Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. MORE
Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. I use social media because: I want to ask my connections about their experiences with potential solutions. Remember advertising? MORE
With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Generally, any marketing plan must address two types of audiences: Those not currently in the market for your service, but are potential leads if messaging addresses their needs. These and other issues need to be addressed before a tactical plan is implemented. . Advertising Media Planning MORE
Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search. MORE
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs [.]. MORE
Everyone is familiar with the traditional sales funnel and the use of various media platforms at the different stages in the funnel to build out your media plan. Case studies…personal, demonstrative, compact. MORE
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media. MORE
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. MORE
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion . MORE
Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. Here are five ways to use earned media to increase SEO. Moving Forward With Earned Media and SEO. MORE
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. MORE
social media firm or consultant should be considered if your company lacks the expertise, effort, and resources to manage these channels correctly. . . We work with a number of companies that are considering exploring social media, or ones that have made the plunge but are unsure of how to navigate the waters. Tags: Marketing Strategy Social Media planning MORE
Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. When planning display campaigns on Google, I can choose targeting by specific tactics, or a combination of tactics that allow very specific site targeting, called flexible reach. MORE
They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. MORE
These results show that there may be a knowledge gap and a missed opportunity to build omnichannel targeting into client campaigns,” wrote Sutheshna Mani, content marketing and social media specialist at Katana. “It’s It’s best practice to layer first-party data into all targeting tactics and not just a siloed line item in a media plan for ‘retargeting’ efforts.”. MORE
I’ve been inactive on my blog the last month as have been working many hours as a contractor for a large Delaware based ad agency, helping with largely traditional media channels for a number of clients. Half of me was a little concerned over my own brand since I have been largely consulting on mostly digital strategies the last 3 years, but working with traditional channels again has reminded me of the following: My brand is lead generation and media strategy. MORE
Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. MORE
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. MORE
A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. MORE
Advertising Lead Nurturing Media Planning Social Media There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. MORE
Conduct this B2B channel mix analysis in similar fashion across all channels in which you invest – events, targeted calling, ad placements, your social media platforms – and you will have a strong start towards making successful channel decisions going forward. B2B Channels Demand Generation Marketing Analytics Media PlanMarketing budgets are always tight. Competition for prospects’ attention and engagement is unrelenting. MORE
Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Marketing Social Media MORE
Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Just have a plan, a budget, and a compelling offer. Advertising Marketing Strategy Media Planning MORE
Advertising Media Planning Pay-Per-ClickIf you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. MORE
You have to have a plan with expectations first. Understand how display works and its role within a multi-media digital mix. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years. MORE
Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. MORE
Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. advertising optimization algorithmic attribution attribution vendors fractional attribution marketing attribution marketing measurement marketing ROI media mix modelsI’ve seen a lot of attribution vendors recently. MORE
Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting. MORE
Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Then, execute your social media plan with diligence. MORE
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion . MORE
View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. Does your social media plan have the time it needs to be successful? MORE
If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. MORE
Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. MORE
Conduct an audit of content assets, identify those you’re missing, and draft a plan to create materials to fill the gap. Your media plan should not only target prospects based on their market segments, but also across the devices they use. MORE
If you’re buying online display for lead generation, you should consider social media advertising opportunities. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy. MORE
25% Pay-per-click, and, 18% social media. Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? If you’re a complex product, you’re going to get much of your leads from landing pages, and that’s pay-per-click or other media tactics that attract audiences to sign-up or download. MORE
First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Analysis of social data can provide a different lens through which to evaluate media planning and buying. MORE
Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. MORE
They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. MORE
This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning. MORE
If you want people to continue to visit your blog or follow your school's social media profiles, the content there needs to provide pure value to prospects and their parents. Infographics are liked and shared on social media 3x more than any other type of content. MORE
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively. MORE
Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display. MORE
Media Plan Related Topics 
Computer Market Research
JUNE 11, 2014
Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself.
Content Standard
MAY 1, 2015
Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Marketing Social Media
Go Beyond SEO
AUGUST 19, 2015
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing.
NuSpark
MAY 16, 2016
Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.
NuSpark
JULY 5, 2016
Advertising Media Planning Pay-Per-ClickIf you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI.
NuSpark
OCTOBER 13, 2012
Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display.
NuSpark
DECEMBER 29, 2013
You have to have a plan with expectations first. Understand how display works and its role within a multi-media digital mix. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years.
NuSpark
JUNE 9, 2012
They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.
NuSpark
AUGUST 24, 2014
If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.
