding in marketing Content promotion Data analytics marketing Measuring brand perception Social media content creation tools Tools for digital marketing
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 9, 2018
    [Media] Brand Advocacy: Everything Your Company Needs to Know
    Media and publications take notice – When more people are talking about your brand, publications, and news outlets take notice. Social Media Examiner). Want to see how EveryoneSocial can amplify your brand advocacy initiatives and turn your workforce into a social media powerhouse? Everything Your Company Needs to Know. Learn everything you need to know about brand advocacy, being a brand advocate, why it matters, and what you can do to amplify your brand.
  • KEO MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Media] Web Design Trends for 2018
    With the help of AI and machine learning, you can optimize your marketing campaigns to get the most conversions out of your social media ads. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • HEINZ MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Media] B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results
    To accomplish this, Heinz Marketing developed a multi-channel two-week promotion strategy that utilized both the Heinz Marketing and SnapApp websites, email databases, social media channels, as well as direct outreach to target influencers. By Joshua Baez , Marketing Consultant at Heinz Marketing. To say that the B2B landscape has changed dramatically over the last decade would be an understatement.
  • OKTOPOST  |  TUESDAY, JANUARY 9, 2018
    [Media] 3 Tricks for Maximizing Event ROI with Employee Advocacy
    Employee Advocacy Marketing Strategy Social Media StrategyIn-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […].
  • CONTENT STANDARD  |  TUESDAY, JANUARY 9, 2018
    [Media] Skyword Raises $25 Million to Support Our Vision for the Future of Marketing
    Even digital-first new media companies like Mashable, Buzzfeed, and Vice are feeling the squeeze , unable to support themselves with digital ads much the same way print media suffered with the collapse of the print ad market. Today, Skyword announced a major development in its growth as a company and as a leader of story-centric marketing.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 9, 2018
    [Media] 10 Women CMOs to Keynote Your Next Event
    Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any keynote anywhere.” January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. And she came up with this list in less time than it took.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 9, 2018
    [Media] Video Storytelling Secrets From an Award-Winning Series
    What happened after the social media launch. What made the project particularly interesting, however, was what happened after the first video series was released into the social media wild. Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers.
  • HUBSPOT  |  MONDAY, JANUARY 8, 2018
    [Media] At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem
    Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference. As one might expect, the announcements leaned quite heavily toward Smart Home, with LG's ecosystem boasting a suite of abilities -- many of them AI-powered.
  • MODERN MARKETING  |  MONDAY, JANUARY 8, 2018
    [Media] Tips to build customer loyalty online
    The boom of new communication channels, social media, websites and apps has added a layer of complexity, and now means that although customers can ‘talk’ to brands almost unilaterally, we’ve all but lost the crucial non-verbal communication that comes with human interaction.
  • BLUETEXT  |  MONDAY, JANUARY 8, 2018
    [Media] B2B Website Design – More Best Practices
    Autoplay videos, which have become ubiquitous across social media platforms and many news websites, can frustrate visitors who view these are a nuisance. B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In a recent blog post , we offered some of the best practices for developing an effective user experience on a business-oriented website.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 8, 2018
    [Media] Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement
    It is not just about listening on social media platforms. While listening on social media platforms is an important element – what we are talking about today is much broader. It is about tapping into key industry influencers and experts, the rich online content available (blogs, white papers, articles, videos), social media conversations, relevant online communities and your own networks.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 8, 2018
    [Media] B2B Marketers to Invest More in Programmatic Advertising in 2018
    To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. Spending on programmatic continues to grow because it’s the most efficient way to buy media,” says Dun & Bradstreet’s SVP of Audience Solutions, Anudit Vikram.
  • BIZNOLOGY  |  MONDAY, JANUARY 8, 2018
    [Media] Six roadmaps multiply your exponential growth
    Media roadmap. How can media and publishing regain its leadership? Instead of dying quietly, can media use a new technology inflection to soar upward — and lift the world with it? Can media add 21st century two-way publishing that produces personal success and prosperity that includes everyone — including the media? Disclaimer: All articles in Media 2025 are provided as-is for general information. Lesson for leaders.
