• HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Media] The Future of Social Media Is Here: These Are the Trends You Need to Know
    It’s time we talked about how you’re using social media. You see, social media marketing has changed, but most social media marketers haven’t. They are innovating incredibly fast and changing the meaning of social media. There are 5 major trends that are defining this next wave of social media. In 2012 Social Media was the big three, Facebook, Twitter, LinkedIn. Social media usage hasn’t slowed down one bit since 2012, it’s grown and diversified.
    [Media] How to Secure Your Website from Attribution Loss
    Is the same number also on online ads, print media, etc.? These are some basic things to help stem the losses of website attribution, but the real solution is an integrated marketing platform that tracks full user engagement across all channels including the website, email campaigns, social media, call tracking and more. Is Your Website Stealing from You? Chances are the answer is yes.
    [Media] Why Aren’t Your Employees Better Advocates?
    Read : What Marketing Is Missing in Social Media Management Technology. However, its importance has increased as buyers rely more and more on social media to inform their buying process. To achieve this understanding, we surveyed 499 people and found out who typically shares on social media, what factors contribute to their willingness or hesitation to share content, and, most importantly, what organizations need to do motivate employees to become advocates.
    [Media] 3 Reasons To Get Familiar With Marketing Storefronts
    Execute Social Media Campaigns (and more!) Direct sellers today face many challenges. One major challenge is having complete control over a local sales force and how they represent the corporate brand. When local distributors create and print their own marketing materials, it can lead to critical branding errors and operational inefficiencies.
    [Media] Lead Liaison Releases Kit for Marketing in Higher Education
    Lead Liaison supports omni-channel marketing, including email, social media, text messages, postcards, and even handwritten letters , which helps build emotional ties between the audience and the university. Allen, TX – Lead Liaison, a software company that specializes in providing marketing and sales solutions, released a collection of resources for educational institutions this week.
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Media] Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
    Then, build in sharing mechanisms like social media share links, and mailto links directly into the content. -- Eric Peters, Growth Marketer at HubSpot Academy. What was the last great idea you had for growth? No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead to sustained growth over time.
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Media] July Social Media News: Snapchat Links, Instagram Photo Replies & More
    And that's especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, "So. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. 9 of the Biggest Social Media News Stories This Month. Depending on your opinion of social media eroding in-person relationships, Spaces is a unique way to connect and engage in a high-tech way.
  • KAPOST  |  WEDNESDAY, JULY 26, 2017
    [Media] The Do’s and Don’ts of Building a SaaS Content Marketing Strategy
    There is more to building a SaaS content marketing strategy than creating a website and social media accounts for self-promotion. B2B organizations need a clear, consistent plan to cover the. The post The Do’s and Don’ts of Building a SaaS Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Marketing Strategy
    [Media] The End of Net Neutrality: Should Marketers Be Worried?
    The changes would be especially punishing for brands that have built up large libraries of media-rich content like videos and mobile experiences. With companies like Google and Netflix shouting the loudest about the threat of ending net neutrality, it’s easy to assume that the issue at hand is one that primarily affects large companies.
    [Media] Don’t Review Your Employer on Glassdoor Until You Read This!
    business relationships careers Legal implications employees and social media glassdoor kerry gorgone legal implications online reviews reviewsBy Kerry Gorgone, {grow} Contributing Columnist. Unless you know someone at a company that’s hiring, it can be difficult to know what it’s actually like to work there.
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Media] AI in Marketing: 10 Early Use Cases
    6) Social Media. What's wonderful about social media is its ability to connect people from around the world to talk about and share topics or stories they care about. It's something users have clearly gleaned to -- considering that global social media users number in the billions. Of course, that also means advertisers want to capitalize on social media's popularity -- and not all advertisers are good advertisers. to social media.
  • ENGAGIO  |  TUESDAY, JULY 25, 2017
    [Media] ABM Is Inevitable: Here Are 9 Steps to Get Started
    To put these ABM responsibilities into action, marketers should determine the most fitting technologies to use, which can include analytics tools, marketing automation software, customer relationship management systems, and social media. Account Based Marketing is inevitable. If you’re a B2B marketer, you’re going to implement an ABM approach eventually.
    [Media] Elizabeth Sener: Unleashed
    This week, we’re featuring our outstanding media coordinator, Elizabeth Sener , who brings years of media buying and planning experience to the Bulldog pack. Have you ever wondered about the wildly creative, totally geek individuals behind Bulldog’s industry know-how, marketing savvy and lush fur? You’re not alone! So, we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know us better.
