Expert insights. Personalized for you.
Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. MORE
Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. MORE
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. Excel Spreadsheets Slow Media Planning. MORE
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media. MORE
Oath plans to increase its base to 2 billion users in 3-5 years, and combine its adtech platforms by 2019. Oath, which will be known as Verizon Media Group from Jan 9, 2019, plans to focus on native advertising. Advertising Media Planning Pay-Per-Click MORE
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion . MORE
With technology powered by AI, media planners will be able to free themselves up for other high value activities. It’s peppered with shots of news reporters, media hype and people watching what is sure to be the vehicle’s destruction on TV. 3) AI for media planners. Technology advances promise to help media planners with budget allocations based on their media mix modeling. 4) AI for media buyers. MORE
Isn’t it about time for your media planning software to recommend your media plans? Smarter Media Planning through AI. Bionic is all about smarter media planning. Media Planning Can Be Overwhelming. Netflix recommends your movies. MORE
As a media planner, you need to work fast. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place. MORE
Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers. MORE
Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. MORE
This is done by unifying your data silos with a people-based identifier, and then making that data available across your tech stack and media activation. Expand your media strategy. The post Activate and Optimize Your Media Plan through Onboarding appeared first on LiveRamp MORE
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. MORE
They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. MORE
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. MORE
Advertising Lead Nurturing Media Planning Social Media There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. MORE
Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. MORE
SEM is an effective, low-cost solution that marketers and media planners across industries are using to increase site traffic. By familiarizing yourself with these terms, marketers and media planners become better prepared for SEM implementation and management. MORE
Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Marketing Social Media MORE
“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. You can be working on the same media plan at the same time and not clobber each other’s work. MORE
You have to have a plan with expectations first. Understand how display works and its role within a multi-media digital mix. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years. MORE
Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Step four is to apply marketplace changes to your media mix. MORE
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion . MORE
Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines. MORE
Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software , enabling you to easily answer questions like these: Which ads are running in this media plan? Ad Tracking in Media Plans. MORE
Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. MORE
Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. MORE
In this recorded webinar, Brian Dolan, CEO of WorkReduce , shares the best practices he’s developed through many years of delivering media planning services with remote teams. 13:27 Tips for Managing Media Planning Teams Remotely. 19:14 The Media Planning Lifecycle. MORE
Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed “FIM Serve,” that would service all of News Corp.’s MORE
Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. Ultimately, paid social media helps with targeting audiences, and driving sales. Every social media channel is different. Media Planning MORE
For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) Not to mention, media content helps you stand out from competitors and other businesses. MORE
Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute. MORE
You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. So, buying the right media in the right quantity is critical. MORE
That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Integrated Media Planning. That’s where integrated media planning comes in. MORE
They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. MORE
billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Determining your social media goals and defining objectives. MORE
Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. MORE
Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display. MORE
Media Plan Related Topics Hubspot
APRIL 15, 2020
Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels.
Bionic
MARCH 18, 2020
“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. You can be working on the same media plan at the same time and not clobber each other’s work.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Bionic
DECEMBER 4, 2018
Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines.
Bionic
APRIL 30, 2020
In this recorded webinar, Brian Dolan, CEO of WorkReduce , shares the best practices he’s developed through many years of delivering media planning services with remote teams. 13:27 Tips for Managing Media Planning Teams Remotely. 19:14 The Media Planning Lifecycle.
Hubspot
MARCH 4, 2020
For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) Not to mention, media content helps you stand out from competitors and other businesses.
Bionic
JUNE 25, 2019
Isn’t it about time for your media planning software to recommend your media plans? Smarter Media Planning through AI. Bionic is all about smarter media planning. Media Planning Can Be Overwhelming. Netflix recommends your movies.
|
Bionic
MARCH 26, 2019
Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning.
Bionic
APRIL 26, 2019
Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams.
Hubspot
MARCH 12, 2020
That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Integrated Media Planning. That’s where integrated media planning comes in.
Bionic
JANUARY 7, 2020
Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software , enabling you to easily answer questions like these: Which ads are running in this media plan? Ad Tracking in Media Plans.
LiveRamp
JULY 9, 2019
This is done by unifying your data silos with a people-based identifier, and then making that data available across your tech stack and media activation. Expand your media strategy. The post Activate and Optimize Your Media Plan through Onboarding appeared first on LiveRamp
|
Bionic
SEPTEMBER 7, 2018
As a media planner, you need to work fast. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place.
Bionic
SEPTEMBER 19, 2018
You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. So, buying the right media in the right quantity is critical.
R2C Group
APRIL 16, 2020
Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Step four is to apply marketplace changes to your media mix.
Bionic
JULY 11, 2018
Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns.
Bionic
MAY 6, 2019
Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients.
Bionic
MARCH 9, 2018
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts.
Digilant
APRIL 24, 2019
SEM is an effective, low-cost solution that marketers and media planners across industries are using to increase site traffic. By familiarizing yourself with these terms, marketers and media planners become better prepared for SEM implementation and management.
Computer Market Research
JUNE 11, 2014
Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself.
Convert
MARCH 11, 2019
Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers.
readwrite
NOVEMBER 26, 2007
Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed “FIM Serve,” that would service all of News Corp.’s
Content Standard
MAY 1, 2015
Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Marketing Social Media
Go Beyond SEO
AUGUST 19, 2015
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing.
Bionic
OCTOBER 29, 2019
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. Excel Spreadsheets Slow Media Planning.
Webbiquity
DECEMBER 10, 2019
billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Determining your social media goals and defining objectives.
NuSpark
DECEMBER 24, 2018
Oath plans to increase its base to 2 billion users in 3-5 years, and combine its adtech platforms by 2019. Oath, which will be known as Verizon Media Group from Jan 9, 2019, plans to focus on native advertising. Advertising Media Planning Pay-Per-Click
NuSpark
MARCH 29, 2015
Advertising Lead Nurturing Media Planning Social Media There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.
NuSpark
JUNE 9, 2012
They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.
NuSpark
OCTOBER 13, 2012
Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display.
NuSpark
JUNE 9, 2012
They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.
NuSpark
DECEMBER 29, 2013
You have to have a plan with expectations first. Understand how display works and its role within a multi-media digital mix. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years.
Hubspot
FEBRUARY 5, 2020
Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. Ultimately, paid social media helps with targeting audiences, and driving sales. Every social media channel is different. Media Planning
NuSpark
MAY 16, 2016
Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.
NuSpark
JULY 2, 2012
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .
NuSpark
JULY 2, 2012
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .
NuSpark
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.
ClickZ
DECEMBER 2, 2019
With technology powered by AI, media planners will be able to free themselves up for other high value activities. It’s peppered with shots of news reporters, media hype and people watching what is sure to be the vehicle’s destruction on TV. 3) AI for media planners. Technology advances promise to help media planners with budget allocations based on their media mix modeling. 4) AI for media buyers.
52 
Let's personalize your content