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How to Train Your Media Planning AI (The Right Way)

Bionic

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

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How to Use AI in Media Planning – You’ve Got To Be Careful!

Bionic

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

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Faster Media Planning with Intelligent Caching

Bionic

Your media planning experience just got a lot faster. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel. The first version of Bionic introduced the media planning interface almost 10 years ago. 16 API Calls to Render a Media Plan. This is too slow.

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Faster Media Plan Placements and Media Plan Downloads

Bionic

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching. Solution: Pre-cook Media Placements.

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What Every Content Marketer Should Know About Media Planning

DivvyHQ

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

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Estimate ROAS While Media Planning

Bionic

However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. To solve this problem, Bionic just added powerful new ROAS prediction automation to its media planning software.

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How to Find Black Owned Media for Your Media Plan

Bionic

What’s been missing are tools that make it easy to source media from diverse suppliers while in the media planning and media buying process. Two New Tools to Find Black Owned Media. Bionic just unveiled two new tools to find Black Owned Media: A free, searchable catalog of advertising programs.

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How to Create a Strategic Social Media Plan [Template]

Content Marketing Institute

Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.

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What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Content Marketing Institute

Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Video Show] appeared first on Content Marketing Institute.

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SOLVED: Media Planning for Programmatic Advertising

Bionic

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

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How AI is simplifying the complexities of media planning

ClickZ

Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world. Optimizing media plan laydowns for planners.

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Keep Facebook on your media plan. But don’t stop there.

Liveintent

…But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. Ensuring that your media plan enables vast reach with frequency controls across all your audiences’ favorite channels is critical not only to your campaign success but also to your business.

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Media Planning at a Distance

Bionic

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. You can access all your clients, every media plan, every creative asset, performance reports, and everything else. Work from Anywhere.

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New “Tres Comas” Media Planning Tool

Bionic

Media planners, you’re going to like the new “tres comas” media planning tool. Media Plans Have Lots of Commas. When media planning, you’re often working with numbers in the thousands, millions, and sometimes billions. Introducing Bionic’s “Tres Comas” Media Planning Tool.

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A New Media Planning Experience

Bionic

Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools. Media plan search tool.

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12 Essential Media Planning Tools

Hubspot

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Bionic Media Planning Software.

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Everything to Know About Media Buying and Media Planning

Valasys

The post Everything to Know About Media Buying and Media Planning appeared first on Valasys Media. It’s no secret that just creating advertisements does not guarantee brand success; advertisements must be properly positioned in front of the appropriate audiences. Share This Post Shares.

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Why the “ideal” media planning + buying tool?

Bionic

Bionic for Agencies is rated the “ideal” media planning + buying tool because it’s complete, #1 ranked, fast, easy, and saves money. Bionic automates your entire media planning and buying workflow across all media channels. Bionic is the #1 ranked media planning and buying system.

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Build an Effective Social Media Plan in 5 Simple Steps

Spiralytics

It's essential to review your social media plan at regular intervals to fine-tune it according to the changing customer expectations. The post Build an Effective Social Media Plan in 5 Simple Steps appeared first on Spiralytics Inc.

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How to Manage Media Planning Remotely

Bionic

In this recorded webinar, Brian Dolan, CEO of WorkReduce , shares the best practices he’s developed through many years of delivering media planning services with remote teams. 13:27 Tips for Managing Media Planning Teams Remotely. 19:14 The Media Planning Lifecycle. This is not that! Video Timeline.

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Better Tools for Media Planning Season

Bionic

Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs. Build perfect media plans.

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Bionic Unveils AI-Powered Media Planning Tool

Bionic

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

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Faster Media Planning

Bionic

Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines. Your media planning tools can’t be slowing you down!

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Amobee integrates with LiveIntent, adding email to advertisers’ media plans

Liveintent

The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog. For marketers seeking cost-effective acquisition channels, newsletters offer the ideal intersection of people-based targeting and highly visible ad placements.

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Bionic Unleashes Collaborative Media Planning Capabilities

Bionic

Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. You’ve got to see it to believe it !

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Track Ad Creative Placements and Performance in Media Planning Software

Bionic

Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software , enabling you to easily answer questions like these: Which ads are running in this media plan? How much media budget are we putting behind each ad creative? Ad Tracking in Media Plans.

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The Shift from Media Planning to Audience Planning

V12 Data

The post The Shift from Media Planning to Audience Planning first appeared on V12. Subscribe below to stay tuned for upcoming episodes with other industry-leading marketing executives as they look to transform the future of mover marketing. Stay up to date with the latest news and resources: Thank you!

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New Date Formats for Global Media Planning

Bionic

Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. All your exports, including Excel, will also show dates in your preferred format.

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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

Hubspot

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning.

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Bionic Speeds Media Planning with New Teleport Tool

Bionic

With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place. How to Quickly Navigate Your Media Plans.

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Activate and Optimize Your Media Plan through Onboarding

LiveRamp

The post Activate and Optimize Your Media Plan through Onboarding appeared first on LiveRamp.

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5 Must-Have Media Buying Tools for 2023

Bionic

For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. New Media Tools Needed Flexibility in advertising requires agility in media planning and media buying. Using legacy media buying tools in this environment is “like playing Fortnite on dial-up.”

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Prove How Much You Saved on Your Media Plan

Bionic

You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. So, buying the right media in the right quantity is critical. Media Buying for the Win!

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Employee Social Media Plan: Why Your Company Needs One Right Now

EveryoneSocial

Creating an Employee Social Media Plan At Your Company. Contrary to popular belief, employees are also using social media to connect with coworkers and increase their knowledge. Savvy employers can foster increased participation and further their marketing reach by creating an employee social media plan.

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How to Erase Costly Mistakes from Your Media Plans

Bionic

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Avoid Mistakes with Media Planning Guardrails.

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When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Rain: The Growth Agency

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. But with the world upended by the COVID-19 pandemic, the only information you can use right now comes from yesterday.

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See How to Share Media Plans, Flowcharts, KPI Performance Reports with Your Clients

Bionic

Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. This is a recording of a webinar originally aired April 4, 2019. Want to learn more?

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Build a Custom Media Planning System without Getting into Trouble

Bionic

Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. The ‘Standard Media Plan’ is Extinct.

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Bionic Unveils DEI Scorecard for Media Supplier Diversity

Bionic

Many advertisers have goals to allocate a specified portion of their media budget to purchase advertising media from under-represented groups as part of their Diversity, Equity, and Inclusion (DEI) initiatives. Unfortunately, media planners lack media planning tools that enable them to track and make progress against DEI these goals.

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Expose All the Problems with Your TV and Radio Ad Spots

Bionic

As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations. Now, those scoundrels have nowhere to hide. Other FAQs.

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