  • CONTENTLY  |  TUESDAY, JULY 25, 2017
    [Media] Every Generation Z Takeover Story You’ll Be Reading for the Next 10 Years
    These go-getting teens, tweens, and seven-year-olds are ready to dominate the startup world, the media landscape, and that section of the New York Times that writes solely about people who are rich, young, and infuriating. Media Generation Z humor Millennials The New York TimesWhen he was only 14 years old, Duncan Mitchell dropped out of middle school after watching an inspirational episode of Billions on Showtime.
  • BIZNOLOGY  |  TUESDAY, JULY 25, 2017
    [Media] The Facebook Sharing Debugger is an essential content marketing tool
    Content Marketing Social Media Marketing debug debugger debugging delinter Facebook facebook debugger facebook debugging facebook delinter facebook developer facebook open graph open graphFacebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?
    [Media] How to Make B2B More Exciting: Experts Weigh In
    All our experts mentioned social media in their answers, asserting that even though it’s B2B, social media should still have a place in your marketing strategy. Experiment with different media types and ways for users to interact with you online. JORDAN: Not recently, but in the past quizzes have been viral hits on social media. Humor goes a long way on social media, even within b2b industries. AKVILE: Using social media for B2B is often underutilized.
    [Media] Will 360 Video Marketing Finally Take Off in 2017?
    Stickers and text, now easy to add to video via social media, bring short vignettes to life. Sensing potential, social media platforms including Facebook and YouTube are betting big on the format. Social media platforms have quickly set the stage for a 360-degree video explosion. Video just keeps getting better. Endlessly looping gifs delight and entertain. And now, 360 video is poised to further immerse us in an interactive environment.
    [Media] User-Generated Content Can Happen in B2B Marketing Strategy
    From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. It’s been a long Friday for Sarah. She’s worked all week to crank out two articles and a video for her B2B software brand. Now that everything is queued up to publish on Monday, she can finally relax. But on the drive home, something keeps nagging at her.
  • OKTOPOST  |  TUESDAY, JULY 25, 2017
    [Media] Meet Larry: Why Every Department Needs Social Media
    Meet Larry. Larry lives in the great big ocean. He is much smarter than people think – in fact, the smartest invertebrate in the world! He can open childproof bottles and enjoys decorating his home with small jewels and ornaments. Being color-blind doesn’t stop Larry from distinguishing one human from another. His four arms, eight … Social Customer Care Customer Experience
    [Media] For CMOs, It’s A Brand New World
    With social media, consideration of the aggregate experience of customers is increasingly critical because one person’s experience can influence another’s and be amplified for both good and bad. The media chatter at the time was that the bank in question was the one most likely to walk into a sharp object. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries.
    [Media] For CMOs, It’s A Brand New World
    With social media, consideration of the aggregate experience of customers is increasingly critical because one person’s experience can influence another’s and be amplified for both good and bad. The media chatter at the time was that the bank in question was the one most likely to walk into a sharp object. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries.
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Media] AI and Big Data Are Changing Our Attention Spans
    That includes almost anything online that humans make, from blog posts and dance music to short stories, video game livestreams, entertaining social media posts, and more. What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there's been a market for human attention.
    [Media] 50+ Essential WordPress Website Maintenance Tips [Infographic]
    He is also a Web Entrepreneur by Profession and loves to write about latest trends on Social Media & SEO. Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. You could use something else…but why?). However, maintaining it is can be a challenging task that you can’t ignore if you want to yield maximum results from what you have created.
  • VIEWPOINT  |  MONDAY, JULY 24, 2017
    [Media] Scheduling an Appointment With an "Uncloseable"
    Notice we used a multi-touch (18 touchpoints over approximately one month) cadence and utilized multi-media (calls, voicemails, emails) to get this prospect converted to a sales-qualified lead for our client. Another way we differ from our industry brethren is that we believe a lead is not the only positive outcome of a multi-touch, multi-media, multi-cycle campaign.
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Media] Oh Snap, We Won a CODiE! SnapApp Wins Best Content Marketing Solution
    That means that a panel of tech leaders – think senior executives, analysts, media, consultants, and investors – evaluate assigned products through a rigorous nomination process and ultimately select the finalists for each category. . . It’s a big day for SnapApp – last night, we learned that we won the SIIA CODiE Award for Best Content Marketing Solution! . You like us. You really like us. . . It’s a huge honor to be named among the winners.
