Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Biznology

OCTOBER 9, 2020

And, employees are engaging with their employers over social issues in new ways — from employee walk-outs at large companies to using social media to demand more of their companies and CEOs. During the webinar, we asked the attendees some poll questions. Does your company have policies around employees’ social media use?

Webinar Metrics 197

Webinar Metrics Consulting Social Media Activities 197

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 103

Webinar Metrics Demand Planning Promotion 103

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

Bionic

APRIL 30, 2020

In this recorded webinar, Brian Dolan, CEO of WorkReduce , shares the best practices he’s developed through many years of delivering media planning services with remote teams. 13:27 Tips for Managing Media Planning Teams Remotely. 19:14 The Media Planning Lifecycle. This is not that!

Media Plans 52

Media Plans Work Management Media Rules 52

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. Webinars are a powerful way to reach and engage prospects and generate leads.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But roughly the same share plan to reallocate those funds to other marketing tactics. Online Event Plans. overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. How do we get buy-in for this process of planning and prioritization in content strategy?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

EveryoneSocial

OCTOBER 8, 2019

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. But how do you plan out a social media training program for your employees? Why Employees Should Be Given Social Media Training. And where do you start?

Training 76

Training Social Media Planning Ad Building 76

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 3) Webinar benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

BenchmarkONE

MARCH 26, 2020

Oh, webinars. How to put together the perfect webinar. How to convert webinar leads to customers. How to grow your email list with webinars. Those wonderful perks, however, cannot be achieved if you don’t adequately prepare and plan for your webinar. . There’s a lot to do when it comes to hosting a webinar.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? How to Create a Webinar Landing Page.

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. I invite you to B2B Webinar Best Practices. What is a Webinar? We know video is the way of the future, but how does a Webinar differ or become more informative than a popular how-to video?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Scoop.it

JUNE 24, 2021

The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Plan and Design Graphic Visuals.

Webinar Metrics 59

Webinar Metrics Design Tips Content 59

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Convince & Convert

DECEMBER 4, 2014

As much as I love social media it moves fast and not every update gets seen. I’m not dropping social media entirely, I’m just focusing my efforts more on my list. Which brings me to webinars. I love speaking and presenting, but I don’t love the costs associated with doing webinars. Save BIG on webinar fees.

Webinar Metrics 165

Webinar Metrics Google Autoresponders Youtube 165

Litmus

AUGUST 2, 2021

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! We just need to plan on it happening. Beyond just saying “we” and “you,” think about your newsletter as having a very similar voice to your social media presence. Humanity and empathy messaging.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

NOVEMBER 23, 2021

Watch the webinar recording and read the Q&A below. How does the idea of customer journey factor into your 2022 plan? As you’re planning for the next year, what’s the role of the “center of excellence” and how are email marketing teams doing it well? Missed the live conversation? Leave us a comment below.

Webinar Metrics 81

Webinar Metrics Planning Privacy Protection Best Practices 81

Litmus

MARCH 19, 2020

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis. Didn’t have a chance to watch the webinar live?

Webinar Metrics 94

Webinar Metrics Email Marketing Practices Planning 94

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

SmartBug Media

SEPTEMBER 25, 2020

Webinars are such a great tool to provide information to your audience. In order to successfully create an effective webinar strategy for your senior care company , you need to ensure that you are taking care of the following items. Choose a Webinar Platform. There are options for Q&A, chat, and polling during the webinar.

Webinar Metrics 81

Webinar Metrics Effectiveness Paid Search Agency Companies 81

SWZD

MARCH 21, 2018

How to Integrate Social Media into an Audience-First Demand Generation Plan. But you wonder, “Is there more I could do when it comes to social media for demand generation ?”. But, again, with such a large and busy platform to contend with, only those businesses with a solid marketing plan to begin with will rise to the top.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

Parse.ly

NOVEMBER 4, 2020

With this in mind, our Chief Product Officer and Co-Founder, Andrew Montalenti , and Editorial Director of Growth at Quartz, Phoebe Gavin , caught up on a webinar last week to share their expertise and discuss how to make content analytics easy and how to use content data to make an immediate impact for your business. Table of Contents.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? How can customer journey mapping and planning help us secure budget and buy-in for next year?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71