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50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. Social Bakers.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” She returns one week later by clicking over from a social network.

Trending Sources

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” She returns one week later by clicking over from a social network.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson. Failing to plan.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!

How Did That Banner Ad Get To Your Website?

NuSpark

If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.

Set Clear Goals For Your Strategic Social Media Marketing Plan

KEO Marketing

Much has been written about how to use social media to get more exposure and reach more audiences. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. Social Media

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate.

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. The great thing about using social media data for topic discovery is you can see all of those searches connected together.

7 Trends That Will Change Social Media in 2017

Hubspot

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: .

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

Remarketing or retargeting has been with us for awhile, first utilized via ad networks. FYI, ads appear on all sites that are part of the Google Display Network. OK; then give each remarketing campaign a unique budget and set up the campaign as a display only targeting strategy, and choose target all sites on the Google Content Network. Media Planning Pay-Per-Click

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Being active on social networks before, during, and after your event is a no longer an option but is now expected by the attendees.

5 Social Media Enhancements That Benefit B2B Marketers

Modern Marketing

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1.

Micro Targeting your Online Media

Buzz Marketing for Technology

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. A risk mitigation scenario is taking place that you can target with your media plan. Social Media – the Next Frontier!

The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year. Those three words, often shortened to “POE,” have bounced around for years.

Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

The two things social lift analysis can tell you are how far and how fast those ripples move. Celebrities can be one good source of social lift. The best celebrities for delivering social lift are those whose following has increased and will continue to do so over a period of time. Another source of social lift is TV shows. What does the overall social lift look like? Read: “ Social Lift: How to make your media plan go further.&#.

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Part 2: 10-Point Checklist: Getting C-Suite Buy In for Social Media

LEADership

Continuing this from my last piece, let’s look at: The Next 5 Steps to Help You Get C-Suite Buy In for B2B Social Media. And they are often wary of social media for this same reason—they don’t know enough about it and they have not tried it.

Marketing needs to be more Adaptive!

Buzz Marketing for Technology

With today’s fragmented media landscape no single individual can pull together all these media channels to orchestrate and master them. And as a result you get silos of sub-optimized media. So how can you even think of making a yearlong media plan?

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Eloqua’s Grande Guide to the Social CMO

Modern Marketing

It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. One of our clients, Bazaarvoice , in concert with The CMO Club , recently published an epic report: CMOs on Social Marketing Plans for 2011.

Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. Probably the most obvious and commonly used social media strategy.

10 Commandments of Social Media For B2B

EMagine B2B Blog

As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Consistency is one of the most important commandments of social media.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Being active on social networks before, during, and after your event is a no longer an option but is now expected by the attendees.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. Your planning is based on your target audience, but you are measuring activity from everyone.

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark

For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Advertising Lead Nurturing Media Planning Social Media

Social Media For B2B Marketing – How To Get Started

Marketing Insider Group

One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . Why Does Social Media Matter.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Mobile access to the social Web is a virtual requirement to do it well.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods.

The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged

Modern B2B Marketing

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Especially if your influencer has a large database of fans, these are the people you should be targeting with your b2b social media campaigns.

22 Educational Social Media Diagrams

Hubspot

Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. In today's post we collected some great visualizations of social media concepts including monitoring and content distribution. 22 Amazing Social Media Graphics 1.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

A much more statistically reliable approach is semantic analysis — a way to distill and create structure around mountains of unstructured data, such as blog posts, social network chatter, tweets and more, without preconceived ideas of whether or how they are related.

Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. Social media is a trap.

The Tactics You Need to Capitalize on the Fast Pace of Social Media

Hubspot

News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Set Up Social Monitoring.

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Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click.