    [Media] Outsourcing Marketing for Professional Services Firms
    This category includes training relevant staff in business development techniques, CRM and marketing automation technologies, networking, social media and other marketing- and sales-related skills. Examples include content production and editing, public relations, social media support, events, webinars, email campaigns and database support. Typically, these will be specialists in critical areas: research, strategy, design, social media, SEO, writing and so on.
    [Media] Content and the Knowledge Economy
    Directing your visitors to targeted landing pages through email marketing, social media or other methods allows for very targeted content messages, calls to action and high conversion rates. The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers.
    [Media] Finding your place on the web, when it seems so crowded out here
    Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. Blogging best practices branding Case studies Content Marketing Instagram Most Popular personal branding Podcasts Social Media best practices Uncategorized YouTube and video avinash Kaushik buzz sumo content marketing isadora becker john lee dumas scott monty steve raysonBy Mark Schaefer.
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Media] 28 Amazing B2B Examples of Interactive Content
    Aided by the explosive popularity of more viral and interactive content produced by media companies like BuzzFeed , B2C marketers have made big campaigns focused on the interactive format. . In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”. . .
    [Media] How to Ramp Up Your B2B Sales Lead Generation with Social Media
    Social media is no longer just a fun, helpful supplement to a marketing mix. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group. For many companies, it has become the primary vehicle for customer engagement.
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Media] 20 Signup Form Optimization Techniques for More Sales Leads
    You can also allow users to connect their social media accounts to enable one-click signups. Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page.
    [Media] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. Some of the most effective outbound marketing tactics include Account Based Marketing , email marketing, LinkedIn outreach, advertisements on social media sites, and phone calls.
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Media] Why It’s Time to Rebuild Traditional Marketing Teams
    One person works on product marketing, another handles social media, someone else writes copy, and so on. However, if the person in charge of paid media doesn’t promote it effectively, then potential customers will never be able to see it, which hurts everyone at the company.
    [Media] The Marketing Automation Terms You Need to Know
    It uses social media, SEO, content marketing, events, blogs and more to create brand awareness and attract new business. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary.
    [Media] How to Manage an Account-Based Sales Team
    This means keeping an active social media presence and building your brand’s awareness as an industry thought leader. If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Media] How to use Video in your Email Marketing Campaigns
    What if someone likes your content so much that they publish it elsewhere (blog, press, social media etc.)? Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. The Top Question about Video in Email Marketing.
    [Media] Outbound vs. Inbound Marketing? What You Should Know
    Effective inbound marketers leverage search engine optimization , content marketing, social media and more to reach prospects where they are online. LinkedIn is the top social media site for B2B lead generation. Every day, potential buyers see more than 5,000 advertisements and brand exposures. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more.
    [Media] What is a Complimentary Marketing Audit?
    We examine your Inbound marketing efforts including content, search engine optimization, social media, local marketing, channel marketing and more. Have you ever had a marketing audit performed? An audit is a comprehensive, systematic analysis and evaluation of your marketing strategies. If your response is “not in a while” or “never,” it is time to schedule a complimentary marketing audit. How is a marketing audit designed?
    [Media] Millennials are finally taking action in brand support
    Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the first digital generation, their values and perceptions are quite different from previous generations. While they voice strong opinions on social and political issues, their actual initiatives to date at the voting booths and consumer brand choices have been both mystifying and disappointing.
    [Media] When It Comes To Customer Experience, More Is More
    Traditional TV + media under-estimate the importance of how consumers now prefer to consume media. But again we see traditional media having an attitude of, "not until you pry it from my cold dead fingers" will I change my ad-driven traditional model. Media is the next industry that will be hurt by its inability to look at where the puck is going. Customer experience is the perception the customer has of your brand.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Media] Interactive Content: The Next Frontier for SEO
    This include social media profiles, guest blogs, online profiles, press releases, etc. . Now before anyone says anything, yes, I know that social media presence is a debatable (and unconfirmed) search ranking impactor within B2B. Most social media sites place nofollow tags on links, thus striping any direct value from them. The role that content marketing plays in SEO has become more and more evident within the last five years.
