The Forward Observer

DECEMBER 22, 2023

If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you. Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. Spots air outside the flight dates, in the wrong daypart, without separation, or don’t air at all. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. This will add a sense of urgency to your event and get people to act now, or risk losing their spot. Social media. Guest post by Nina Petrov. Online forums.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Add the release and any media coverage you obtain to your press kit.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Trade Press Services Newsletter

NOVEMBER 2, 2022

Yet only 40 percent of B2B content marketers have a written marketing plan in place. Content marketing is most successful when backed by a written plan that is backed by the appropriate resources to execute it. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Let’s plan out a content calendar that keeps our [specify] influencer collaborations on track.

Sales Management 90

Sales Management ROI Planning Work Management 90

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Discover your top-performing posts so you can create more like them.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Personalize content, create and leverage communities, and develop and execute effective social marketing campaigns and programs – after all Social Media is a key element of the Third Platform!

B2B Thought Leadership 238

B2B Thought Leadership Lead Ranking B2B Marketing Planning 238

Marketing Insider Group

JULY 24, 2023

Plan Your Keyword Strategy With your keywords neatly categorized, you can start to plan your keyword strategy. Video Source: Metrics Media X 5. You’re also feeding Google’s content signals the clusters of content they’re trained to spot and boost in search results. Moz Keyword Explorer.

Keywords 232

Keywords SERP Eye-Tracking SEO 232

QuanticMind

AUGUST 16, 2023

This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who social media marketers are currently in the ring with. Shots fired!

Social Media 85

Social Media Advertisements Advertising Brand Identity 85

Webbiquity

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Reports show social listening is considered a “key planning element” by 82% of professionals. Track customer sentiment.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Bionic

JANUARY 20, 2023

Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. Want to bring your own AI into the media planning workflow?

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Contently

JULY 27, 2020

Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. According to LinkedIn, a whopping 78 percent plan to up their investment in content. Content from brands is going to get better as a result. The first place to start?

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Martech

OCTOBER 13, 2023

These platforms only work if you take the time to plan and execute based on your complete understanding of the convergence of your marketing goals and your user’s needs. Understand how your audience uses social media. Engage your humanity to fill in the blank spots. Marketing automation platforms have revolutionized marketing.

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

Bionic

JUNE 3, 2021

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow. Automatic Ad Spots Distribution. Custom Ad Spots Distribution.

Paid Search Agency 52

Paid Search Agency Buy Ads Tools 52

Launch Marketing

NOVEMBER 17, 2021

As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. There are many different areas of marketing where you can dedicate a portion of your marketing plan, but it’s critical to assess which areas need it the most, especially when you add budgeting constraints to the mix.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Alexa Heinrich Social Media Manager, St.

Social Media 115

Social Media Media Work Management Paid Search Agency 115

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Convince & Convert

NOVEMBER 30, 2023

Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list. Most teams don’t even have the space for the actual change tasks, much less the change planning time.

Digital Transformation 125

Digital Transformation Lock-In Allocation Work Management 125

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Stevens & Tate

MAY 13, 2022

Community and Social Media. When it comes to social media , it is important to engage, grow and leverage the audience. Some ways to grow your social media audience include providing an incentive (gift card), reaching out to the offline community, asking the right questions, and finding people who are advocating your brand already.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Choozle

JANUARY 30, 2024

Tamayo $$: Innovative Mexican plates come out of the kitchen of this chic spot with a vast rooftop deck. Whether wandering through streets, checking out cultural spots, or experiencing the mix of history and innovation, Denver’s neighborhoods offer a varied glimpse into the city’s diversity. mile corridor between Wazee St.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Communities Training 70

Bionic

DECEMBER 31, 2021

Bionic now automates the process of creating, sending, signing, and tracking insertion orders (IOs) including media placement schedule, itemized costing, advertising flowcharts, legal terms, payment terms, special instructions, and electronic signatures. “Tres Comas” Media Planning Tool. Ad Spots Media Buying Tool.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. 6 companies that take brand marketing to the next level with social media. liquiddeath.

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Martech

OCTOBER 18, 2022

That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We Viewers are going to limit any intrusion by ads into their paid-for services,” said François de Gaspé Beaubien, Chairman & COO of Zoom Media and DPAA Chair. “As Retail media. Image: DPAA.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Advertisements Advertising 111

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Brandwatch Marketing

MARCH 23, 2023

You won’t have time to form a team on the spot, so do it in advance. You should even prep your tone and plans for making amends for the problem. Social media response plan and process According to an ODM study , 65% of respondents think social media makes a crisis worse. And that pretty much sums it up.

Work Management 92

Work Management Press Case Studies Act-On 92

Salesforce Marketing Cloud

DECEMBER 6, 2023

This is especially true if you’re using any sort of marketing automation, social media listening, or other features that key off of your customers’ contact information. Keeping business data clean is largely about making a plan and sticking to it. Follow these five steps to clean your data, and keep it that way: 1.

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

Velocity Partners

FEBRUARY 20, 2024

Understanding the role of each paid media channel in your GTM strategy. Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? How well are we equipped to report on the content and campaigns we plan to create, and what adjustments are necessary? Honing SEO skills.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Salesforce Marketing Cloud

AUGUST 26, 2021

Make a plan for backup suppliers. Social media is another great option for getting real-time updates out to your customers as often as necessary. Make a long term plan for your business. Running a small business is equal parts planning and staying nimble when plans go awry. Focus instead on what you can control.

Small Business Marketing 98

Small Business Marketing Business Transparency Lead Ranking 98

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. Image Source. They pass on the benefits.

Paid Search Agency 40

Paid Search Agency Work Management Marketing Management Multi-Channel 40