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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%.

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform. Develop a Social Media Strategy.

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How to create a viral video for social media marketing

Sprout Social

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. From your episodes, you could pull a quote and post it on social media. After all, we all love content. So, what’s different about 2024?

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. 86% of women use social media for purchase advice. Those were the good old days.

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Spotify Wrapped: What marketers can learn from the viral campaign

Sprout Social

It’s also become a hot topic on social media. Spotify Wrapped comes in an easily shareable format with quick links to repost to your favorite social media platforms. For Spotify, it’s a viral marketing tool. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 2020 and 2021.