Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. 14% higher purchase intent. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. 57% higher brand consideration.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Consider the best keywords based on rank, competitive gaps, purchase intent, etc.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. And they were all annually-planned content marketing programs. They created their plans and spent their budget before the year started. No problem. Definitely!

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. If your organization is not investing in B2B intent data, then you are falling behind. It’s a clear signal of active interest and purchase intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

FEBRUARY 8, 2024

So it’s better for us to quickly get customers willing to purchase our services or whose needs we can cover. In the future, we also plan to move into TOFU content. Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

QuanticMind

JULY 14, 2023

Recent years have been marred by supply chain disruptions, inflation, and widespread economic uncertainty (not to mention a pandemic and international conflicts), foiling many holiday shoppers’ plans. Then, after the holiday season, be sure to retarget holiday shoppers with loyalty messaging and promotions to encourage repeat purchases.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 18% of purchase decisions are influenced by YouTube videos ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Lake One

OCTOBER 17, 2023

Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. If you find that your email open rates are on the decline or your social media no longer feels spunky, a podcast can help you break out of a rut. Apple, Spotify, etc.),

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Video Consumption Statistics 18.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. And if they plan to make a purchase decision relatively soon. The problem with this is it has no consideration of the purchase intent of the visitor / downloader.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Porch Group Media

MARCH 2, 2023

Top Home Improvement Projects for New Movers in 2022 We’ve done a deep dive into analyzing the progress, planning, and completed work new movers took on in 2022. The New Mover Trends Report from Porch Group Media, conducted by The Harris Poll, explores how people are updating their new spaces and making them their own.

First-Mover Advantage 52

First-Mover Advantage Trends Intent Signal Purchase Intent 52

Only B2B

FEBRUARY 6, 2024

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings. Budget and ROI Measurement: ROI remains the most challenging aspect for B2B marketers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Tiecas

APRIL 23, 2024

SQLs: Exhibit a higher level of purchase intent, often demonstrated by requesting a quote, demo, or direct sales contact. Strategic planning is essential: Invest in developing a comprehensive industrial content marketing strategy before creating content.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Oktopost

MAY 23, 2022

It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Only B2B

JULY 13, 2023

To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Porch Group Media

NOVEMBER 16, 2022

And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks. They are critical insights but with that also comes the need to understand consumer privacy.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Liveintent

MAY 18, 2022

Media and brand publishers are reaping the benefits of this engagement with email monetization strategies. According to a 2022 report from Digiday, a whopping 92% of email marketers plan to monetize their emails , and roughly half will do so with email ads. Take digital media company Likemind, for example.

Marketing & Strategy 62

Marketing & Strategy Newsletter Banner Ads Custom Publishing 62

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Focus on Purchase Intent Before Information Intent.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Buffer

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. It’s especially difficult in the social media space. It’s difficult to find something that does it all, ” explains Tim Urch, Social Media Manager at Huel.

Social Media 97

Social Media Media Multi-Channel Work Management 97

Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. Then, your business strategy and revenue model will guide sales goals, marketing planning, content marketing efforts, and sales enablement. If they send emails or comments on social media, read and respond to them.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

SmartBrief - Marketing

SEPTEMBER 18, 2023

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. However, when you did this, you were simply throwing customers into the purchase funnel and hoping they converted.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Martech

OCTOBER 7, 2021

At Ogilvy, she became obsessed with the Unilever Sustainable Living Plan , a strategy that put social purpose and social impact at the heart of their brand image. Purpose often lives in beautiful, three-minute manifesto films, or rich, thought-out creative strategy slides, but it’s hard to deliver through media.

Ethics 83

Ethics Advertising Agencies Advertisements Advertising 83

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022.

Differentiation 102

Differentiation Research Brand Identity Branding 102

DealSignal

MARCH 2, 2024

Intent Data Use Cases 1. Multistep campaign: email/phone / social media 5. Intent data for enhanced sales enablement 6. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Intent Data Use Cases 1. Defining your ideal customer profile and optimizing targeting 2.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content Marketing Institute

FEBRUARY 2, 2018

We also compare search volume to purchase intent. But for keywords that show high purchase intent, lower search volumes are fine because conversions could be higher with those posts than with the generic articles. Editor Ash Read plans the content strategy and edits the content, while I write most of it.

Process 111

Process Lead Ranking Content Marketing Planning 111

Porch Group Media

AUGUST 14, 2019

1) Social Media Shopping. More than half of consumers (54 percent) report using social media as part of their path to purchase in some capacity, whether it’s to browse, research, gain inspiration or purchase. 3) Purchase Intent Marketing. Ecommerce Customer Acquisition Strategies. 2) Lookalike Audiences.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

QuanticMind

OCTOBER 9, 2023

Either by running promotional codes or QR codes on the front end, implementing UTM codes on the back end, or setting up a corresponding landing page, you can measure exactly which media is prompting the most impressions and conversions in real time. lift in purchase intent, a 75% uplift to margin, and a 3.8x

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Understand purchase intent. Intent data focus on prospects’ overall decision-making processes rather than the final result. . Personalize Messaging Through Seamless Integration.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DealSignal

NOVEMBER 1, 2022

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Tiecas

MARCH 21, 2024

B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. These terms signal higher purchase intent. Promote your booth presence and offer across social media, email, and even targeted ads. Have a quick follow-up plan in place for hot leads.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75