Expert insights. Personalized for you.
Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. Best of all, you can do all this without breaking the rules of running a diligent media buying operation. The ‘Standard Media Plan’ is Extinct. Media plans were simple and standardized. MORE
Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. However, there’s an inherent difficulty when incorporating social media into a partner relationship management strategy. Probably the most obvious and commonly used social media strategy. MORE
It's essential to review your social media plan at regular intervals to fine-tune it according to the changing customer expectations. The post Build an Effective Social Media Plan in 5 Simple Steps appeared first on Spiralytics Inc. Social Media MORE
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. The Austin Williams media team handles the entire lifecycle of the media planning and buying process for traditional and digital media. Excel Spreadsheets Slow Media Planning. Complicated, Manual Media Planning Process. MORE
30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world. MORE
The rise in retail media is one of the hottest topics in marketing today. In fact, 76 percent of brand marketers now agree that “growth of [their] business depends on retail media advertising.”. So what are the opportunities for brands who invest in retail media? MORE
Plus, we'll dive into a media audience profile and how that type of profile can help you increase the success of your paid ads campaigns. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. MORE
Oath plans to increase its base to 2 billion users in 3-5 years, and combine its adtech platforms by 2019. Oath, which will be known as Verizon Media Group from Jan 9, 2019, plans to focus on native advertising. The good news, however, is that there’s no requirement to stick with one or another, and you can get the best exposure for the best price and the lowest competition by following a comprehensive media buying strategy that makes use of all three for different things. MORE
Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns. Smarter Media Planning through AI. Bionic is all about smarter media planning. Media Planning Can Be Overwhelming. MORE
As a media planner, you need to work fast. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place. How to Quickly Navigate Your Media Plans. With the latest Bionic software upgrade, you will discover new tools that help you to navigate your media plans more quickly. MORE
Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers. Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology. Blogs MORE
Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. So, dates in media plans, performance reports, and everywhere throughout Bionic will display in your favorite – or favourite – date format. MORE
This is done by unifying your data silos with a people-based identifier, and then making that data available across your tech stack and media activation. Expand your media strategy. The post Activate and Optimize Your Media Plan through Onboarding appeared first on LiveRamp So you’ve gone out and amassed huge amounts of data (with permission, of course). Now what? MORE
Media planners, you’re going to like the new “tres comas” media planning tool. Media Plans Have Lots of Commas. When media planning, you’re often working with numbers in the thousands, millions, and sometimes billions. MORE
Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs. MORE
Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools. MORE
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Media plans are ever-changing, super-complicated schedules. Placements are constantly being added and removed from the media plan. MORE
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan. The first task when creating a social media marketing plan is finding out your goal/KPIs. MORE
To purchase ad inventory through RTB, you'll have to use a DSP, which is a media buying platform on the advertiser side that facilitates the purchase of an ad campaign and monitors its performance. Media Planning MORE
Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. Jump to Demo Video Media Planning is a Team Sport. Media planning is a fast-paced, team-based activity. Most Media Planning Tools Fail at Teamwork. MORE
SEM is an effective, low-cost solution that marketers and media planners across industries are using to increase site traffic. By familiarizing yourself with these terms, marketers and media planners become better prepared for SEM implementation and management. Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers. MORE
Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Don’t overwhelm yourself with a wide number of partners when you begin media planning. The post Media Planning in Content Amplification: How to Set Yourself Up for Success appeared first on The Content Standard by Skyword. MORE
“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. You can be working on the same media plan at the same time and not clobber each other’s work. MORE
The best DSP platforms will allow you to include multiple rich media ads , including video, images, and animation. And in the planning process, the targeting options are more personalized, meaning you can get better conversion rates. Media Planning MORE
Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Step four is to apply marketplace changes to your media mix. MORE
Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines. Your media planning tools can’t be slowing you down! Every line of your media plan contains dozens of calculations. Bionic used to do all these media plan calculations in the cloud. MORE
Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software , enabling you to easily answer questions like these: Which ads are running in this media plan? Ad Tracking in Media Plans. MORE
Bionic for Agencies is rated the “ideal” media planning + buying tool because it’s complete, #1 ranked, fast, easy, and saves money. Bionic automates your entire media planning and buying workflow across all media channels. MORE
Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. This is a recording of a webinar originally aired April 4, 2019. Want to learn more? Check out Bionic for Advertisers and Bionic for Agencies. Advertiser Planner MORE
In this recorded webinar, Brian Dolan, CEO of WorkReduce , shares the best practices he’s developed through many years of delivering media planning services with remote teams. 13:27 Tips for Managing Media Planning Teams Remotely. 19:14 The Media Planning Lifecycle. MORE
Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed “FIM Serve,” that would service all of News Corp.’s “We’re well down the path in terms of discussions with some of the other News Corp properties to do ad serving,” Levinsohn said at the Reuters Media Summit today. MORE
For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) Not to mention, media content helps you stand out from competitors and other businesses. MORE
Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute. MORE
You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. Media placements are often the most expensive component of an advertising campaign. So, buying the right media in the right quantity is critical. Media Buying for the Win! Effective media planning will identify the best media to buy. MORE
The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying Tips. MORE
That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Integrated Media Planning. That’s where integrated media planning comes in. MORE
Now that so many content marketers run their own media channels, they also must be media planners. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? MORE
Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. MORE
Media Plan Related Topics Hubspot
APRIL 15, 2020
Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels.
Bionic
APRIL 12, 2021
Bionic for Agencies is rated the “ideal” media planning + buying tool because it’s complete, #1 ranked, fast, easy, and saves money. Bionic automates your entire media planning and buying workflow across all media channels.
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ClickZ
DECEMBER 15, 2020
30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world.
Bionic
APRIL 5, 2021
Media planners, you’re going to like the new “tres comas” media planning tool. Media Plans Have Lots of Commas. When media planning, you’re often working with numbers in the thousands, millions, and sometimes billions.
Bionic
AUGUST 14, 2020
Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools.
Bionic
MARCH 18, 2020
“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. You can be working on the same media plan at the same time and not clobber each other’s work.
Spiralytics
NOVEMBER 5, 2020
It's essential to review your social media plan at regular intervals to fine-tune it according to the changing customer expectations. The post Build an Effective Social Media Plan in 5 Simple Steps appeared first on Spiralytics Inc. Social Media
Content Marketing Institute
FEBRUARY 17, 2021
Now that so many content marketers run their own media channels, they also must be media planners. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care?
Content Marketing Institute
FEBRUARY 3, 2020
Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.
Bionic
DECEMBER 4, 2018
Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines. Your media planning tools can’t be slowing you down! Every line of your media plan contains dozens of calculations. Bionic used to do all these media plan calculations in the cloud.
Bionic
SEPTEMBER 2, 2020
Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs.
|
Bionic
APRIL 30, 2020
In this recorded webinar, Brian Dolan, CEO of WorkReduce , shares the best practices he’s developed through many years of delivering media planning services with remote teams. 13:27 Tips for Managing Media Planning Teams Remotely. 19:14 The Media Planning Lifecycle.
Bionic
JUNE 25, 2019
Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns. Smarter Media Planning through AI. Bionic is all about smarter media planning. Media Planning Can Be Overwhelming.
Hubspot
MARCH 12, 2020
That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Integrated Media Planning. That’s where integrated media planning comes in.
Bionic
MARCH 26, 2019
Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. Jump to Demo Video Media Planning is a Team Sport. Media planning is a fast-paced, team-based activity. Most Media Planning Tools Fail at Teamwork.
Bionic
JANUARY 7, 2020
Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software , enabling you to easily answer questions like these: Which ads are running in this media plan? Ad Tracking in Media Plans.
Bionic
APRIL 26, 2019
Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. So, dates in media plans, performance reports, and everywhere throughout Bionic will display in your favorite – or favourite – date format.
LiveRamp
JULY 9, 2019
This is done by unifying your data silos with a people-based identifier, and then making that data available across your tech stack and media activation. Expand your media strategy. The post Activate and Optimize Your Media Plan through Onboarding appeared first on LiveRamp So you’ve gone out and amassed huge amounts of data (with permission, of course). Now what?
