IROI: Immediate Return on Investment
Buzz Marketing for Technology
JUNE 20, 2012
This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. However, there is still a lot of discussion by an alarmingly large group of pundits that Social Media lacks clear ROI. In my view since Social Media generates ROI more directly and with higher velocity than other forms of marketing.