12 Essential Media Planning Tools

Hubspot

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels.

How AI is simplifying the complexities of media planning

ClickZ

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world.

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When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Rain The Growth Agency

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Step four is to apply marketplace changes to your media mix.

Five fascinating ways AI is changing advertising

ClickZ

With technology powered by AI, media planners will be able to free themselves up for other high value activities. So how is AI making an impact on the television advertising industry – and the people in it – today? In the upcoming political season, more digital planners will aim ads through addressable television toward viewers who identify with a specific political party. 3) AI for media planners. 4) AI for media buyers.

The Winding Road of Social Video Strategy

RebelMouse

The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. For example, media conglomerate Condé Nast is. Part of their shift to video is thanks to the performance of their media property Bon Appetit, which is experiencing enormous success with its food content. The Precarious Pivot to Video.

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Rain the Growth Agency Forms Integrated Media Investment and Planning Team, Promotes From Within

Rain The Growth Agency

Rain the Growth Agency, the leading independent, full-service DTC advertising agency, is proud to announce the promotions of Robin Cohen to Executive Vice President of Integrated Media Investment and Planning, and Shasta Gibson to Vice President of Integrated Media Investment.

New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

How is COVID-19 Impacting Advertising, Marketing and Media?

Martech Advisor

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Social media provides a mechanism for both distributing information and combating social isolation.

Advertising with Connected TV: Combining the Old and the New to Reach Your Ideal Audience

Digilant

Instead of rushing home from work to catch a television episode, viewers can use CTV to watch entire episodes and movies from start to finish, whenever they please. This is an easy routine to ease into as the CTV experience, delivered directly through the television screen, mimics the age-old experience of watching linear TV. The allure of CTV has been slow to attract media planners due to standardization concerns and traction uncertainty.

Social media marketing is Homo sapiens sapiens social

Biznology

I have been doing social media strategy and planning in one form or another for clients since 2003. Yes, it seems like maybe we’re savvier these days in influencing us cavemen than we were millennia ago, though I believe that the existence of culture, nation-states, currency, politics, ideology, colonialism, war, and religion may well suggest that social media marketing predates the Internet and social networks by at least ten-thousand years. Social Media Monitoring.

An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness

NuSpark

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. This is an automated method of purchasing digital media in real-time that is easily adjustable. Data gives you the demographics, location, and preferences of various audience clusters, which enables you to plan directed communications.

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Halloween Shopping Trends to Consider for Your Last-Minute Halloween Marketing Plan

Martech Advisor

National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. Halloween Media Planning Tips. Example : The Snickers’ ‘You’re not yourself when you’re hungry ’ campaign was broadcast across television, social media, and PPC campaigns. Halloween, a major shopping holiday, is just around the corner.

What Is Media Relations?

ClearVoice

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.

Responding to the Coronavirus – For Healthcare and Pharma Advertisers

Digilant

Now is the time to utilize email, social media, and website updates. People are digesting media in a variety of way, so make sure you are reaching them on a variety of platforms to ensure they’re seeing your message. Lean into Social Media.

Responding to the Coronavirus – For Healthcare and Pharma Advertisers

Digilant

Now is the time to utilize email, social media, and website updates. People are digesting media in a variety of way, so make sure you are reaching them on a variety of platforms to ensure they’re seeing your message. Lean into Social Media.

MMA Modernizes Marketing Mix Models

Customer Experience Matrix

But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. Those other vendors work primarily with data about individual buyers, which comes largely from digital and direct media. MMA's clients are traditional mass media advertisers, in consumer packaged goods, automotive, financial services, retail, pharmaceuticals, and communications, and it is working for CMOs who are allocating budgets across channels.

B2B Marketers’ Guide to Virtual Marketing

Valasys

B2B marketers across the globe have been increasingly adopting virtual marketing because of several reasons, a predominant one remains the increasing use of social media marketing (SMM) that was amplified during the lockdown. Social Media Marketing.

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A KoMarketing Christmas Carol: Ghosts of Content Marketing Past, Present, and Future

KoMarketing Associates

In 1982, Hasbro partnered with Marvel to introduce the GI Joe Action Soldier , which eventually led to comic books, video games, and even an animated television miniseries. These days, it’s out with the old (radio, newspaper, magazine), in with the new (smartphone, laptop/PC, tablet, television). In fact, this year 90 percent of our daily media interactions are screen based. On this “cold, bleak, biting” December morning, it’s easy to recall the Christmases of my youth.