    [Media] Why great customer service doesn’t matter like it used to
    The game-changer has been social media and review sites. By Mark Schaefer. I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated point of differentiation amounted to “we have great customer service.”
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Media] How Does a Brand Judge Your Pitch?
    From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world. May’s talk on #modernwaystogrowanagency came from Dave Parkinson - a 26 year veteran of Nissan and digital - from IT Manager to EMEA Head of Digital. So what are they really thinking at pitch time?
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Media] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    The cheapest is media and publishing, with costs ranging from $11-$25 per lead, and the most expensive being financial services with costs of $51-$100. You should find more ways to create offers, such as creating more gated content, more webinars, content kits, in-person events, and other media that would inspire someone to fill out a contact form.
    [Media] Trends in Outbound and Inbound Marketing for 2017
    For example, consumers continue to increase their social media usage. It is important that the content you post is educational and optimized for the social media platform on which it is shared. The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends .
    [Media] Account-Based Marketing Without a Budget
    They also designed a cadence of outreach such as follow-up phone calls and social media touches like LinkedIn and Twitter. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy. Instead, most ABM plans I read about can be summed up like this: Step One: Buy the latest, shiny technology toy. Step Two: Then look for ways to use that toy.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Media] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    See social media posts about the event. Let them know which social media channels you’ll be using to share updates about the event, communicate any hashtags early and often, and encourage live-tweeting from those who are at the event with you. . Change your social media profile photo to an image with your booth number or location. Though unless you have access to the email addresses for all the attendees, you might want to send it out over social media instead. .
    [Media] Agency Marketers Challenged to Tie Social Media Efforts to Company Objectives
    Marketers are investing more in social media, but they’re finding it challenging to set goals for their initiatives and measure their progress along the way. The “2017 State of Social Marketing” report from Simply Measured recently discovered that 61 percent of brand and agency marketers are struggling to determine the ROI of their social media initiatives. Most agency marketers are also still working to tie their social media efforts back to broader business objectives.
    [Media] Reviews Matter
    For those who do not know, online reviews are basically the opinions of consumers on certain products and services, posted either on the company’s website, on social media networks, on e-commerce sites, but also on review platforms, such as Yelp, TripAdvisor, G2 Crowd , Capterra , TechCrunch, Wired, IMDb, CNET, RateMDs, Foursquare and many more. .
    [Media] Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data
    Social media provides an excellent space to listen to your audience and figure out how they want to be interacted with. Your social media marketing offers powerful ways to evaluate where you currently stand, but the most useful practice you can instill in your team is to have a constantly growing, constantly evolving style guide. The post Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data appeared first on The Content Standard by Skyword.
    [Media] How to build your social selling system with LinkedIn and Twitter
    It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best.
    [Media] Top Tips For Successful Community Building on Twitter
    Social Media Marketing b2b ConsumerAre you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.
  • HG DATA  |  TUESDAY, JULY 18, 2017
    [Media] Target Your B2B Display Ads More Effectively with HG Audience
    While HG Data’s installed business technology data is well known, we’re impressed by the extension of their platform into other critical areas of B2B,” said Greg McCastle, President of Media at Dstillery, an industry-leader in digital intelligence. We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising. HD Audience Overview.
    [Media] A 5-Point Checklist for Writing SEO Content
    ” High on the first page, we see a Google Answer Box result, an article that explains what content marketing is, a page about content marketing strategy, and a blog post that explains the difference between content marketing and social media. Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first.
    [Media] 4 landing pages every smart retailer uses
    Post about the event on social media, send emails about it to your various contact lists and put it on your online calendar. Offer printable coupons to social media followers. Use your Facebook, Twitter, LinkedIn and other social media platforms to spread the word about a limited-time offer, and link to a landing page for more details. Email marketing is a powerful tool for driving customers to your website.
  • OKTOPOST  |  TUESDAY, JULY 18, 2017
    [Media] 5 Ways to Hook Your Sales Team on Employee Advocacy
    Ideally, sharing content on social media becomes another powerful tool that sales should add to their toolkit. Sales are the most important members of your employee advocacy program. No one understands or relates to your prospects and customers better than sales. A tool which helps them close more opportunities or draw in prospects. That being … Employee Advocacy Social Selling
    [Media] Four ways I fight for freedom and digital citizenship in the era of fake news
    But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media? Two weeks ago, Germany passed a new law that requires companies to delete illegal, racist, fake news, and slanderous posts on social media or face fines up to €50 million (approximately $57 million US). And today, we have the gift of social media that allows us to do that in a compelling manner. By Anitha Aswath {grow} Community Member.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Media] Marketers: This Is Why We Can’t Have Nice Things
    A low grade panic to solve for short-term needs  --  the lead goal that month, for example, or a choice media placement. The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Media] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    It's possible to create exceptional video content with a smartphone and limited skills -- you just need to make sure you're creating one for the right purposes and media. If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. One of the most controversial phrases in the marketing today is, "pivot to video.".
