media-plan PointClear Related Topics 
ViewPoint
JUNE 29, 2017
PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. Testing’s a must. Marketing measurement.
ViewPoint
MAY 23, 2018
Making additional contact using the right cadence (multiple touches and multiple media including phone, voicemail and email across multiple cycles) is worth the time and money it takes. Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4%
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ViewPoint
JULY 10, 2012
We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. During a downturn, companies fulfill short-term needs at about the same rate as normal economic conditions but do less long-term planning.
ViewPoint
APRIL 19, 2017
Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom. Social media is NOT a popularity contest – vanity metrics don’t count.”
Biznology
FEBRUARY 2, 2017
Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. I caught up with Anthony in Singapore in November, and learned about his ambitious plans. How satisfying.
ViewPoint
SEPTEMBER 11, 2012
Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).
ViewPoint
JULY 14, 2015
Tactically this can be easier to do within functional groups (inside sales, paid media, etc.). In our experience here at PointClear, very few companies are getting it right. You must have the following: An operations improvement plan for gathering input. An internal communications plan to communicate change.
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