• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. Jeffrey L.Cohen, Director, Content Strategy, Oracle Marketing Cloud blogs.oracle.com/marketingcloud Author, The B2B Social Media. He writes about content and social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. Jeffrey L.Cohen, Director, Content Strategy, Oracle Marketing Cloud blogs.oracle.com/marketingcloud Author, The B2B Social Media. He writes about content and social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Media] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. Jeffrey L.Cohen, Director, Content Strategy, Oracle Marketing Cloud blogs.oracle.com/marketingcloud Author, The B2B Social Media. He writes about content and social media. B2B Marketing.
  • KEO MARKETING  |  FRIDAY, APRIL 28, 2017
    [Media] Top 5 Demand Generation Strategies
    Social Media Marketing. Social media marketing is an essential element of your demand generation strategies. Social media reaches many prospects within your targeted audiences and has been proven effective in connecting with both clients and prospects. Key elements that provide great results from your social media marketing include: Go where your customers are. Social media has an extensive selection of websites and applications available.
  • CONTENTLY  |  FRIDAY, APRIL 28, 2017
    [Media] Too Many Content Marketers Are Making This Metrics Mistake
    Production calendars and workflows are practically a necessity at this point, and media companies such as Vox and The Washington Post have invested in software to improve the speed of their newsrooms. The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule.
  • CONTENT STANDARD  |  FRIDAY, APRIL 28, 2017
    [Media] When Is a Corporate Blog Not a Blog? Why I’m Calling It a Digital Publication
    Instead of fighting for earned media or shelling out for traditional forms of owned media, brands can launch a blog with minimal effort and money on the domain they’ve already built. I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. After a solid year of job hunting and all its attendant woes, I was exactly where I wanted to be. My hard work had paid off. Until, of course, my husband burst my bubble.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Media] April Social Media News: AR on Facebook, Ads on Snapchat & More
    This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. This is good news for marketers: Social media platforms are making it easier to do your job well. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. 10 of the Biggest Social Media News Stories This Month.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Media] 5 Ways to Use Earned Media to Increase SEO
    Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. Here are five ways to use earned media to increase SEO. Once you create content, post it to social media with keywords in mind.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Media] 9 Link Building Email Outreach Templates That Actually Work
    The more content you produce and, in turn, promote with social media content and backlinks, the more search engine authority your site will accumulate. Interest in new infographic about social media stats? I'm reaching out because I'm an avid reader of your work on the SocialVille blog -- I loved your latest piece about social media news. I work over at SocialWorld, where we conduct market research and collect data for social media analysts and experts.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Media] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    It’s used by clients like Boeing as they engineer new airplanes as well as media and entertainment clients. Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing.
  • CONTENTLY  |  THURSDAY, APRIL 27, 2017
    [Media] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    I’m a big fan of this infographic by Hyperfine Media, which lays out different ways you can think about ROI, from increasing the CTR of your newsletter to upping landing page effectiveness. Our friends over at Magnet Media made it using Rapt Media ‘s interactive video technology. Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing.
  • VIDYARD  |  THURSDAY, APRIL 27, 2017
    [Media] Prime Minister Justin Trudeau Showcases Canadian Innovation in Technology at Vidyard
    As well as inspiring some next-level excitement from the Vidyard team, the event drew in a huge crowd of media and local dignitaries. Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau who visited to our headquarters to showcase Canadian innovation technology.
  • SNAPAPP  |  THURSDAY, APRIL 27, 2017
    [Media] Solving the 9 Most Common Marketing Problems With Interactive Content
    Low Social Media Engagement. Lagging social media engagement ? You can still harness the power of social media – but you should try a different approach. . . On top of using cats (always a good tactic) in your imagery, think about the Buzzfeed-esque quizzes you see shared (and completed) on social media on a regular basis. Every day, marketers face new challenges that are unique to their companies and customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Media] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Support for lead nurturing directly related to the ongoing engagement initiatives already being invested in through daily social media communications. B2B Online Marketing Blog Demand Generation Search Engine Advertising Social Media Strategies
  • ONALYTICA B2B  |  THURSDAY, APRIL 27, 2017
    [Media] PPC V Influencer Marketing; Clicks V Sales
    An example of this is PPC (Pay Per Click); this is a marketing activity with bundles of popularity and success stories in the industry, but as of late there has been an increased interest in whether influencer marketing trumps PPC due to consumers’ ever-increasing scepticism towards paid media and traditional advertising, leaving them to favour word of mouth (WOM) and earned media. Earned Media/WOM trumps all. Influencer marketing is more effective on social media.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Media] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    In this session, not only did Jeff share three key pillars (described below), but he also shared these pillars in the context of how he built his own brand and company, from an initial blog about Jennifer Aniston and John Mayer, to practically a media empire that tops traffic and influencer lists across the globe.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [Media] 6 Cover Letter Examples That Got Something Right
    Check out any content she shares on social media, or use Growthbot’s Personality Profile feature. Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!”
