SmartBug Media

AUGUST 31, 2020

It’s important to build a plan for the key messaging you want to ensure is included on the page, as well as areas such as critical features, key differentiators, pricing, and target audience. Use Rich Media When Available. the landing page) is aligned with your review site profile page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Convince & Convert

JANUARY 22, 2015

Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. ” If all goes as planned, Newcastle could cram as many as 20 to 30 brands into a Super Bowl commercial. In the video, Aubrey quips, “Why do big brands have all the fun?

Paid Search Agency 136

Paid Search Agency Ads Advertising Agencies Microsite 136

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers. Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. These relationships lend credibility and can take content to the next level. Keep the Relationship Going.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

The Lead Agency

APRIL 6, 2020

Challenge 1: Pivoting Marketing Campaigns A number of brands globally have had suspended, delayed, or changed their marketing plans as a result of the pandemic. If your business was planning on hosting an event that has now been cancelled, you might consider setting up a virtual event, or a microsite for the event.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing. I’m A Strategist!

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. This is your first step to expanding your opt-in advertising plan into a multi-channel approach, focusing on lead quality over quantity. As you plan your lead nurturing email calendar, be sure to include opt-in advertising and display ads as well.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

KoMarketing Associates

MAY 1, 2013

More than half (53%) plan to increase their content marketing budgets this year and, on average, they’re allocating a little over a quarter (29%) of their overall budgets to content marketing. We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie. How Are They Doing It?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

DivvyHQ

APRIL 8, 2016

A good strategy for a new content initiative is often a converged media approach that provides a boost in the beginning, but gets less expensive over time as your audience grows. Converged Media Strategy Example. Here’s a few converged media tactics that would get the ball rolling: 1. Download it today.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Customer Experience Matrix

DECEMBER 2, 2010

Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Web analytics, social media and CRM integration seem roughly equivalent. But I wouldn’t be surprised if they changed their minds.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

PureB2B

JANUARY 14, 2019

Social media. After which, it’s time to plan a course of action. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. You’ve now narrowed down the list of accounts and key people you want to co nnect with. Industry events.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

KoMarketing Associates

OCTOBER 16, 2012

Does the website accepting articles have its own (successful) marketing strategy and plan for building out its business? If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., Is there an opportunity to generate quality leads through directory inclusion?

Tactics 120

Tactics SEO B2B Marketing Planning 120

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

PureB2B

JANUARY 14, 2019

Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail Industry events Social media Online publications. After which, it’s time to plan a course of action. You’ve now narrowed down the list of accounts and key people you want to connect with. Go the extra mile with personalization.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Marketing Technology Media AdID big data chango Google rocketfuel Simpli.fi'

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. The Dog Digital team gives you detailed content plans of what to share , when to share , and with whom. And their in-house services include content marketing, videos, copywriting, social media, and more. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

LiveRamp

MARCH 8, 2019

Our solution tracks daily conversion and impression feeds across multiple DSPs so marketers can recognize and maintain ideal ad exposure for each user, across media plans and channels. To learn more about our B2B data products, measurement solutions, and more, check out the LiveRamp B2B microsite.

Advertising Agencies 40

Advertising Agencies Microsite Correlation Fulfillment 40

SnapApp

JUNE 7, 2018

The other aspect that made Paycor’s qualification efforts through interactive content so successful was the fact that it was distributed with a cross-channel distribution plan. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

NuSpark Consulting

JULY 24, 2011

When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. EditorStahl Click To Tweet. Play Magazine.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Bluetext

MARCH 18, 2020

So when you plan to incorporate quizzes or assessments into your content plan, seek out a brand strategy agency to help you develop your content and ask yourself: What do I want to know about my audience? Polls are the easiest and simplest way to introduce interactive content to your marketing plan.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

NuSpark Consulting

JULY 24, 2011

When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Projects , and Original.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

SnapApp

APRIL 27, 2012

This pricing and plan info is now out of date. Whether you'd like to create the most simple or most elaborate SnapApp for the site of your choice, we have the perfect plan made just for you! In order to give you more to choose from, SnapApp offers 5 different plan options that you can use to build your very own SnapApp.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. John Brown Media, the content shop behind all three magazines, retains a stable of editors and art directors to oversee them.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Valasys

JULY 1, 2021

According to EmailMonday, 51% of companies are currently using marketing automation, and more than half of B2B companies are planning to B2B marketing automation solutions. 3) Campaign Planning & Deployment Across Omnichannel. The pricing starts at $75/month and they also offer a free plan. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process.

Social Media 80

Social Media Demand Media Blogger 80

markempa

AUGUST 15, 2006

This should be just in time to inspire you during your fall budget and planning season. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). This should be just in time to inspire you during your fall budget and planning season.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

SnapApp

SEPTEMBER 20, 2011

Magic Beans, an infant clothing boutique & SnapApp client, drove 28,000+ social media connections during a month of sweepstakes! ve considered length of my sweepstakes and have a plan to freshen things up with a new background graphic at least every 2 weeks. Use it to: Build your sales pipeline or mailing lists.

Practices 48

Practices Microsite Best Practices Opt-in 48

Anything Goes Marketing

JUNE 29, 2009

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible.

Tactics 100

Tactics Automation Personalization Planning 100