Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Here, the influencers are not merely social media sensations but bona fide experts who have earned their stripes in the industry. Guest post by Scarlett Finley. But how do you go about creating and managing such partnerships?

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Navigate the Channel

NOVEMBER 17, 2023

A lot of businesses look for other ways to drag people in but your digital advertising can be a great addition to those plans and help to target the right people at the right time. People love social media and you want to make sure that you continue to cultivate those relationships and have a strong presence online in this arena.

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Building relationships with key decision makers.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It It is up to you to do the research and build the personas and profiles,” said Maxwell. “It

Optimization 114

Optimization Ideal Customer Profiles Customer Surveys Communities 114

Bionic

MARCH 11, 2024

In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The media buyer would send an insertion order to the ad sales team. The media buyer was not involved with these logistics. There are already more than 600 retail media networks.

Advertisements 86

Advertisements Advertising Work Management Order 86

Visitor Queue

FEBRUARY 1, 2024

Often social selling can get misconstrued as social media advertising. It aims to improve your relationship and reputation with both current and prospective customers. However, social selling is much more than advertising. Social selling is a long-term marketing and sales strategy.

Tips 76

Tips Social Media Advertisements Advertising 76

Sprout Social

APRIL 24, 2023

Well-planned influencer campaigns are an excellent source of publicity. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).

Advertising Agencies 123

Advertising Agencies Planning Social Media Paid Search Agency 123

Oktopost

MARCH 8, 2023

Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. It’s all about building meaningful relationships with the right people. She calls out how media professionals are busy people and why it’s up to marketers to make their job easier.

PR 117

PR Media Transparency Startups 117

Engagio

APRIL 12, 2024

Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges. In contrast, retaining an existing customer requires less expenditure as the relationship and trust are already established. ” The secret: building deep, long-term relationships.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

SocialPilot

JANUARY 31, 2024

Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. billion by 2028.

Case Study 90

Case Study Case Studies Work Management Studies 90

Salesforce Marketing Cloud

JANUARY 12, 2024

Limited resources don’t have to mean scrapping plans — it’s all about adapting. Try adding a contact form (bonus if you have small business Customer Relationship Management (CRM ) software, and if you can connect a web form to lead routing for your sales people!). Here’s how to think about marketing your business on a budget.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Navigate the Channel

JANUARY 5, 2024

on social media. Then, when you turn your marketing brain back on, you’ll have refreshed your perspective and created valuable relationships. This includes monitoring website traffic, social media engagement, email open rates, conversion rates and other relevant KPIs. Consider a social listening plan.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Effective B2B sales strategies necessitate consistent and proactive follow-up, demonstrating continued interest and commitment to nurturing the relationship. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Launch Marketing

NOVEMBER 9, 2022

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Well, it might be a good idea to start.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

Oktopost

OCTOBER 26, 2023

By integrating compliant and strategic employee advocacy initiatives, your financial institution can not only expand its client base but also foster lasting relationships, enhance credibility, and position itself as a reputable industry leader. An effective employee advocacy program requires careful planning and execution.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. Build one-to-one relationships. Identify prospects online.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

SmartBug Media

FEBRUARY 22, 2023

Public Relations As defined by the Public Relations Society of America, PR is a long-term process of building and maintaining mutually beneficial relationships between an organization and its publics (media, stakeholders, investors, employees, customers, and so on). What all three of those elements have in common is media exposure.

Public Relations 98

Public Relations Planning PR Press 98

Salesforce Marketing Cloud

JANUARY 4, 2024

Make a new plan, Stan What is drip marketing? Gradual relationship building : Instead of filling customers’ inboxes all at once, drip campaigns deliver content in a sequenced manner. This helps build interest and engagement over time, inspiring a meaningful and lasting relationship.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Stevens & Tate

JANUARY 24, 2023

Social media has become one of the most important marketing platforms over the past decade or so. Why You Should Focus On Engagement Social media allows you to connect directly with your audience. That said, spending your time developing relationships with your audience is much more important than increasing your brand awareness.

Social Media 123

Social Media Media Search Engine Marketing PR 123

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Rules 151

Rules Planning Brand Identity Branding 151

SmartBug Media

JULY 4, 2023

Before starting to discuss the differences between marketing and PR, let’s take a look at how important it is to have an inbound marketing approach when planning your PR strategies. PR targets a broader audience that includes the media, stakeholders, customers, and the general public.

PR 98

PR Planning Marketing Management Public Relations 98

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Be specific. Creating content?

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Trade Press Services

FEBRUARY 26, 2024

Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content. That said, certain behaviors are consistent across all groups.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

SmartBrief - Marketing

FEBRUARY 26, 2024

While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. Porch Group Media ) 42.3% That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SmartBrief - Marketing

MARCH 10, 2024

Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Also, always maintain a list of unsubscribed contacts for CAN-SPAM and marketing best practice compliance, so your team does not accidentally add an unsubscribed contact again and further exacerbate the relationship.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Choozle

FEBRUARY 7, 2024

” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands. The pervasive influence of social media has further magnified these distinctions, showcasing both opulent lifestyles and prudent financial practices.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Note that laying the strategic groundwork for your program – influencer identification , relationship-building, goal-setting, measurement , etc. – An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Champion Communications

MAY 24, 2023

So here are our top tips for optimising the power of B2B PR: Start with a clear understanding of your organisation’s business objectives Planning. Conduct a competitive audit So, now you know the importance of planning, where do you start? Run a gap analysis against your own brand to identify these areas to influence your plan.

PR 62

PR Tips B2B B2B Sales 62

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening is transformative here as it creates a strong foundation for long-term customer relationships. Social listening plays a vital role in this area.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Thinkers360

MARCH 28, 2024

This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B analysts and influencers boasting a combined social media following exceeding 100 million. This is a great way to do this inside the platform”.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

Launch Marketing

MAY 11, 2022

Creating a social media strategy and plan is the key to success for social media growth and helps you improve audiences’ engagement, as well as your relationship with them so that you can get useful insights. Work with your team to figure out what social media can help the business achieve. Use the right platforms.

Social Media 117

Social Media SWOT Tips Media 117

Oktopost

APRIL 9, 2024

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

JANUARY 19, 2024

It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. Consumers use various communication channels, which makes integration with multiple platforms (email, SMS, social media) essential for a cohesive marketing strategy.

Email Marketing 130

Email Marketing Automation Tools Planning 130