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [Media] Want Better Marketing Automation Results? Think Outside the Inbox
    Or it can be done with content recommendations at the close of blog posts, videos, or any other media on your site. Social media. After all, you went to all the work of building your social media following. Mentions of your company by influencers, or by someone your prospect follows on social media. There’s actually more activity on messaging apps now than there is on social media. When most of us think of marketing automation, we think of email.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Media] The 10 Best Customer Service and Customer Engagement Platforms
    The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls. ” — Social Media Explorer.
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [Media] Observations from the 2017 Marketo Summit
    They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.).
  • DISTRIBION  |  WEDNESDAY, APRIL 26, 2017
    [Media] The Difference Between Distributed Marketing & Multi-Level Marketing
    digital marketing Distributed Marketing Distributed Marketing Best Practices Distributed Marketing Management Distributed Marketing Resources Featured Home Local Marketing Marketing Automation Multi-channel Marketing Multi-Channel Marketing Automation Multi-Level Marketing Omni-Channel Marketing Social Media Social Media Marketing distributed marketing best practices Distributed Marketing Platform marketing automation MLM
  • MODERN MARKETING  |  WEDNESDAY, APRIL 26, 2017
    [Media] Congratulations to the 2017 Markie Award Winners!
    Juniper Networks – Juniper Networks was able to cut cost per conversion from media targeting in half, double their marketing sourced pipeline, increase organic traffic conversion into the demand funnel by 40%; increase form conversion rates by 65%. For finalists in this category, Social Media is more than just a buzz word. Last night was. well it was amazing! We celebrated our 11th Annual Markie Awards in front of a raucous crowd at Mandalay Bay in Las Vegas.
  • KEO MARKETING  |  WEDNESDAY, APRIL 26, 2017
    [Media] Marketing Automation and B2B Lead Generation Services
    In its most basic sense marketing automation refers to software that automates several marketing actions such as emails, social media and other prospect-development actions. Within the past few years, marketing automation has been taking the forefront of planning by marketing departments in companies around the world. The potential to transform the marketing process shows its ability to nurture prospects from the first contact through conversion.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 26, 2017
    [Media] Cisco shares their marketing stack with 39 marketing technologies
    The MarTech conference in San Francisco is less than two weeks away , and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 22 essays in the Hackies — so we’ll be making a donation of ((57+22)*$100) = $7,900 to Girls Who Code.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 26, 2017
    [Media] How to keep yourself safe from social engineering attacks
    There’s likely a ton of data about you online, especially if you’re crafting a big social media presence. Big Data and Analytics Corruption on social web ethics facebook Google techologies Internet marketing Legal implications corruption on social media kiki schirr legal implicationsBy Kiki Schirr, {grow} Contributing Columnist. Your Facebook “About” page says where you were born. LinkedIn states where you work.
  • HUBSPOT  |  WEDNESDAY, APRIL 26, 2017
    [Media] How to Repost on Instagram: 4 Easy Ways to Reshare Content
    Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time. Social Media DailyAnd while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.
  • ACT-ON  |  WEDNESDAY, APRIL 26, 2017
    [Media] Marketing Automation for the New Buyer’s Journey
    Where once a scarcity of available information drove all buyers to the same mass-media outlets, such as trade magazines and industry conferences, buyers now have a world of information literally at their fingertips: over 1 billion smartphone subscriptions are reported globally. In effect, they proactively construct an educational curriculum for themselves that meets their unique needs, rather than passively absorbing marketing messages pushed through mass media.