    [Media] The State of Social Media Influencer Marketing in 2017
    The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. Social Media influencer marketing influencers marketingAs an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers.
  • CONTENTLY  |  MONDAY, JULY 17, 2017
    [Media] The Biggest Trend in Content Marketing Right Now
    “The truth is, we believed it as well, but if you don’t push your content in the good old fashioned way—and that’s not TV anymore but paid social media marketing—if you don’t push it they won’t see it. Vanity Fair. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke.
    [Media] Report: More Marketing Teams are Taking Control of Technology Purchases
    The majority of CMOs are investing in email (53 percent), followed by CRM (47 percent), social media marketing (39 percent) and marketing automation (38 percent). New research indicates that CMOs are now spending as much of their budget on technology on CTOs, but which services and products are they investing in? The Marketing Tech Buying Process: A Look at How Companies Purchase Technology Today” report from Target Marketing and IBM discovered that CMOs spend 3.2
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Media] Read this article before you start a social media program
    Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?
    [Media] The Big and Small ‘T’ In Digital Marketing Transformation
    Or “Smart Insights who defined it as: A staged programme of business improvements to People, Process and Tools used for integrated digital marketing to maximize the potential business contribution of digital technology and media. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
    [Media] The Big and Small ‘T’ In Digital Marketing Transformation
    Or “Smart Insights who defined it as: A staged programme of business improvements to People, Process and Tools used for integrated digital marketing to maximize the potential business contribution of digital technology and media. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
    [Media] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    ” Moz’s Erica McGillivray agrees: “In times of crisis, we turn to social media for news, for eyewitness reports, and for safety check-ins for ourselves or those we care about. As if you put your social media on automation and left it like Wall-E, running until the end of time. After all, with the capabilities of social media, that’s exactly what you’re doing.” Does it feel like things are dying down on social media or escalating?
    [Media] What are the personal impacts of your digital immersion?
    Can you recall the moment your social media “on” switch flipped for good? As a young media relations professional right out of college, part of my first job was to compile relevant industry news stories every single day for an executive summary that was faxed around the world (remember … no email in the 1980s!). sociology Time management digital immersion mark schaefer social media success social media time managementBy Mark Schaefer.
    [Media] 5 Hacks To Get More Leads
    Sharing and caring on social media. The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Strategic landing pages. Event marketing. Email. Most marketers are using […]. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Media] 9 Brands That Thrive Without a Traditional Marketing Budget
    When asked how they measure ROI in digital, apps, and social, Dwayne Chambers, Chief Marketing Officer at Krispy Kreme said , “The brand was built on word of mouth and we have not been a big spender on traditional media … Everything [we] do with digital has to answer the question 'how do we engage with our consumers as a brand.”. Today, you’ll find the Huy Fong Foods brand on most digital media channels, but CEO David Tran insists , “I don’t advertise, because I can’t advertise.”.
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [Media] How to Research Your B2B Audience
    If your B2B audience is more social media savvy, post a survey on LinkedIn, Twitter, or other social media channels to get a better response. You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy.
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Media] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    The public relies on media outlets and financial commentators to provide high-level analysis that helps everyone understand the budget’s impact. On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. The announcement is huge news; it directly impacts the financial outlook for all Canadians.
    [Media] 6 Employee Productivity Boosting Tips Your Company Needs
    Many companies have strict internet and social media policies or block access entirely. Yet, I’m focused more on the social media aspect to this tip. Since most employees will have social media accounts with followers, this content is much more valued and trusted than if a company profile was sharing information. Without allowing social media, your company can miss huge sales and marketing opportunities. Does Your Employee Productivity Need a Boost?
