How AI is simplifying the complexities of media planning


30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world.

A New Media Planning Experience


Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools.


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What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Content Marketing Institute

Now that so many content marketers run their own media channels, they also must be media planners. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care?

12 Essential Media Planning Tools


Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Media planning tools can help you juggle the different sources, publications, numbers, and messages involved in media planning and buying. Media Plan HQ.

Build an Effective Social Media Plan in 5 Simple Steps


It's essential to review your social media plan at regular intervals to fine-tune it according to the changing customer expectations. The post Build an Effective Social Media Plan in 5 Simple Steps appeared first on Spiralytics Inc. Social Media

Better Tools for Media Planning Season


Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs.

Faster Media Planning


Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines. Your media planning tools can’t be slowing you down! Every line of your media plan contains dozens of calculations. Bionic used to do all these media plan calculations in the cloud.

Bionic Unveils AI-Powered Media Planning Tool


Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns. Smarter Media Planning through AI. Bionic is all about smarter media planning. Media Planning Can Be Overwhelming.

How to Create a Strategic Social Media Plan [Template]

Content Marketing Institute

Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute. Not sure if you are distributing your content on the right social channels or in the right way to drive action?

Media Planning: The Ultimate Guide


For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) Not to mention, media content helps you stand out from competitors and other businesses. The best way to combat these issues is through media planning. Benefits of Media Planning. Deciding which media channels and platforms you’ll share your content on.

How to Manage Media Planning Remotely


In this recorded webinar, Brian Dolan, CEO of WorkReduce , shares the best practices he’s developed through many years of delivering media planning services with remote teams. In this video, Brian breaks down how media planning teams can go virtual successfully — and perhaps permanently — and the associated higher-order issues that cluster around work (and the tools we use), teams (and communicating with our people), and culture (how individuals respond).

Bionic Unleashes Collaborative Media Planning Capabilities


Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. Jump to Demo Video Media Planning is a Team Sport. Media planning is a fast-paced, team-based activity. Most Media Planning Tools Fail at Teamwork.

New Date Formats for Global Media Planning


Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. So, dates in media plans, performance reports, and everywhere throughout Bionic will display in your favorite – or favourite – date format.

Activate and Optimize Your Media Plan through Onboarding


This is done by unifying your data silos with a people-based identifier, and then making that data available across your tech stack and media activation. Expand your media strategy. The post Activate and Optimize Your Media Plan through Onboarding appeared first on LiveRamp So you’ve gone out and amassed huge amounts of data (with permission, of course). Now what?

Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy


That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning. That’s where integrated media planning comes in. Ultimately, an integrated media plan will use a multichannel approach.

Track Ad Creative Placements and Performance in Media Planning Software


Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software , enabling you to easily answer questions like these: Which ads are running in this media plan? How much media budget are we putting behind each ad creative? Unlike other solutions for tracking ad effectiveness, Bionic seamlessly integrates ad tracking with media planning. Ad Tracking in Media Plans.

Bionic Speeds Media Planning with New Teleport Tool


As a media planner, you need to work fast. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place. How to Quickly Navigate Your Media Plans. With the latest Bionic software upgrade, you will discover new tools that help you to navigate your media plans more quickly.

Prove How Much You Saved on Your Media Plan


You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. Media placements are often the most expensive component of an advertising campaign. So, buying the right media in the right quantity is critical. Media Buying for the Win! Effective media planning will identify the best media to buy.

Build a Custom Media Planning System without Getting into Trouble


Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. Best of all, you can do all this without breaking the rules of running a diligent media buying operation. The ‘Standard Media Plan’ is Extinct. Media plans were simple and standardized.

How to Erase Costly Mistakes from Your Media Plans


Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Media plans are ever-changing, super-complicated schedules. Placements are constantly being added and removed from the media plan.

See How to Share Media Plans, Flowcharts, KPI Performance Reports with Your Clients


Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. This is a recording of a webinar originally aired April 4, 2019. Want to learn more? Check out Bionic for Advertisers and Bionic for Agencies. Advertiser Planner

When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Rain The Growth Agency

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale. Step three is to rapidly assess the dramatic changes happening in the media marketplace. Are those not being flexible critical to your plan?

SEM: What is it and Why Should it be part of your Digital Media Plan?


SEM is an effective, low-cost solution that marketers and media planners across industries are using to increase site traffic. By familiarizing yourself with these terms, marketers and media planners become better prepared for SEM implementation and management. Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers.

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Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. However, there’s an inherent difficulty when incorporating social media into a partner relationship management strategy. Probably the most obvious and commonly used social media strategy.

5 Effective Ways to Use Facebook’s New Trend Report to Boost Your 2019 Social Media Plan


Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers. Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology. Blogs

Media Planning in Content Amplification: How to Set Yourself Up for Success

Content Standard

Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Don’t overwhelm yourself with a wide number of partners when you begin media planning. The post Media Planning in Content Amplification: How to Set Yourself Up for Success appeared first on The Content Standard by Skyword.

5 Hacks for Creating a Successful Law Firm Social Media Marketing Plan

Go Beyond SEO

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan. The first task when creating a social media marketing plan is finding out your goal/KPIs.

Fox Interactive Media Plans Ad Network Expansion


Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed “FIM Serve,” that would service all of News Corp.’s “We’re well down the path in terms of discussions with some of the other News Corp properties to do ad serving,” Levinsohn said at the Reuters Media Summit today.

Austin Williams Gains 50% Productivity Boost with New Media Planning Software


Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. The Austin Williams media team handles the entire lifecycle of the media planning and buying process for traditional and digital media. Excel Spreadsheets Slow Media Planning. Complicated, Manual Media Planning Process.

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?


Oath plans to increase its base to 2 billion users in 3-5 years, and combine its adtech platforms by 2019. Oath, which will be known as Verizon Media Group from Jan 9, 2019, plans to focus on native advertising. The good news, however, is that there’s no requirement to stick with one or another, and you can get the best exposure for the best price and the lowest competition by following a comprehensive media buying strategy that makes use of all three for different things.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.

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Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List


Related Posts: Targeting B2B Companies with Online Display and Social Media Remarketing Advertising Strategies with Google Analytics LinkedIn and Twitter Advertising and Marketing Options; A… 17 Lead Generation- Demand Generation 2015 New Year’s… 18 Ways to Promote Your White Paper for Lead Generation. Advertising Lead Nurturing Media Planning Social Media

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display. Advertising Marketing Strategy Media Planning Tactical ServicesEver wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.

What is a Media Kit — and How to Make One [+ Examples]


To compete against your competitors, there's one thing you'll need in your wheelhouse: a media kit. Here, we'll explore what a media kit is, and how it can help you increase brand awareness and, ultimately, sales. Media kits may live fully-online as responsive online press pages.

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Buying Online Display; Click-through Rate & Conversion Considerations


You have to have a plan with expectations first. Understand how display works and its role within a multi-media digital mix. Related Posts: A Tour of Online Display Advertising; DSP, DMP, RTB, Ad… Online Display & Social Media, Branding &… Performance Digital Display Online Display Advertising, Targeting, and Capturing Leads An Overview of Google Analytics Goals & Conversion… Advertising Marketing Strategy Media Planning Tactical Services