  • VIDYARD  |  TUESDAY, APRIL 25, 2017
    [Media] Justin Trudeau Talks Innovation in Canadian Technology at Vidyard
    As well as inspiring some next-level excitement from the Vidyard team, the event drew in a huge crowd of media and local dignitaries. Today, Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau to our office for a tour of our space, a demo of our technology, and a fireside chat with our team. Led by our CEO Michael Litt, the discussion started off light, asking whether Trudeau prefers Tim Horton’s or Starbucks (turns out he doesn’t even drink coffee!),
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Media] 5 Signs the Gap Between Sales and Marketing is Closing
    What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads. The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. Nonetheless, the truth is that Packard is right (up to a certain extent). Marketing is way too important to be left ONLY to the marketing department.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 25, 2017
    [Media] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    B2B Online Marketing Blog Social Media StrategiesWhile search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 25, 2017
    [Media] VerticalResponse named a Top 3 email marketing solution
    This score was measured by the total number of software users and customers combined with social media presence. “[Capterra’s] report assigns each vendor a unique market score that is calculated by number of users and customers (80 percent of score) combined with social media presence and Gartner Digital Market Reviews (20 percent),” said Rachel Wille, a Senior Product Research Analyst at Capterra.
  • BIZNOLOGY  |  TUESDAY, APRIL 25, 2017
    [Media] All about earned media micro-influencer marketing and more on the Through the Noise podcast
    Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Please press play on the below media player embed and enjoy the signal through the noise! What is earned media? The post All about earned media micro-influencer marketing and more on the Through the Noise podcast appeared first on Biznology.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Media] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Both GE and NASA have used social media to drive engagement with their customer base. GE was the first big B2B companies to engage on Twitter, Instagram, and Pinterest, while NASA transformed their brand through social media, engaging with their fan base through stunningly gorgeous photographs on Instagram.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 25, 2017
    [Media] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    Social media won!”. “It’s But believe you me, the quickest way to minimize the potential of your influencer marketing is to treat individual creators like mini media companies. In other words, while media companies are great for pure reach and awareness, influencers bring a whole separate set of benefits to your brand. Media Companies and Influencers Are Different but Complementary. The series was branded as Social Media Examiner’s, not as “Unthinkable + SME.”
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Media] The Character Count Guide for Blog Posts, Videos, Tweets & More
    When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" However, that's far from ideal, says HubSpot Social Media Marketing Manager Chelsea Hunersen. That's right -- social media posts have their own meta data too. There are some resources available to those familiar with coding that let you play around with social media metadata character counts, like these templates.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 25, 2017
    [Media] 6 Rules for Successful Event Promotion on Twitter
    Social MediaSuccessful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […]. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Media] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    You can also download our free public relations kit to learn how to maximize your public relations efforts with inbound marketing and social media. In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Media] The Benefits of Retargeting for B2B
    AdWords B2B Marketing Marketing Strategy Social Media Marketing B2B marketing b2b marketing strategy retargeting retargeting ads retargeting strategy rethink b2b marketingAn Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right? Luckily, new and exciting ways to capture attention online in the world of marketing today are making this “virtually” possible.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Media] 7 Steps to Documenting a Content Marketing Strategy That Works
    What’s especially important here is thinking through the variety of earned, owned, and paid media you’ll need to keep prospects moving through this funnel. I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. Don’t worry, that’s not what this is.
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Media] The 16 Best Sites for Free Stock Photos and Videos
    ” — Kathryn Aragon Media. Showcase reviews: Kathryn Aragon Media. ” — Social Media Today. Showcase reviews: Kathryn Aragon Media, Likeable Media, Nikki Woods, Social Media Today. Showcase reviews: Likeable Media. Showcase reviews: Kathryn Aragon Media. Kathryn Aragon Media. Likeable Media. Social Media Today. 26: The 29 Best Social Media Monitoring Tools. #27:
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Media] Teenagers Can’t Get Enough Mobile Video
    A poll by Defy Media found that consumers aged 13-24 watch 12.1 Media Millennials mobile video Netflix teenagers YouTubeI have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” ” “Get out of the mud!”
