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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. and average view time by 62.6%.”

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. View Count: This one’s a no-brainer. More views can mean greater reach, but remember, it’s not just about quantity. How many people are watching your videos?

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. The activities are planned to attract a larger target audience to their conference.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

This explosion of options has revolutionized media planning. According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. Why Go it Alone?

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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Will brands sit this one out?

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Map the topics other thought leaders in your space are discussing, and learn their point of view. Create a content plan.