Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? The first group consists of people who really understand how social media fits into an overall marketing strategy (but may lack the storytelling/creative abilities).

Wearable content: The X-factor that makes a social media plan soar

grow - Practical Marketing Solutions

If most of the value creation on the social web is emotional and ego-driven, what does that mean for a social media strategy? The post Wearable content: The X-factor that makes a social media plan soar appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it. By Rogier Noort, {grow} Community Member.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI


Advertising Media Planning Pay-Per-ClickIf you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display.

How to Select Your B2B Channel Mix


Conduct this B2B channel mix analysis in similar fashion across all channels in which you invest – events, targeted calling, ad placements, your social media platforms – and you will have a strong start towards making successful channel decisions going forward. B2B Channels Demand Generation Marketing Analytics Media PlanMarketing budgets are always tight. Competition for prospects’ attention and engagement is unrelenting.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions


The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .

Online Display & Social Media, Branding & Attribution- Affects on Conversions


The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .

Online Display Advertising, Targeting, and Capturing Leads


Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. When planning display campaigns on Google, I can choose targeting by specific tactics, or a combination of tactics that allow very specific site targeting, called flexible reach.

LinkedIn and Twitter Advertising and Marketing Options; A Primer


If you’re buying online display for lead generation, you should consider social media advertising opportunities. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy.

7 Resolutions Your School's Marketing Department Should Make


If you want people to continue to visit your blog or follow your school's social media profiles, the content there needs to provide pure value to prospects and their parents. Infographics are liked and shared on social media 3x more than any other type of content.

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How Did That Banner Ad Get To Your Website?


If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.

Remarketing Advertising Strategies with Google Analytics


Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting.

The missing topic on b2b digital lead generation: advertising


Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. I use social media because: I want to ask my connections about their experiences with potential solutions. Remember advertising?

Geofencing? And other ways to target ads to trade show attendees without being there.


Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Just have a plan, a budget, and a compelling offer. Advertising Marketing Strategy Media Planning

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search


25% Pay-per-click, and, 18% social media. Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? If you’re a complex product, you’re going to get much of your leads from landing pages, and that’s pay-per-click or other media tactics that attract audiences to sign-up or download.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid


There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.

Targeting Audiences Not Looking for You; Advertising Options for B2B


With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Generally, any marketing plan must address two types of audiences: Those not currently in the market for your service, but are potential leads if messaging addresses their needs. These and other issues need to be addressed before a tactical plan is implemented. . Advertising Media Planning

Buying Online Display; Click-through Rate & Conversion Considerations


You have to have a plan with expectations first. Understand how display works and its role within a multi-media digital mix. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.


Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.


Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. Media Planning Pay-Per-ClickThe Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.

Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself.

Media Planning in Content Amplification: How to Set Yourself Up for Success

Content Standard

Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Marketing Social Media

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List


Advertising Lead Nurturing Media Planning Social Media There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.

Traditional Media Channels still exist, and continue to be relevant. They are not to be avoided.


I’ve been inactive on my blog the last month as have been working many hours as a contractor for a large Delaware based ad agency, helping with largely traditional media channels for a number of clients. Half of me was a little concerned over my own brand since I have been largely consulting on mostly digital strategies the last 3 years, but working with traditional channels again has reminded me of the following: My brand is lead generation and media strategy.

Marketing attribution systems: a quick look at the options

Customer Experience Matrix

Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. advertising optimization algorithmic attribution attribution vendors fractional attribution marketing attribution marketing measurement marketing ROI media mix modelsI’ve seen a lot of attribution vendors recently.

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The Case Against Case Studies


Everyone is familiar with the traditional sales funnel and the use of various media platforms at the different stages in the funnel to build out your media plan. Case studies…personal, demonstrative, compact.

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. Does your social media plan have the time it needs to be successful?

Micro Targeting your Online Media

Buzz Marketing for Technology

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification


Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

Banner Ads Work; Really


As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively.


Marketing needs to be more Adaptive!

Buzz Marketing for Technology

With today’s fragmented media landscape no single individual can pull together all these media channels to orchestrate and master them. And as a result you get silos of sub-optimized media. So how can you even think of making a yearlong media plan?

2017 AdWords Industry Benchmark Report: An Agency’s Perspective


In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

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Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Analysis of social data can provide a different lens through which to evaluate media planning and buying.

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

What Proctology Exams Teach Us About Social Media 8 ways blog writing is unique This is why I am not reading or tweeting your blog post Why your social media plan needs gurus and storytellers. I have a “healthy impatience.” ” Most successful business people do.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. However, there is still a lot of discussion by an alarmingly large group of pundits that Social Media lacks clear ROI. In my view since Social Media generates ROI more directly and with higher velocity than other forms of marketing.

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The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media. Those three words, often shortened to “POE,” have bounced around for years.

The insider’s guide to social media consulting success

grow - Practical Marketing Solutions

When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In fact, I put together no plan at all. In every organization there are five common hurdles to social media success.