Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

AUGUST 2, 2013

Photo credit: Wikipedia. More recently, user generated content and mobile technologies have been utilized by marketers to make the buying process more experiential and to facilitate loyalty. Plan for the long term. When Web 1.0 Consider how the programs you are running impact other functions and read them in.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. Here’s a simple plan of attack. Image by Getty Images via @daylife.

B to B 80

B to B Social Media Media Thought Leadership 80

Moz

NOVEMBER 13, 2018

But regardless of how you feel about what’s happening, local packs, featured snippets, and SERP features from Google, properties like Google News, Images, Flights, Videos, and Maps are riding on a train that has no plans on stopping. Do you tend to generate a lot of blog traffic? Are you a media company?

SERP 53

SERP Paid Content Traffic Features 53

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. In the name of brand love.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Generating social signals needs to be a key objective for Vodafone. 96% of them have joined Social Media. 350B in spending power.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Valasys

FEBRUARY 4, 2020

Do we need all the data in the world or just utilization of the correct data points will suffice to generate the most useful insights for B2B marketers, helping them to optimize the B2B personalization trends in 2020? But the vital question is what data points are vital? How to use data to improve B2B Personalization in 2020?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Buzz Marketing for Technology

JUNE 27, 2008

millennial generation. social media. user generated content. user interface. Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Convince & Convert

MARCH 4, 2016

So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article. Ensure your landing page is as user-friendly as possible.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Convince & Convert

JANUARY 18, 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. Generative AI will make buying journeys even more unpredictable but it also provides marketing opportunities we have never seen before. Perplexity.AI Perplexity.AI

Tools 117

Tools SERP Planning Domain 117

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

seo.co

MARCH 25, 2022

All hyperlinks are designed to take users from one webpage to another, usually with a single click. The link itself includes a URL, which will direct a user to the new destination. Internal links serve a handful of practical purposes for users: Citations. If we link to another page on SEO.co, it’s considered an internal link.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Hubspot

NOVEMBER 6, 2018

Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals. Planning your campaign is just as important as designing the fun stuff, such as the creative advertisements and conversion assets.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

PureB2B

MAY 30, 2022

DaaS builds on the concept that the product (data in this case) can be provided on demand to the user regardless of geographic or organizational separation.”. Change how you plan growth and expansion. There’s just one small niggle in the plan – they have no idea how to get the message spread wider. First of all, what is DaaS?

Work Management 62

Work Management Business Marketing Management B2B Sales 62

seo.co

FEBRUARY 10, 2022

You could focus more on generating traffic, or getting more conversions, or just reaching a wider social audience so you can attract more followers. Generating New Ideas. If you’re gathering enough data, you can use analytics to strategically generate new ideas for your content campaign. Conversions.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Valasys

JULY 2, 2019

These include an optimized site for mobile users, strategies towards optimizing User Experience (UX), & social media marketing. Identify influencers & trace out the linking opportunities to their websites & social media platforms. Though the basic SEO practices remain evergreen as ever, viz.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

KoMarketing Associates

JUNE 20, 2019

Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads ) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured. It doesn’t matter which strategy you are planning to utilize.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

Goodish Agency

MARCH 18, 2021

I keep hearing stuff like “ do more video advertising”, “create good content”, “establish a social media presence”. Some of those are: They’re going to have to create a “ strategy/plan ” anyway, so might as well bill it They can charge a lot for a 100-page document you’ll never read. Social Media Strategy. to be social.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

QuanticMind

SEPTEMBER 5, 2018

The initial place to look for keywords isn’t in some keyword-generating tool but rather right on your own site. Any terms you discover while reviewing your site’s current traffic will be the most promising of all terms, for they’re already generating a little traffic and you can mine the date for more detailed information.

Paid Content 40

Paid Content Keywords Research Sales Management 40

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Outgrow

JANUARY 2, 2023

The kind of content you share on your website, how you market your products on social media platforms, as well as your online presence influence your brand authority. . Once you have attracted new users who are willing to buy from you, you can win their trust by targeting them with relevant content. Targets Audience Within Our Niche.