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Media] 5 Experts Share Their Top Advice for Creating VR Content
    This post originally appeared on Social Media Week. If you’re new to VR, or just want to learn some of the latest trends and best practices from virtual reality experts, below are five clips from this year’s Social Media Week conference in New York. John Pattyson (Executive Producer, Immersive Media). Brands Media facebook video VRVirtual reality isn’t just for big budgets.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 24, 2017
    [Media] Overcoming the Challenge of Marketing to Busy Engineers
    While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Media] 30 fascinating facts about organic vs paid social media
    Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. 86% of marketers now combine paid and organic tactics as part of their social media strategies.
  • CONTENT STANDARD  |  MONDAY, APRIL 24, 2017
    [Media] Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine
    Your first step is to call a team video conferencing meeting with heads of content, public relations, digital, marketing automation, traditional media, and energy drink vendors (no, that one’s a joke) to get everyone on the same page.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Media] 8 How-To Videos We Love (and Why)
    Tasty on BuzzFeed shares cooking and recipe videos that frequently go viral on YouTube and other social media and reach millions of people every month. This fast-paced filming style is eye-catching if it starts auto-playing in a social media feed, too. What's more, the sound isn't required -- although it does add dramatic effect -- which might make people more likely to click and watch all the way through, since many social media videos are watched on mute.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 24, 2017
    [Media] It’s Time For Marketing That Matters
    Our customers are rewriting the rules on how they engage with brands, media, content, and each other. We live in a time of tremendous innovation, massive disruption, and constant change. As marketers, we need to rethink the way we reach our target audience. It’s time for marketing that really matters. But often our companies, executives, […]. The post It’s Time For Marketing That Matters appeared first on Marketing Insider Group. Marketing Strategy
  • ACT-ON  |  MONDAY, APRIL 24, 2017
    [Media] Need an Edge? Do A Content Marketing Competitive Analysis
    Follow the people they’re following on social media. And so you will have very quietly (but effectively) nabbed part of their social media audience. Seeing which social media platform is driving the most traffic for them is interesting, too: 9. “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Media] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    But I think that the complexity of their drugs makes it nearly impossible for the networks and cable and media outlets to really govern them the way that they would a box of cornflakes or the efficacy of toothpaste.” Yet most of them have to do with naming products, disclosing side effects, and designing elements for ads “broadcast through media such as radio, television, or telephone communications systems.”
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Media] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. On March 29th, 2017, OhioHealth and Fathom healthcare marketing experts got together to discuss the millennial healthcare habits that matter most to you and what to do about them in our webinar ‘ Millennials & Healthcare: Using Generational Marketing to Build Social Media Strategy ’. Healthcare and Social Media – What’s the Connection? Missed our webinar?
  • B2B MARKETING INSIDER  |  FRIDAY, APRIL 21, 2017
    [Media] Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson
    The key to growing a business today is not building an app or getting new social media followers. For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser. The key is […]. The post Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson appeared first on Marketing Insider Group.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Media] The Art of Creating Curated Content
    Check out this post from BufferSocial titled “ 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media from Anywhere.”. This article specifically highlights tools that help the reader become more productive when managing social media. Social media lists. What social media channels does your target audience engage with the most?
  • HUBSPOT  |  FRIDAY, APRIL 21, 2017
    [Media] How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
    And since the introduction of more social media platforms, SNL has only gotten more innovative and creative with its approach to sharing comedy with the world. Lazy Sunday" was released the same year a little video hosting site called YouTube hit the social media scene. This could be a great strategy for broadcasting live videos on social media or creating compelling ephemeral stories, too. Are there other TV shows with a strong social media presence?
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Media] Using Buyer Intent to Drive Your Marketing Efforts
    During initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide buyer intent insights. Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services.
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Media] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Not surprisingly, they’re turning to where millennials—and increasingly the internet as a whole—spend their time: social media. According to Rubin, putting the content on the homepage also reflects “the way the media landscape is moving,” where valuable content experiences are needed to capture people’s attention. Brands content distribution content measurement finance Goldman Sachs social media
  • MODERN MARKETING  |  THURSDAY, APRIL 20, 2017
    [Media] 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Spread out the word about great deals throughout social media, as well as by printing traditional paper-based coupons.
  • ONALYTICA B2B  |  THURSDAY, APRIL 20, 2017
    [Media] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? Employee advocacy is an exercise where organisations’ employees have a presence on social media, in which they push out content relating to their brand and/or their industry.