Bionic
SEPTEMBER 7, 2018
As a media planner, you need to work fast. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place. How to Quickly Navigate Your Media Plans. With the latest Bionic software upgrade, you will discover new tools that help you to navigate your media plans more quickly.
Bionic
SEPTEMBER 19, 2018
You should be recognized for your media buying prowess. You can now prove how much you saved on your media plan with Bionic’s media investment management software. Advertising Media is a Big Investment. Media placements are often the most expensive component of an advertising campaign. So, buying the right media in the right quantity is critical. Media Buying for the Win! Effective media planning will identify the best media to buy.
Rain The Growth Agency
APRIL 16, 2020
Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Step four is to apply marketplace changes to your media mix.
Bionic
JULY 11, 2018
Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. Best of all, you can do all this without breaking the rules of running a diligent media buying operation. The ‘Standard Media Plan’ is Extinct. Media plans were simple and standardized.
Bionic
MARCH 9, 2018
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Media plans are ever-changing, super-complicated schedules. Placements are constantly being added and removed from the media plan.
Bionic
MAY 6, 2019
Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. This is a recording of a webinar originally aired April 4, 2019. Want to learn more? Check out Bionic for Advertisers and Bionic for Agencies. Advertiser Planner
Digilant
APRIL 24, 2019
SEM is an effective, low-cost solution that marketers and media planners across industries are using to increase site traffic. By familiarizing yourself with these terms, marketers and media planners become better prepared for SEM implementation and management. Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers.
Computer Market Research
JUNE 11, 2014
Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. However, there’s an inherent difficulty when incorporating social media into a partner relationship management strategy. Probably the most obvious and commonly used social media strategy.
Convert
MARCH 11, 2019
Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers. Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology. Blogs
Content Standard
MAY 1, 2015
Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Don’t overwhelm yourself with a wide number of partners when you begin media planning. The post Media Planning in Content Amplification: How to Set Yourself Up for Success appeared first on The Content Standard by Skyword.
ClickZ
MARCH 23, 2021
The rise in retail media is one of the hottest topics in marketing today. In fact, 76 percent of brand marketers now agree that “growth of [their] business depends on retail media advertising.”. So what are the opportunities for brands who invest in retail media?
Hubspot
APRIL 2, 2021
The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying Tips.
Hubspot
APRIL 9, 2021
To purchase ad inventory through RTB, you'll have to use a DSP, which is a media buying platform on the advertiser side that facilitates the purchase of an ad campaign and monitors its performance. Media Planning
Hubspot
APRIL 13, 2021
Plus, we'll dive into a media audience profile and how that type of profile can help you increase the success of your paid ads campaigns. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off.
Hubspot
MARCH 5, 2021
The best DSP platforms will allow you to include multiple rich media ads , including video, images, and animation. And in the planning process, the targeting options are more personalized, meaning you can get better conversion rates. Media Planning
Go Beyond SEO
AUGUST 19, 2015
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan. The first task when creating a social media marketing plan is finding out your goal/KPIs.
readwrite
NOVEMBER 26, 2007
Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed “FIM Serve,” that would service all of News Corp.’s “We’re well down the path in terms of discussions with some of the other News Corp properties to do ad serving,” Levinsohn said at the Reuters Media Summit today.
NuSpark
DECEMBER 24, 2018
Oath plans to increase its base to 2 billion users in 3-5 years, and combine its adtech platforms by 2019. Oath, which will be known as Verizon Media Group from Jan 9, 2019, plans to focus on native advertising. The good news, however, is that there’s no requirement to stick with one or another, and you can get the best exposure for the best price and the lowest competition by following a comprehensive media buying strategy that makes use of all three for different things.
Bionic
OCTOBER 29, 2019
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. The Austin Williams media team handles the entire lifecycle of the media planning and buying process for traditional and digital media. Excel Spreadsheets Slow Media Planning. Complicated, Manual Media Planning Process.
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