Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Martech

AUGUST 2, 2021

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Too often, marketers put the media cart before the strategy horse. Read more about OOH’s digital transformation here.

Media Plans 115

Media Plans Planning Media Digital Transformation 115

Martech

JUNE 9, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The Collaborative Planning Workshop is the first step in your agile marketing journey.

Planning 92

Planning Work Management Validation Paid Search Agency 92

Content Marketing Institute

FEBRUARY 17, 2021

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers.

Media Plans 130

Media Plans Planning Video Marketing Content Marketing 130

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? Data-driven marketing. Mindset shift.

Planning 75

Planning Work Management Marketing Management Paid Search Agency 75

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

ClickZ

MAY 18, 2020

Opportunities abound for marketing teams who draw from the agile methodologies used by successful technology companies to chart successful paths forward by using agile processes & analytics providing advantages in speed, lower risks and improved measurement and intelligence. Its grand promise? Its downsides?

Planning 124

Planning Marketing Strategy Marketing & Strategy Multi-Touch Attribution 124

Sprout Social

JUNE 16, 2022

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Let’s post on social media about it.”

Social Media 108

Social Media Acquisitions Planning Media 108

Content Marketing Institute

FEBRUARY 1, 2021

Social media can be a tough nut to crack. To conquer it, you need a social media channel plan. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute. Here’s how to do it.

Social Media 144

Social Media Planning Media Advertising Channels 144

Porch Group Media

NOVEMBER 29, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The 2022 Marketer’s Perspective on Mover Marketing. You’ll be the first to know when we post more great marketing content!

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Martech

JUNE 2, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article “ A new way to navigate agile marketing.” The Collaborative Planning Workshop is the first stop in your agile marketing journey.

Planning 87

Planning Work Management Marketing Management Conference 87

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 127

Planning Work Management Resource Management Digital Asset Management 127

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. overall budgets will be cut). Online Event Plans.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. Savvy marketers know that effective advertising requires reach and frequency. Here’s why.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Planning 109

Planning Process Enterprise Management Lead Scoring 109

Martech

MARCH 15, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” To lead an agile marketing organization, you must take a value-based approach. The agile leadership values below will help you understand your role in an agile marketing organization. Processing.Please wait.

Planning 86

Planning Work Management Lead Scoring Lead Ranking 86

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 119

Planning Allocation Process B2B Marketing 119

B2B Marketing Zone Submitted Articles

OCTOBER 5, 2021

Examine three of the planning tools we use most to carry out successful marketing programs for our clients: the content (editorial) calendar, social media calendar and email marketing planner.

Planning 189

Planning Tools B2B Marketing B2B 189

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Content Marketing Institute

FEBRUARY 3, 2020

Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.

Media Plans 139

Media Plans Social Media Template Planning 139

Stevens & Tate

MARCH 8, 2023

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. A well-defined marketing plan can be the answer you need to beat the competition. This post guides you on developing a senior living marketing plan that works.

Planning 114

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 114

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. You are much more engaged at that point, and for marketers, the chance to grab the attention of a focused reader is valuable.”

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. That’s a clear advantage over mass media tactics, like television and print ads. Plan for action.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. This includes email newsletters and other promotional emails, video streaming services and social media.

Planning 115

Planning Marketing Plans Spending Network Marketing 115

Bannersnack

JANUARY 20, 2021

An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge.

Planning 105

Planning Social Media Social Marketing Marketing Strategy 105

Trade Press Services Newsletter

MARCH 7, 2024

While the process is unique to each author, the path to success requires careful planning and execution. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Paper 311

Paper Thought Leadership Planning Storytelling 311

The Marketing Blender

DECEMBER 20, 2023

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Marketing has become more critical than ever, and its significance will only continue to grow.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

EveryoneSocial

SEPTEMBER 22, 2022

Does your brand’s social media strategy need a refresh? We’ve all been there, and content planning will help. If you strategize and plan ahead with content planning and scheduling tools, you can make this process more streamlined and efficient, all while increasing ROI. What is content planning?

Social Media 52

Social Media Planning Media Work Management 52

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Launch Marketing

NOVEMBER 9, 2022

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Be sure to evaluate all your marketing tactics.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Lead Generation: Using digital advertising and media to generate leads.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

NuSpark Consulting

SEPTEMBER 24, 2023

Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. Learn more about the 3 Pillars of Lead Generation Search Engine Marketing Drive leads based on keyword intent. Let’s plan a discovery call. Sales wins. Learn more.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130