  • OPENTOPIC  |  THURSDAY, APRIL 20, 2017
    [Media] Five Revolutionary Changes in Marketing Since the Turn of the Century
    In today’s media environment, that doesn’t work anymore. But they don’t blame the brand if a story in the media does the same thing. What can we say about marketing that hasn’t been said many times before? Two developments have changed marketing forever. One is the arrival of the internet. The second is the rise of global branding.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Media] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    Since its launch in 2004, Facebook has been the leader of social media innovation and change. Although it's titled for developers, previous F8's have included product announcements and demos that are meaningful for social media marketers, too. Additionally, the Facebook Journalism Project entails Facebook creating more tools for media publishers to analyze content performance and continuing to improve Instant Articles. Social Media Daily
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Media] How to use customer data to develop marketing insights
    Social Media Participation. Customer behavior also informs what kind of content you should be posting on social media. First, you need to know which social media platforms your customers use most. Use social media to ask questions and take polls. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?
  • CONTENT STANDARD  |  THURSDAY, APRIL 20, 2017
    [Media] Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates
    You’re asking your social media team to help you plan and carry out your social media marketing blitz at launch. Perhaps your initial audience persona was too narrow in scope, or your social media marketing efforts were targeting the wrong platform or too few. Expound upon all the content social media will be able to leverage. The launch of a content marketing initiative is filled with creative thinking and purpose.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 20, 2017
    [Media] 4 Steps to Create Awesome Interactive Content
    Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. That is, of course, far easier said than done.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Media] 24 Growth Hacks to Try Today
    While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. Speaking of social media -- are you making it easy for your audience to tell their friends about you? Plus, many of these platforms can be shared on social media -- that’s what makes one like YouTube Live so valuable, since it’s also easy to share a “watch page” on a number of social networks: 5) Connect with industry experts.
  • WEBBIQUITY  |  THURSDAY, APRIL 20, 2017
    [Media] Four Predictions About the State of SEO in 2017
    Nathan Elly is the branch manager at Digital Next , a full-service digital agency based in South Melbourne specializing in responsive Web design, SEO, PPC and social media marketing. Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Media] What Marketing Communications Should You Personalize?
    Social Media. Social media is now a standard tool for any successful marketing strategy. New Media Marketin g reported that about 76% of businesses use social media to achieve marketing objectives, and retailers have experienced 133% in increase in revenues after promoting via social media. Because social media is all about connecting with your audience, personalization is a key tactic to consider. Every customer is different.
  • EMEDIA  |  WEDNESDAY, APRIL 19, 2017
    [Media] 3 Channels We’ll Still Talk About in 5 Years
    But people will still use digital media to find products they want, and companies need to capitalize on that. One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? Part of the answer may be to look into the future. Easy, right?)
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 19, 2017
    [Media] Here's Why Airlines Treat Customers Poorly
    Airlines will react to political pressures, social media, and even passenger behaviors. Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. It confirms what you probably suspected: airline managers think differently from other business people.
  • VIEWPOINT  |  WEDNESDAY, APRIL 19, 2017
    [Media] Insights on Outbound Conference in Atlanta
    Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom. Over the past six years, I have developed a fierce social media presence rooted in generating sales, and have created an online instructional course on the topic of social selling.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [Media] The 6 Most Important Social Media Trends of 2017
    Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. The market for social media software is evolving as well.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [Media] Facebook’s Booming Ad Business Is Only Getting Bigger
    In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. Social media revenue has climbed in every report since the IAB began including such data in 2012. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. Social facebook Google IAB social media
  • OPENTOPIC  |  WEDNESDAY, APRIL 19, 2017
    [Media] How to Create a Brilliant Newsletter People Want to Read
    Even The New York Times, one of the most venerable media establishments in the world, is big on newsletters, running no less than 33 (and launching more), with an average open rate of 50%. For readers, newsletters offer an easy way to stay in touch with their favorite brands or media sites. No searching on Google and no having to scroll through overly busy social media feeds packed with ads. I’m not sure if you’ve noticed, but newsletters are hot right now.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 19, 2017
    [Media] Survey: Marketers Remain Challenged to Prove the ROI of Efforts
    percent) claimed that they use engagement metrics, such as social media interactions and time-on-site, to gauge their overall impact. Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers.
