Trade Press Services Newsletter

JANUARY 4, 2024

Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 78

Social Media Media B2B Advertising Agencies 78

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. 30% of companies plan to increase their investment in intent data. ” – Dillon Allie, VP of Client Services, HDMZ. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. AI might be able to give you a meal plan for a week, but it can’t automate your marketing strategy– at least not if you want to look like a brand people actually want to do business with.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

JUNE 23, 2021

Have a Production Plan. Before you begin filming, you need to have a thoroughly developed production plan. Even social media influencers make sure they invest in at least one quality light. Many studios use a blank wall, a large paper backdrop, or even a bedsheet. The first step is defining the purpose of the video.

Storytelling 330

Storytelling Video Marketing Product Tips 330

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. Some of these scientific papers will likely focus on comparing the capabilities of AI to those of humans at performing tasks related to marketing.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Ambal's Amusings

APRIL 30, 2011

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. White paper industry veteran Jonathan Kantor is putting together a 3-part class.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Inventory management software, for example, can help save you time and avoid the errors of a manual, pen and paper inventory system. Your answers will determine the extent to which you’ll want to focus on each suggestion. Luckily, there are modern, tech-driven solutions.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

The Point

FEBRUARY 28, 2023

Others rely solely on the partner submitting a proposal for how they plan to spend the funds and what results they project. Whatever the process, partners should invest the time in planning and preparation to ensure those sales or marketing dollars reap the greatest reward. Many will even help write the proposal to apply for funds.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

Advertising Agencies 101

Advertising Agencies Media eCommerce Cost Per Click 101

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? "B2B marketers must leverage their content via social media sites.”

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2012

Delivering content may not be as physically demanding as it once was, but today it is a combination of strategic planning, thorough execution, meticulous review and continual improvement. Relying on automated feeds to push content rather than building genuine social media connections. 1. Content Marketing Is Hard Work.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. National newspapers (36%) and virtual industry events (35%) came next.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Marketing Insider Group

FEBRUARY 3, 2021

Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. White papers that explain how the product can solve common problems that your target customers face, too, are effective tools to get the attention of a company’s decision-makers. Tightly regulated content.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Insider Group

MAY 10, 2021

What about people who plan to move there? PS – we have a local real estate client who ranks #1 for real estate agent in [her city] all thanks to our annual content plan and twice weekly articles about local restaurants, schools, neighborhoods, and home buying tips!). Then they head off to their local paper and buy an ad.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Bionic

MARCH 11, 2024

In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The media buyer would send an insertion order to the ad sales team. The media buyer was not involved with these logistics. There are already more than 600 retail media networks.

Advertisements 86

Advertisements Advertising Work Management Order 86

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many new publications, media outlets and channels are you reaching? . How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. What Zenith Media once dubbed the “I-Street” will shift increasingly to mobile in the coming years.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. No matter your industry, you can make waves on social media. At first glance, the paper and cardboard company has nothing to do with pizza.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. As B2B organizations refined content marketing strategies and plans to focus on what mattered most amid evolving strategies and plans. Social media has reached record usage numbers.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Enhance your B2B marketing plan with this marketing plan template.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

SmartBug Media

APRIL 24, 2023

When exploring content marketing, it is crucial to have a strategic plan in place to produce the best results, and we’ve found time and time again that consistency is key. At SmartBug Media, we could geek out about content marketing strategies for days.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Martech

OCTOBER 13, 2023

advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.”

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Highlight on Social Media. Another channel to reach a broad audience is through social media. Test Your Website Testing should happen before the website goes live. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They provide a source of truth.

Social Media 128

Social Media Template Campaigns Media 128

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. Like other social media sites, LinkedIn attracts professionals from various industries.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Establishing your content machine and strategy should be a top goal for 2023 if you haven’t yet done so, merely publish corporate news, or write content without a purpose or a plan.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Martech

SEPTEMBER 23, 2022

Incorporated in the real-life clothing designs, and reflected in their metaverse digital translations, are the four pillars of Samsung’s recycling initiative — e-waste, paper, plastic and metal. That’s Samsung’s aim by planning out a series of engagements that invite users to return for a number of reasons. Image: Samsung.

Merchandising 115

Merchandising Paper Design Communities 115

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. But without the right content, setting your ABM plans in motion is impossible. You may automate content in certain touchpoints like email, landing pages, and social media.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98