Stats 52

Stats Outgrow Brand Identity Branding 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. What’s the Best Social Media Monitoring Tool? in the 1960s. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

seo.co

JANUARY 8, 2022

Link building is a strategy meant to help companies generate inbound links intentionally, earning domain authority as well as direct traffic from people clicking the links. Accordingly, direct link building requires you to build links that are actually valuable to web users, and in a context that makes logistical sense.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

Link building is a strategy meant to help companies generate inbound links intentionally, earning domain authority as well as direct traffic from people clicking the links. Accordingly, direct link building requires you to build links that are actually valuable to web users, and in a context that makes logistical sense.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Hubspot

MAY 6, 2010

The following is a guest post by Nadja Specht who helps clients navigate social media and online marketing in the US and abroad. This would certainly impact the way you would use social media as well. Germany Germany trails behind the US in adopting social media. Many still feel that their data is not safe online.

Social Media 28

Social Media Social Marketing Blogspot Media 28

Convince & Convert

JUNE 21, 2012

This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). I’ll link that up on Wikipedia. Listen Now.

Work Management 118

Work Management Marketing Management Stats Social Media 118

Single Grain

MAY 5, 2020

An enterprise SEO plan includes on-page optimization and high-quality content creation coupled with a highly targeted strategic outreach. Most of the results include properties that you control, such as your website and your social media profiles. 1) Improve Crawlability and User Experience.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Webbiquity

FEBRUARY 21, 2017

Expert summary compilations (example: Soulati Media ). Create and source user-generated content fast with simultaneous collaboration. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. 1) Storify. 3) Instapaper.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Buzz Marketing for Technology

JULY 24, 2008

Scientific users were early adopters and promoters of many of the technologies that long-distance collaboration now relies on, including email, ftp servers, and the World Wide Web. Future plans include online data archiving. Data from the project are made freely available to both commercial and noncommercial users.

Communities 100

Communities Practices Sample Work Management 100

CoSchedule

DECEMBER 19, 2022

By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. It’s easy to start writing before you have a clear plan, thinking you can wing it, and still get it done efficiently.

Template 131

Template Examples Best Practices Contingency Planning 131

Webbiquity

FEBRUARY 24, 2015

SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. Activities have to scale, there are more people involved, more politics, more planning, etc. SEO is social media. SEO is user experience and design. ” SEO Tutorial. The ultimate SEO 2.0

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

QuanticMind

OCTOBER 25, 2017

Brinker notes that martech sits at the nexus of marketing, technology and management, and that major media publications such as Harvard Business Review, Financial Times and Forbes have all started to embrace the concept of a “Chief Martech Officer.” Ability to operate digital marketing campaigns at massive scale.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

seo.co

OCTOBER 4, 2020

Social media. Social media. Social media marketing can’t increase your rankings directly, but it can have a massive bearing on secondary ranking factors. The more characters you add to your domain, the more complicated it is for users to figure out what you do and the harder it is to remember or access a domain.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Webbiquity

DECEMBER 6, 2016

Design tool for custom images, presentations, and social media graphics. Kathryn Aragon Media, Marketing Insider Group Startup), Moz, Quick Sprout, RazorSocial, SmartBug Media, SnapApp, StoreYa Blog. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.”

Marketing Automation Services 70

Marketing Automation Services Tools Sample Best Practices 70

Parse.ly

SEPTEMBER 24, 2018

Has Donald Trump hacked the media cycle? We work with hundreds of media companies, tens of thousands of journalists and editors, and thousands of high-traffic sites and apps. Further, Currents automatically groups user attention into clusters of closely-related articles, which we call Stories. Does Facebook control the news?

Lead Ranking 70

Lead Ranking First-Mover Advantage Wikipedia Internet Marketing 70