  • TERMINUS  |  WEDNESDAY, APRIL 19, 2017
    [Media] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    Terminus does not charge a margin on media spend, so we’re not incentivized to drive up our customers’ ad spend. Terminus’ focus on accounts allows marketers to measure success and media spend based an account’s progress to becoming a customer. Terminus, on the other hand, allows marketers to proactively reach the right people at the right companies with hypertargeted display, mobile, video, and social media ads as part of a multichannel account-based marketing program.
  • OPENTOPIC  |  WEDNESDAY, APRIL 19, 2017
    [Media] The Case for B2B Marketing on LinkedIn [Infographic]
    Launched as part of their ‘Proof Week’ campaign – which, according to LinkedIn, is “a celebration of data-backed marketing ROI” efforts on the platform – the graphic provides some key stats and data-points highlighting its effectiveness for B2B marketers, including: 80% of B2B marketing leads sourced through social media come from LinkedIn.
  • VIDYARD  |  WEDNESDAY, APRIL 19, 2017
    [Media] Why Video is the Key to Happier Customers
    Because videos are a multi-media mashup of text, images, and audio, they transmit more data directly into our brains. Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 19, 2017
    [Media] How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)
    Worse yet, and this one really stings: you hear that your biggest rival, Kinda Good Software, has just signed a bust-the-bank deal to sell their chipset software—software that pales next to yours—to a major phone manufacturer, and all the big business media are making major noise about it. Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 19, 2017
    [Media] The rise of “morality-via-branding” to add empathy and connect emotionally
    In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society. Sunstein encourages citizens to demand a culture of curiosity and openness, ideally using social media for people with divergent views to discuss issues.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 19, 2017
    [Media] THE HACKIES: Hacking your stack for account-based marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Social media. This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Account-based marketing (ABM) at its core is laser-focused B2B marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 19, 2017
    [Media] Three ways to turn client email into new business value
    best practices business relationships customer acquisition Psychology and social media Writing best practices customer acquistion customer retention email etiquette Internet marketing psychology mars dorianBy Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email.
  • EARNEST ABOUT B2B  |  WEDNESDAY, APRIL 19, 2017
    [Media] This is the week that was in B2B: from content marketplaces to dinner dates
    Social media advice of the week. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to the content marketplace movement. Rather than relying on inhouse teams to generate content, more and more marketers are looking to tap into the burgeoning gig economy and dispersed teams of freelancers. According to Econsultancy, the future of content is marketplaces, not A.I. That's Writers 1. Robots 0. Find out more here.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Media] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Social Media Images. The obvious goal for social media images is to make a person stop scrolling through their newsfeed and read what the event was about. We asked each speaker to send an email to their list, write a blog post, and post on social media about the upcoming event. We made it as easy as possible for speakers to promote the event by creating speaker promotion packets, which provided pre-written emails, blog posts, social media copy, and images.
  • CONTENTLY  |  TUESDAY, APRIL 18, 2017
    [Media] Video Measurement Is Broken. Here’s How to Fix It
    In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds. According to Jason Kint, CEO of the media trade organization Digital Content Next, a deluge of ad technology made it harder for advertisers to see where their investments were going. Media facebook Google metrics Moat pre-roll video Snapchat video viewability YouTube
  • MODERN MARKETING  |  TUESDAY, APRIL 18, 2017
    [Media] Why C-Levels Need To Think Differently About Social Media Strategy
    Don’t think customer service is an issue your social media team needs to worry about? Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone. Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s Facebook or Twitter pages are useful for, you could be leaving money on the table — and customers in the lurch.
  • LEAD LIAISON  |  TUESDAY, APRIL 18, 2017
    [Media] Marketing Automation Like my Pool Guy
    The communication was gentle, informative, educational – with different types of media (mail, email, etc.). Background on Pool Shopping. Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now! Occasionally my professional career and personal life overlap.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Media] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Burson-Marstellar is taking an ombudsman approach to social media. technologies , including content syndication, online collaboration, blogging, and consumer generated media.
