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Advertising in local markets: A playbook for success

Martech

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Economic conditions are crucial.

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Unifying projects and products: The power of program management in martech

Martech

This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage. Project managers are responsible for planning, executing and closing individual projects within a program. They focus on specific deliverables, timelines and budgets.

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Scaling a Business: How to Climb to the Summit of Success

Vision Edge Marketing

In this episode we’ll explore seven success factors for scaling, with particular emphasis on planning, preparation, technology, guides and sherpas. It: Allows your business to increase revenue and profitability, which is crucial for long-term success. Why is scaling important ? Here are several reasons. The same applies to business.

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract? But it shouldn’t end there.

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As lead gen grows on social media, marketers discuss what’s working

Martech

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. Pinpoint your ideal customers. Work across channels. Offer incentives. Make sure to put this down on paper! Follow these three steps to build your personas: Segment.

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Transforming content marketing lifecycles with AI

Martech

Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.