  • KAPOST  |  FRIDAY, JULY 14, 2017
    [Media] How to Manage Your Freelance Team Like a Rockstar
    Our engaging words, designs, and social media wizardry grab attention and screen real estate, helping power a never-ending stream of fresh content. Freelancers are the powerhouse of the content-driven economy. The post How to Manage Your Freelance Team Like a Rockstar appeared first on Kapost Content Marketing Blog. Content Creation
    [Media] Traditional SEO is Dying
    Relevant, quality content and a good content distribution strategy matter, particularly at a time when users are increasingly directed to content through non-search channels like social media. I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. Little did I know this move would turn my professional life upside down. Last October, I was hired to analyze a website redesign for a prominent establishment in Massachusetts.
  • VIDYARD  |  FRIDAY, JULY 14, 2017
    [Media] The Rise Of The Video-Enabled Agency
    Hear from an agency that is well on their way to becoming fully video enabled, Media One Creative, as they discuss their experiences to date through the Vidyard Partner Program : The post The Rise Of The Video-Enabled Agency appeared first on Vidyard. Over the past decade, the agency world has undergone a significant transformation due to the increase in software technologies available to clients.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Media] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media. Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity. How We Increased Video Views 20X by Creating Native Social Media Content.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Media] Is Programmatic Display Good for B2B advertisers?
    This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning. This constitutes around three quarters of the total media spend in programmatic channels. Media Planning and Buying. Media Math.
    [Media] Global Marketers Remain Challenged Meeting Localized Content Demands
    The most commonly used channel for mobile marketing has been WeChat, a social media app used for messaging, news and content sharing. New research suggests that as marketers managing global marketing programs continue to develop digital content, they are faced with a series of localization challenges.
    [Media] What to Look for In a Digital Marketing Company?
    Conduct a Google search of the company’s leaders and see if they guest blog on popular industry websites as well as have large followings on social media. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets.
    [Media] How to Leverage Weibo for B2B Marketing in China
    For example, the topic of Social Media Marketing is hosted by the Cun Fu Zhangxiaolong. Finally, Weibo will tag all verified users into different categories, such as Hall of Fame, Media, Brand, Website, Campus, and Agency. Users can find hot topics that people are discussing, the trend of a certain word and its usage by geographic location and demographics, various reporting data covering brands, media, website, and usage of Weibo.
    [Media] How to integrate offline campaigns with your digital marketing strategy
    TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Because of the digital trail that social media posts leave behind, it is possible to accurately monitor the growth of a campaign from a handful of tweets into a trend.
    [Media] Is Organic Social Reach Dead?
    Organic reach is not working as well on social media, and that's because social media sites have discovered the profitability attached to sponsored content programs. With money on the line, these social media platforms are giving those companies and brands that want to pay to get in front of their target audience priority over those that continue to put content up on their business pages and hope that it continues to attract prospects plus retain existing fans and followers.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Media] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. . Another fact – 74 percent of marketers are using visuals as part of their social media marketing efforts. Are thematically linked to your social media post.
    [Media] The ultimate list of 20 worthy social media rants
    I always urge people to bring their own story into their social media content. At least once a week I see a social media guru arguing that ROI can mean something other than money. Faux Pro — If you send me an email asking for advice on setting up a blog or how to start a podcast, it is probably inappropriate for you to claim a title of “social media expert.” He is the LeBron James of social media. Personal social mediaBy Mark Schaefer.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Media] How to Write a Video Script [Template + Video]
    Download our free guide here to learn how to create high-quality videos for social media. Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. What happens at the end of the story is a little different, though.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Media] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    For example, the most shared posts of Social Media Examiner and our own BuzzSumo blog are equally dominated by list posts and ‘how to’ posts. See the most shared posts on Social Media Examiner in the last year. 5 Things Great Brands Are Doing Differently on Social Media in 2017. In fact, B2B brands are competing with 63GB of media presented to each person in the US on a daily basis.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Media] How to Do ABM Without Selling Your Soul
    Take social media. At HubSpot, people ask us all the time: "Will social media work for my business?" I publish my content on our website and promote it using search engine marketing and paid media ads with messaging and keyword phrases that highlight the benefits to the account team. I even mention IBM, possibly even the people on the team, in my content and social media posts. Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae.
    [Media] Ask a Content Strategist: How Do You Create Data-Driven Content?
    At Cannes Lions last month, I attended a panel at Index Exchange’s suite where Vox Media CMO Lindsay Nelson talked about how good data analysts are some of the hardest people to find. Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting.
    [Media] How Seamless is Olark Live Chat and ActiveDEMAND Integration?