  • CONTENT STANDARD  |  TUESDAY, APRIL 18, 2017
    [Media] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    A B2B tech company’s content manager is pulling data to build a quarterly report on the health of the company’s content marketing program, which includes a branded media site. And the success of this campaign depended on highly orchestrated marketing activities taking place in concert with one another, especially on social media.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Media] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    Content marketers are adept at publishing blog posts and other forms of one-way media. People have been taking online quizzes and sharing videos on social media for years. Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer. Today, even non-publishers have the ability to easily craft PDF-style ebooks and post them to their website.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Media] How to Use Canva: An 8-Step Guide to Creating Visual Content
    For the animal shelter’s weekend adoption event, the primary purpose is to let people -- like social media followers -- know about the event, and make them want to share it on social media. For our animal shelter example, we’ll start with this social media graphic template: In the next steps, we’ll show you how to edit this template using Canva’s drag and drop design tools. Visual content is 40X more likely to get shared on social media than other types of content.
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Media] Maximize Success by Optimizing the Customer Lifecycle
    In the attract phase of the customer journey, marketing automation (MA) helps your team leverage current content to build landing pages, use social media to find customers, and optimize ways to get your content seen on-line. As marketers, we want to maximize our results at every step of the customer journey. We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. That’s easier said than done, of course.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Media] The 15 Best Screencasting and Online Presentation Tools
    Showcase reviews: HubSpot (Content), Kathryn Aragon Media, Quick Sprout. Kathryn Aragon Media. 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: 36: The 17 Best Social Media Management Tools. #37: Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process.
  • HINGE MARKETING  |  MONDAY, APRIL 17, 2017
    [Media] Employer Branding Strategy for Professional Services Firms
    Your social media company pages (and your activity on them) are also key areas motivated recruits will explore. Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Media] Why B2B Marketing Still Needs Social Media
    When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy. This type of deeper relationship building potential is unique to social media, and a critical part of any content marketing plan. Social media is one of those investments.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Media] Social media employee advocacy is the heartbeat of your company
    On social media. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program. That’s one reason why the best companies invest in social media advocacy programs. Takeaway: if you don’t have a formal social media program, reach out to your team to find someone who will “own it.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 17, 2017
    [Media] Crossing the influence line: When does sponsorship destroy your reputation?
    Can a social media influencer cross a line become an ad … instead of a thought leader? There are three social media influencer pipelines available to brands today … let’s look at these types and the implication for the “line of trust” for each one: 1. By Mark Schaefer.
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Media] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. With SCALE, organizations can ascertain not only the effectiveness of earned media hits for themselves, but also gain competitive insights about what content resonates on competitors’ owned and earned media properties. This article is a guest post by Christopher Penn of SHIFT Communications.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Media] Is Technology Actually Making Us Less Productive? [New Research]
    The same goes for our file-sharing service, my social media scheduling tool, and an analytics bookmark. After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning. I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. And that’s only when I first get into the office.
  • ACT-ON  |  MONDAY, APRIL 17, 2017
    [Media] Which (If Any) Marketing Automation Platform Is Right for You?
    Marketing automation puts certain marketing actions on autopilot, making repetitive tasks such as emails, social media postings, and other website actions much easier. Here it is, 2017, and we don’t get around in flying cars. Still, many of the inventions and technologies that seemed like a far-fetched or futuristic dream just a decade ago are now a reality.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 17, 2017
    [Media] 3 of the Biggest Agile Marketing Challenges
    ” “Maintain a work-life balance, but make sure to respond on social media 24-7.” Marketing comes with its own set of unique challenges: “Be timely and relevant, but run that tweet by legal first.” ” “Personalize everything to me individually, but don’t come off like a digital stalker.” ” “Don’t chase every shiny new tool, but keep up […].
  • LEANDATA  |  FRIDAY, APRIL 14, 2017
    [Media] Five Big Ideas Shared at the TOPO Summit
    It’s very exciting that people are not just talking about it on social media. Reaching out on social media. SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No pontification. No thought leadership. Just knowledge that people could bring back to their businesses and put into practice.
  • LEANDATA  |  FRIDAY, APRIL 14, 2017
    [Media] Five Big Ideas Shared at the TOPO Summit
    It’s very exciting that people are not just talking about it on social media. Reaching out on social media. SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No pontification. No thought leadership. Just knowledge that people could bring back to their businesses and put into practice.
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