NuSpark
JULY 2, 2012
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .
NuSpark
JULY 2, 2012
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .
NuSpark
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.
Digital B2B Marketing
OCTOBER 2, 2012
Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray.
NuSpark
MARCH 31, 2012
If you’re buying online display for lead generation, you should consider social media advertising opportunities. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy.
NuSpark
SEPTEMBER 9, 2012
Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. When planning display campaigns on Google, I can choose targeting by specific tactics, or a combination of tactics that allow very specific site targeting, called flexible reach.
NuSpark
SEPTEMBER 23, 2012
Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting.
NuSpark
JULY 2, 2010
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs [.].
Webbiquity
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.
NuSpark
JANUARY 9, 2012
Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. I use social media because: I want to ask my connections about their experiences with potential solutions. Remember advertising?
NuSpark
MARCH 20, 2011
I’ve been inactive on my blog the last month as have been working many hours as a contractor for a large Delaware based ad agency, helping with largely traditional media channels for a number of clients. Half of me was a little concerned over my own brand since I have been largely consulting on mostly digital strategies the last 3 years, but working with traditional channels again has reminded me of the following: My brand is lead generation and media strategy.
NuSpark
JULY 30, 2011
Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.
NuSpark
JULY 2, 2010
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click.
NuSpark
SEPTEMBER 5, 2010
social media firm or consultant should be considered if your company lacks the expertise, effort, and resources to manage these channels correctly. . . We work with a number of companies that are considering exploring social media, or ones that have made the plunge but are unsure of how to navigate the waters. Tags: Marketing Strategy Social Media planning
emedia
JUNE 30, 2017
Conduct this B2B channel mix analysis in similar fashion across all channels in which you invest – events, targeted calling, ad placements, your social media platforms – and you will have a strong start towards making successful channel decisions going forward. B2B Channels Demand Generation Marketing Analytics Media PlanMarketing budgets are always tight. Competition for prospects’ attention and engagement is unrelenting.
NuSpark
FEBRUARY 24, 2013
With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Generally, any marketing plan must address two types of audiences: Those not currently in the market for your service, but are potential leads if messaging addresses their needs. These and other issues need to be addressed before a tactical plan is implemented. . Advertising Media Planning
NuSpark
NOVEMBER 16, 2011
25% Pay-per-click, and, 18% social media. Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? If you’re a complex product, you’re going to get much of your leads from landing pages, and that’s pay-per-click or other media tactics that attract audiences to sign-up or download.
NuSpark
JULY 2, 2010
As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively.
Hubspot
JANUARY 5, 2017
If you want people to continue to visit your blog or follow your school's social media profiles, the content there needs to provide pure value to prospects and their parents. Infographics are liked and shared on social media 3x more than any other type of content.
NuSpark
JULY 30, 2011
Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.
Customer Experience Matrix
FEBRUARY 7, 2016
Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. advertising optimization algorithmic attribution attribution vendors fractional attribution marketing attribution marketing measurement marketing ROI media mix modelsI’ve seen a lot of attribution vendors recently.
Webbiquity
JUNE 12, 2018
Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search.
KoMarketing Associates
FEBRUARY 14, 2018
These results show that there may be a knowledge gap and a missed opportunity to build omnichannel targeting into client campaigns,” wrote Sutheshna Mani, content marketing and social media specialist at Katana. “It’s It’s best practice to layer first-party data into all targeting tactics and not just a siloed line item in a media plan for ‘retargeting’ efforts.”.
Act-On
APRIL 28, 2017
Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. Here are five ways to use earned media to increase SEO. Moving Forward With Earned Media and SEO.
Buzz Marketing for Technology
MARCH 23, 2011
A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.
NuSpark
JULY 13, 2017
This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning.
emedia
MARCH 9, 2016
Everyone is familiar with the traditional sales funnel and the use of various media platforms at the different stages in the funnel to build out your media plan. Case studies…personal, demonstrative, compact.
Buzz Marketing for Technology
APRIL 20, 2011
First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Analysis of social data can provide a different lens through which to evaluate media planning and buying.
B2B Marketing Traction
MAY 25, 2012
Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Then, execute your social media plan with diligence.
NuSpark
JUNE 1, 2018
Conduct an audit of content assets, identify those you’re missing, and draft a plan to create materials to fill the gap. Your media plan should not only target prospects based on their market segments, but also across the devices they use.
Digital B2B Marketing
MAY 7, 2012
View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. Does your social media plan have the time it needs to be successful?
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