Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It It is up to you to do the research and build the personas and profiles,” said Maxwell. “It

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Marketing Insider Group

MAY 2, 2023

You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Engagement.

ROI 240

ROI Webinar Metrics Privacy Content 240

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Martech

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 The retail giant is said to want to invest more in advertising opportunities and expand its media business, Walmart Connect, as it offers higher profits compared to traditional sales of groceries or clothing. Click here for survey Get MarTech! Why we care. In your inbox.

Paid Search Agency 89

Paid Search Agency Buy Ads Amazon 89

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 116

Planning Marketing Plans Spending Network Marketing 116

Marketing Insider Group

DECEMBER 28, 2020

A free plan is available, but for a small cost, you can access many helpful features. They assist with improving personalization, executing email marketing, social media publishing, and more. Thus, many employ these tools to schedule posts in advance and respond to comments, track follower behavior, and manage social media ads.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

DECEMBER 21, 2020

We’re seeing a shift away from calendar-year budgets and planning in favor of short-term and more agile endeavors. It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. this year as well. Executive communications (44%).

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. Make specific announcements about this in your email communications and on social media. You can also send out surveys on behalf of sponsors to your attendees directly.

Lead Scoring 356

Lead Scoring Lead Ranking Co-Registration Banners 356

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 97

Media Advertising Agencies Paid Search Agency Forrester 97

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Medallia has four new generative AI solutions for its Medallia Experience Cloud.

Marketing AI 79

Marketing AI Allocation Zoominfo ROAS 79

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. Marketing has always made content, but acting like a media site or newsroom is what changes things.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. billion in 2024 to $11.5

Advertising Agencies 104

Advertising Agencies Planning Mobile Advertising Budget Programs 104

Brandpoint

MARCH 15, 2024

Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment.

PR 62

PR Public Relations Digital Transformation Ethics 62

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Paid Search Agency 56

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 56

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Social Marketing 94

Social Marketing Planning Work Management Social Media 94

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. National newspapers (36%) and virtual industry events (35%) came next.

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. A prime example was our 2020 hosted events plan. Planning for more virtual events. 2020 is a year unlike any other.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Martech

SEPTEMBER 13, 2023

Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Additionally, 67% say they will be buying items on sale, and 48% plan to buy less. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.

Gartner 111

Gartner Marketing Report Planning Paid Search Agency 111

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Optinmonster

APRIL 10, 2024

You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website. Here’s an exit survey form example: 2. Social media, email marketing, and customer support are three channels that enable you to ask people questions and survey large audiences. Grow your email list ?

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Those marketers who have the metaverse in their sites are sticking with their plan. Metaverse goals. Drive customer loyalty (21%).

Advertising Agencies 106

Advertising Agencies Planning Paid Search Agency Ad Agencies 106

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

SmartBug Media

APRIL 12, 2023

Our panel discussion featured Adriti Gulati , Senior Instructional Designer at HubSpot; Jake Dagan , Senior Channel Partner Manager at Aircall; and Megan Golden , Senior Marketing Strategist at SmartBug Media. Once you define your goals, an action plan can be implemented. This type of survey is not tied to a specific event.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Vision6

APRIL 17, 2024

You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads. Armed with this knowledge, you can allocate more budget to social media advertising and fine-tune your email marketing strategy to capitalise on its lead generation potential.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Martech

DECEMBER 20, 2023

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 102

Marketing AI Ethics Planning Paid Search Agency 102

Martech

SEPTEMBER 21, 2023

45% of business leaders say they are facing an AI skills gap and 74% said they plan to upskill or reskill existing workers, again according to Multiverse. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder. The tool analyzes surveys and insights for consumer preferences and behaviors.

Marketing AI 100

Marketing AI Digital Asset Management Enterprise Management Gartner 100

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110