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Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization. Catch all episodes here.

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How to Use AI in Media Planning – You’ve Got To Be Careful!

Bionic

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

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Planning a merger or acquisition? Don’t forget social media

Sprout Social

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Let’s post on social media about it.”

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The Shift from Media Planning to Audience Planning

Porch Group Media

And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks. Stay up to date with the latest news and resources: Thank you! You’ll be the first to know when we post more great marketing content!

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32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Writing a book takes a monumental investment of time, energy, and resources. While the process is unique to each author, the path to success requires careful planning and execution. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

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Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social media strategies help with exactly that. But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates. Social media advertising strategy: The basics.