Faster Media Planning

Bionic

Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines.

Prove How Much You Saved on Your Media Plan

Bionic

You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. So, buying the right media in the right quantity is critical.

Bionic Speeds Media Planning with New Teleport Tool

Bionic

As a media planner, you need to work fast. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place.

Build a Custom Media Planning System without Getting into Trouble

Bionic

Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns.

How to Erase Costly Mistakes from Your Media Plans

Bionic

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts.

5 Effective Ways to Use Facebook’s New Trend Report to Boost Your 2019 Social Media Plan

Convert

Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers.

Media Planning in Content Amplification: How to Set Yourself Up for Success

Content Standard

Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Marketing Social Media

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark

Oath plans to increase its base to 2 billion users in 3-5 years, and combine its adtech platforms by 2019. Oath, which will be known as Verizon Media Group from Jan 9, 2019, plans to focus on native advertising. Advertising Media Planning Pay-Per-Click

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5 Hacks for Creating a Successful Law Firm Social Media Marketing Plan

Go Beyond SEO

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing.

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark

Advertising Lead Nurturing Media Planning Social Media There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Related Posts: NuSpark Media Digital Advertising Performance Digital Display.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

They let users buy, manage, report on, and optimize display media. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

You have to have a plan with expectations first. Understand how display works and its role within a multi-media digital mix. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years.

How Did That Banner Ad Get To Your Website?

NuSpark

If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Whether to reschedule timing of media campaigns based on time-to-conversion .

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

Advertising Media Planning Pay-Per-ClickIf you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.

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SEO Is Making a Comeback. Here Are Our Thoughts

RebelMouse

We power the media property. Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. denied.

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Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Just have a plan, a budget, and a compelling offer. Advertising Marketing Strategy Media Planning

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

Google first started beta testing responsive search ads in May 2018, and plans to have the feature available to all advertisers within the next few months. Search is getting smarter.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

The Washington Post : Despite being one of the top-performing new media sites, Vice has an average score on desktop: Vice 's mobile score is below average: Now, let's take a look at how Google is scoring itself through the latest version of its tool. In October 2018, publishers.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. When planning display campaigns on Google, I can choose targeting by specific tactics, or a combination of tactics that allow very specific site targeting, called flexible reach.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

If you’re buying online display for lead generation, you should consider social media advertising opportunities. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy.

Judgment Day for Media Companies

RebelMouse

Phillip Smith recently wrote a featured story for Medium, " Judgment Day for Journalism ," about the changing landscape of the media world. Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing.

Thriving on Facebook After the "Doomsday" Algorithm Change

RebelMouse

By February, Facebook-dependent new media company LittleThings shut down its operation , citing the dip in reach from the algorithm shift. Though they were able to quickly relaunch after joining RockYou Media. Algorithm Shift Aftermath: How We Got Here.

The Current Climate of Facebook Instant Articles

RebelMouse

The invite-only approach had both brands and new media companies excited for the next wave in mobile publishing. Facebook is the most widely used social media platform by a large margin according to Pew Research.

Remarketing Advertising Strategies with Google Analytics

NuSpark

Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Almost every digital media campaign I run for clients include some form of retargeting.

The Right Metrics for Measuring Audience Growth

RebelMouse

When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. However, this is typically done without isolating variables, which leaves takeaways hard to find.

Talent Is Everything, and Location Is Only a Time Zone

RebelMouse

Six Reasons Why RebelMouse Is Remote-Only + Why It Works for Us. RebelMouse is a global team that has no central office. We create our own office culture right from our laptops, which are proudly distributed across the world.

Why Your Site Needs A Progressive Web App, Yesterday

RebelMouse

The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Since then, fast mobile experiences have been a priority both on sites and on the platforms.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.

Here Are All the Changes Facebook Has Made Since the Cambridge Analytica Scandal

RebelMouse

user information scandal , Facebook announced plans to restrict data access on their platform. As a direct result of the Cambridge Analytica.

Facebook Makes Moves Toward Creator Networks

RebelMouse

adults spent over five hours more a day consuming digital media in 2017 than they did in the previous year. Facebook confirmed plans for the influencer tool to TechCrunch shortly after the leak. The much-anticipated internet trends report by Mary Meeker made.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray.

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

This includes both legacy news outlets such as The Washington Post, and new media political sources such as Axios. Cleaning up After Cambridge Analytica.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

The tweetstorm was designed to both celebrate Google's 20th anniversary and announce their plans for the next two decades. The search engine's advancements provide more opportunities for all publishers — both brands and media companies — to diversify their content and revenue streams.