  • HUBSPOT  |  MONDAY, JANUARY 8, 2018
    [Media] 6 Expert B2B Instagram Tips for 2018
    Just like any other social media channel, it’s important that you not only post content to your feed, but also partake in the wider conversation. With more than 800 million monthly users , Instagram is a force to be reckoned with. If you're a B2B brand, you might think the hype isn't relevant to you -- but in 2018, it most certainly is.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 8, 2018
    [Media] The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
    HANDPICKED RELATED CONTENT: LEGO Shares Building Blocks for Social Media Content Fans Love. Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 8, 2018
    [Media] A Storytelling Approach to Internal Communications
    Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. At most companies, internal communications is broken. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make […]. The post A Storytelling Approach to Internal Communications appeared first on Marketing Insider Group. Content Marketing
  • PUREB2B  |  SUNDAY, JANUARY 7, 2018
    [Media] 8 Principles of High-Converting Landing Pages
    Your landing page message is a great opportunity to create something shareable on social media. Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a way for you to compel your target audience to convert.
  • HUBSPOT  |  SUNDAY, JANUARY 7, 2018
    [Media] Here Are the 7 Top Tech Trends to Watch in 2018, According to CES
    The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. But on a higher level, core industry trends and patterns were presented today at the 2018 Tech Trends to Watch session, given by the Consumer Technology Association's (CTA) senior manager of market research Lesley Rohrbaugh, as well as senior director of market research Steve Koenig.
  • HEINZ MARKETING  |  SATURDAY, JANUARY 6, 2018
    [Media] B2B Reads: Re-Engagement Emails, Storytelling, and 2018 Tips
    How to Repurpose Blog Content Into Short-Form Social Media Updates. If your trying to get more exposure for your blog, here are some great social media tips. Via Social Media Examiner. B2B Reads Content Marketing 2018 building trust content Content marketing emails re-engagement selling Social mediaIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.
  • CONTENTLY  |  FRIDAY, JANUARY 5, 2018
    [Media] 4 Elements of Great Storytelling, Backed by Neuroscience
    How to Use Social Media to Boost Your Small Business. Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future. And, most ironically, How to Deal With Email Overload. The onslaught of the status quo drives us crazy because, deep down, we all know this strategy doesn’t work. The best stories take risks.
  • ALANIZ  |  FRIDAY, JANUARY 5, 2018
    [Media] Social Media Advertising 101
    The post Social Media Advertising 101 appeared first on Alaniz Marketing. Digital Marketing
  • ONALYTICA B2B  |  FRIDAY, JANUARY 5, 2018
    [Media] Interview with Sujan Patel
    Key Topics: Social Media Marketing, Content Marketing. Interviews Marketing contentmarketing Facebook Facebook Advertising Facebook marketing influencer influencer marketing Interview smm Social Media MarketingSujan Patel – Growth Marketer at Web Profits. Location: Austin, TX, USA. Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Media] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    Social media was something different than the web. Imagine: you’re in a quarterly review meeting, and the CEO has a question about the performance of a social media influencer campaign. This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 5, 2018
    [Media] New Tech Makes Translating Content Easy—But It’s Still Not Enough
    Multilingual support in the voice space requires comparatively high effort to produce as opposed to more standard media, which means this tech primarily enables brands to “speak” to their current audience in a new, more conversational way, without actually expanding much. One problem: No one on your social media or email team speaks Spanish. What would you do if you could understand any language?
  • HEINZ MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Media] Inside the acquisition: How and why Terminus bought BrightFunnel
    The first-day news is always buzzworthy on its own, but my interest is typically on what the news media call “the day two story” – which often focuses on why the news happened, why it is important, and what happens next. Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week.
  • MODERN MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Media] How to Scale a Social Selling Program
    Attempting to scale a social selling strategy results in a delicate situation, seeing as how you need to increase efficiency in order to expand your reach, but you don’t want to lose the intimacy of the platform that makes social media so effective. By using the advanced tools provided to you and giving your reps what they need to confidently approach prospects via social media, you can ramp up your social selling program to meet the needs of your expanding customer base.
  • KEO MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Media] Why Your Website Needs a Redesign for 2018
    Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. What are some of the signs it might be time for a more responsive web design in 2018? KEO Marketing grounds responsive web design in expertise and experience with a wide range of clients.
  • HINGE MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Media] Why Every Law Firm Needs Market Research
    You rely on databases, media archives, witness interviews, expert opinions and countless other sources of primary and secondary research to shape and win your cases. If your law firm is one of many that will host its annual Partner retreat this spring it’s likely your agenda includes a set of challenges that are bedeviling the entire legal industry—from consolidation and commoditization to differentiation and the complexities of the modern digital marketplace.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 4, 2018
    [Media] Mashable Creates Engaging Live Experiences For Their Audience
    It also allows us to create all the content we would normally house on social media. Mashable’s Editorial Team wanted to create an engaging live blog experience for their audience, as well as enable editorial contributors to easily upload content in a timely manner. They had tried using a variety of content publishing tools up to that point, but were still unsatisfied with the results they were seeing.
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