    If they do engage in a conversation, ActiveDEMAND adds the full transcript to the contact’s history timeline in the ActiveDEMAND database, in addition to all their user engagement like web visit data, email interactions, phone calls, social media clicks, and all the other channels ActiveDEMAND tracks. ActiveDEMAND Integrates Seamlessly with Olark.
    [Media] Salespeople Must Accelerate Response or Fail
    Obermayer is the founder of the Sales Lead Management Association, a four-time author, and publisher for the Funnel Media Group. I read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. We discussed the 20 chapters in sales meetings each week, with a different representative taking 2-3 chapters and highlighting what he or she had learned. We expected everyone in the sales team to chip in.
    [Media] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. However, only 43 percent said they want “trendy” behavior from brands via social media. Approximately 83 percent of customers claim that they are “eager” to see characteristics of brands’ personalities come to life via social media channels, such as Facebook and Twitter. B2B Marketers and Social Media Usage.
    [Media] How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
    How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. He wrote: Social media is now just amplifying the bad selling behaviors of salespeople. Even social media experts are talking about social media being a volume play. Jay Baer has mentioned in his talks that social media is a volume play. Social media firm focuses on lead goals even though the leads they delivered went nowhere.
    [Media] 9 Awesome Chrome Extensions That Every Marketer Will Love (and Use)
    You get the point – Chrome sucks without extensions, and as a marketer, there’s a myriad of extensions that can enhance your writing, productivity, social media, email marketing, and so forth… Here are 9 Chrome extensions that … Content Marketing Marketing Tips Marketing Tools Oktopost SEOUsing Google Chrome without extensions is like having a smartphone without apps. It’s like eating fish without chips.
    [Media] Learning From #Covfefe: What Your Social Media Strategy Can Learn From a Spelling Error
    Timely, topical content is always a hit on social media, especially when the lifespan of a single tweet, Snapchat, Facebook status, or other update is limited to hours, sometimes even minutes. What does President Trump’s tweet have to do with your social media strategy? Once the content is approved, the creators will work with social media teams to finalize packing and publish the content. Social Media Marketing
  • EXO B2B  |  WEDNESDAY, JULY 12, 2017
    [Media] Why include Instagram stories in your B2B marketing strategy?
    Now, lets have a look at why it’s a good thing for you to include Instagram stories in your social media strategy! Conclusion: Should I include Instagram stories in my social media strategy? We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its closest competitor, Instagram.
    [Media] 3 Lessons I learned from my creative burnout
    Social media channels get flooded with samey samey content you have seen a dozen times before. I drastically reduce the social media content and replace it with fewer, but higher quality messages. My entire (art)work creation process was interrupted by frequent peeks to my social media and business accounts. Once the 25 min session is over, you take a 5 minute break for checking the social media drug (because you’ll have to), stretching your limbs or visiting the loo.
  • HUBSPOT  |  WEDNESDAY, JULY 12, 2017
    [Media] Marketers Weigh In: Instagram or Snapchat Stories?
    Snapchat was the original ephemeral sharing and messaging app, and it made its mark for showing a more authentic and unpolished side of social media, especially compared to the perfectly curated posts on Instagram feeds. One of Snapchat's biggest value propositions has always been its appeal to younger social media users -- like teens in high school, and college students in their early 20s. Social Media Office Life Daily
    [Media] Why Your Business Should Be Live Streaming
    Social MediaLive streaming is one of the newest additions to the marketer’s toolbelt. Yet, it’s also one of the most underutilized. Part of this is because many marketers are unsure how it would fit into their marketing funnel, while others just don’t think it would be a good fit. Having a regular live stream is a […]. The post Why Your Business Should Be Live Streaming appeared first on Marketing Insider Group.
  • CONTENTLY  |  TUESDAY, JULY 11, 2017
    [Media] The Dos and Don’ts of Controversial Marketing
    This prompted an online discussion that led to more than 620 earned media placements and 67,000 social shares. In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi. People like to say there’s no such thing as bad publicity.
  • SNAPAPP  |  TUESDAY, JULY 11, 2017
    [Media] ?What Is the Modern B2B Buying Process?
    Social media, online forums, review sites, even company intranets are connecting your buyers together. . The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . They insist on personalized communications – even when those communications are automated. . They educate themselves – thoroughly – online before even thinking about making a purchase.
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