A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

We do not have a television, we read almost no magazines. When I put on a media planning and buying hat, this and my analytical side drive planning. I believe social media should be about being social and developing relationships. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Opinion: An AK47 to go with the roses?

ADmantX

This prevents advertisers from reaching targeted audiences who are engaged in quality content that fits in with their media plan. If one takes the example of the word ‘crime’ or ‘murder’ being used in an article, a keyword engine will block it, however a ‘rule-based’ NLP approach will distinguish between the content being a hard news story of a gruesome crime or if it’s with reference to a review of the hit television show ‘Line Of Duty’.

Learning from Comcast/NBC and Keith Olbermann

Biznology

After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. We also know that the media (mainstream and social) has been abuzz with rumors that NBC fired Olbermann, from which many have now backtracked. Media companies must have a plan for how they will cope with one of their stars abruptly leaving.

A brand marketer’s guide to programmatic advertising

Choozle

More and more companies are creating in-house programmatic media buying teams. In A Brand Marketer’s Guide to Programmatic Advertising , we explain why marketers are saying bye-bye to traditional media buying, explore the benefits of self-serve programmatic advertising, and give you the confidence to set up and run programmatic media buying in-house. The traditional media buying process is prone to error and double-dealing. Social media. Television.

The Italian Programmatic & Martech Industry in 2019: Predictions & Reflections

ADmantX

And whilst the total digital media spend in Italy is lower than the leading markets, the speed of adoption is unparalleled and continues to grow at a rapid pace, doubling from $2.97bn this year to a predicted $4.41bn by 2023. According to the latest data from Osservatorio Internet Media by Politecnico di Milano , Programmatic Video in Italy grew slightly more than 50% YoY at the end of 2018. Advertising: a truly global industry.

Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. Television marked the advent of interrupt advertising, which has only diversified and grown since the beginning of the post-war economic boom. The Rise of Television as Part of American Culture. The Fall of Television, Display Advertising, and Content.

8 Inbound Marketing Tips and Tricks You Need to Know

Optinmonster

In most others, though, an inbound marketing plan is the way to go. When it comes to getting new customers, they don’t go around knocking on people’s doors, and you rarely (if ever) see their advertisements on the radio or television. Level up Your Social Media Game.

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. Television marked the advent of interrupt advertising, which has only diversified and grown since the beginning of the post-war economic boom. The Rise of Television as Part of American Culture. The Fall of Television, Display Advertising, and Content.

SiriusDecisions Summit: The Art and Science of Predictive Intelligence

6sense

Reaching the Right People (Omni-Channel Orchestration & Media Planning). For decades, reaching the right audience meant one of two things – advertising through television and print or direct (snail) mail campaigns. Having the creative freedom to tell compelling stories is built on the ability to collect customer data and derive insights that help orchestrate omni-channel campaigns and inform media spending.

What to Do When You Don't Trust Your Client

Hubspot

Years ago, my Ammirati & Puris colleagues presented a final version of a television commercial we were creating for Compaq Computer (now a subsidiary of Hewlett-Packard) to a gathering of client contacts. Put any two people in a room and there likely will be a debate about the work, by which I mean not only a piece of creative, but also a strategy recommendation, a media plan, or anything else you produce on behalf of a client.

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Lights, camera, Instagram TV: Everything you need to know about IGTV

Sprout Social

Like good ol’ fashioned television, IGTV has channels, which brands use however they like. Finally, all great social media marketers know how important it is to maintain a consistent posting schedule when it comes to keeping audiences engaged. As you start to embed your Instagram TV strategy into your social media plan, make sure you have some kind of schedule in place. Video is a content goldmine. 500 million people watch Facebook videos every day.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process.

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

Vizion Interactive is a full-service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, social media marketing, SEO friendly Web design/development, analytics installations/analysis, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV.

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How to Live Tweet an Event: Tips, Best Practices, and Examples

Hootsuite

From breaking news about natural disasters to the finale of an epic television show, we live tweet things to experience them with someone else. Whether it’s a conference you’re attending or the halftime show of a major sporting event, live tweeting requires just as much strategy and expertise as your long-term social media plans. If you use a social media management tool like Hootsuite, you can set up two streams in your dashboard.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? Do You Plan For The Content Experience?

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